De Tuinen
De Tuinen is a health and wellness product brand offering supplements and health products to consumers in the Netherlands, distributed primarily through Holland & Barrett retail stores.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Tuinen does
De Tuinen is a brand of health and wellness products, primarily focused on supplements and health-related items. The brand's products are available for purchase at Holland & Barrett retail locations across the Netherlands, positioning De Tuinen within the health food and supplements retail segment. Based on available source data, De Tuinen functions as a product brand rather than a technology platform or vertically integrated manufacturer; no information is available regarding proprietary formulations, manufacturing capabilities, or supply chain ownership.
The company's business model is centered on retail distribution through Holland & Barrett, which serves as the primary — and appears to be the sole identified — distribution channel in the Dutch market. This relationship provides De Tuinen with access to Holland & Barrett's physical retail footprint and established customer base interested in health and wellness products. No direct-to-consumer channels, e-commerce platforms, wholesale agreements, or additional retail partnerships are documented in the source data.
Key structural unknowns limit deeper analysis: De Tuinen's ownership structure, founding date, parent company relationships, headcount, revenue figures, and pricing models are all unevidenced in the provided data. Whether De Tuinen is an independent brand, a subsidiary of Holland & Barrett's parent entity, or a third-party supplier cannot be determined. The company's operating status, while suggested by product availability, also lacks formal confirmation. This data thinness constrains any investment-grade assessment of unit economics, market position, or growth dynamics.
De Tuinen firmographics
Firmographics- Name
- De Tuinen
- Website
- https://detuinen.nl
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- De Tuinen is a health and wellness product brand offering supplements and health products to consumers in the Netherlands, distributed primarily through Holland & Barrett retail stores.
- Ownership category
- akta.pro rank
De Tuinen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Distribution channels1 record
De Tuinen product offering
Product offeringCore offering
De Tuinen is a private-label brand offering health and wellness products including dietary supplements and natural health items. The brand's products are sold through Holland & Barrett retail stores in the Netherlands, targeting health-conscious individual consumers seeking vitamins, supplements, and natural wellness solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- De Tuinen Health & Wellness Products
Companies that use De Tuinen
Customer profileIdeal customer profiles1 record
De Tuinen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Tuinen partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Holland & BarrettcoreDe Tuinen products are sold through Holland & Barrett retail stores in the Netherlands. Holland & Barrett serves as the primary retail distribution channel for De Tuinen supplements and health products. The partnership provides De Tuinen with access to Holland & Barrett's physical retail footprint and customer base in the Dutch market.
Recent moves1 record
De Tuinen competitors and assessment
Company assessmentDirect peers
- Lamberts Healthcare: UK-based professional supplements brand distributed across European health retail; comparable to De Tuinen in product mix, premium positioning, and channel strategy.
- Nature's Way: Established herbal and nutritional supplements brand with European retail presence; directly comparable to De Tuinen as a third-party brand competing on health-food shelves for the same wellness-oriented shopper.
- NOW Foods: Large US-based supplements manufacturer with broad European distribution; directly comparable as a third-party brand competing for supplement shelf space at health retailers.
- Orthica: Dutch supplements and nutritional products brand with broad distribution through Dutch health retailers; competes head-to-head with De Tuinen in the vitamins, minerals, and specialty supplement segment.
- A.Vogel: Swiss-origin herbal and natural remedies brand with a strong Dutch presence; directly competes with De Tuinen in the herbal supplements and natural health products category sold through Dutch health retailers including Holland & Barrett.
- Weleda: Natural cosmetics and anthroposophic health products brand; overlaps with De Tuinen in natural personal care and wellness SKUs commonly found on Dutch health-store shelves.
- Solgar: Premium global supplements brand widely stocked at Holland & Barrett; competes with De Tuinen for the same shelf space and Dutch health-conscious consumer.
Regional players
- Natuurwinkel / De Natuurwinkel: Dutch natural and organic products retailer; comparable to De Tuinen as a Dutch-focused natural-wellness channel and indirect competitor in the same local health-shopper segment.
Broad incumbents
- Holland & Barrett (private label): Own-label supplements and wellness range sold by De Tuinen's primary retail partner; represents both an indirect competitor and a private-label substitution risk within the same store footprint.
- GNC: Global specialty retailer and brand of vitamins and supplements; comparable at the category level as a broad incumbent player in the vitamins, herbs, and wellness supplements market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
De Tuinen social profiles
Digital presenceDe Tuinen financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Tuinen leadership team
Management profileNumber of profiles
De Tuinen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Tuinen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Tuinen
What does De Tuinen do?
De Tuinen is a private-label brand offering health and wellness products including dietary supplements and natural health items. The brand's products are sold through Holland & Barrett retail stores in the Netherlands, targeting health-conscious individual consumers seeking vitamins, supplements, and natural wellness solutions.
When was De Tuinen founded?
De Tuinen was founded in -1. It employs 11 to 50 people.
Who are De Tuinen's main competitors?
Direct peers on record are Lamberts Healthcare, Nature's Way, NOW Foods, Orthica, A.Vogel, Weleda and Solgar. Natuurwinkel / De Natuurwinkel is listed as a regional player. Broad incumbents are Holland & Barrett (private label) and GNC.
Does De Tuinen have an API?
No public API is recorded for De Tuinen.