Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz
German nonprofit self-help association founded in 1989 in Berlin, providing counseling, information, and advocacy for people with dementia and their families through a hotline, online forums, publications, training programs, and a federation of over 140 regional member societies.
- Company typePrivate
- Founded1989
- HeadquartersBerlin, BE, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz does
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz (DAlzG) is a registered nonprofit association headquartered in Berlin (Keithstraße 41), founded in 1989 and operating across Germany as the country's central self-help and advocacy body for dementia. Its mission is to support and counsel people with dementia and their families, inform the public about the disease, and advocate for better diagnosis, treatment, care, and a dementia-friendly society. The organization is governed by 1st Chairman Swen Staack (elected November 2024) and 2nd Vice-Chair Lilja Helms, with Saskia Weiß serving as Managing Director and Susanna Saxl-Reisen as Deputy Managing Director.
DAlzG operates a diversified service and content portfolio spanning direct support channels (the Alzheimer-Telefon hotline at 030 259 37 95 14, email counseling, and moderated online forums), information products (the nine-language Demenz und Migration multilingual portal, the semi-annual Alzheimer Info magazine, and the 19th-edition Leitfaden zur Pflegeversicherung), and community-facing programs (the Initiative Demenz Partner B2B training initiative, regional awareness walks, and the annual congress, with the 13th scheduled for October 15-16, 2026 in Magdeburg). The organization also distributes a bimonthly podcast in partnership with medhochzwei Verlag and the Alzheimer&YOU 'Aktiv im Alltag' mobile app via the Apple App Store and Google Play.
The business model is a hybrid nonprofit structure funded by four revenue streams: recurring membership fees from a federation of more than 140 regional member societies (Landesverbände), donations and bequests solicited through an SSL-encrypted online form, public grants (notably GKV-Spitzenverband self-help funding and project-based support from the Deutsche Postcode Lotterie), and modest publication sales through the organization's online shop, where journals are priced at EUR 4 per issue or EUR 8 per annual subscription and brochures are distributed free of charge up to specified volume thresholds. Distribution is owned end-to-end via the central website (www.deutsche-alzheimer.de), online shop, app stores, mail order, and the member-society network; no third-party resellers are used.
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz firmographics
Firmographics- Name
- Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz
- Legal name
- Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz
- Website
- https://deutsche-alzheimer.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- German nonprofit self-help association founded in 1989 in Berlin, providing counseling, information, and advocacy for people with dementia and their families through a hotline, online forums, publications, training programs, and a federation of over 140 regional member societies.
- Ownership category
- akta.pro rank
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz industry classification
Industry- Product category
- Dementia Care Support and Advocacy
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Social Assistance (624)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industry
- Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)
Keywords
Where Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz is headquartered
LocationHeadquarters
- HQ city
- Berlin, BE
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Membership fees: The organization has member societies (Landesverbände) affiliated with the DAlzG. Membership fees from individuals and organizations form a revenue stream, though details are not explicitly quantified.
- Publication sales: Sale of publications including the Alzheimer Info journal (4 EUR per issue, 8 EUR annual subscription), the Leitfaden zur Pflegeversicherung (5 EUR for digital edition), and other guides and brochures.
- Donations and bequests: The organization actively solicits donations and bequests (Spenden, Zustiftungen, Nachlässe) to support its information and counseling work. A donation form is available on the website with SSL-encrypted processing.
- Public funding and self-help support: Funding from public sources including GKV-Spitzenverband (self-help funding), and project-based support such as the Postcode Lottery funding for the 'Demenz und queer' brochure project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Alzheimer Info journal - single issue |
| Subscription | Annual | Alzheimer Info journal - annual subscription |
| One time/ perpetual license | Pay-as-you-go | Leitfaden zur Pflegeversicherung - digital edition |
| Other | Pay-as-you-go | Printed brochures - free distribution tier |
| Other | Pay-as-you-go | Mini-brochures shipping tier |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz product offering
Product offeringCore offering
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz is a nonprofit self-help association that provides information, counseling, peer support, publications, caregiver education, and advocacy for people with dementia and their families. Its services include the Alzheimer-Telefon, email counseling, online forums, seminars, public-awareness initiatives, professional resources, and a nationwide network of regional member organizations.
