Detallerie
Detallerie is a Barcelona-based partnership founded in 2012 by Carolina Saigós and Teresa Villodre that provides full-service wedding and corporate event planning plus visual communication services, complemented by a curated home décor e-commerce concept store called Detallerie Selection serving primarily couples and corporate clients in Catalonia, Spain.
- Company typePrivate
- Founded2012
- HeadquartersSant Cugat del Vallès, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Detallerie does
Detallerie is a Barcelona-based wedding and event planning firm founded in 2012 and operated as a partnership by co-owners Carolina Saigós and Teresa Villodre. The company organizes full-service weddings (venue sourcing, vendor selection, styling, and day-of coordination), personalized corporate events (product presentations, team-building experiences, company dinners, and anniversaries), and visual communication services that help brands present content and products to their audiences. The firm is headquartered at Carrer dels Marges, 8 in Sant Cugat del Vallès and primarily serves the Catalonia/Barcelona market.
The company extends its design aesthetic into consumer retail through Detallerie Selection, an e-commerce concept store offering curated home décor, lighting, tableware, workspace items, furniture, and collaborative product collections at unit prices ranging from €9.50 to €289. Service engagements are sold via direct consultation and quote-based pricing, while retail transactions occur through the company's owned online storefront. Marketing is driven by earned media features in publications including VOGUE, Style Me Pretty, Martha Stewart Weddings, and TELVA, supplemented by active social media presence on Instagram, Pinterest, Vimeo, and Facebook.
Detallerie operates without disclosed institutional investment, public listing, or parent company affiliation. It maintains a recurring network of creative partners — photographers and videographers such as Diez & Bordons, Padilla & Rigau, Kiss and Chips, Anker Prod, Marta Guillén, and others — to produce portfolio content for marketing and client delivery. The underlying technology footprint is minimal and consists of a Wix-based marketing website, standard social platforms, and an e-commerce storefront; there are no proprietary software products, AI/ML systems, APIs, or enterprise integrations disclosed.
Detallerie firmographics
Firmographics- Name
- Detallerie
- Legal name
- Carolina Saigós y Teresa Villodre (Detallerie)
- Website
- https://detallerie.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Detallerie is a Barcelona-based partnership founded in 2012 by Carolina Saigós and Teresa Villodre that provides full-service wedding and corporate event planning plus visual communication services, complemented by a curated home décor e-commerce concept store called Detallerie Selection serving primarily couples and corporate clients in Catalonia, Spain.
- Ownership category
- akta.pro rank
Detallerie industry classification
Industry- Product category
- Wedding & Event Planning Services
- NAICS
- Convention and Trade Show Organizers (561920), Interior Design Services (54141), Caterers (722320)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industries
- Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Event Theming, Mood Boards & Concept Design (HSACAOAH), Wedding & Reception Catering (HSACAGAD), Partial Wedding Planning (HSACABAB)
Keywords
Where Detallerie is headquartered
LocationHeadquarters
- HQ city
- Sant Cugat del Vallès
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Detallerie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Wedding Planning Services: Full-service wedding organization and design, including venue sourcing, vendor selection, unique styling, and day-of coordination for couples planning their wedding.
- Corporate Events Services: Development and organization of personalized corporate events including product presentations, team-building experiences, company dinners, and anniversaries.
- Communication Services: Visual communication services to help brands present their content and products in an attractive, curated way adapted to their audience.
- Detallerie Selection Concept Store: Direct-to-consumer e-commerce store selling curated home décor, tableware, furniture, and lifestyle products. Product prices range from €9.50 to €289.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Home Party Collection |
| Other | Multi-year contract | Wedding & Event Services |
Distribution channels2 records
Marketing channels6 records
Detallerie product offering
Product offeringCore offering
Detallerie provides full-service wedding planning (venue sourcing, vendor selection, styling, day-of coordination) and personalized corporate event design (product launches, team-building, dinners, anniversaries), supported by a visual communication service for brand content. The company also runs Detallerie Selection, a direct-to-consumer e-commerce concept store selling curated home décor, tableware, lighting, workspace items, furniture, and collaborative collections.
Product overview
Detallerie operates as a dual-offering business: a full-service wedding and corporate event planning company (core service) paired with an e-commerce concept store called Detallerie Selection. The core services include Bodas (wedding planning with venue selection, vendor coordination, styling, and day coordination), Eventos (corporate events including presentations, team-building, and company dinners), and Comunicación (visual communication services for brands). The Detallerie Selection concept store extends the brand into home decor and lifestyle retail, featuring curated product collections across categories including Home Party, Lighting, Decoration, Table Setting (A la Mesa), Workspace, Collaborations, and Furniture (Mobiliario). Both the event planning services and the retail products share the company's design philosophy focused on fashion, interior design, and art inspiration.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodas (Wedding Planning) Full-service wedding planning and design for couples, covering venue selection, vendor coordination, unique styling, and day-of supervision and coordination.
- Eventos (Corporate Events) Customized corporate event planning and organization, including product presentations, team-building experiences, company dinners, and anniversaries, with branded atmospheric design.
- Comunicación (Visual Communication Services) Visual communication services that help brands present their content and featured products in an attractive, carefully designed way adapted to their target audience.
