Alzheimer Gesellschaft E.V.

Name

Alzheimer Gesellschaft E.V.

Legal name

Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz

Website

https://deutsche-alzheimer.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Patient Advocacy and Dementia Self-Help Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

akta.pro secondary industries

Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL), Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

Keywords

• Dementia support services
• Patient self-help association
• Caregiver counseling services
• Health information publications
• Patient advocacy nonprofit

Headquarters

HQ city

Ahrensburg, Schleswig-Holstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership dues and donations: As a registered charitable self-help association (Verein), Deutsche Alzheimer Gesellschaft e.V. relies on membership fees, donations, and bequests from supporters to fund its operations. Donation options are prominently featured on the website, including a dedicated donation form powered by GRÜN Software Group GmbH.
2. Sales of publications and guides: The organization sells printed and digital publications including the Alzheimer Info journal (€4 print / €2.50 PDF per issue, €8 annual subscription), the Leitfaden zur Pflegeversicherung (€5 digital), and various brochures. Free brochures are available up to 50 copies; larger orders incur shipping fees.
3. Sponsorship and project funding: Projects such as the Initiative Demenz Partner and the 'Demenz und queer' brochure are funded by institutional partners including the GKV-Spitzenverband (GKV self-help funding), the Postcode Lottery, and other public or charitable funders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Deutsche Alzheimer Gesellschaft e.V. is a nonprofit self-help association that provides free counseling, support, and information services for people with dementia and their families across Germany. Its core offerings include the Alzheimer-Telefon helpline, email counseling, online community forums, the Alzheimer Info journal, the bimonthly Demenz-Podcast, the Leitfaden zur Pflegeversicherung guide, and educational programs such as the Initiative Demenz Partner. The organization coordinates a network of approximately 140 regional member societies and conducts policy advocacy through the National Dementia Strategy.

Product overview

Deutsche Alzheimer Gesellschaft e.V. operates as a non-profit self-help organization offering information, counseling, and support services for people with dementia and their families. The organization provides a portfolio of publications (Alzheimer Info magazine, various brochures including the Guide to Long-Term Care Insurance and 'Demenz und queer' brochure), digital content (Demenz-Podcast bimonthly, explanatory films from the Demenz und Migration project), community platforms (forums for exchange, Alzheimer-Telefon helpline, email counseling), an online shop for publications, and educational initiatives including the Initiative Demenz Partner. The organization also hosts an annual congress (Demenz-Kongress) and maintains a nationwide directory of addresses. A mobile app 'Alzheimer & YOU Aktiv im Alltag' provides activity-based support with push notifications.

Differentiator

Problem solved

Functional benefit

Brands

• Initiative Demenz Partner: Training initiative providing free educational materials and films about dementia awareness and care for businesses, organizations, and the general public
• Demenz Podcast
• Demenz und Migration

Products and services

• Alzheimer-Telefon (Helpline) Phone-based helpline providing direct advice and emotional support for people with dementia and their family members, reachable at 030 259 37 95 14.
• E-Mail-Beratung (Email Counseling) Email-based counseling service for people with dementia and their families with questions about the disease, care options, and support services, reachable at [email protected].
• Foren (Community Forums) Online discussion forums enabling exchange between people with dementia, family members, and caregivers, with categories for early-onset dementia, Lewy body dementia, care facilities, and everyday coping.
• Alzheimer Info (Magazine) Membership magazine published twice yearly covering dementia research, care, legal issues, and society. Available for €4 per printed issue, €2.50 per PDF, or an annual subscription of €8 for two issues.
• Demenz-Podcast Bimonthly podcast featuring expert discussions on topics such as communication, self-care, legal matters, and meaningful experiences for people with dementia and their families, hosted by Christine Schön and published jointly with medhochzwei Verlag. Available free on Spotify, Apple Podcasts, Podscout, gPodder, and the organization's website.
• Leitfaden zur Pflegeversicherung (Guide to Long-Term Care Insurance) Comprehensive guide on long-term care insurance covering application procedures, assessment processes, appeals, and individual benefits. 19th updated edition 2026, 250 pages in barrier-free digital PDF format, priced at €5.
• Demenz und queer Broschüre First nationwide brochure addressing the realities of queer (LGBTQ+) people living with dementia, available free in print, PDF, and audio formats. Developed in cooperation with Kompetenzzentrum Demenz Schleswig-Holstein.
• Initiative Demenz Partner National sensitisation and training initiative providing free educational materials and films to help businesses, organizations, and public spaces become dementia-friendly. Includes the café scenario training film funded by GKV-Spitzenverband.
• Demenz und Migration (Multilingual Project) Multilingual information project providing dementia resources and explanatory films in 8 languages (English, Italian, Turkish, Russian, Polish, Arabic, Romanian, Vietnamese) for migrant communities and multicultural families in Germany.
• Alzheimer & YOU Aktiv im Alltag (Mobile App) Mobile application providing daily activity tips and support for people with dementia, using push notifications to deliver activity recommendations.
• Bundesweites Adressverzeichnis (Nationwide Address Directory) Nationwide directory of addresses and support services for people with dementia and their families, helping them locate local counseling and care resources.
• Demenz-Kongress (Annual Congress) Annual national congress bringing together people with dementia, family members, and professionals from counseling, care, and therapy. The 13th edition is scheduled for October 15-16, 2026 in Magdeburg with the theme 'Zusammen Zukunft gestalten'.
• Online-Shop (Publication Store) Online store selling the organization's publications, brochures, and the Alzheimer Info magazine, accepting PayPal and invoice payments with tiered shipping fees for bulk orders.