Product overview
The Deutsche Alzheimer Gesellschaft e.V. is a non-profit self-help organization providing a comprehensive suite of support services for people with dementia and their families. The core offering is the central website portal (www.deutsche-alzheimer.de) which serves as the hub connecting users to direct support services (Alzheimer-Telefon, E-Mail-Beratung), peer exchange platforms (Foren), and information resources (Demenz und Migration multilingual portal). The organization publishes the semi-annual Alzheimer Info magazine and various brochures including the widely-used Leitfaden zur Pflegeversicherung. Additional digital offerings include the Demenz-Podcast (bimonthly, co-published with medhochzwei Verlag), the Initiative Demenz Partner training materials, and the Alzheimer&YOU Aktiv im Alltag mobile app. The Online-Shop distributes publications and the organization hosts regular congresses (13th scheduled for October 2026 in Magdeburg). The portfolio is unified around the mission of improving life with dementia through information, counseling, community building, and advocacy.
Differentiator
Problem solved
Functional benefit
Brands
- Initiative Demenz Partner: An initiative of DAlzG providing training materials and awareness programs for dementia-friendly communities.
- Demenz-Podcast
- Alzheimer-Telefon
- Alzheimer Info
- Alzheimer &YOU Aktiv im Alltag
Products and services
- DAlzG Membership Formal membership affiliation for member societies (Landesverbände) of DAlzG; membership fees are paid by individuals and organizations.
- Alzheimer Info (Zeitschrift) Semi-annual membership journal covering dementia in society, research, legal matters, and news from member organizations. A printed issue costs EUR 4, a PDF costs EUR 2.50, and an annual printed subscription costs EUR 8 for two issues.
- Leitfaden zur Pflegeversicherung Comprehensive guide to long-term care insurance covering application procedures, assessment processes, appeals, and available services. The 19th edition, published in 2026, is a 250-page barrier-free digital PDF priced at EUR 5 and authored by Günther Schwarz and Susanna Saxl-Reisen.
- Alzheimer&YOU Aktiv im Alltag Mobile application for people with dementia and their relatives, providing activity tips and support through push notifications with activity suggestions.
Quantifiable outcome
- Annual congresses with thousands of participants including people with dementia, family caregivers, and professionals
- +1 more outcomes
Companies that use Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- medhochzwei VerlagcoreCo-publisher of the Demenz-Podcast with the Deutsche Alzheimer Gesellschaft. The podcast is published bimonthly with expert discussions on dementia-related topics including communication, self-care, and legal matters.
- GRÜN Software Group GmbHcoreProvides the donation form technology (spendino platform) used on the organization's website. Data is transmitted via encrypted SSL connection directly to GRÜN GmbH and its technical service providers.
- Hetzner Online GmbHcoreWeb hosting provider for the organization's online presence, delivering the website and online services from German data centers.
- Alzheimer EuropecoreThe DAlzG is a member of Alzheimer Europe, the European umbrella organization connecting national Alzheimer associations. This membership provides international networking, policy advocacy at EU level, and access to European research and best practices.
- Alzheimer's Disease International (ADI)coreThe DAlzG is a member of ADI, the international federation of 105 Alzheimer associations worldwide in official relationship with WHO. ADI coordinates World Alzheimer's Day and publishes the annual World Alzheimer's Report.
- Kompetenzzentrum Demenz Schleswig-HolsteincoreCollaborated with the DAlzG to revise and expand the 'Demenz und queer' brochure for nationwide distribution. The original project was developed by the Kompetenzzentrum Demenz due to strong demand from practice.
