Destination Plus - Tourisme d'affaires

What Destination Plus - Tourisme d'affaires does

Destination Plus — Tourisme d'affaires is a privately-held French B2B agency headquartered at 15 rue de Berne in the 8th arrondissement of Paris, with a secondary office at 58 rue Saint-Lambert in the 15th arrondissement. Founded around 2017 and operating under the registered mark Destination Plus®, the firm organizes corporate incentive travel, professional study trips, and corporate events (congresses, conventions, seminars, team-building, gala evenings, cocktails) for groups ranging from 10 to more than 500 participants, in France and internationally. Its service portfolio comprises three core lines — Voyages Incentives, Voyages d'Études, and Événements d'Entreprise — supported by a logistics management layer and delivered through a dedicated project manager (chef de projets) assigned per engagement.

The business is built on an asset-light model: there is no disclosed proprietary technology platform beyond a basic online registration interface, and the international footprint in destinations such as Hungary, Brazil, Mexico, South Africa, the USA, South Korea, and Denmark/Sweden is enabled through an external network of partner hotels, venues, activity providers, and local consultants rather than owned infrastructure. No APIs, SDKs, AI capabilities, patents, certifications beyond GDPR compliance, or external funding rounds are disclosed, indicating an operationally focused, founder-led service business with limited technological differentiation.

Revenue is generated on a professional-services basis through bespoke project fees and supplier commissions, with all pricing quoted per engagement based on group size, destination, duration, and scope. Go-to-market is direct enterprise and mid-market field sales, supported by organic social and content marketing across LinkedIn, Facebook, Instagram, YouTube, and Pinterest. Customer segments include corporate sales teams and commercial networks (primary), professional associations and industry groups, and internal corporate event organizers, though no named customer logos or revenue concentration data are publicly available.

Name

Destination Plus - Tourisme d'affaires

Legal name

Destination PLUS

Website

https://destinationplus.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Destination Plus is a privately-held Paris-based B2B agency organizing bespoke corporate incentive travel, professional study trips, and corporate events for groups of 10 to 500+ participants across France and seven international destinations, delivered via dedicated project managers.

Ownership category

akta.pro rank

Product category

Corporate Event and Business Travel Services

NAICS

Tour Operators (561520), Travel Agencies (56151)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Venue & Special Event Site Sourcing (Unique Venues, Permitting) (THAHADAE)

akta.pro secondary industries

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Corporate event planning
• Incentive travel programs
• Business travel agency
• Study trip organization
• Corporate event management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Corporate Event and Travel Services: As a business tourism and corporate events agency, Destination Plus generates revenue by organizing and managing incentive travel programs, study trips, corporate events, congresses, conventions, seminars, and team-building activities for businesses. Revenue appears to be generated through service fees, commissions from partner networks (hotels, venues, activity providers), and project management charges for bespoke event planning and execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Destination Plus is a French B2B event and business travel agency that designs and delivers bespoke corporate events, incentive travel programs, and professional study trips. Each client is assigned a dedicated project manager who handles the full lifecycle from needs definition and budget management through logistics, vendor coordination, on-site assistance, and post-event follow-up, accommodating groups of 10 to over 500 participants in France and abroad.

Product overview

Destination Plus is an event and business travel agency offering a unified portfolio of services centered around three core offerings: incentive travel programs (Voyages Incentives), study trips (Voyages d'Études), and corporate event organization (Événements d'Entreprise). These are supported by logistics management services and a dedicated project manager model. The agency provides bespoke, tailor-made solutions for groups ranging from 10 to over 500 participants, with destinations spanning Europe, the Americas, Africa, and Asia.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Havas Events: Havas Events is a large French experiential marketing and event agency within the Havas creative group. It operates a portfolio of corporate event, incentive, and brand-experience services that overlap heavily with Destination Plus's offering — but with broader creative campaigns and larger client budgets.
• Kuoni / DER Touristik DMC: Kuoni's destination management division (now part of DER Touristik) is a leading global DMC with deep local partner networks in Europe, Asia, Africa, and the Americas. It competes directly with Destination Plus on the inbound corporate incentive and event execution layer in the same featured destinations (Brazil, Mexico, South Africa, Hungary, Korea).
• Voyageurs du Monde: Voyageurs du Monde is a French high-end travel agency operator with bespoke, tailor-made trip capabilities for both leisure and corporate clients. It is comparable to Destination Plus on the custom-itinerary and high-touch positioning, though it serves a much broader B2C and B2B mix and has materially greater scale.
• BCD Meetings & Events: BCD M&E is a global meetings, incentives, conferences, and events agency operating within BCD Travel. It is a scaled incumbent offering the full suite of corporate event management (incentives, conferences, group travel) that Destination Plus delivers at a much smaller, more bespoke scale — directly comparable service lines, but BCD competes on global scale and supplier rates.
• CWT Meetings & Events: CWT's Meetings & Events division is one of the largest global MICE players, with strong incentive travel and corporate event capabilities. Like Destination Plus, it provides dedicated project management and end-to-end event delivery, but with global scale, enterprise procurement contracts, and preferential supplier rates that smaller French agencies cannot match.
• Maritz Global Events: Maritz is a long-established North American incentive travel and events company (now integrated with CWT). It directly competes in the corporate incentive travel space where Destination Plus operates, with comparable group-size flexibility but significantly more scale and supplier leverage.

Regional players

• Selectour: Selectour is France's largest network of independent travel agencies with corporate travel and event capabilities. It competes with Destination Plus for French corporate travel and incentive budgets, though it primarily distributes through franchisee agencies rather than delivering bespoke events directly.

Others

• Voyage Privé Group: Voyage Privé is a French travel club operator with adjacent exposure to premium group travel and destination partnerships. It is not a direct DMC competitor but operates in the same French corporate/leisure travel ecosystem where Destination Plus sources suppliers and competes for client mind-share.

Direct peers

• ATPI Griffinstone: ATPI is an international travel management and events company with strong expertise in corporate incentive travel and group events. It competes directly with Destination Plus in the bespoke, high-touch incentive and event space, particularly in Europe, with comparable dedicated-account service models.
• Agence Voyages d'Études et Découvertes: Voyages d'Études et Découvertes is a French specialist in study trips, professional visits, and corporate educational travel — the exact 'voyages d'études' segment that Destination Plus lists as a core offering. Highly comparable on service line, target buyer (professional associations, industry groups), and bespoke custom-itinerary model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCBZPsBFXd1azRbnRbQwRwNg
• Facebookfacebook.com/Destination-Plus-105282184303088
• LinkedInlinkedin.com/company/destination-plus
• Instagraminstagram.com/destinationplus.paris
• Pinterestpinterest.fr/ecdce5f09c40f5b1665d95a67571f2/_created

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Plus - Tourisme d'affaires