Quantifiable outcome

• The organization provides support through the Alzheimer-Telefon, email counselling, forums, and a nationwide address directory of local counselling services.
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Alzheimer's Disease International (ADI)coreStrategic or Co-development PartnerADI is the international umbrella organization for 105 national Alzheimer associations worldwide, in official relationship with the WHO. The DAlzG participates in ADI's global initiatives and contributes to reports such as the World Alzheimer's Report. The DAlzG's Saskia Weiß, Managing Director, commented on ADI's 2024 global attitude survey on dementia.
• Alzheimer EuropecoreStrategic or Co-development PartnerAlzheimer Europe is the European umbrella body for national dementia associations. The DAlzG holds membership and collaborates on European-level policy and research sharing.
• medhochzwei VerlagminorGTM or Marketing PartnerThe medhochzwei Verlag is the co-publisher of the Demenz-Podcast alongside the DAlzG. Christine Schön serves as author and moderator, and the podcast is hosted on the publishing house's platform.
• Kompetenzzentrum Demenz Schleswig-HolsteincoreStrategic or Co-development PartnerOriginated the 'Demenz und queer' project. The DAlzG collaborated with this centre to revise, expand, and publish the first nationwide edition of the brochure on queer people with dementia.
• BAG SelbsthilfeminorStrategic or Co-development PartnerFederal working group of self-help organizations in Germany. The DAlzG holds membership, displaying the BAG Selbsthilfe logo on its website.
• Bagso (Bundesarbeitsgemeinschaft der Senioren-Organisationen)minorStrategic or Co-development PartnerNational alliance of senior organizations in Germany. The DAlzG is a member and displays the Bagso logo as part of its organizational memberships.
• Aktionsbündnis Seelische GesundheitminorStrategic or Co-development PartnerAction alliance for mental health in Germany. The DAlzG holds membership, signalling alignment with broader mental health advocacy efforts.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Alzheimer's Association (United States): The largest US-based voluntary health organization addressing Alzheimer's, running a 24/7 helpline, research funding, and federal advocacy. Similar mission scope (information, support, advocacy, research funding) but at vastly greater scale, international reach, and fundraising capacity than DAlzG.
• Alzheimer's Disease International (ADI): Global umbrella organization of 105 national Alzheimer associations in official WHO relations. DAlzG is an ADI member and participates in World Alzheimer Reports and global attitude surveys; ADI operates one level above national associations as a federation rather than a direct service provider.

Emerging players

• Deutsche Parkinson Gesellschaft e.V. German national association for Parkinson's disease offering analogous services (information, self-help groups, helpline, publications, congress) for a related neurodegenerative condition. Comparable organizational archetype in a neighbouring disease category with similar challenges around caregiver support and policy advocacy.
• Demenz Support Stuttgart gGmbH: German nonprofit focused on developing and disseminating psychosocial interventions for dementia, including educational materials and training. Specializes in intervention design and trainer certification, complementing (rather than fully overlapping with) DAlzG's broader self-help umbrella role.

Direct peers

• Alzheimer's Society (UK): United Kingdom's leading dementia charity offering a national helpline, information services, and policy advocacy on long-term care funding. Mirrors DAlzG's combination of caregiver support, publications, and lobbying, but at much larger scale and with greater fundraising infrastructure.
• Alzheimer Europe: European umbrella organization for national Alzheimer associations and a core partner of DAlzG. Directly comparable as a federated dementia advocacy body operating across multiple European countries with similar policy, research, and awareness-building missions.
• Alzheimer Forschung Initiative e.V. German nonprofit dedicated to funding dementia research and translating findings for the public. Domestic peer operating in the same disease area with overlapping donor and supporter base, though focused more on research funding than family services.
• France Alzheimer et Maladies Apparentées: National French association uniting regional Alzheimer groups to support patients, families, and advance research. Closely analogous operating model — national umbrella, regional member societies, helpline/counselling, publications, and policy advocacy.
• Alzheimer Schweiz (Association Alzheimer Suisse): Swiss national Alzheimer association providing multilingual (German/French/Italian) information, helpline services, and support for relatives. Comparable German-speaking peer with similar services, but operating in a different national healthcare and funding context.

Regional players

• Alzheimer Nederland: National Dutch Alzheimer association offering helpline, online communities, and volunteer-led support comparable to the DAlzG. Functionally similar services but focused on the Dutch market and Dutch-speaking populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DAlzG
• Facebookfacebook.com/DeutscheAlzheimerGesellschaft
• Instagraminstagram.com/deutsche_alzheimer_gesellschaft
• LinkedInlinkedin.com/company/alzheimer-gesellschaft-e.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Alzheimer Gesellschaft E.V.