- Alzheimer Gesellschaft Hamburg e.V.coreRegional member society that organizes local events such as walks for people with dementia and relatives, including the walk through Hagenbeck's Tierpark.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz competitors and assessment
Company assessmentDirect peers
- Kompetenzzentrum Demenz Schleswig-Holstein: Regional dementia competence center in Schleswig-Holstein collaborating directly with DAlzG on the Demenz und queer brochure and other content. Operates in the same dementia information/counseling category at a sub-national level.
- Alzheimer's Society (UK): UK national dementia charity providing helpline, information services, local services, and policy advocacy. Closely comparable to DAlzG in offering mix, country-level scope, and beneficiary segments, serving people with dementia and their families.
- Alzheimer Europe: European umbrella organization for national Alzheimer associations. DAlzG is a member and operates in the same dementia self-help and advocacy space at the pan-European level, with overlapping mission, governance structure, and policy advocacy function.
- Alzheimer's Disease International (ADI): Global federation of 105 Alzheimer associations in official WHO relation. DAlzG is a member and ADI coordinates World Alzheimer's Day. Both organizations share an identical mission of supporting people with dementia and their families through advocacy, awareness, and information.
Regional players
- Alzheimer Forschung Initiative e.V. German non-profit focused specifically on funding dementia research and public education about research progress. Operates in the same Germany-based dementia non-profit ecosystem as DAlzG but with a narrower, research-funding mandate.
- Alzheimer Schweiz: Swiss national Alzheimer association. DACH-region peer offering the same helpline, information, advocacy, and member society model as DAlzG, but serving Switzerland rather than Germany.
Broad incumbents
- Caritas Deutschland: Large German social services confederation providing elderly care, counseling, and family support including for families affected by dementia. Comparable in non-medical care-adjacent services and German footprint, but operating much more broadly across social welfare.
- Alzheimer's Association (US): The largest national Alzheimer advocacy, research, and care support organization globally. Comparable to DAlzG in mission and service mix (24/7 helpline, publications, advocacy, research funding), but operates at much larger scale and with substantially broader resources in the US.
Others
- Deutsche Stiftung Patientenschutz: German foundation focused on patient rights, palliative care, and advocacy for seriously ill and elderly people. Comparable in non-profit advocacy and information provision for vulnerable populations in Germany, though with a broader healthcare scope.
- BAG Selbsthilfe: German umbrella organization for self-help groups, of which DAlzG is a member. Both operate in the German self-help/patient advocacy ecosystem and share funding mechanisms such as GKV self-help promotion funds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz social profiles
Digital presenceDeutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz leadership team
Management profileNumber of profiles
Profiles4 records
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz
What does Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz do?
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz is a nonprofit self-help association that provides information, counseling, peer support, publications, caregiver education, and advocacy for people with dementia and their families. Its services include the Alzheimer-Telefon, email counseling, online forums, seminars, public-awareness initiatives, professional resources, and a nationwide network of regional member organizations.
Is Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz a public or private company?
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz founded?
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz was founded in 1989. It employs 11 to 50 people.
Where is Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz based?
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz is headquartered in Berlin, BE, Germany, in the Europe region.
How does Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz make money?
Four revenue lines are on record. Membership fees are the primary driver. The others are publication sales, donations and bequests and public funding and self-help support.
Who are Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz's main competitors?
Direct peers on record are Kompetenzzentrum Demenz Schleswig-Holstein, Alzheimer's Society (UK), Alzheimer Europe and Alzheimer's Disease International (ADI). Regional players are Alzheimer Forschung Initiative e.V. and Alzheimer Schweiz. Broad incumbents are Caritas Deutschland and Alzheimer's Association (US). Others are Deutsche Stiftung Patientenschutz and BAG Selbsthilfe.
Does Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz have an API?
No public API is recorded for Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz.
What industry is Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz in?
Deutsche Alzheimer Gesellschaft e.V. Selbsthilfe Demenz's product category is Dementia Care Support and Advocacy. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAL, Post-Diagnosis Transition & Hospital-to-Home Dementia Support. Its NAICS code is 62412 and its SIC code is 8300.