Devaki Investments

What Devaki Investments does

Devaki Investments is a privately held, independent financial product distributor headquartered in Nagpur, Maharashtra. The firm is registered with the Association of Mutual Funds in India (AMFI) and operates as a multi-AMC mutual fund distributor, earning trailing commissions on Regular Plan schemes. Its core customer base is retail individual investors in and around Nagpur, served through both in-person advisory and an online platform built on the third-party Investwell technology stack that enables 24/7 transactions and servicing.

The company's offering has expanded well beyond mutual fund distribution into a multi-vertical financial advisory covering life and health insurance, fixed income products (fixed deposits, Government of India bonds, postal schemes), retail loans (home loan, loan against property, loan against shares), equity broking, IPO services, and goal-based financial planning for child future, retirement, and tax optimization. The technology layer is largely outsourced to Investwell; Devaki does not appear to operate proprietary trading, advisory, or analytics infrastructure. The website exposes basic deterministic financial calculators (SIP, EMI, retirement, child education) that are standard web tools rather than AI-driven analytics.

Commercially, Devaki's revenue mechanics rely on trailing commissions from mutual fund Regular Plans, supplemented by referral or brokerage flows from the adjacent insurance, loan, broking, and IPO verticals. The firm is small, with approximately seven employees, and positions itself as a personalized, locally trusted advisor for retail investors rather than a scaled, technology-led wealth manager. There is no disclosed funding, external investor base, or institutional backing.

Name

Devaki Investments

Legal name

Devaki Investments

Website

https://devakiinvestments.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Devaki Investments is an AMFI-registered independent mutual fund distributor in Nagpur, India, serving retail investors with mutual funds, insurance, loans, broking, IPOs, and goal-based financial planning through an Investwell-powered online platform and a small in-person advisory team.

Ownership category

akta.pro rank

Headquarters

HQ city

Nagpur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Trailing Commission on Mutual Fund Investments: Devaki Investments earns trailing commission on client investments in Regular Plans for Mutual Fund Schemes. They deal exclusively in Regular Plans and do not offer Direct Plans. Commission disclosure is made to clients at the time of investments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Devaki Investments distributes third-party financial products to individual investors, including mutual funds, life and health insurance, fixed deposits, government of India bonds, postal schemes, home loans, loans against property and securities, stock broking, and IPO services. The firm also provides goal-based financial planning services covering child future savings, retirement planning, and tax saving, acting as a one-stop advisory channel for retail investors in Nagpur.

Product overview

Devaki Investments is a Mutual Fund Distribution firm offering a comprehensive suite of financial products and services. The core offerings include Mutual Funds as the primary product, complemented by Insurance products (Life Insurance, Health Insurance), Fixed Income products (Fixed Deposits, GOI Bonds, Postal Schemes), and Loans (Home Loans, Loan against Property, Loan against Securities). The company also provides Equity/Stock Broking and IPO services. Supporting these core products are service offerings for Child Future Saving, Retirement Planning, and Tax Saving. Additionally, the company offers a suite of Financial Calculators including SIP Calculator, Education Calculator, Return Calculator, Present Value Calculator, Marriage Calculator, Retirement Calculator, and SIP Delay Calculator to assist clients in financial planning. The product portfolio is designed to provide independent, personalized financial guidance to help clients achieve their financial aspirations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution
• Life Insurance Distribution
• Health Insurance Distribution
• Fixed Deposit Distribution
• GOI Bonds

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• InvestwellsupportingTechnology or IntegrationInvestwell provides the online platform technology for Devaki Investments' client portal, online investment services, and website infrastructure. The company website and client login (devakiinvestments.investwell.app) are powered by Investwell's financial services platform.

Recent moves4 records

Expansion highlights4 records

Direct peers

• ET Money: Times Group-backed personal finance app offering direct mutual funds, loans, insurance, and tax planning. Directly overlaps with Devaki's MF + insurance + loans + tax-saving stack.
• Kuvera: Direct mutual fund platform with strong financial planning tools and tax-saving features. Competes head-on in retail MF distribution and tax-saving advisory, where Devaki also positions itself.
• NJ Wealth (NJ IndiaInvest): Large Indian mutual fund distributor with a multi-city partner/advisor network. Closely comparable as a multi-product retail distributor earning trailing commissions, but operating at significantly greater scale.
• Groww: India's largest direct mutual fund and equity investment platform. Directly competes with Devaki by offering zero-commission Direct Plans to retail investors alongside an intuitive app-based onboarding experience.
• Paytm Money: Backed by Paytm, offers direct mutual funds, equity, IPO, and NPS to Indian retail investors. Competes on the same retail-distribution surfaces (online onboarding, calculators, MF NAV tools) that Devaki relies on.
• Zerodha (Coin): Direct mutual fund platform from India's largest stockbroker. Overlaps with Devaki's MF + equity/IPO bundling and threatens small advisors with a low-cost, broker-anchored alternative.
• INDmoney (by INDWealth): Full-stack wealth management app offering mutual funds, fixed income, tax planning, and retirement planning. Overlaps with Devaki's retirement, tax-saving, and multi-product retail advisory proposition.
• Prudent Corporate Advisory: Public-listed Indian mutual fund distributor and wealth advisor with a sub-advisor network across smaller cities. Comparable business model — Regular Plan MF distribution with cross-sell into insurance and loans — and similar tier-2/3-city footprint.

Broad incumbents

• Sharekhan: Large, established Indian broking and distribution franchise offering MF, equity, IPO, insurance, and loans. Overlaps broadly with Devaki's full-service intermediary proposition but at much greater scale.

Regional players

• Choice Broking: Mid-sized Indian broker offering MF distribution alongside equity and advisory. Comparable as a multi-product retail intermediary, though not a direct Nagpur-focused competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/devaki-investments

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devaki Investments