DESVRES

Ceramic Surfaces and Architectural Tilesdesvres.com

Gardenia&Ariana, a brand under Italian ceramic manufacturer ABK Group, designs and sells premium ceramic surface collections for architects, interior designers, contractors, and homeowners through a European dealer and showroom network.

Company typePrivate
Founded-
Headquarters—
Headcount51–100
GTM typeB2B
OfferingHardware or Manufacturing

What DESVRES does

Gardenia&Ariana is a brand of ABK Group Industrie Ceramiche S.p.A., a privately-held Italian ceramic tile manufacturer registered in Modena, Italy. The company designs and sells ceramic surface collections targeted at architects, interior designers, builders, contractors, and end consumers undertaking renovation or new construction projects. Its manufacturing base relies on ceramic tile production combined with digital printing technology for surface designs, enabling reproductions of marble, oak, and natural clay aesthetics on durable ceramic substrates. Gardenia&Ariana operates as one of multiple brands within the ABK Group portfolio.

The product portfolio comprises four branded collections: OROSEI (contemporary matter aesthetic), BON TON (marble effect), TABULAE (oak effect), and I pigmenti (earth-tone clay effect). Complementing these is Virtual Stylist, a digital 3D room configurator with photo-based AR visualization that allows prospective customers to preview surfaces in bathroom, kitchen, living room, and bedroom settings before purchase. The brand maintains a multilingual website in English, Italian, French, and German to serve European markets, and runs social channels and an email newsletter on top of physical trade presence.

Revenue is generated through ceramic surface product sales via an authorized dealer and showroom network across European markets. Pricing is quote-based and varies by collection, size, finish, and volume, with sales occurring through physical dealer locations rather than direct e-commerce. The primary customer segments are architects and interior designers specifying materials for commercial and residential projects, builders and contractors sourcing at scale, and homeowners for renovation use. ABK Group published its first Sustainability Report in 2024, marking formal integration of ESG principles into corporate strategy.

DESVRES firmographics

Firmographics

Name: DESVRES
Legal name: ABK Group Industrie Ceramiche S.p.A.
Website: https://desvres.com
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Gardenia&Ariana, a brand under Italian ceramic manufacturer ABK Group, designs and sells premium ceramic surface collections for architects, interior designers, contractors, and homeowners through a European dealer and showroom network.
Ownership category
akta.pro rank

DESVRES industry classification

Industry

Product category: Ceramic Surfaces and Architectural Tiles
NAICS: Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110)
SIC: Structural Clay Products (3250), Pottery & Related Products (3260)
akta.pro primary industry: Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
akta.pro secondary industry: Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

Ceramic tile manufacturing
Architectural surfaces
Floor and wall tiles
Marble effect ceramics
Interior design surfaces

DESVRES business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

Ceramic Surface Product Sales: Revenue generated from selling ceramic tile collections to architects, interior designers, builders, contractors, and end-consumer homeowners through dealer/showroom network. Product categories include marble-effect, oak-effect, and color pigment collections in various sizes, materials, and finishes.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Quote-based pricing through dealer network

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

DESVRES product offering

Product offering

Core offering

Gardenia&Ariana designs, manufactures, and sells premium ceramic tile and surface collections (OROSEI, BON TON, TABULAE, and I pigmenti) under ABK Group Industrie Ceramiche S.p.A. for use in architectural and interior design projects. Products are sold through an authorized dealer and showroom network serving architects, interior designers, builders, contractors, and homeowners. The offering is complemented by Virtual Stylist, a free interactive 3D and AR room configurator for visualizing surfaces in real spaces.

Product overview

Gardenia&Ariana, part of ABK Group, is a surfaces brand offering a portfolio of ceramic tile collections for architecture and interior design. The product lineup includes four distinct collections—OROSEI (authentic contemporary matter), BON TON (marble elegance), TABULAE (oak expressiveness), and I pigmenti (earthy soil and clay tones)—complemented by Virtual Stylist, a digital room configurator tool that enables visualization of spaces with different materials and finishes in real time through photo capture capabilities.

