De Tuinen Van

What De Tuinen Van does

De Tuinen Van is a privately held Amsterdam-based creative green services company founded in 2017 that designs, installs, and maintains green environments for both residential and commercial customers. Its core offerings are organized into four service lines: Tuinaanleg (garden design, construction, paving, and maintenance contracts for private homeowners and small projects), Interieurbeplanting (interior plantscaping for offices, restaurants, hotels, shops, museums, and residences, including hanging gardens, moss walls, vertical gardens, and optional maintenance), Plantenverhuur (event plant rental with delivery, placement, and collection), and Plantenmarkt (a monthly warehouse yard sale of surplus and ex-rental plants). Notable commercial clients include WPP, TNW City, Oedipus Brewery, and several Amsterdam restaurants and bars (Bar Botanique, Gitane, Louie Louie, Pacific, Polly Goudvisch, studio Henk, Gielo).

The company operates from a single integrated facility at Kabelweg 30 in Amsterdam Sloterdijk, which combines warehouse, nursery, showroom, and a Werkplekken (workspace rental) product line offering ateliers (~10 m²) at €485/month, private office units (12–39 m²) at €500–1,200/month, and large commercial space up to 800 m² at price-on-request, all-inclusive of WiFi, utilities, and 24/7 access. Its proprietary circular plant rental model reconditions returned plants at its own nursery and resells them through the monthly yard market rather than disposing of them, creating a closed-loop offering differentiated by sustainability. The firm also operates a CO2 compensation partnership with Trees for All, planting one tree per approved quote.

De Tuinen Van is founder-owned and independently operated, with owner Tim Schoordijk (interior planting) and co-owner Adam Eyer (garden construction and landscape architecture) leading a small team that includes a project manager for plant rental, a foreman, gardeners, and a tree surgeon. The business employs roughly 7–14 staff depending on source, generates no external funding or disclosed revenue, and serves exclusively the Amsterdam region. Its go-to-market is sales-led via direct website, phone, and email inquiries, complemented by Google Ads, organic social portfolio showcasing, and event-driven marketing through its plant rental presence at venues.

Name

De Tuinen Van

Legal name

De Tuinen Van

Website

https://detuinenvan.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

De Tuinen Van is an Amsterdam-based creative green services company offering garden design and construction, interior plantscaping, event plant rental, a monthly plant resale market, and workspace rental to private homeowners and local businesses in the Amsterdam region.

Ownership category

akta.pro rank

Product category

Landscaping & Garden Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)

akta.pro secondary industry

Container Gardening Design, Planting & Maintenance (HSAIAFAN)

Keywords

• Garden design services
• Interior plantscaping
• Plant rental services
• Landscaping construction
• Workspace rental Amsterdam

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuinontwerp & Aanleg: Garden design and installation services including design, construction, paving, and delivery. One-time project-based service from concept to completion.
2. Interieurbeplanting: Interior plantscaping services for offices, restaurants, hotels, shops, museums, and private individuals. Includes custom planting plans, installation, and optional maintenance contracts.
3. Plantenverhuur: Plant rental for events including delivery, placement, and collection. Rental prices per day with additional charges for transport and loading/unloading.
4. Plantenmarkt: Monthly yard sale selling surplus plants from projects and ex-rental plants at discounted prices. First weekend of each month at their warehouse.
5. Werkplekken: Workspace rental including atelier spaces, office units, and large commercial spaces at their Amsterdam Sloterdijk location. All-inclusive monthly pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

De Tuinen Van delivers four integrated green service lines in the Amsterdam region: Tuinaanleg (full-cycle garden design, construction, paving, and maintenance), Interieurbeplanting (interior planting design, installation, and ongoing maintenance for offices, hospitality, retail, and residences), Plantenverhuur (event plant rental with circular reuse of plants), and Plantenmarkt (monthly resale of surplus and ex-rental plants). The company additionally leases workspace (atelier, office units, large commercial spaces) at its Sloterdijk facility.

