Desert Advanced Imaging

What Desert Advanced Imaging does

Desert Advanced Imaging operates as RadNet Coachella Valley, a regional network of eight outpatient radiology imaging centers serving the Coachella Valley in Riverside County, California. The centers are operated as a regional division of RadNet Inc. (NYSE: RDNT), a publicly traded outpatient imaging company headquartered in the United States. The business provides diagnostic imaging services to two primary end users: patients seeking imaging examinations directly, and referring physicians who order studies to support diagnosis and treatment decisions. Brand signaling and customer trust are evidenced by 5,452 positive reviews and a 4.8-star rating across the Coachella Valley locations.

The service portfolio spans a comprehensive set of diagnostic imaging modalities, including 3T and 1.5T MRI, CT, 3D mammography, mammography with EBCD (Evidence-Based Breast Imaging), PET/CT, X-ray, and ultrasound. Specialized clinical service lines include neuroimaging, cardiac imaging, low-dose CT lung cancer screening, prostate MRI, and thyroid ultrasound. Clinical differentiation is centered on board-certified radiologists with sub-specialty training across these modalities, who interpret studies and provide reports to referring physicians. The technology stack is conventional radiology hardware combined with sub-specialty clinical protocols; no proprietary AI/ML imaging algorithms or data flywheel mechanics are disclosed in the input.

Revenue is generated per imaging study performed, with billing processed through major insurance carriers (Anthem, Cigna, HealthNet) and direct patient payment. The go-to-market model is dual-channel: direct-to-consumer via online and phone scheduling (760-318-2988), and B2B-style referral relationships with physicians supported through a provider portal and guides/forms. Marketing operates through a blog, Facebook, X (Twitter), and YouTube (RadNet TV), primarily for top-of-funnel awareness and patient education. The company is HIPAA-compliant, with a patient portal and medical records access supporting self-service.

Name

Desert Advanced Imaging

Legal name

RadNet Inc.

Website

https://desertadvanced.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Desert Advanced Imaging, operating as RadNet Coachella Valley, runs eight outpatient radiology centers in Riverside County, California, providing MRI, CT, mammography, PET/CT, X-ray, and ultrasound to local patients and referring physicians under parent RadNet Inc. (NYSE: RDNT).

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD)

Keywords

• Diagnostic imaging services
• Radiology centers
• Medical imaging
• MRI and CT scans
• Mammography screening

Headquarters

HQ city

Coachella Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Imaging Services: Revenue generated from providing medical imaging services (MRI, CT, mammography, X-ray, ultrasound, PET/CT) to patients. Services are billed through insurance or direct patient payment. The company accepts major insurance providers including Anthem, Cigna, and HealthNet.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Desert Advanced Imaging, operating as RadNet Coachella Valley, runs a network of 8 outpatient radiology imaging centers in Riverside County, California, delivering diagnostic imaging services including 3T MRI, 1.5T MRI, CT, PET/CT, X-ray, ultrasound, mammography with EBCD, neuroimaging, cardiac imaging, lung screening CT, and thyroid ultrasound. Board-certified radiologists with subspecialty training interpret studies for patients and referring physicians across Coachella Valley.

Product overview

Desert Advanced Imaging, operating as RadNet Coachella Valley, is a network of 8 radiology imaging centers providing comprehensive diagnostic imaging services. The offering consists of a unified service network supported by board-certified radiologists with subspecialty training, providing technologies including 3T MRI, 1.5T MRI, CT, PET/CT, X-ray, and ultrasound. Specialized service lines include 3D Mammography with EBCD, Neuroimaging, Cardiac Imaging, Lung Screening (CT), and Thyroid Ultrasound. The portfolio combines advanced imaging technology with subspecialty radiology interpretation to serve patients and referring physicians throughout Coachella Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• 3D Mammography

Quantifiable outcome

• 5,452 Positive Reviews across Coachella Valley locations

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• HCA Healthcare: Large hospital operator with significant hospital-based imaging capacity across the U.S., including in California. Not a pure outpatient competitor but a major source of competitive pressure via hospital outpatient imaging departments and integrated delivery networks.
• Tenet Healthcare / USPI: Major hospital and ambulatory operator with substantial outpatient imaging exposure. Competes via hospital outpatient departments and ambulatory centers; relevant for payer steerage dynamics in the same geographies.

Direct peers

• RadNet Inc. Direct parent and broader network operator. Operates the largest outpatient imaging footprint in the United States, with the same modality mix (MRI, CT, mammography, PET/CT, X-ray, ultrasound) and the same direct-to-consumer plus referring-physician model that the Coachella Valley division executes at the regional level.
• Akumin: National outpatient imaging operator offering MRI, CT, PET/CT, X-ray, ultrasound, and mammography through a network of fixed centers. Comparable outpatient radiology business model serving referring physicians and patients with similar modality breadth.
• Touchstone Medical Imaging: Outpatient imaging network providing MRI, CT, ultrasound, X-ray, and mammography. Comparable fixed-center outpatient radiology model with similar payer contracting and referring-physician channel.
• SimonMed Imaging: Large outpatient radiology network offering 3T MRI, CT, PET/CT, mammography (including 3D), ultrasound, and X-ray. Competes directly on advanced imaging technology, sub-specialty reads, and consumer-friendly scheduling in similar U.S. markets.
• RAYUS Radiology (formerly CDI): Outpatient imaging network offering MRI, CT, mammography, PET/CT, X-ray, and ultrasound with sub-specialty radiologists. Closely comparable on modality breadth, sub-specialty talent positioning, and the dual B2C/referring-physician GTM motion.
• Envision Radiology: Multi-site outpatient imaging provider offering MRI, CT, ultrasound, mammography, and X-ray with sub-specialty interpretation. Comparable on modality breadth, multi-site fixed-center model, and consumer-oriented scheduling.

Emerging players

• Solis Mammography: Specialized outpatient breast imaging provider offering 3D mammography and related women's imaging services. Comparable on the breast imaging side of the Coachella Valley portfolio, especially 3D mammography with EBCD, though narrower in modality.
• Smart Choice MRI: Outpatient MRI-focused operator offering fixed-price MRI scans in a retail-style model. Comparable on the consumer-facing MRI side of the Coachella Valley offering, though narrower in modality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RadNetImaging
• Facebookfacebook.com/RadNetImaging
• LinkedInlinkedin.com/company/desert-advanced-imaging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desert Advanced Imaging