DEVISAN

What DEVISAN does

DEVISAN is a Ukrainian B2B company established in 2018 that operates as an importer, distributor, and manufacturer of sanitary-hygienic products, professional cleaning equipment, and cleaning chemistry. The company distributes both international brands — including TORK (Essity), Frosch, Portimpex, and FANTOM Professional — and its own DEVISAN private label, which spans sheet toilet paper, gel-shampoo, and microfiber cleaning tools. Its go-to-market combines a field sales force, a nationwide courier logistics capability, and a B2B e-commerce channel (devisan.com.ua), supported by exhibition presence at industry trade shows such as KyivBuild and HoReCa Ukraine.

The company serves enterprise and institutional customers across a deliberately diversified set of sectors, including retail (NOVUS, Velmart), mobility (Uklon), agribusiness (KERNEL), entertainment and shopping centers (Winner, LAVINA), aviation infrastructure (Boryspil), banking (ProCredit Bank), business centers (iQ Business Center), and municipal/civic accounts (Kyiv City). This multi-vertical exposure suggests a deliberate strategy to avoid concentration in any single end-market. Revenue mechanics are typical of a value-added hygiene distributor: procurement of branded and own-manufactured SKUs, sale and recurring refill supply to B2B accounts, and proprietary dispenser/refill compatibility (e.g., TORK SmartOne) that generates consumables pull-through.

DEVISAN's business model is therefore a hybrid distribution-plus-light-manufacturing operation. Distribution of third-party international brands provides scale and credibility, while the DEVISAN own-brand line and own manufacturing of cleaning equipment (microfiber mops, etc.) and chemistry enable margin capture on SKUs where the company controls the supply chain. Recognition via the Quality Mark of the Year 2023 award signals reputational standing in the Ukrainian professional-cleaning market. The company operates exclusively within Ukraine, which both concentrates its addressable market and exposes it to local macro conditions.

Name

DEVISAN

Legal name

ТОВ «ДЕВІСАН»

Website

https://devisan.com.ua

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

DEVISAN is a Ukrainian B2B importer, distributor, and manufacturer of sanitary-hygienic products, cleaning equipment, and professional cleaning chemistry, serving enterprise and institutional customers across retail, HoReCa, healthcare, finance, and infrastructure in Ukraine.

Ownership category

akta.pro rank

Product category

Commercial Hygiene and Cleaning Supplies Distribution

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYCRAOAGAA

Janitorial & Sanitation (JanSan) Supplies Wholesale

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYCRAOAGAB

Cleaning Chemicals & Disinfectants Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYCRAOAGAC

Paper, Tissue, Wipers & Dispensers Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYCRAOAGAF

Restroom Hygiene & Odor Control Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYCRAOAGAG

Waste Handling, Liners & Recycling Supplies Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYCRAOAGAH

Foodservice & Kitchen Cleaning (Warewashing) Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Household, Cleaning & Janitorial (JanSan) Distribution

SECONDARYCRADALAD

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

Keywords

• Commercial cleaning supplies
• Professional hygiene products
• Sanitary equipment distribution
• Paper hygiene products
• Professional cleaning chemistry

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: DEVISAN generates revenue primarily through the sale of sanitary-hygienic products, dispensers, professional cleaning chemicals, cleaning equipment, paper products, and accessories. The company acts as manufacturer (own brand DEVISAN), importer, and distributor of third-party brands. Products are sold through direct sales to B2B clients and e-commerce for B2C.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

DEVISAN is an Ukrainian importer, distributor, and manufacturer of sanitary-hygienic products for B2B clients. It manufactures its own DEVISAN-branded products (microfiber mops, sheet toilet paper, gel-shampoo) and imports and distributes international brands such as TORK, Papero, Portimpex, DAYCO, FANTOM Professional, SELMOP, and FRANCESINA. The portfolio spans dispensers, professional cleaning chemicals, paper hygiene products, cleaning equipment, air fresheners, waste sorting systems, and bathroom accessories sold to HoReCa, healthcare, education, retail, office, and industrial customers.

Product overview

DEVISAN is a Ukrainian importer, distributor, and manufacturer of sanitary-hygienic products, cleaning equipment, and professional cleaning chemistry. The company operates as a multi-brand portfolio business offering its own DEVISAN brand products alongside internationally distributed brands including TORK (Sweden), Papero (Ukraine), Portimpex (Turkey), DAYCO, FANTOM Professional, and SELMOP. The product portfolio spans across interconnected categories: dispensers (soap, antiseptic, paper towel, toilet paper), chemical consumables (liquid soap, disinfectants, professional cleaning products), paper hygiene products (toilet paper, paper towels, napkins), bathroom accessories, cleaning equipment and inventory (mops, handles, trolleys, brushes), air fresheners, waste sorting systems, and eco-friendly products. DEVISAN's own brand includes microfiber mops, sheet toilet paper, and gel-shampoo products. The company serves B2B clients in HoReCa, healthcare, education, retail, offices, and industrial sectors, positioning itself as a comprehensive one-stop solution provider for business hygiene and cleaning needs.

