De Vere Wokefield Park
De Vere Wokefield Park is a historic country estate hotel near Reading, Berkshire, offering accommodations, dining, golf, weddings, and corporate events across a 250-acre parkland setting as part of the privately held De Vere portfolio.
- Company typePrivate
- Founded-
- HeadquartersReading, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What De Vere Wokefield Park does
De Vere Wokefield Park is one of eight historic country estate hotels in the De Vere portfolio, located in the M4 Corridor near Reading, Berkshire. The estate comprises an elegant mansion house set within 250 acres of Berkshire parkland and includes an 18-hole golf course. As part of the broader De Vere group — owned by Principal Hotel Company Limited and encompassing 1,866 bedrooms and over 250 meeting and event spaces across the UK — the property delivers accommodations, dining, spa, golf, weddings, and corporate event services to leisure travelers, corporate clients, and couples seeking heritage venues.
The property operates a direct-to-consumer model, reaching guests primarily through its own website (devere.co.uk), phone reservations, and walk-ins, with the Applause loyalty program offering 20% discounts on best room rates for direct bookings. Corporate and private events are sourced through a dedicated sales team and supported by sub-brands including Smart Space (meetings platform), Smart Booker (booking tool), Showtime (corporate rewards), and Sustainable Spaces (ESG-focused offering). Pricing is seasonal and segment-specific, with promotional packages such as 'Time Well Spent' starting at £189 including breakfast and dining credit, and gift cards available from £10.
De Vere Wokefield Park's value proposition rests on its heritage real estate, accessibility to Heathrow and Gatwick, and its integrated product set across accommodations, F&B, leisure, and events. The company has no disclosed proprietary technology, AI/ML capabilities, public funding, or disclosed revenue. It was recognized in The Sunday Times Best Places to Work 2026 and has invested in sustainability positioning via a Carbon Calculator for events and a published ESG report. The business model combines per-night room revenue, event-based F&B and venue fees, wedding packages, gift card sales, and a tiered loyalty program to drive repeat direct bookings.
De Vere Wokefield Park firmographics
Firmographics- Name
- De Vere Wokefield Park
- Legal name
- De Vere
- Website
- https://devere.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Vere Wokefield Park is a historic country estate hotel near Reading, Berkshire, offering accommodations, dining, golf, weddings, and corporate events across a 250-acre parkland setting as part of the privately held De Vere portfolio.
- Ownership category
- akta.pro rank
De Vere Wokefield Park industry classification
Industry- Product category
- Country Estate Hotels & Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Private House Hotels & Small Luxury Inns (THAGADAL)
- akta.pro secondary industries
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Heritage & Palace Luxury Hotels (THAGACAF)
Keywords
Where De Vere Wokefield Park is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
De Vere Wokefield Park business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodations: Room rentals across the estate with varying room types and rates, including the Applause loyalty program offering 20% discounts on best room rates for direct bookings.
- Food & Beverage: On-site restaurant and bar services including aperitifs, nightcaps, cosy dinners and light lunches. Includes dining credits as part of promotional packages (£30 per guest to spend in the restaurant).
- Meetings & Events: Corporate conferences, training sessions, team building activities, and business meetings across multiple event spaces. Showtime rewards program for corporate events offering cinema tickets and points.
- Weddings & Private Dining: Wedding ceremonies, receptions, and private dining events held in the mansion house and grounds.
- Gift Cards: De Vere eGift cards available from £10, redeemable for spa treatments, afternoon tea, dinners, and overnight stays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Time Well Spent package from £189 including breakfast and £30 dining credit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
De Vere Wokefield Park product offering
Product offeringCore offering
De Vere Wokefield Park operates a historic mansion house country estate hotel in 250 acres of Berkshire parkland near Reading, offering accommodation, an 18-hole golf course, dining and bars, spa services, wedding venues, and meetings and event facilities. It is one of eight De Vere estate properties in the UK, marketed together as a portfolio of 1,866 bedrooms and more than 250 meeting and event spaces. Direct bookings are incentivised through the Applause loyalty programme with 20% off best room rates, while corporate events are supported by the Smart Space, Showtime and Smart Booker platforms.
Product overview
De Vere is a collection of historic mansion houses and contemporary hotels offering a unified hospitality platform. The portfolio includes 1,866 stylish bedrooms and over 250 meeting and event spaces across eight UK properties. De Vere Wokefield Estate, located in the M4 Corridor near Reading, is an elegant mansion house with an 18-hole golf course set in 250 acres of Berkshire parkland. The core products include hotel accommodation, meeting and conference facilities (Smart Space), and wedding venues, complemented by dining services, spa facilities, and leisure amenities. Loyalty programs (Applause for guests, Showtime for corporate events) and digital tools like Smart Booker and Carbon Calculator support the hospitality offerings. Gift cards provide a flexible gifting option across all properties.
