DES | Digital Enterprise Show

What DES | Digital Enterprise Show does

DES | Digital Enterprise Show is a B2B conference and exhibition platform organized by Next Business Exhibitions S.L. (NEBEXT), a privately held Spanish company headquartered in Madrid with offices in Barcelona and Málaga. The flagship event is an annual three-day multispecialist congress held at FYCMA in Málaga, focused on AI and exponential technologies for enterprise digital transformation. Its core offering combines the Digital Business World Congress — 8 simultaneous auditoriums organized into 9 vertical forums, 6 technology series, and 7 C-level agendas — with a 400+ company exhibition floor and structured networking (1-to-1 business meetings, hosted buyer program). The 2026 edition attracted 17,733 professionals, 637 international speakers, and 403 participating firms from more than 40 countries.

The product surface has evolved into the "DES Universe" framework of interconnected sub-events: Retail Tech Fest (co-organized with Adigital and The New Retail), The AInomics (AI for C-level), Cloud to Sky Connect, CyberXponential World, The Scale-UP! World Summit, Digital Marketing Planet, and España Empresa Digital. Supporting services include the Virtual Pass / Video on Demand platform, the DES Mobile App, the 1-to-1 Business Meetings Platform, and tiered participation options (Partner, Exhibitor S/M/L, Newcomer/Startup). The company also publishes research artifacts including the annual DES Barometer and DES Takeaways reports.

DES monetizes through quote-based exhibition booth fees across three tiers, multi-year sponsorship and partnership programs (Global Partners, Event Partners, DES Club, Mobility, Translation, Sustainability), paid visitor registration and Virtual Passes, and conference access fees. The company is asset-light (18 employees), with institutional amplification from EU funds, ICEX, Junta de Andalucía, Ayuntamiento de Málaga, and FYCMA. Customer logos span large enterprises across technology, financial services, manufacturing, retail, healthcare, public sector, and education.

Name

DES | Digital Enterprise Show

Legal name

Next Business Exhibitions S.L.

Website

https://des-show.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

DES | Digital Enterprise Show is a B2B conference and exhibition organized by Next Business Exhibitions S.L., held annually at FYCMA in Málaga. It serves C-level executives and technology vendors across AI, cloud, cybersecurity, and digital transformation, attracting 17,733 professionals and 403 exhibiting firms in 2026.

Ownership category

akta.pro rank

Product category

Business Conferences and Trade Shows

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Executive Summits & Invitation-Only Forums (MPAGAGAK), Virtual/Hybrid Conference Production & Platform Management (THAHACAM)

Keywords

• B2b technology conferences
• Digital transformation events
• Enterprise AI exhibitions
• Business congress organization
• Trade show management

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Exhibition Booth Fees: Companies pay to exhibit at the DES event through booth space rental. Three participation tiers exist: Partner (leadership tier with maximum visibility and congress participation), Exhibitor S/M/L (20-80+ sqm stands in Premium or Business zones), and Newcomer/Startup (turnkey packages for startups with 6-12 sqm stands in the Newcomer Zone).
2. Sponsorship & Partnership Programs: Global Partners, Event Partners, DES Club partners, Mobility Partner, Official Translation Partner, and Industry Digital Leaders sponsor the event at various tiers for brand visibility, speaking slots, and congress integration.
3. Visitor Tickets & Virtual Passes: Professionals attend DES through paid registration. Multiple ticket tiers exist including Virtual Pass options with video on-demand access for post-event viewing of Digital Business World Congress sessions.
4. Conference & Congress Access Fees: Access to the Digital Business World Congress and its 8 simultaneous auditoriums, C-level agendas, and specialized tracks is included with exhibit/partner passes or sold as standalone conference access tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

DES organizes and operates an annual B2B exhibition and congress held at FYCMA in Málaga, Spain, focused on AI, data, cybersecurity, cloud, IoT, quantum computing, retail tech, and digital transformation. The core deliverable is three days of multi-track conference programming (Digital Business World Congress), an exhibition floor with 400+ participating companies and 700+ showcased innovations, structured 1-to-1 business meetings, and post-event on-demand video access. Sub-events within DES Universe target specific verticals including retail (Retail Tech Fest), AI (The AInomics), cloud (Cloud to Sky Connect), cybersecurity (CyberXponential World), startups (The Scale-UP! World Summit), and Spanish SMEs (España Empresa Digital).

