广东德赛集团有限公司
广东德赛集团有限公司 is a privately-held Chinese electronic information conglomerate with over 60 billion RMB in annual revenue, operating four core businesses — smart automotive electronics, lithium battery management, LED displays, and precision components — for global automotive OEMs and consumer electronics brands.
- Company typePrivate
- Founded1983
- Headquarters惠州市, 广东省, China
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What 广东德赛集团有限公司 does
Guangdong Desay Group Co., Ltd. (广东德赛集团有限公司) is a privately-held Chinese electronic information industry conglomerate founded in 1983 and headquartered in Huizhou, Guangdong Province. The group operates through four core business segments anchored by two Shenzhen-listed subsidiaries: smart automotive electronics via Desay SV (SZ.002920), new energy battery via Desay Battery (SZ.000049), LED optoelectronics via Desay Intelligent, and precision injection-molded components via Desay Precision Parts, plus an internal automation-equipment business (Desay Automation). Group-level annual sales revenue exceeds 60 billion RMB and the company ranks among the China Top 500 Enterprises and was placed #58 in the 2025 Automotive News global automotive components supplier ranking.
The smart automotive electronics division provides full-stack integration of intelligent cockpit, intelligent driving, and connected services to global OEMs, combining AI large-model interaction, cabin computing architecture, sensor fusion (cameras, millimeter-wave radar, smart antennas), and cloud-based software services. The battery division delivers lithium-battery power management systems (BMS), SIP (System-in-Package) advanced packaging, energy-storage cells, and a product roadmap that includes solid-state batteries at 420 Wh/kg, low-temperature sodium batteries, and active-safety lithium batteries for energy storage, humanoid robotics, and low-altitude-economy applications. Group-level R&D is anchored by 7,500+ technical personnel, 8,500+ cumulative patent applications, and participation in 100+ international and national standards; multiple subsidiaries hold National Industrial Design Center, National Intellectual Property Demonstration Enterprise, and National Postdoctoral Research Workstation designations.
The business model is B2B direct sales to enterprise OEM customers, with global manufacturing footprints in China, Vietnam (battery and SIP), Singapore (R&D), Germany (Weimar R&D), Spain (Linares production), Japan, the USA (Troy, Michigan sales), and Mexico (Apodaca production), and dedicated R&D centers in Shenzhen, Nanjing, Shanghai, and Chengdu. Anchor customers include 30+ Fortune 500 enterprises spanning automotive OEMs (Volkswagen Group, Toyota Group, BYD, Li Auto) and consumer-electronics brands (Huawei, Xiaomi, OPPO, vivo, Google, Meta, Amazon, DJI, Stanley Black & Decker). Pricing is quote-based on long-running OEM programs and 90%+ of LED products are exported to Europe, the Americas, Japan, and Australia.
广东德赛集团有限公司 firmographics
Firmographics- Name
- 广东德赛集团有限公司
- Legal name
- 广东德赛集团有限公司
- Website
- https://desay.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 广东德赛集团有限公司 is a privately-held Chinese electronic information conglomerate with over 60 billion RMB in annual revenue, operating four core businesses — smart automotive electronics, lithium battery management, LED displays, and precision components — for global automotive OEMs and consumer electronics brands.
