Devonia Water

Name

Devonia Water

Legal name

Devonia Water Ltd

Website

https://devoniawater.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Ownership category

akta.pro rank

Product category

Bottled Spring Water Delivery

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Spring Water Bottling (AFAFACAA)

akta.pro secondary industries

Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC), Sparkling/Carbonated Bottled Water Production (AFAFACAE), Returnable & Refillable Glass Packaging (Deposit, Reuse Systems) (IMALAEAF)

Keywords

• Bottled spring water
• Glass bottle delivery
• Hospitality water supply
• Sustainable beverage packaging
• Event water catering

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spring Water Sales: Devonia Water sells still and sparkling spring water in 330ml and 750ml glass bottles to businesses and individuals. Customers order by the crate and receive regular deliveries. The company collects empty bottles for washing and reuse. Pricing is wholesale/discounted for existing customers with agreed rates, and new customers can discuss wholesale pricing for accounts with recurring orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Devonia Water bottles and sells still and sparkling Devon spring water in 330ml and 750ml reusable glass bottles, sourced from a protected aquifer near Beesands in South Devon. The company operates a closed-loop delivery and collection service, picking up empty bottles from customers, washing them, and refilling them for reuse up to eight times on average.

Product overview

Devonia Water offers a single-product portfolio centered on premium Devon spring water, available as still and sparkling varieties, sold in reusable 330ml and 750ml glass bottles. The offering is unified by a bottle reuse service model: water is bottled at source in South Devon, delivered to customers (hospitality venues, events, and retail), and empty bottles are collected, washed, and refilled—creating a circular economy approach. The core products are the Still Spring Water and Sparkling Water, supported by the bottle delivery and collection service that enables the reuse model.

Differentiator

Problem solved

Functional benefit

Products and services

• Still Spring Water Still Devon spring water naturally filtered through South Devon's rock formations, bottled at source in 330ml and 750ml glass bottles. Sold by the crate to hospitality venues, events, retail and home customers within the South West England service area.
• Sparkling Water Lightly carbonated Devon spring water available in 330ml and 750ml glass bottles, sold by the crate to hospitality venues, events, retail and home customers within the South West England service area.
• Bottle Reuse Delivery and Collection Service Scheduled delivery of bottled spring water and collection of empty glass bottles from customer premises, with bottles washed and refilled for reuse up to eight times on average. Available within a defined South West England catchment area for hospitality, catering/events and retail/home customers.

Quantifiable outcome

• 94% reduction in CO2 through washing and reusing instead of recycling glass bottles
• +4 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Pop Up HotelcoreStrategic or Co-development Partner · 1 January 2025Partnership for 2025 where Devonia Water supplies sustainable spring water to Pop-Up Hotel events. Devonia delivers water and collects bottles after events, removing approximately 3 tons of glass from the recycling network. This embodies the 'leave no trace' philosophy of both companies.
• South West Coast Path AssociationminorOthersDevonia Water sponsors the South West Coast Path Association's Trailblazer Walk during its 50th anniversary year. The sponsorship supports protection of walking routes around the Devon coastline near the company's water source. Neil Graham has a personal passion for the coast path and walks it regularly.
• Dartmoor Rescue Group Ashburton TeamminorOthersDevonia sponsors the Dartmoor Rescue Group's Ashburton team, who provide mountain rescue services to keep moorland walkers safe. Neil Graham is a full member of the team.
• Kit & Kee CateringcoreGTM or Marketing PartnerPartnership with sustainable catering business based on Trill Farm in Musbury, Axminster. Kit & Kee provides Devonia water for weddings and private events, leading to increased wedding orders. Both companies share sustainability values.
• Encirc LtdminorOthersUK-based glass bottle manufacturer supplying Devonia's bottles. Encirc holds ISO 14001:2015 certification, AA+ BRCGS Packaging Standard, has high recycled glass content, and maintains carbon/energy reduction programs and biodiversity protection strategies.
• PelliconiminorOthersWorld-leading aluminium cap manufacturer supplying Devonia's bottle caps. Pelliconi is committed to sustainability with UN Sustainable Development Goals alignment, eco-design investments, ISO-certified manufacturing, and ethical supply chains.
• Root Sustainable LabelsminorOthersCertified B Corp supplier of Devonia's eco-friendly labels, printed using FSC-certified materials with options for biodegradable/compostable substrates, low-emission inks, and modern press technology.
• Upshot (Brand Agency)minorOthersPlymouth-based brand agency that completed Devonia's rebrand project, including new visual identity. Upshot helped develop the brand narrative and visual language communicating the collect, wash, reuse story.

Scale indicators14 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Belu Water: UK-based premium bottled water brand with a strong sustainability and reusable-glass positioning, serving hospitality and events with a similar values-led, mission-driven model — the closest UK analogue to Devonia's premium reusable-bottle approach.
• OneWater: UK premium bottled water company operating a profit-for-purpose model funding clean water projects, selling into hospitality and retail — closely comparable in values-driven premium water distribution to UK venues.

Broad incumbents

• Harrogate Spring Water: Established UK spring water brand bottled at source in Yorkshire and distributed to hospitality, retail and foodservice — same product category and customer base but at much larger national scale and without Devonia's reuse-loop emphasis.
• Highland Spring: One of the UK's largest spring water brands, bottled in Scotland and sold across hospitality and retail — comparable product (spring water in glass and PET) but a national incumbent operating at very different scale.
• Buxton (Nestlé Waters): Nestlé's UK spring water brand sold in PET bottles across hospitality and retail — same UK spring-water category but a packaged-goods incumbent with no closed-loop reuse model.
• Volvic (Danone): Global natural mineral water brand sold widely in UK hospitality and retail — overlaps with Devonia's category but operates as a mass-market single-use PET brand with no reuse-loop differentiator.
• S.Pellegrino (Nestlé Waters): Premium sparkling mineral water in iconic glass bottles widely served in UK hospitality and restaurants — overlaps with Devonia's premium sparkling water offering for hospitality but as a global incumbent without local sourcing.

Emerging players

• Aqua Original: Australia-based premium spring water using reusable glass bottles with a refill-and-reuse model for hospitality — closely aligned with Devonia's circular-economy approach but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DevoniaWater
• LinkedInlinkedin.com/company/devonia-spring-water
• Instagraminstagram.com/devoniawatercompany

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devonia Water