Differentiator

Problem solved

Functional benefit

Brands

• DEVISAN: Company's own brand for microfiber mops and cleaning products

Products and services

• DEVISAN Microfiber Mop Premium Proprietary DEVISAN-branded high-quality microfiber mop (40cm, blue, 3-in-1 with pockets and tabs) for wet cleaning and disinfection of various floor types, made of 100% microfiber. Targeted at HoReCa, retail, office, and household buyers seeking efficient professional cleaning tools.
• DEVISAN Gel-Shampoo for Body and Hair Proprietary DEVISAN-branded body and hair wash product offered in 5-liter volumes, positioned for bulk hygiene consumable use in HoReCa and institutional settings.
• DEVISAN Sheet Toilet Paper Proprietary DEVISAN-branded single-layer sheet toilet paper (105x200mm, 300 sheets) made from 100% cellulose with solid embossing, designed for dispenser-fed sheet-by-sheet use in commercial restrooms.
• TORK Professional Hygiene Line Imported and distributed Swedish TORK brand lineup covering dispensers, soap, disinfectants, paper products (toilet paper in standard, midi, and SmartOne mini rolls), hand dryers, and waste bins for professional hygiene in HoReCa, healthcare, and office facilities.
• Papero Paper Products Distributed Ukrainian Papero brand of paper products including cosmetic napkins, paper towels in rolls and sheets (cellulose, V-fold, Z-fold), toilet paper in standard rolls, and serviettes, manufactured from 100% cellulose.
• Portimpex Cleaning Equipment Distributed Turkish Portimpex brand of cleaning equipment including buckets, waste sorting bins with pedals, acrylic mops, cotton mops, microfiber cleaning gloves, glass scrapers, mop holders, frames, and aluminum handles for professional cleaning.
• DAYCO Cleaning Equipment Distributed DAYCO brand of professional cleaning equipment including acrylic mops for dry cleaning and mop holders with button mechanism, used for wet and dry cleaning in commercial spaces.
• FANTOM Professional Cleaning Trolleys and Accessories Distributed FANTOM Professional brand of cleaning trolleys and accessories including Procart service carts, waste collection bins, mop systems, and caution signs, with notable deployment at the NOVUS supermarket chain for waste sorting.
• SELMOP Professional Cleaning Equipment Distributed SELMOP brand of professional cleaning equipment including aluminum handles (threaded and telescopic), mop holders with pedals and clips, and various mop types (microfiber, cotton, chenille) with pockets and flaps.
• Dispensers for Soap and Antiseptics Mechanical and automatic dispensers for liquid soap, foam soap, and hand antiseptics for commercial and institutional use, supplied to HoReCa, healthcare, retail, and office customers.
• Soap and Disinfectants Liquid hand soap, foam soap, and professional disinfectants including alcohol-based gels for sanitizing toilet seats, sold as bulk hygiene consumables.
• Paper Products for Hygiene Paper towels, toilet paper, paper toilet seat covers, and paper napkins for table, bar, and face use across commercial washrooms and dining areas.
• Equipment and Hotel Inventory for Cleaning Hotel accessories, service trolleys, vacuum cleaners and bags, cleaning carts, window washing tools, floor mops and brushes, buckets and scoops, and handles for professional cleaning operations.
• Professional Cleaning Chemicals Professional cleaning chemicals for premises, kitchen cleaning, professional laundry products, and bathroom and toilet cleaning products, including Frosch and CIF distributed brands.
• Bathroom and Toilet Accessories Towel hooks, bathroom mirrors, faucets, shelves, toothbrush holders, soap holders, liquid soap dispensers, toilet paper holders, accessibility equipment for people with disabilities, changing tables, toilet brushes, water towel dryers, and electric towel dryers.
• Waste Sorting Systems Recycling and waste sorting bins for CSR and environmental compliance, including FANTOM Professional sorting systems deployed at NOVUS supermarket chain after comprehensive market analysis.

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor, major and core.