Differentiator

Problem solved

Functional benefit

Brands

OROSEI: Authentic Matter, Contemporary Elegance collection
BON TON
TABULAE
I pigmenti

Products and services

OROSEI

Companies that use DESVRES

Customer profile

Segments3 records

Ideal customer profiles3 records

DESVRES technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

DESVRES partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

DESVRES competitors and assessment

Company assessment

Direct peers

Porcelanosa: Spanish ceramic tile and surface manufacturer with a broad portfolio of floor, wall, and kitchen/bath surfaces sold through owned showrooms and dealers. Comparable in scale, aesthetic collections, and showroom-driven B2B/B2C sales model.
Emilgroup (Emilceramica): Italian ceramic tile manufacturer with multiple sub-brands (Emilceramica, Ergon, Provenza, Level) selling premium collections through dealer networks. Direct peer in product, channel, and Italian heritage positioning.
Marazzi Group: Italian ceramic tile manufacturer with a broad portfolio of floor and wall collections for architecture and interior design. Directly comparable as a premium Italian-made tile brand targeting architects, designers, and project specification channels.
Crossville Inc. US-based porcelain tile manufacturer focused on specification sales to architects and designers. Comparable in specification-channel GTM and premium porcelain tile positioning, though serving primarily the North American market.
Cifre Cerámica: Spanish ceramic tile manufacturer offering porcelain and ceramic collections for architecture and interior projects. Directly comparable product category, with overlapping presence in European specification channels.
Florim: Large Italian ceramic surface manufacturer offering porcelain and ceramic tiles under multiple brands (Cedit, Casa dolce casa, Casalgrande Padana). Closely matches Gardenia&Ariana's premium specification-driven model and Italian heritage positioning.
Iris Ceramica: Italian ceramic surface producer within the Iris Ceramica Group, focused on high-end porcelain and ceramic tiles for architecture and interior design. Direct competitor in the Italian premium specification segment.

Broad incumbents

Mohawk Industries: Large global flooring manufacturer with ceramic tile brands (Daltile, Marazzi US) and broad distribution. Overlaps with Gardenia&Ariana in ceramic surface product category but at much greater scale and a wider product portfolio.
Villeroy & Boch: Established European manufacturer of ceramic surfaces, bathroom, and tableware with deep specification relationships. Comparable as a premium brand in the kitchen and bath surface category, though its portfolio spans far beyond ceramic tile.

Others

ABK Group Industrie Ceramiche: Parent group of Gardenia&Ariana and other ceramic surface brands. Included as the immediate corporate context and shared platform for distribution, manufacturing, and ESG (2024 Sustainability Report) initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

DESVRES financial estimates

Financial estimate

Revenue estimate

Valuation estimate

DESVRES leadership team

Management profile

Number of profiles

DESVRES funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

DESVRES M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DESVRES

What does DESVRES do?

Is DESVRES a public or private company?

DESVRES is a private company. It is classified as unknown and is currently operating.

When was DESVRES founded?

DESVRES was founded in -1. It employs 51 to 100 people.

How does DESVRES make money?

One revenue line is on record: ceramic Surface Product Sales.

Who are DESVRES's main competitors?

Direct peers on record are Porcelanosa, Emilgroup (Emilceramica), Marazzi Group, Crossville Inc., Cifre Cerámica, Florim and Iris Ceramica. Broad incumbents are Mohawk Industries and Villeroy & Boch. ABK Group Industrie Ceramiche is listed as an others.

Does DESVRES have an API?

No public API is recorded for DESVRES.

What industry is DESVRES in?

DESVRES's product category is Ceramic Surfaces and Architectural Tiles. Its primary akta.pro industry code is CRAIAFAJ, Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms, with a secondary code of CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 327110 and its SIC code is 3250.