Product overview

De Tuinen Van is a creative green services company offering a unified portfolio of garden and plant-related services in Amsterdam. The core offerings include Tuinaanleg (garden design and construction), Interieurbeplanting (interior planting), Plantenverhuur (plant rental for events), and Plantenmarkt (monthly plant resale market). Additionally, the company offers Werkplekken (workspace rental) including atelier spaces, office units, and large commercial spaces at their Sloterdijk location. Services include free planting plans, CO2 compensation via Trees for All, and circular plant rental where plants receive second lives after events.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinaanleg (Garden Design & Construction) Full-cycle garden design and construction for residential and commercial clients, including rooftop gardens, terraces, vertical gardens, city gardens, vegetable gardens, modern and ecological garden designs, paving, sedum roofs, green facades, and ongoing maintenance contracts.
• Interieurbeplanting (Interior Plantscaping) Interior planting design, installation, and maintenance for offices, restaurants, hotels, shops, museums, and private residences. Includes hanging gardens, office oases, dividers, moss walls, vertical gardens, and operational lease plant maintenance.
• Plantenverhuur (Plant Rental for Events) Plant rental services for events, weddings, festivals, trade shows, photoshoots, and store openings. Offers both real and artificial plants with delivery, placement, and collection. Operates a circular model where plants return to the nursery for reuse after events.
• Plantenmarkt (Monthly Plant Yard Sale) Monthly resale market offering surplus and ex-rental plants at discounted prices, with a lowest-price guarantee policy. Held first weekend of each month at the warehouse location, in partnership with Yesteryears Vintage.
• Atelier-werkplek (Creative Workspace) Creative workspace of approximately 10 m² with industrial steel frame and abundant natural light, available as a monthly all-inclusive rental (€485/month including WiFi, utilities, 24/7 access).
• Kantoorunits (Office Units) Private lockable office units of 12-39 m² offered at €500-€1,200 per month, all-inclusive (WiFi, utilities, 24/7 access), with options to expand within the same building.
• Grote bedrijfsruimte (Large Commercial Space) Large commercial space of up to 800 m² suitable for production, storage, showrooms, or growing teams, with high ceilings, skylights, and natural light. Custom layout proposals available; pricing on request.

Quantifiable outcome

• CO2 compensation: 1 tree planted per approved quote

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Trees for AllcoreStrategic or Co-development PartnerCO2 compensation partnership where De Tuinen Van plants a tree for every approved quote, worth €5 per tree. Trees for All is a Dutch organization focused on sustainable forestry and CO2 compensation.
• Yesteryears VintageminorGTM or Marketing PartnerVintage clothing partner present at monthly yard sales. Joint marketing to attract visitors to the plant market events.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Koninklijke Ginkel Groep: Largest Dutch landscaping and grounds maintenance group, offering garden design, construction, and long-term maintenance across both private and public/corporate segments. A broader incumbent competing for the same garden construction contracts in the Randstad.
• Ambius: International interior plantscaping and workplace wellbeing provider with subscription-style maintenance contracts. Useful benchmark for how a multi-country plantscaping subscription model scales, versus De Tuinen Van's local offering.
• Copijn Groeneidee: Dutch landscape architecture and garden design firm with deep expertise in urban, residential, and public-space projects. Comparable on the landscape-architecture and design layer that De Tuinen Van delivers through co-owner Adam Eyer.

Direct peers

• Donkergroen: Dutch plantscaping specialist offering interior planting design, installation, and maintenance for offices and hospitality. Direct competitor to De Tuinen Van's interieurbeplanting line, with a similar subscription-led model.
• Ter Stege Buitenruimte: Dutch garden design and construction specialist serving residential and corporate clients, including rooftop and urban gardens. Closely comparable to De Tuinen Van's tuinaanleg portfolio.
• Plantique: Dutch company providing indoor and outdoor plant solutions, including plant rental for events and offices. Closely comparable to De Tuinen Van's plantenverhuur and interieurbeplanting streams.
• Appelman Tuinen: Amsterdam-based hovenier offering garden design, construction, and maintenance for residential and small commercial clients. Direct local competitor on the private homeowner segment.
• Rots Maassluis: Dutch garden designer and constructor focused on high-end residential gardens with strong design-led positioning. Comparable on creative, premium positioning for residential garden projects.

Emerging players

• Moodboard Bloemen en Planten: Dutch creative green studio offering interior plantscaping and event plant styling in the Randstad. Smaller and more design-led, comparable to De Tuinen Van's creative event-rental positioning.

Regional players

• Robben Tuinvisie: Northern Netherlands-based landscaping and garden design firm. Comparable product offering but operating in a different Dutch region, illustrating the type of regional peer De Tuinen Van could expand against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/de-tuinen-van

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Tuinen Van