Deutschland baut! e.V.

What Deutschland baut! e.V. does

Deutschland baut! e.V. is a German registered non-profit association (eingetragener Verein, Vereinsregister-Nr. VR 35224 B, Amtsgericht Charlottenburg) founded in 2012 by leading companies along the construction value chain (Wertschöpfungskette Bau). The association explicitly positions itself as an "Initiative" rather than a Verband — characterised internally as "klein, schnell, mit direktem Kontakt" (small, fast, with direct contact). It serves enterprise members spanning general contractors, specialised trades, building materials suppliers, railway construction, and construction equipment (e.g., WOLFF & MÜLLER, PERI, VELUX, STARK Deutschland, Wienerberger, DB Bahnbau Gruppe, Doka, Creaton, Liebherr, Jaeger Gruppe, Viebrockhaus). Its offering centres on three pillars: a unique cross-company Trainee Program ("1-3-18": three member companies over 18 months), three specialised Fachforen for member working-level staff (HR, Marketing, Sustainability), and the annual Baupolitische Gespräche in Berlin, which provides C-level members with direct access to federal policymakers. Dr. Peter Ramsauer, former Federal Minister, has served as patron (Schirmherr) since 2015, and the current Board is chaired by Timo Kirstein (Geschäftsführer of STARK Deutschland GmbH).

Revenue mechanics are entirely membership-fee based — recurring annual subscriptions paid by enterprise members along the construction value chain, with no public disclosure of fee schedules. Distribution is direct enterprise sales and member referrals, supplemented by industry events, professional social channels (LinkedIn, Instagram, YouTube), a Sendinblue-powered newsletter, and the Trainee-Baubranche.de portal used to source applicants. The operating model is community-led rather than product-led: there is no proprietary software, no AI/ML capability, and no disclosed external funding or revenue figures. Operational headcount is small; the headquarters is in München (Büro München, Joseph-Dollinger-Bogen 24, 80807) while the legal seat is Berlin. Recent strategic activity is concentrated in governance renewal (new Managing Director Marina Brust appointed May 2025) and partnerships aimed at construction-industry digitalization (BEFIVE in 2022, ABE in 2023, levelbuild AG in 2025).

Name

Deutschland baut! e.V.

Legal name

Deutschland baut! e. V.

Website

https://deutschland-baut.de

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Deutschland baut! e.V. is a 2012-founded German non-profit association of enterprises across the construction value chain, offering a cross-company Trainee Program (1-3-18), specialised HR/Marketing/Sustainability forums, and annual political dialogue events, funded by recurring membership fees.

Ownership category

akta.pro rank

Product category

Industry Association (Construction Value Chain)

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Workplace Culture, Engagement & Wellbeing Training (EDABAIAG)

Keywords

• Construction industry network
• Trainee program
• Professional forums
• Industry association
• Political advocacy

Headquarters

HQ city

München (Munich)

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership fees: Association generates revenue through annual membership fees from companies along the construction value chain. No public disclosure of fee structure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Deutschland baut! e.V. is a member-based industry initiative founded in 2012 by leading companies along the construction value chain (Wertschöpfungskette Bau). It sells corporate memberships that grant access to a cross-company trainee rotation program ('1-3-18' format: 1 program across 3 member companies over 18 months), monthly virtual Fachforen covering HR, Marketing, and Sustainability, and annual Baupolitische Gespräche events providing C-level construction executives direct dialogue with federal policymakers.