Product overview

DES | Digital Enterprise Show is a B2B event platform offering a multi-day conference and exhibition focused on AI and exponential technologies for enterprise digital transformation. The core offering centers on the annual DES event (DES 2026, June 8-10 in Málaga) and the Digital Business World Congress. The DES Universe architecture integrates multiple specialized sub-events including Retail Tech Fest (retail/eCommerce), The AInomics (AI), Cloud to Sky Connect (cloud), CyberXponential World (cybersecurity), The Scale-UP! World Summit (startups), Digital Marketing Planet (marketing), and España Empresa Digital (Spanish SMEs). Supporting services include the Virtual Pass (video on demand), DES Mobile App, 1 to 1 Business Meetings Platform, and tiered participation options (Partner, Exhibitor, Newcomer). The company also publishes research reports including the annual DES Barometer and Takeaways documents.

Differentiator

Problem solved

Functional benefit

Products and services

• DES 2026 (Digital Enterprise Show) The annual flagship B2B exhibition and congress on AI and exponential technologies for enterprise transformation, gathering 400+ companies and 700+ innovations for 15,000+ C-level professionals.
• Digital Business World Congress Europe's leading congress on AI and exponential technologies with 8 simultaneous auditoriums organized into 9 vertical forums, 6 technology series, and 7 C-level agendas, featuring 500+ international experts.
• Retail Tech Fest Specialized retail and eCommerce congress covering AI-driven personalization, omnichannel strategies, next-gen eCommerce, payment innovations, last-mile logistics, and smart supply chain management.
• The AInomics AI-focused congress track showcasing real-world AI use cases, breakthrough applications, ethical frameworks, deployment strategies, and ROI-driven enterprise AI solutions.
• Cloud to Sky Connect Specialized congress track focused on cloud technologies, multicloud strategies, and cloud infrastructure solutions for enterprise digital transformation.
• CyberXponential World Specialized congress track focused on cybersecurity trends, security, resilience, and critical infrastructure protection.
• The Scale-UP! World Summit Startup-focused summit connecting innovative companies with investors and business opportunities through startup packs and the Newcomer Zone.
• European Digital-Mindset Awards European awards program recognizing digital mindset achievements and innovation in digital transformation across industries, presented annually during DES.
• Virtual Pass On-demand video service providing post-event access to all Digital Business World Congress sessions for remote attendees.
• DES Mobile App Mobile application providing attendees with digital visitor guide, agenda navigation, speaker information, exhibitor details, and networking features during the event.
• 1-to-1 Business Meetings Platform Structured matchmaking platform enabling attendees, exhibitors, and partners to schedule one-on-one business meetings during the event.
• Exhibition Participation Packages (Partner, Exhibitor, Newcomer) Three-tiered booth participation model: Partner (full leadership visibility and congress participation), Exhibitor S/M/L (20-80+ sqm stands in Premium or Business zones), and Newcomer/Startup (turnkey 6-12 sqm packages for startups up to 4 years old).
• DES 2026 Barometer (AI Agents Report) Annual research report analyzing the adoption and business impact of AI agents based on surveys of 100 business leaders (CEOs, CIOs, CMOs, CDOs, CISOs, HR Directors).
• DES 2025 Takeaways Annual technology trends report presenting 10 key takeaways from conclusions drawn by 600+ international experts gathered at the prior DES edition, covering generative AI, hyperautomation, data leadership, cyber defense, and digital skills.
• DES Universe Interconnected event-architecture framework integrating multiple specialized sub-events within DES, allowing each professional to design their own personalized congress journey.