- Detallerie Selection Concept Store Direct-to-consumer e-commerce concept store offering curated home décor, tableware, lighting, workspace accessories, furniture, and collaborative lifestyle collections, with individual unit pricing ranging from approximately €9.50 to €289.
Companies that use Detallerie
Customer profileSegments3 records
Ideal customer profiles3 records
Detallerie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Detallerie partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Diez & BordonsminorPrimary photography partner for wedding and event coverage. They photograph most of Detallerie's featured weddings and events on the website.
- Padilla & RigauminorPhotography and video partner for several featured weddings. Works with Detallerie on capturing wedding films and photographs.
- Kiss and ChipsminorPhotography partner for wedding coverage, featured on the Laura & Guille wedding portfolio page.
- Anker ProdminorVideography partner for wedding films, featured on the Maria & Pablo wedding page.
- Marta GuillénminorPhotographer for the Linda & Michael wedding, featuring international couple in Barcelona.
- The Bright Side WeddingsminorVideography partner for wedding films, worked on the Linda & Michael destination wedding.
- Pablo RicciadrulliminorPhotographer for the Mireia & Pau wedding, featured in cava winery setting.
- VolvoretaminorPhotography partner for the Megui & Miki wedding, capturing colorful celebration.
- Blanc by LitenminorVideography partner for wedding films, worked on the Megui & Miki celebration.
- Sara FrostminorPhotographer for the Clara & Jorge wedding at Barcelona cathedral and masía venue.
- A25fpsminorVideography partner for the Mireia & Ferran wedding.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Detallerie competitors and assessment
Company assessmentDirect peers
- Marcy Blum Associates: Boutique luxury wedding and event planning firm serving high-end couples and corporate clients. Comparable in full-service planning, design curation, and personalized client engagement at the premium tier.
- Lisa Vorce Co. Luxury destination wedding planning firm serving high-net-worth couples, often featured in top wedding publications. Directly comparable to Detallerie's boutique luxury positioning and editorial recognition.
- Colin Cowie Lifestyle: Luxury lifestyle and event designer known for high-end weddings and corporate events with strong design DNA spanning interior design and hospitality. Comparable to Detallerie's fashion/interior-design-inspired luxury event approach.
- Bash Please: Design-driven event and wedding planning studio with a strong editorial and brand aesthetic. Comparable to Detallerie's emphasis on fashion/interior-design-inspired event styling and curated creative output.
- Mindy Weiss Parties by Design: Luxury wedding and event planner based in Los Angeles, serving celebrity and high-net-worth clients with full-service planning, design, and coordination. Directly comparable to Detallerie's premium full-service wedding planning model.
- Sarah Haywood Weddings: Luxury wedding planner based in the UK serving international and destination wedding clients. Comparable in targeting premium couples, full-service planning, and design-led styling across European destinations.
- David Tutera: Celebrity wedding and event planner with a national media platform and product lines. Comparable as a luxury wedding planner who has also extended the personal brand into adjacent consumer products.
Broad incumbents
- Zola: Wedding planning platform combining registry, vendor marketplace, and planning tools. Comparable as an end-to-end wedding services player but operating at scale through digital channels rather than bespoke local execution.
- WeddingWire: Global wedding vendor marketplace connecting couples with planners, venues, and vendors. Operates in the same wedding services space as a broad incumbent platform rather than a boutique planner.
- The Knot Worldwide: Largest digital wedding marketplace and planning platform in the US, offering vendor directories, planning tools, and registries. Operates broadly in the same wedding services category but as a platform rather than a boutique planner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Detallerie social profiles
Digital presenceDetallerie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Detallerie leadership team
Management profileNumber of profiles
Profiles2 records
Detallerie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Detallerie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Detallerie
What does Detallerie do?
Detallerie provides full-service wedding planning (venue sourcing, vendor selection, styling, day-of coordination) and personalized corporate event design (product launches, team-building, dinners, anniversaries), supported by a visual communication service for brand content. The company also runs Detallerie Selection, a direct-to-consumer e-commerce concept store selling curated home décor, tableware, lighting, workspace items, furniture, and collaborative collections.
Is Detallerie a public or private company?
Detallerie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Detallerie founded?
Detallerie was founded in 2012. It employs 1 to 10 people.
Where is Detallerie based?
Detallerie is headquartered in Sant Cugat del Vallès, Spain, in the Europe region.
How does Detallerie make money?
Four revenue lines are on record. Wedding Planning Services are the primary driver. The others are corporate Events Services, communication Services and detallerie Selection Concept Store.
Who are Detallerie's main competitors?
Direct peers on record are Marcy Blum Associates, Lisa Vorce Co., Colin Cowie Lifestyle, Bash Please, Mindy Weiss Parties by Design, Sarah Haywood Weddings and David Tutera. Broad incumbents are Zola, WeddingWire and The Knot Worldwide.
Does Detallerie have an API?
No public API is recorded for Detallerie.
What industry is Detallerie in?
Detallerie's product category is Wedding & Event Planning Services. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAM, Reception Planning & Guest Experience (Seating, Favors, Hospitality). Its NAICS code is 561920 and its SIC code is 7900.