- Ownership category
- akta.pro rank
广东德赛集团有限公司 industry classification
Industry- Product category
- Automotive Electronics and Electronic Components Manufacturing
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Semiconductor and Other Electronic Component Manufacturing (33441)
- SIC
- Electronic Components & Accessories (3670), Semiconductors & Related Devices (3674), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches) (IMACAJAI)
- akta.pro secondary industry
- Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)
Keywords
Where 广东德赛集团有限公司 is headquartered
LocationHeadquarters
- HQ city
- 惠州市, 广东省
- HQ country
- China
- HQ region
- Asia
Offices14 records
Markets served
广东德赛集团有限公司 business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Product Sales - Smart Automotive Electronics: Design, manufacture and sale of intelligent cockpit, intelligent driving and connected services products to global automotive OEMs
- Product Sales - New Energy Battery: Lithium battery power management systems and packaging integration for consumer electronics, energy storage and EV applications
- Product Sales - LED Optoelectronics: LED display products exported to Europe, Americas, Japan and Australia (90%+ export ratio)
- Product Sales - Precision Parts: Injection molding, spray coating, screen printing, laser engraving, electroplating and assembly services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Enterprise B2B product pricing - quote-based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
广东德赛集团有限公司 product offering
Product offeringCore offering
Guangdong Desay Group is a diversified electronic information conglomerate that manufactures and sells smart automotive electronics (intelligent cockpits, ADAS, connected car systems), new energy lithium-ion batteries and battery management systems, precision injection-molded components, and LED optoelectronic products (chips, lamp beads, displays). The group sells primarily through its subsidiaries — Desay SV (automotive electronics), Desay Battery (batteries), Desay Precision Parts, and Desay Intelligent (LED) — to automotive OEMs, consumer electronics companies, and industrial customers.
Product overview
Desay Group is a large electronic information industry conglomerate with four core business segments: Smart Automotive Electronics (via Desay SV), New Energy Battery (via Desay Battery), LED Optoelectronics (via Desay Intelligent), and Precision Components (via Desay Precision Parts). The group also includes intelligent equipment manufacturing (Desay Automation). Smart Automotive Electronics provides integrated solutions across intelligent cockpit, intelligent driving, and connected services with full-stack hardware and software capabilities. New Energy Battery covers lithium battery power management and pack integration, energy storage cells, and SIP advanced packaging. LED products include fixed installation, commercial signage, small-pitch, and rental displays. The intelligent equipment division manufactures production equipment for optical, automotive electronics, and new energy battery manufacturing, including MES systems and machine vision solutions.
Differentiator
Problem solved
Functional benefit
Brands
- 德赛西威 (Desay SV): 智能汽车电子业务主体，深度聚焦于智能座舱、智能驾驶和网联服务三大领域的全栈融合，为全球客户提供安全、愉悦和绿色的移动出行整体解决方案
- 德赛电池 (Desay Battery)
- 德赛精密
- 德赛智能
- 蓝微电子 (Blueway)
- 德赛矽镨
- 德赛自动化
Quantifiable outcome
- 40+ years of continuous operation and development
- +2 more outcomes
Companies that use 广东德赛集团有限公司
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
广东德赛集团有限公司 technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature4 records
广东德赛集团有限公司 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- 30+ Fortune 500 EnterprisescoreDesay has established long-term stable strategic partnerships with over 30 Fortune 500 companies across the globe.
- 舜宇光学科技(集团)有限公司coreStrategic partnership in optical lens and camera module intelligent equipment manufacturing
- 广东工业大学minorJoint R&D with Guangdong University of Technology for new energy battery production line customization platform
- 华为技术有限公司coreHuawei selected Desay Battery as core supplier, awarded Best Quality Award in 2020
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
广东德赛集团有限公司 competitors and assessment
Company assessmentDirect peers
- Visteon Corporation: Pure-play automotive cockpit electronics supplier focused on digital cockpits, displays, and ADAS domain controllers serving global OEMs. Direct competitor to Desay SV in smart cockpit and driving domain controllers.
- Aptiv PLC: Global Tier 1 supplier of advanced automotive electronics including ADAS, smart cockpit architecture, and connected services. Competes with Desay SV across European and North American OEM programs.
- Harman International (Samsung): Owned by Samsung, Harman provides connected car solutions, infotainment, and ADAS. Direct competitor to Desay in intelligent cockpit and connected services for global OEMs.
- ECARX Holdings: Geely-affiliated smart cockpit and connected vehicle platform provider. Directly competes with Desay SV for Chinese OEM smart cockpit programs, with stronger AI-software positioning.