Differentiator
Problem solved
Functional benefit
Brands
- Applause: Free-to-join guest loyalty club offering exclusive perks and discounts including 20% off best room rates when booking direct.
- Showtime
- De Vere Reserve
- Smart Space
- Smart Booker
Products and services
- De Vere Wokefield Estate Accommodation
Quantifiable outcome
- 20% discount on best room rates for direct bookings through Applause loyalty program
- +1 more outcomes
Companies that use De Vere Wokefield Park
Customer profileSegments3 records
Ideal customer profiles2 records
De Vere Wokefield Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Vere Wokefield Park partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
De Vere Wokefield Park competitors and assessment
Company assessmentDirect peers
- Bovey Castle: Devon country house hotel offering heritage accommodation, golf, spa, and weddings. Competes for the same leisure and wedding segments as De Vere's country estates.
- Stoke Park: Buckinghamshire estate with Georgian mansion, championship golf, spa, and event facilities. Comparable luxury country-club estate positioning and event-focused business model.
- Hanbury Manor Marriott Hotel & Country Club: Ware, Hertfordshire Jacobean-style country estate with golf, spa, and conference facilities. A branded estate hotel operating in direct competition with De Vere's M4/M25 corridor estates.
- The Grove: Luxury country house hotel in Hertfordshire offering mansion-house accommodation, spa, golf, and event spaces for leisure and corporate clients. Directly comparable to De Vere's positioning as a UK heritage estate hotel.
- Cliveden House: Grade I listed mansion hotel in Berkshire offering heritage luxury accommodation, dining, and event venues. Direct competitor in the historic English estate-hotel category.
- Luton Hoo Hotel, Golf & Spa: Bedfordshire mansion estate with 18-hole golf course, spa, and extensive conference facilities. Closely matches De Vere Wokefield's combination of heritage, golf, and corporate event space.
- Pennyhill Park: Surrey-based luxury estate hotel with extensive spa, conference, and wedding facilities. Operates in the same premium country-house segment as De Vere Wokefield Estate.
- Exclusive Collection (including Coworth Park): UK portfolio of luxury country house hotels and spas (Coworth Park, Pennyhill Park, etc.). Competes against the full De Vere portfolio with comparable estate positioning.
Broad incumbents
- Hilton Hotels & Resorts: Large-scale global hotel operator with UK presence including estate-style properties. Represents the broad incumbent competitive set for both leisure and corporate-event bookings.
- IHG Hotels & Resorts: Global hotel group operating heritage and premium brands (Kimpton, Hotel Indigo) in the UK. Provides broader scale, distribution, and loyalty infrastructure against which De Vere competes for premium domestic stays.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks10 records
Key highlights11 records
Customer concentration
De Vere Wokefield Park social profiles
Digital presenceDe Vere Wokefield Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Vere Wokefield Park leadership team
Management profileNumber of profiles
De Vere Wokefield Park subsidiaries and ownership
Company hierarchySubsidiaries8 records
De Vere Wokefield Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Vere Wokefield Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Vere Wokefield Park
What does De Vere Wokefield Park do?
De Vere Wokefield Park operates a historic mansion house country estate hotel in 250 acres of Berkshire parkland near Reading, offering accommodation, an 18-hole golf course, dining and bars, spa services, wedding venues, and meetings and event facilities. It is one of eight De Vere estate properties in the UK, marketed together as a portfolio of 1,866 bedrooms and more than 250 meeting and event spaces. Direct bookings are incentivised through the Applause loyalty programme with 20% off best room rates, while corporate events are supported by the Smart Space, Showtime and Smart Booker platforms.
Is De Vere Wokefield Park a public or private company?
De Vere Wokefield Park is a private company. It is classified as corporate owned and is currently operating.
When was De Vere Wokefield Park founded?
De Vere Wokefield Park was founded in -1. It employs 1 to 10 people.
Where is De Vere Wokefield Park based?
De Vere Wokefield Park is headquartered in Reading, United Kingdom, in the Europe region.
How does De Vere Wokefield Park make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, meetings & Events, weddings & Private Dining and gift Cards.
Who are De Vere Wokefield Park's main competitors?
Direct peers on record are Bovey Castle, Stoke Park, Hanbury Manor Marriott Hotel & Country Club, The Grove, Cliveden House, Luton Hoo Hotel, Golf & Spa, Pennyhill Park and Exclusive Collection (including Coworth Park). Broad incumbents are Hilton Hotels & Resorts and IHG Hotels & Resorts.
Does De Vere Wokefield Park have an API?
No public API is recorded for De Vere Wokefield Park.
What industry is De Vere Wokefield Park in?
De Vere Wokefield Park's product category is Country Estate Hotels & Hospitality. Its primary akta.pro industry code is THAGADAL, Private House Hotels & Small Luxury Inns, with a secondary code of THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 72111 and its SIC code is 7011.