BSO De Thuisclub

What BSO De Thuisclub does

BSO De Thuisclub is a privately held Dutch childcare organization that provides after-school care (buitenschoolse opvang, BSO), before-school care (VSO), midday school lunch supervision (TSO), and holiday childcare for primary school children aged 4–13. The company operates eight sites across four municipalities in Gelderland, Netherlands — Ede, Bennekom, Wageningen, and Tiel — split between sport-focused locations hosted at partner football clubs (Voetbalvereniging Bennekom, K.S.V. Fortissimo, DTS '35, Ona '53, WAVV, T.S.V. Theole) and activity-based locations co-located with primary schools (Edese Schoolvereniging, Calluna, De Wingerd). It employs approximately 70 staff including location managers, pedagogical professionals, assistants, interns, and temporary workers.

The company's core product is the Sport BSO concept — combining structured childcare with sport and creative activities, led by CIOS-trained pedagogical staff — supplemented by traditional activity BSO at school sites. Subscription packages are sold in 40, 46, 49, or 52-week tiers at €9.30–€10.70 per hour depending on location and package, with flexible care hours priced at a premium (€11.70–€12.20/hour). Differentiated features include free school pickup service using company vehicles, included meals, and holiday programming with tournaments and excursions. Operations are governed by the Wet kinderopvang, with mandatory GGD inspections and Geschillencommissie Kinderopvang compliance.

The business model is direct-to-consumer: parents discover the company through its website, partner schools, and word-of-mouth, register online via the Kindplanner portal, and manage their subscriptions through a parent portal. The company is bootstrapped and founder-owned by Bas Zaunbrecher, who established it in 2012, with no disclosed external investment. Marketing is light, relying on the website, a Facebook page, VerbeterMeter-driven parent testimonials, and embedded partnerships with local schools and football clubs rather than paid acquisition.

Name

BSO De Thuisclub

Legal name

De Thuisclub

Website

https://dethuisclub.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BSO De Thuisclub is a Dutch privately held childcare operator running 8 after-school, before-school, and holiday care locations across Ede, Bennekom, Wageningen, and Tiel, serving primary school children aged 4–13 via sport-focused and activity-based programs at partner football clubs and primary schools.

Ownership category

akta.pro rank

Product category

After-School Childcare Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

School-Age Wraparound Childcare Centers (Holiday/Break Care) (EDACAAAL)

akta.pro secondary industries

Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• After-school childcare
• Buitenschoolse opvang
• Sport childcare services
• Primary school care
• Child daycare services

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. After-school childcare subscription: Parents subscribe to childcare packages (40, 46, 49, or 52 weeks per year) and pay hourly rates ranging from €9.30 to €10.70 depending on the location and package selected. Additional revenue comes from flexible care hours outside the standard package and school lunch supervision (TSO).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BSO De Thuisclub operates after-school childcare (BSO - Buitenschoolse Opvang) and Sport BSO programs for primary school children aged 4-13 across 8 locations in the Netherlands. The organization delivers creative and sporting activities during school weeks, holidays, and study days, with a strong emphasis on physical movement and healthy nutrition. Services include before-school care (VSO), midday school lunch supervision (TSO), and a free school pickup service from partner primary schools.

Product overview

BSO De Thuisclub operates as a childcare organization offering before-school, after-school, and holiday care for elementary school children across multiple locations in the Netherlands. Their core offering consists of traditional BSO (Buitenschoolse Opvang) and Sport BSO programs, which differ in focus—the Sport BSO emphasizes physical activities while regular BSO combines creative and sporting activities. The organization provides tiered subscription packages (40, 46, 49, and 52 weeks) along with supplementary services including before-school care, midday supervision, flexible hours, and free school pickup. All locations operate in Ede, Bennekom, Wageningen, and Tiel, with the regular BSO at ESV Ede and Calluna Ede, and the Sport BSO at multiple partner sports clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• Buitenschoolse Opvang (BSO) After-school care for primary school children (ages 4-13) offering a mix of creative and sporting activities during school weeks and school holidays at locations hosted at primary schools and football clubs.
• Sport BSO Sport-focused before and after-school care where children participate in sports activities such as football, tennis, athletics, dance, and team games under supervision of pedagogical staff with sports backgrounds, hosted at partner football clubs.
• Voorschoolse Opvang (VSO)