Quantifiable outcome

• 87.2% of companies surveyed in the I DES 2026 Barometer already use AI agents for time savings, cost reduction, error minimization, and operational optimization.
• +4 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• EurecatcoreGTM or Marketing Partner · 1 January 2026Eurecat is a Global Partner of DES, appearing prominently in partner listings. Eurecat (Centre Tecnològic de Catalunya) is one of the leading technology centers in Europe, specializing in applied research and technological innovation.
• GooglecoreGTM or Marketing Partner · 1 January 2026Google is a Global Partner of DES, appearing prominently in partner listings. Google's participation connects the event with the global technology ecosystem.
• Orange EmpresascoreGTM or Marketing Partner · 1 January 2026Orange Empresas (Orange Spain's business division) is a Global Partner of DES, providing enterprise telecommunications and digital solutions to Spanish and European businesses.
• T-SystemscoreGTM or Marketing Partner · 1 January 2026T-Systems is a Global Partner of DES and has an auditorium named after them at the event, demonstrating significant sponsorship commitment. T-Systems is Deutsche Telekom's enterprise arm providing IT services and digital transformation solutions.
• ZOHOcoreGTM or Marketing Partner · 1 January 2026ZOHO is a Global Partner of DES and has an auditorium named after them at the event. ZOHO provides a comprehensive suite of business software applications for enterprises.
• CapgeminicoreTechnology or Integration · 1 January 2026Capgemini is a member of the DES Club, a group of premium partners at the event. Capgemini is a global IT consulting and professional services firm specializing in digital transformation, cloud, and AI solutions.
• IBMcoreTechnology or Integration · 1 January 2026IBM is a member of the DES Club, appearing in partner listings and as a supporter. IBM provides enterprise technology solutions including AI, cloud, and data analytics. An IBM executive was featured as a DES 2026 speaker.
• Telefónica TechcoreTechnology or Integration · 1 January 2026Telefónica Tech is listed as an Event Partner and supporter of DES, providing technology services across cloud, cybersecurity, and IoT to enterprise customers in Spain and Latin America.
• AdigitalcoreGTM or Marketing Partner · 1 January 2026Adigital (Asociación Española de la Economía Digital) is the co-organizer of Retail Tech Fest alongside The New Retail and DES. Adigital represents the digital economy in Spain and brings expertise in eCommerce and digital business.
• The New RetailcoreStrategic or Co-development Partner · 1 January 2026The New Retail is a co-organizer of Retail Tech Fest alongside Adigital and DES. The New Retail is a Spanish media outlet and event company focused on retail innovation and eCommerce.
• LeapMotorminorOthers · 1 January 2026LeapMotor is the Mobility Partner of DES 2026, providing electric vehicles and transportation solutions. As a Chinese electric vehicle manufacturer, LeapMotor also contributes to the China Guest Country Partner theme of DES 2026.
• KUDOminorOthers · 1 January 2026KUDO is the Official Translation Partner of DES, providing simultaneous translation services for all congress sessions, making the event accessible to international attendees. Sessions are available in both English and Spanish with simultaneous translation.
• BiosphereminorOthers · 1 January 2026Biosphere is the sustainability certification partner of DES. Their certification verifies DES's commitment to sustainable event management, environmental protection, social responsibility, and economic viability.
• Ocean52minorOthers · 1 January 2026Ocean52 is DES's sustainability partner providing aluminum reusable water bottles for all congress water, eliminating single-use plastic. 52% of Ocean52's turnover is allocated to ocean conservation projects.
• Ayuntamiento de Málaga (City Council of Málaga)minorOthers · 1 January 2026The City Council of Málaga is an institutional supporter of DES, providing support for hosting the event in the city and promoting Málaga as a digital innovation hub.
• Junta de Andalucía + Agencia Digital de Andalucía (ADA)minorOthers · 1 January 2026The Regional Government of Andalusia and its Digital Agency ADA are institutional supporters of DES. ADA organizes the DES Arena by ADA auditorium track, and DES serves as a platform for promoting Andalusia's digital transformation agenda.