• KyivBuild Ukraine ExhibitionminorStrategic or Co-development Partner · 14 February 2024DEVISAN participates as exhibitor at international construction exhibition in Ukraine. Showcases bathroom accessories, fixtures, dispensers, hand dryers, and hotel equipment at their exhibition stand.
• HoReCa Ukraine Exhibition (EXPOFORUM)minorStrategic or Co-development Partner · 28 November 2021DEVISAN participates as exhibitor at the main professional event for HoReCa sector in Ukraine (annual, November). Company showcases sanitary-hygienic products, cleaning equipment, professional chemicals at booth 1C541.
• Ukrainian Beauty FORUM 4.0minorStrategic or Co-development Partner · 21 September 2021DEVISAN participated in Ukrainian Beauty Forum 4.0 event, featured on company YouTube channel.
• TORKmajorChannel Partner/ Reseller/ DistributorDEVISAN serves as importer and distributor of TORK products (Sweden), including dispensers for soap and paper products, hand dryers, waste bins, and professional hygiene solutions. TORK is one of the flagship international brands in the DEVISAN portfolio.
• FroschcoreChannel Partner/ Reseller/ DistributorDEVISAN distributes Frosch professional cleaning products (phosphate-free, environmentally friendly chemistry). Frosch products contain up to organic and plant components.
• PaperocoreChannel Partner/ Reseller/ DistributorDEVISAN distributes Papero branded paper products including toilet paper, paper towels, and napkins. Products manufactured in Ukraine from 100% cellulose.
• PortimpexcoreChannel Partner/ Reseller/ DistributorDEVISAN distributes Portimpex (Turkey) cleaning equipment including buckets, trolleys, mops, brushes, squeegees, and handles for professional cleaning.
• DAYCOcoreChannel Partner/ Reseller/ DistributorDEVISAN distributes DAYCO brand cleaning equipment and accessories including mop holders, acrylic mops, and related cleaning inventory.
• FANTOM ProfessionalcoreChannel Partner/ Reseller/ DistributorDEVISAN distributes FANTOM Professional waste sorting systems and cleaning equipment. Notable installation of sorting systems at NOVUS supermarket chain.
• CIFminorChannel Partner/ Reseller/ DistributorDEVISAN distributes CIF cleaning products as part of its professional cleaning chemicals portfolio.
• ProSeptminorChannel Partner/ Reseller/ DistributorDEVISAN distributes ProSept brand products as part of its cleaning and hygiene solutions range.
• SEPMEDminorChannel Partner/ Reseller/ DistributorDEVISAN distributes SEPMED products related to medical and hygiene solutions.
• LABOMAT NANOminorChannel Partner/ Reseller/ DistributorDEVISAN imported and donated LABOMAT NANO disinfection device to Rylsky Specialized School No. 7. Disinfection device used in training room multiple times daily.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SC Johnson Professional: Manufacturer and supplier of professional cleaning, hygiene, and skin-care products for commercial and institutional use. Comparable as a supplier of professional cleaning chemistry and washroom consumables, including products in DEVISAN's portfolio such as CIF.
• Diversey: Provider of hygiene, cleaning, and infection-prevention products and solutions across HoReCa, healthcare, retail, and food service. Comparable as a B2B professional cleaning chemicals and dispensing systems supplier, though serving a global customer base.
• Bunzl plc: Global FTSE-listed distribution group supplying non-food consumables including cleaning, hygiene, and personal-care products to businesses. Comparable as a JanSan and hygiene consumables wholesaler, but with vastly larger scale and an operationally diverse global footprint.
• Kimberly-Clark Professional: B2B division of Kimberly-Clark supplying washroom hygiene, wiping, and skin-care solutions to workplaces, HoReCa, and healthcare. Comparable as a premium hygiene and paper products manufacturer whose TORK-adjacent SKUs are competitive with DEVISAN's distributed assortment.
• Elis SA: European multi-service provider offering flat linen, workwear, and hygiene/wellness solutions to HoReCa, healthcare, and industry. Comparable as a recurring-revenue hygiene and consumables provider for institutional customers, though anchored in laundry-service rather than product distribution.
• Ecolab: Global leader in water, hygiene, and infection-prevention solutions serving hospitality, healthcare, food service, and industrial customers. Comparable as a professional cleaning chemistry and hygiene solutions provider, but at global manufacturer scale.
• Essity (Tork): Swedish hygiene and health company that owns the TORK brand — DEVISAN's flagship distributed line. Comparable as a professional hygiene and tissue products supplier, though Essity operates at manufacturer scale rather than as a local distributor.

Direct peers

• CWS International: European provider of washroom hygiene, cleaning, and workplace solutions operating across multiple countries. Directly comparable to DEVISAN as a multi-vertical B2B hygiene and cleaning consumables provider, but at much larger scale and geographic reach.
• Lyreco: Major B2B distributor of workplace and hygiene supplies across Europe with a Lyreco Ukraine presence. Comparable as a multi-category distributor serving offices, HoReCa, and institutions with paper, cleaning, and consumable products.

Regional players

• Aramis Group: Central and Eastern European B2B distributor of office, hygiene, and facility supplies. Comparable as a regional multi-brand distributor serving HoReCa, healthcare, and institutional customers with overlapping product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcx0oIORHByXQahscfNRsvw
• Facebookfacebook.com/devisan.com.ua
• Instagraminstagram.com/devisan.com.ua
• LinkedInlinkedin.com/company/devisan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEVISAN