BRODERIES DESSENNE LENOIR
Broderies Dessenne Lenoir is a family-owned French mechanical embroidery manufacturer (since 1905) producing embroidered home textile and apparel fabrics for B2B fabric distributors and wholesalers, using Saurer and Lasser machines with an in-house design studio.
- Company typePrivate
- Founded1905
- HeadquartersVILLERS OUTREAUX, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What BRODERIES DESSENNE LENOIR does
Broderies Dessenne Lenoir is a family-owned mechanical embroidery manufacturer headquartered in Villers-Outreaux, northern France (200 km from Paris), operating continuously since 1905 and reorganized under its current DESSENNE-LENOIR legal form in 1980. The company produces a broad catalog of embroidered textile products for home furnishings and apparel, including macramé curtains, embroidered voilage, organza, tulle, guipure, Broderie Anglaise, tablecloths, brise-bise, modular window panels, and custom-made embroidered widths in dimensions from 10 cm to 3 meters. Production runs on an in-house fleet of Saurer and Lasser embroidery machines (15-20 meter units) staffed by skilled menders, and is supported by a dedicated creation studio handling research, punching, programming, and project processing from client specifications.
The business is fundamentally B2B and project-driven. Sales are conducted through a direct sales team to fabric distributors and wholesalers across two horizontal segments — home furnishings/decor distributors and apparel/lingerie manufacturers — with a separate export channel for international customers. Pricing is quote-based and tied to project specifications, with minimum order quantities proportional to product width (e.g., 40m minimum for 60cm curtains), samples produced on a 1.5m sampling machine, and 48-hour quote response plus 15-20 working day production lead times as standard service levels. The company monetizes two streams: standard catalog embroidery products and custom-made design services, with multi-color (yarn-dyed or piece-dyed), multi-material (tulle, linen, etamine, taffetas, organza, polyester, viscose, cotton, Lurex), and anti-fire treatment options available as upsells.
The competitive moat rests on a multi-generational craft base, an archive of more than 20,000 drawings plus 15,000 archived designs with 450 new designs created annually across 2-3 collections, and a Made in France production identity. The current direction is led by third-generation family member Mathieu Dessenne, who joined in 1998. No external investors, funding rounds, or AI/digital technology layers are associated with the business; revenue, headcount, and pricing details beyond minimum order quantities are not publicly disclosed.
BRODERIES DESSENNE LENOIR firmographics
Firmographics- Name
- BRODERIES DESSENNE LENOIR
- Legal name
- DESSENNE LENOIR
- Website
- https://dessenne-lenoir.com
- Company type
- Private
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Broderies Dessenne Lenoir is a family-owned French mechanical embroidery manufacturer (since 1905) producing embroidered home textile and apparel fabrics for B2B fabric distributors and wholesalers, using Saurer and Lasser machines with an in-house design studio.
- Ownership category
- akta.pro rank
BRODERIES DESSENNE LENOIR industry classification
Industry- Product category
- Embroidered Textiles
- NAICS
- Curtain and Linen Mills (31412), Textile Furnishings Mills (3141), Textile Product Mills (314)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Textile Mill Products (2200)
- akta.pro primary industry
- Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)
- akta.pro secondary industries
- Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD)
Keywords
Where BRODERIES DESSENNE LENOIR is headquartered
LocationHeadquarters
- HQ city
- VILLERS OUTREAUX
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BRODERIES DESSENNE LENOIR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Mechanical Embroidery Products: Manufacturing and sale of mechanical embroidery products including curtains, voilage, macramé, brise-bise, and embroidered fabrics. Products sold to distributors and fabric wholesalers with order minimums proportional to product width.
- Custom Project Services: Custom embroidery services based on client specifications, including processing projects from design briefs or ideas. Clients can provide their own designs (if free of intellectual property rights) or work with the company's creation studio.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
BRODERIES DESSENNE LENOIR product offering
Product offeringCore offering
Mechanical embroidery manufacturer based in Villers-Outreaux, France, producing embroidered textile products — curtains, voilage, macramé, brise-bise, organza, guipure, and tulle — using Saurer and Lasser embroidery machines. The company also offers custom embroidery design and prototyping services through an in-house creation studio that draws on a large internal pattern archive to serve distributor and wholesale clients.
Product overview
Broderies Dessenne Lenoir is a family-owned mechanical embroidery manufacturer established in 1905, offering a portfolio of embroidered textile products. The core offering includes macramé window treatments (Brise-bise Macramé, Bande Macramé, Brise-Bise Modulable, Rideau 100% Macramé), sheer fabrics (Voilage Brodé, Organza Brodé), furnishing fabrics (Laize Brodé, Prêt à Poser, Nappes Brodées), and fashion/lingerie textiles (Guipure, Tulle Brodé, Broderie Anglaise). The company operates its own in-house creation workshop providing custom design services. Products are manufactured in France using Saurer and Lasser embroidery machines, with capabilities ranging from 10cm to 3 meters in height.
Differentiator
Problem solved
Functional benefit
Products and services
- Embroidered curtains Embroidered curtain products produced on Saurer and Lasser mechanical embroidery machines and sold B2B to distributors and wholesalers of home textiles.
- Embroidered voilage (sheer curtains) Embroidered sheer curtain (voilage) products supplied to textile distributors and wholesalers.
- Embroidered macramé Embroidered macramé textile products produced in-house and supplied to distributors and wholesalers of home textiles.