- Joyson Electronics: Chinese automotive safety and electronics supplier, parent of JoyNext smart cockpit JV with Volkswagen. Most direct Chinese competitor to Desay SV in cockpit electronics and ADAS integration.
- Sunwoda Electronic: Chinese lithium battery manufacturer serving consumer electronics, EV, and energy storage markets. Direct competitor to Desay Battery in BMS, PACK integration, and energy storage cells.
Broad incumbents
- LG Electronics Vehicle Components: LG's automotive division provides infotainment, ADAS, and EV powertrain components. Adjacent competitor to Desay SV in cockpit electronics and battery management for global OEMs.
- Continental AG: Major German Tier 1 supplier of automotive electronics including cockpit, ADAS, and connected services. Overlaps with Desay SV but operates across broader automotive product portfolio.
- Denso Corporation: Toyota-affiliated global Tier 1 supplier with extensive automotive electronics portfolio including ADAS, cockpit, and powertrain. Competes with Desay SV for Toyota programs and broadly across global OEMs.
- Bosch Mobility Solutions: World's largest automotive supplier with broad portfolio across ADAS, cockpit, powertrain, and sensors. Competes with Desay SV across multiple product lines but does not focus exclusively on cockpit/driving.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
广东德赛集团有限公司 social profiles
Digital presence广东德赛集团有限公司 compliance and trust
Trust signalCompliance12 records
广东德赛集团有限公司 financial estimates
Financial estimateRevenue estimate
Valuation estimate
广东德赛集团有限公司 leadership team
Management profileNumber of profiles
广东德赛集团有限公司 subsidiaries and ownership
Company hierarchySubsidiaries24 records
广东德赛集团有限公司 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
广东德赛集团有限公司 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 广东德赛集团有限公司
What does 广东德赛集团有限公司 do?
Guangdong Desay Group is a diversified electronic information conglomerate that manufactures and sells smart automotive electronics (intelligent cockpits, ADAS, connected car systems), new energy lithium-ion batteries and battery management systems, precision injection-molded components, and LED optoelectronic products (chips, lamp beads, displays). The group sells primarily through its subsidiaries — Desay SV (automotive electronics), Desay Battery (batteries), Desay Precision Parts, and Desay Intelligent (LED) — to automotive OEMs, consumer electronics companies, and industrial customers.
Is 广东德赛集团有限公司 a public or private company?
广东德赛集团有限公司 is a private company. It is classified as state government owned and is currently operating.
When was 广东德赛集团有限公司 founded?
广东德赛集团有限公司 was founded in 1983. It employs 1 to 10 people.
Where is 广东德赛集团有限公司 based?
广东德赛集团有限公司 is headquartered in 惠州市, 广东省, China, in the Asia region.
How does 广东德赛集团有限公司 make money?
Four revenue lines are on record. Product Sales - Smart Automotive Electronics are the primary driver. The others are product Sales - New Energy Battery, product Sales - LED Optoelectronics and product Sales - Precision Parts.
Who are 广东德赛集团有限公司's main competitors?
Direct peers on record are Visteon Corporation, Aptiv PLC, Harman International (Samsung), ECARX Holdings, Joyson Electronics and Sunwoda Electronic. Broad incumbents are LG Electronics Vehicle Components, Continental AG, Denso Corporation and Bosch Mobility Solutions.
Does 广东德赛集团有限公司 have an API?
No public API is recorded for 广东德赛集团有限公司.
What industry is 广东德赛集团有限公司 in?
广东德赛集团有限公司's product category is Automotive Electronics and Electronic Components Manufacturing. Its primary akta.pro industry code is IMACAJAI, Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches), with a secondary code of IMACAJAC, Automotive ECUs/Control Modules & Embedded Electronics Manufacturing. Its NAICS code is 33411 and its SIC code is 3670.