• ICEX España Exportación e InversionesminorOthers · 1 January 2026ICEX is an institutional supporter of DES, promoting Spanish technology and digital services internationally. ICEX supports Spanish companies' internationalization and leverages DES to connect Spanish tech firms with global buyers.
• FYCMA (Palacio de Ferias y Congresos de Málaga)coreOthers · 1 January 2026FYCMA is the co-organizer and venue host for DES, providing the exhibition and congress facilities in Málaga. FYCMA operates a photovoltaic solar energy plant and is committed to sustainable event management, contributing to DES's sustainability credentials.
• Next Business Exhibitions S.L. (NEBEXT)coreOthers · 1 January 2026NEBEXT is the organizer and operator of DES. The company specializes in organizing B2B technology events and exhibitions, managing the event lifecycle from venue coordination to exhibitor recruitment and attendee engagement.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Web Summit: Web Summit is one of the largest B2B technology conferences in Europe (Lisbon, plus expanded editions in Qatar, Rio, Vancouver). Like DES, it combines a multi-track congress, exhibition floor, and structured networking targeting C-level technology buyers and global enterprise vendors — making it the closest comparable in scale and model.
• GSMA — Mobile World Congress (MWC Barcelona): MWC Barcelona is Europe's flagship telecom and enterprise-technology congress with a large exhibition, multi-track conference, and global operator/vendor participation hosted at Fira Barcelona. It is directly comparable to DES as a multi-day European B2B technology congress with congress plus expo plus C-level networking, although it is materially larger.
• GITEX Global: GITEX Global is a large-scale technology and startup exhibition in Dubai with conference tracks on AI, cloud, cybersecurity, and digital transformation. It overlaps directly with DES's content themes (AI, cybersecurity, cloud, retail tech) and its congress-plus-expo format targeting enterprise buyers from multiple geographies.
• Slush: Slush is a Helsinki-based B2B technology and startup conference combining a congress, exhibition, and structured founder-investor matchmaking. Its DES Universe sub-event 'The Scale-UP! World Summit' is explicitly modeled on this peer, and Slush's target audience (tech buyers, founders, investors) substantially overlaps with DES's.
• DMEXCO: DMEXCO is a Cologne-based digital marketing and technology expo combining congress sessions with an exhibition floor serving enterprise buyers across digital, MarTech, ad-tech, and commerce. Its Digital Marketing Planet sub-track inside DES overlaps with DMEXCO's core agenda, and both share a multi-track congress plus exhibition format.
• IFA Berlin: IFA is one of Europe's largest consumer electronics and home appliances trade shows held annually in Berlin with a major exhibition, brand halls, and conference program. While its buyer profile skews more B2C than DES, both events are large-format European technology exhibitions with a congress-plus-expo structure.
• TechCrunch Disrupt: TechCrunch Disrupt is a flagship global startup and technology conference with a multi-stage agenda, exhibition floor, and startup competition. It is comparable to DES in combining a tech-focused multi-track congress with an exhibition and networking — and The Scale-UP! World Summit sub-event directly overlaps with Disrupt's core proposition.
• 4YFN (Four Years From Now): 4YFN is a Barcelona-based startup and innovation event co-located with MWC, focusing on emerging technology companies, investors, and enterprise buyers. Its startup-discovery format and hosted buyer programs are a near-direct analog to DES's Scale-UP! World Summit and Hosted Buyer Program.

Emerging players

• Money 20/20: Money 20/20 is a global fintech industry event series combining a multi-track congress with a large exhibition and hosted buyer programs for financial institutions. Its Banking & Insurance Forum at DES (Banco Sabadell, Unicaja, Nationale-Nederlanden) directly parallels Money 20/20's enterprise banking audience and congress-plus-expo format.

Broad incumbents

• CES — Consumer Technology Association: CES is the world's largest annual consumer technology trade show with thousands of exhibitors and a global C-level audience in Las Vegas. It is comparable to DES in operating a multi-day, multi-track technology exhibition, but operates at vastly greater scale and with a broader, more consumer-leaning portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DES | Digital Enterprise Show