Devonshire Retirement Village

Name

Devonshire Retirement Village

Legal name

Devonshire

Website

https://devonshireretirementvillage.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

General Assisted Living Facilities (HLADABAA)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Memory Care Units within Assisted Living Communities (HLADACAB), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE)

Keywords

• Senior living services
• Assisted living care
• Memory care support
• Independent living communities
• Retirement residence

Headquarters

HQ city

Lapeer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Senior Living Services: Monthly rental and service fees for senior living accommodations including independent living, assisted living, and memory care services. Residents pay recurring monthly fees that cover housing, meals, housekeeping, activities, and care services based on their level of need.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Devonshire is a senior living community offering Independent Living, Assisted Living, and Memory Care residential services in Lapeer, Michigan. Residents pay recurring monthly fees that cover housing, chef-prepared meals, housekeeping, social activities, and personalized care services based on their level of need. The community is operated by StoryPoint Group and also provides amenities including an on-site salon, library, business center, and pet-friendly accommodations.

Product overview

Devonshire, A Leisure Living Community is a senior living community offering three levels of care as distinct service lines: Independent Living (maintenance-free apartments with amenities and social activities), Assisted Living (24-hour support with daily activities and medication management), and Memory Care (secured neighborhood for dementia patients with specialized programming). The community also provides shared services including a Personalized Dining Experience with chef-prepared meals, and Amenities & Activities such as housekeeping, an on-site salon, library, and business center. A notable technology feature is SafelyYou, an AI-enabled fall detection system used in Memory Care.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior living with multiple open-concept floor plans, amenities, and a packed social calendar. Designed for active seniors seeking freedom from household chores and home maintenance.
• Assisted Living 24-hour assistance with medication management, daily activities, appointment coordination, and personalized support tailored to individual needs. Designed for seniors who need help with daily tasks while maintaining independence.
• Memory Care Licensed and secured memory care neighborhood for seniors experiencing dementia or other memory impairments. Features specially trained employees, intentional programming, and unique community features designed for residents with cognitive challenges.
• Amenities & Activities Shared community amenities including on-site beauty salon, barbershop, library, business center, housekeeping services, and an organized social calendar with daily activities and outings for residents of all care levels.
• Personalized Dining Experience Restaurant-style dining program offering chef-prepared meals made from scratch daily, with creative dishes built from fresh, locally-sourced ingredients and shaped by resident preferences and feedback.

Quantifiable outcome

• One resident has lived at Devonshire for 13 years, indicating long-term resident satisfaction and retention.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators1 record

Recent moves1 record

Expansion highlights2 records

Direct peers

• Enlivant: Senior living operator focused primarily on assisted living and memory care communities across the U.S. Closely comparable service mix (heavy AL/MC weighting) and similar mid-market positioning to Devonshire.
• StoryPoint Group: Parent operator and direct internal peer; runs a portfolio of Michigan-based senior living communities that share Devonshire's branding, operating model, marketing stack, and service-tier structure. Devonshire is functionally a single-asset subset of StoryPoint.
• Belmont Village Senior Living: Operator of mid-to-large senior living communities offering Independent Living, Assisted Living, and Memory Care with proprietary programming. Comparable in scale to Devonshire and competes in similar private-pay markets.
• Senior Lifestyle: Mid-market senior living operator with mixed-tier communities similar in size and service mix to Devonshire. Comparable GTM model emphasizing personalized care, family testimonials, and direct-to-consumer outreach.
• Five Star Senior Living: Multi-community senior living operator providing Independent Living, Assisted Living, and Memory Care, with a portfolio footprint and operating philosophy closely aligned with StoryPoint Group communities like Devonshire.

Broad incumbents

• Life Care Services (LCS): Large senior living management and development company overseeing Independent Living, Assisted Living, Memory Care, and CCRC communities nationwide. Comparable operational scale and service-tier breadth to Devonshire's StoryPoint backing.
• Atria Senior Living: National senior living operator offering Independent Living, Assisted Living, and Memory Care with a similar multi-tier service model. Competes with Devonshire for the same private-pay resident segment in markets where both operate.
• Brookdale Senior Living: Largest U.S. senior living operator with a broad portfolio of Independent Living, Assisted Living, and Memory Care communities. Operates at greater scale and broader geographic reach than Devonshire but competes for the same resident demographic across many markets.
• Sunrise Senior Living: Established national senior living operator with a strong focus on assisted living and memory care. Offers similar tiered care services and competes in the same premium/mid-market private-pay demographic.

Regional players

• Aegis Living: Regional senior living operator primarily on the U.S. West Coast, offering the same IL/AL/MC continuum of care. Operates a similar boutique-style, care-tiered community model that translates directly to mid-sized U.S. markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/storypointgroup
• LinkedInlinkedin.com/company/devonshire-retirement-village

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devonshire Retirement Village