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Voetbalvereniging Bennekom (football club Bennekom)coreOthersHost venue for Sport BSO Bennekom at Sportpark de Eikelhof, Achterstraat 7, Bennekom. This is the original founding location of De Thuisclub, established in 2012.
• K.S.V. Fortissimo (football club)coreOthersHost venue for Sport BSO Ede Fortissimo, operational since 2020.
• DTS '35 (football club)coreOthersHost venue for Sport BSO Ede DTS, operational since 2024.
• Basisschool de Edese Schoolvereniging (ESV)coreOthersHost venue for BSO ESV Ede and school lunch supervision (TSO), operational since 2014.
• Basisschool CallunacoreOthersHost venue for BSO Calluna Ede, operational since 2016.
• Voetbalvereniging Ona '53 (football club)coreOthersHost venue for Sport BSO Wageningen (ONA location), operational since 2022.
• Voetbalvereniging WAVV (football club)coreOthersHost venue for Sport BSO Wageningen (WAVV location), operational since 2025.
• T.S.V. Theole (football club)coreOthersHost venue for Sport BSO Tiel at Sportpark Drumpt, operational since 2024.
• Geschillencommissie Kinderopvang (Disputes Committee for Childcare)minorOthersMandatory independent disputes committee for childcare in the Netherlands. Both the parent council and individual parents can submit disputes when they cannot resolve issues with the childcare organization.
• VerbeterMeterminorOthersOnline tool used by De Thuisclub to continuously measure parent satisfaction anonymously.
• Nationaal Fonds KinderhulpminorOthersDe Thuisclub supports the National Fund Kinderhulp which fights child poverty in the Netherlands, encouraging donations from parents and the community.

Scale indicators3 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• BLOS Kinderopvang: Dutch childcare operator offering BSO and daycare across multiple locations; comparable as a multi-site Dutch BSO with similar activity-based programming and similar size bracket to De Thuisclub.
• Eigen & Wijzer: Dutch regional BSO/kinderopvang operator with comparable size and a similar activity-based positioning; relevant local peer for benchmarking in the BSO market.
• PleinZicht: Dutch regional BSO/childcare provider with similar location scale and a comparable mix of sport/activity programming at multiple partner venues.

Broad incumbents

• Kidsfoundation: Dutch multi-brand childcare group operating BSO and daycare brands; comparable as a sector incumbent operating in the same regulated market.
• Smallsteps: National Dutch childcare provider with a comparable BSO offering for primary-school children; relevant incumbent competitor for family choice in the same subsidized market.
• Partou: One of the largest Dutch BSO/daycare chains with national coverage; competes in the same Kinderopvangtoeslag-subsidized market with much broader geographic reach.
• Kinderopvang Kibeo: Large national Dutch childcare chain offering BSO, daycare, and toddler care; competes for the same Dutch families but at significantly greater scale and geographic breadth.
• Humankind (formerly SKON Kinderopvang): Major Dutch childcare organization offering BSO and daycare across the Netherlands; competes for the same parent segments but operates at significantly larger scale.

Others

• Nationaal Fonds Kinderhulp: Dutch child-welfare foundation that De Thuisclub partners with for social-impact donations; not a competitor but an ecosystem partner relevant to the company's community positioning.

Emerging players

• SportBSO (Dutch sport-oriented BSO operators): Sport-focused BSO concepts in the Netherlands that overlap with De Thuisclub's Sport BSO differentiation; useful comparables for the niche positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/2389515681119805
• LinkedInlinkedin.com/company/bso-de-thuisclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BSO De Thuisclub