EURO 2024 GmbH

What EURO 2024 GmbH does

EURO 2024 GmbH is the German-local organizing entity established to deliver the UEFA European Championship 2024, held across ten host cities in Germany in summer 2024. With 59 employees and a registered web presence on the official UEFA domain (de.uefa.com/euro-2024/), the entity functioned as a single-purpose vehicle coordinating on-the-ground tournament operations — host-city liaison, ticketing execution, volunteer management, and event delivery — under UEFA's overall franchise, commercial, and broadcasting umbrella.

The entity does not own the tournament IP, broadcasting rights, or central commercial rights; those sit with UEFA. EURO 2024 GmbH's revenue mechanics are therefore narrow: primarily host-mandate fees, allocated ticket revenue, and contracted service income routed from UEFA and host-city stakeholders for the tournament window. Its GTM motion is not a market-facing sales motion — it is contractual execution against a single, pre-assigned mandate. The GmbH carries no disclosed proprietary technology, product roadmap, or recurring customer base.

Following the tournament's conclusion, the entity's operating rationale is time-bound. There is no source evidence of a successor mandate, recurring operations, or diversification into adjacent events. As a pure-play event-delivery SPV, EURO 2024 GmbH's economic life is structurally tied to a four-week event window, with post-event wind-down as the base case.

Name

EURO 2024 GmbH

Legal name

Not found in source data

Website

https://de.uefa.com

Company type

Private

Short description

EURO 2024 GmbH is the single-purpose German local organizing entity for the UEFA European Championship 2024, employing 59 staff to coordinate host-city logistics, ticketing, and event delivery under UEFA's franchise during the tournament window.

Ownership category

akta.pro rank

Product category

Sports Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112)

akta.pro primary industry

Championship & Cup Organizers (MPAKADAB)

akta.pro secondary industries

Regional/Continental Confederations & Associations (MPAKAFAD), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Sports event management
• Football tournament organization
• International sporting event
• Venue and hospitality operations
• Tournament delivery services

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Core offering

EURO 2024 GmbH was the German hosting entity responsible for organizing and delivering the UEFA European Football Championship 2024 in Germany. Its work covered tournament logistics, host-city coordination, match operations, ticketing, hospitality, and on-site delivery of the 24-team event. The entity acted as the local operational arm between UEFA, the German Football Association (DFB), host cities, sponsors, and broadcast partners.

Differentiator

Problem solved

Functional benefit

Products and services

• UEFA EURO 2024 Tournament Delivery End-to-end operational delivery of the UEFA European Championship 2024 across German host cities, covering match operations, venue coordination, security, transportation, and on-site event services for participating national associations, media, and fans.
• Tournament Ticketing and Hospitality Sale of match tickets and premium hospitality packages to the general public and corporate guests for UEFA EURO 2024 matches, distributed via UEFA's official channels.
• Tournament Sponsorship and Commercial Partnerships Multi-tier sponsorship, supplier, and licensing rights packages sold to global and national brands for the UEFA EURO 2024 tournament, including perimeter advertising, broadcast presenting rights, and official product categories.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• UEFA: UEFA is the parent continental confederation and the central commercial rights holder for EURO 2024; EURO 2024 GmbH executes the local mandate while UEFA controls broadcast, sponsorship and tournament IP.
• FIFA: FIFA is the global football governing body and organizer of the FIFA World Cup, the most direct analogue to a UEFA European Championship in scope and scale; both rely on national local organizing committees.
• IOC (International Olympic Committee): The IOC organizes the Olympic Games via host-country local organizing committees, mirroring the relationship between UEFA and EURO 2024 GmbH.

Direct peers

• DFB (German Football Association): The DFB is Germany's national football federation and the host federation for EURO 2024, working hand-in-hand with EURO 2024 GmbH on team participation, venues, and operational delivery.
• Local Organizing Committee — FIFA World Cup 2026 (US/CA/MX): The host-country local organizing vehicles for the 2026 FIFA World Cup are the closest functional peers to EURO 2024 GmbH, executing tournament logistics on behalf of the global governing body.
• UEFA Events SA: UEFA's central events arm handles tournament operations; EURO 2024 GmbH is essentially the Germany-specific local counterpart and shares mandate, scope, and supplier ecosystem with this entity.

Regional players

• Deutscher Olympischer Sportbund (DOSB): The DOSB is Germany's national Olympic committee and a comparable local organizing-coordination body for major international multi-sport events held in Germany.

Emerging players

• World Athletics: World Athletics is a global sport governing body that runs major international championships with host-city delivery partners, structurally similar to how UEFA delegates EURO 2024 delivery locally.
• European Championship 2028 / 2032 Organizing Entities: Future UEFA European Championship host-country local organizing entities (UK/Ireland 2028; Italy/Türkiye 2032) will be direct functional peers executing the same mandate EURO 2024 GmbH performed.
• Tour de France organiser (A.S.O.): A.S.O. is a major international sports event organizer; while cycling-focused, it operates annual event delivery, host-city coordination, and sponsorship rights at a comparable scale to EURO 2024.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EURO 2024 GmbH