- Embroidered brise-bise Embroidered short-curtain (brise-bise) products supplied to textile distributors and wholesalers.
- Embroidered organza Embroidered organza fabric products supplied to textile distributors and wholesalers.
- Embroidered guipure Embroidered guipure lace products supplied to textile distributors, wholesalers, and apparel/lingerie trade buyers.
- Embroidered tulle Embroidered tulle products supplied to textile distributors, wholesalers, and apparel/lingerie trade buyers.
- Custom embroidery design and prototyping service Bespoke embroidery design and prototyping service delivered by the in-house creation studio, drawing on a large internal pattern archive and using a 1.5 m sampling machine to produce short runs and tailor designs for trade clients.
Quantifiable outcome
- 48-hour quote response time
- +2 more outcomes
Companies that use BRODERIES DESSENNE LENOIR
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
BRODERIES DESSENNE LENOIR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BRODERIES DESSENNE LENOIR partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights4 records
BRODERIES DESSENNE LENOIR competitors and assessment
Company assessmentOthers
- DMC: French embroidery thread and craft supplier (founded 1746) providing yarns and inputs to embroidery manufacturers and artisans. Comparable as an upstream French textile ecosystem participant supporting the embroidery craft.
Direct peers
- Atelier Montex: French embroidery house (also Chanel-owned) combining traditional Lunéville crochet with mechanical embroidery for couture and ready-to-wear. Comparable as a French embroidery specialist with in-house design and craft competencies.
- Forster Rohner: Swiss industrial embroidery manufacturer with over a century of heritage, producing embroidered fabrics for haute couture and home textiles using mechanical and Schiffli-type techniques. Closest industrial and technological analogue to Dessenne Lenoir's mechanical embroidery model.
- Maison Lesage: Paris-based embroidery atelier (founded 1858), now part of Chanel's Paraffection, producing embroidery for haute couture and luxury fashion. Comparable as a French heritage embroidery house; differs in serving luxury fashion rather than mid-market distributors.
- Sophie Hallette: French Calais lace and embroidery manufacturer with similar heritage roots in northern France textile tradition. Comparable as a French specialty embellishment producer serving apparel and home furnishings brands.
- Hentsch Manzke: Lyon-based French embroidery manufacturer combining traditional savoir-faire with industrial production for fashion and home textiles. Comparable mid-sized heritage embroidery peer with similar B2B customer profile.
- Jakob Schlaepfer: Swiss embroidered fabric maker (founded 1902) serving luxury fashion and interior brands with innovative, often hand-finished embroidery. Comparable as a heritage European embroidery specialist serving both apparel and home segments.
- Rieger: German Black Forest embroidery and lace manufacturer with deep heritage in mechanical embroidery. Comparable as a long-established European specialty embroidery peer serving similar textile distribution networks.
- Bischoff Textiles: Swiss embroidery and textile innovator producing embroidered fabrics for fashion and home applications. Comparable as a European embroidery manufacturer serving similar B2B distributor and apparel channels.
Broad incumbents
- Lelièvre: French luxury fabric and home textile brand (founded 1914) offering coordinated furnishing collections including embroidered designs. Comparable as a heritage French home textile player but operates as a broader brand rather than a contract manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
BRODERIES DESSENNE LENOIR social profiles
Digital presenceBRODERIES DESSENNE LENOIR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRODERIES DESSENNE LENOIR leadership team
Management profileNumber of profiles
Profiles1 record
BRODERIES DESSENNE LENOIR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRODERIES DESSENNE LENOIR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRODERIES DESSENNE LENOIR
What does BRODERIES DESSENNE LENOIR do?
Mechanical embroidery manufacturer based in Villers-Outreaux, France, producing embroidered textile products — curtains, voilage, macramé, brise-bise, organza, guipure, and tulle — using Saurer and Lasser embroidery machines. The company also offers custom embroidery design and prototyping services through an in-house creation studio that draws on a large internal pattern archive to serve distributor and wholesale clients.
Is BRODERIES DESSENNE LENOIR a public or private company?
BRODERIES DESSENNE LENOIR is a private company. It is classified as family owned and is currently operating.
When was BRODERIES DESSENNE LENOIR founded?
BRODERIES DESSENNE LENOIR was founded in 1905. It employs 1 to 10 people.
Where is BRODERIES DESSENNE LENOIR based?
BRODERIES DESSENNE LENOIR is headquartered in VILLERS OUTREAUX, France, in the Europe region.
How does BRODERIES DESSENNE LENOIR make money?
Two revenue lines are on record. Mechanical Embroidery Products are the primary driver. The others are custom Project Services.
Who are BRODERIES DESSENNE LENOIR's main competitors?
DMC is listed as an others. Direct peers are Atelier Montex, Forster Rohner, Maison Lesage, Sophie Hallette, Hentsch Manzke, Jakob Schlaepfer, Rieger and Bischoff Textiles. Lelièvre is listed as a broad incumbent.
Does BRODERIES DESSENNE LENOIR have an API?
No public API is recorded for BRODERIES DESSENNE LENOIR.
What industry is BRODERIES DESSENNE LENOIR in?
BRODERIES DESSENNE LENOIR's product category is Embroidered Textiles. Its primary akta.pro industry code is IMAOAKAC, Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances), with a secondary code of IMAOAKAG, Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts). Its NAICS code is 31412 and its SIC code is 2300.