Product overview

Deutschland baut! e.V. is an industry association (Initiative) founded in 2012 by leading companies along the construction value chain. It is not a software or technology product company. The organization offers professional development programs including a Trainee Program (1-3-18: 3 companies in 18 months), specialized forums (Marketing, HR, Sustainability), and annual political dialogue events (Baupolitische Gespräche). The initiative focuses on talent acquisition, employer branding, and professional networking across the construction industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Trainee-Programm (1-3-18) 18-month cross-company rotation program that places trainees in 3 different member companies across Germany within the construction value chain (Wertschöpfungskette Bau). Designed to give graduates broad exposure to construction practice while addressing the Fachkräftemangel and improving the industry's image among young talent; 11th cohort (2024-2026) confirmed.
• Fachforen (HR, Marketing, Sustainability) Monthly virtual expert forums for member companies on the topics HR, Marketing, and Sustainability, enabling cross-company knowledge sharing among senior practitioners along the construction value chain.
• Baupolitische Gespräche (Construction Policy Dialogue) Annual high-level political dialogue event held in Berlin, bringing together C-level construction executives and federal policymakers for direct exchange on construction-industry policy. Event format was launched in 2020.
• Mitgliedertag (Annual Member Day) Annual in-person member day (e.g., Mitgliedertag 2025 in Leipzig) bringing together members, board, trainees, and partners for networking and association business.
• Unternehmensmitgliedschaft (Corporate Membership) Annual corporate membership for companies along the entire construction value chain (Wertschöpfungskette Bau), granting access to the Trainee Program, Fachforen, Baupolitische Gespräche, the Mitgliedertag, and cross-company networking. Membership fee structure is not publicly disclosed.

Quantifiable outcome

• 11 trainee cohorts completed since inception
• +2 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• levelbuild AGcoreTechnology or Integration · 19 August 2025Innovative, owner-managed technology startup based in Leipzig (founded 2023) focused on No-Code digitalization in construction and HR. Partnered with Deutschland baut! to host events on digitalization in the construction industry, integrating existing systems via open interfaces.
• AACHEN BUILDING EXPERTS (ABE)minorStrategic or Co-development Partner · 5 May 2023Co-organized Innovationsdialog in München with BEFIVE and Deutschland baut! e.V. High-level networking event for decision-makers in the construction industry.
• BEFIVEcoreStrategic or Co-development Partner · 20 January 2022Strategic partnership for innovation and digitalization in the construction, real estate, and infrastructure industry. Joint events, inspiration formats, and further education programs. BEFIVE brings innovation and digitalization expertise while Deutschland baut! contributes HR and recruitment focus.
• Sendinblue GmbHminorOthersNewsletter distribution service provider handling email communications to members and subscribers.
• Hetzner Online GmbHminorOthersWeb hosting provider for deutschland-baut.de website servers located in Gunzenhausen, Germany.
• Cloudflare, Inc.minorOthersCDN and web security provider used for newsletter signup forms and web performance optimization.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hauptverband der Deutschen Bauindustrie: The principal German construction industry federation representing large building contractors. Directly comparable to Deutschland baut! as a membership-based industry association serving construction value-chain companies, but operating at significantly larger national scale with full trade-association remit rather than initiative format.
• Zentralverband Deutsches Baugewerbe: Central association of the German building trade, covering mid-sized and craft-oriented construction companies. Directly comparable as a German construction industry membership organization with overlapping member base, though focused on lobbying and traditional trade-association services rather than trainee programs.
• Bauindustrie-Akademie: Construction industry training and continuing education provider in Germany. Comparable for its workforce-development function — overlapping with Deutschland baut!'s trainee program — though operating as a formal training institution rather than a member-driven initiative.
• Bundesvereinigung Mittelständischer Bauunternehmen: German mid-sized construction contractors' association. Closely comparable in target segment (Mittelstand construction firms) and in offering advocacy, networking, and workforce-related services, though without Deutschland baut!'s distinctive cross-company trainee program.

Others

• Industriegewerkschaft Bauen-Agrar-Umwelt: German trade union for construction, agricultural, and environmental workers. Comparable in representing organized stakeholder interests in the German construction sector, though from the labor rather than employer side; indirectly relevant to Fachkräftemangel and industry-image issues Deutschland baut! addresses.

Emerging players

• Deutsche Gesellschaft für Nachhaltiges Bauen: German Sustainable Building Council running a sustainability certification scheme for buildings. Comparable as a membership-based construction industry organization with focus areas (sustainability) that intersect with Deutschland baut!'s Sustainability forum and broader ESG agenda.

Broad incumbents

• buildingSMART e.V. German chapter of buildingSMART International, focused on open BIM standards and digitalization in construction. Comparable as a German construction industry organization with a digitalization mandate overlapping Deutschland baut!'s partnership with BEFIVE and levelbuild.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCbZqI0K1Ku9P8aONYmE5v9w
• LinkedInlinkedin.com/company/deutschland-baut-e-v
• Instagraminstagram.com/deutschland_baut

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutschland baut! e.V.