Speelboerderij de Vossenberg B.V.

What Speelboerderij de Vossenberg B.V. does

Speelboerderij de Vossenberg B.V. is a family-owned indoor and outdoor play farm (speelboerderij) located in Gilze, Netherlands, between Tilburg and the Belgian border. Founded in 2005 by Johan and Claudia Lanslots on the site of Johan's parents' former pig farm, the business operates a 2,750 m² site comprising a 1,050 m² indoor playground, an outdoor playground with cable car, trampolines, and football cage, and a craft and building attic. It targets families with children aged 0-12, schools and childcare groups, and hosts of children's birthday parties and family celebrations. Its core products are walk-in admission (€10 per child, free for adults), three-tier party packages (€14.50-€17.50 per child), school trip arrangements (€13-€14.25 per child), family event bookings, and on-site food and beverage service. There is no proprietary technology platform; commerce is conducted via a WordPress website, phone, and walk-in traffic, with marketing through organic social media (Facebook, Instagram) and a regional tourism association membership (Toerisme De Baronie). The business holds no patents, trademarks, or external institutional capital, and is privately held as a Dutch B.V.

Name

Speelboerderij de Vossenberg B.V.

Legal name

De Vossenberg B.V.

Website

https://devossenberg.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Speelboerderij de Vossenberg is a family-owned indoor and outdoor play farm in Gilze, Netherlands, serving families with children aged 0-12, schools, and birthday party hosts through per-child admission, party packages, school trips, and on-site food and beverage.

Ownership category

akta.pro rank

Product category

Family Leisure and Entertainment Venues

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor playground
• Children's party venue
• School trip arrangements
• Family entertainment center
• Outdoor play area

Headquarters

HQ city

Gilze

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Playground entry fees: Children aged 1–12 pay a per-visit entry fee. Parents and accompanying adults receive free admission, which is a key differentiator and value driver for families.
2. Children's birthday party packages: Three tiered party packages (Vossenberg feest at €14.50, Vossenberg superfeest at €16.50, and De vos uit zijn dak feest at €17.50 per child) are sold as one-time packages including food, drinks, treats, and a gift for the birthday child. This is the primary event revenue line.
3. School trip packages: School trip arrangements are sold per child (€13.00–€14.25) and per supervisor (€11.00–€15.25). These are one-time bundled packages including play, food, and drinks.
4. Food and beverage sales: The on-site restaurant and bar generates revenue from food and drinks ordered by visitors during their stay. An extended menu with vegetarian, gluten-free, and halal options, plus a specials board and craft beer selection, is available. The kitchen operates 11:30–17:00.
5. Family and group event bookings: Family celebrations, baby receptions, colleague drinks, friend outings, BBQs, and New Year's receptions are booked as events. Revenue is generated through a combination of food, drinks, and optional party arrangements for children.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Speelboerderij De Vossenberg operates a combined indoor and outdoor children's play farm in Gilze, Netherlands, spanning approximately 2,750 m². The venue offers a 1,050 m² indoor playground with climbing frames, slides, ball pits and toddler zones, an outdoor playground with cable cars, trampolines and interactive Sona equipment, and a craft and building attic. The core offering is supplemented by themed children's birthday party packages, school trip arrangements, family celebration bookings, and an on-site food and beverage service.

Product overview

Speelboerderij de Vossenberg is a family-friendly play farm offering a unified indoor and outdoor playground experience for children aged 0-12, supplemented by themed children's party packages (Vossenberg Feest, Vossenberg Superfeest, De Vos uit zijn Dak Feest), school trip arrangements, family celebration packages, and food/beverage service. The core experience comprises a 1050 m² indoor playground, an outdoor playground with interactive equipment, and a craft/building attic. All offerings are integrated into a single physical location where families can play, eat, and celebrate together.

Differentiator

Problem solved

Functional benefit

Products and services

• Binnenspeeltuin (Indoor Playground) 1,050 m² indoor play facility featuring a seven-metre-high climbing cage, slides, climbing frames, obstacle courses, swing ropes, a ball pit, and a dedicated play corner for toddlers aged 1-4.
• Buitenspeeltuin (Outdoor Playground) Outdoor playground with climbing frames, swings, seesaws, trampolines, a sandpit, a cable car, a football cage, and interactive Sona play equipment, on rubber flooring with colored artificial grass.
• Knutsel- en speelzolder (Craft and Building Attic) Craft and building attic with tables for crafting and hammering, where children can make birdhouses and other creations, plus a building corner with large Lego blocks.
• Vossenberg Feest (Children's Party Package) Children's birthday party package priced at €14.50 per child, including a treat on arrival, chips or a water ice cream, a candy bag for each child, and a gift for the birthday child. Minimum 5 children.
• Vossenberg Superfeest (Enhanced Children's Party Package) Children's birthday party package priced at €16.50 per child, including everything in the standard package plus fries with a snack or a pancake. Minimum 5 children.
• De Vos uit zijn Dak Feest (Premium Children's Party Package) Premium children's birthday party package priced at €17.50 per child, including unlimited Ranja fruit drink, chips, and a water ice cream. Minimum 5 children.
• School Trip Arrangements School trip packages for primary and nursery schools, with tiered options for children (€13.00-€14.25 per child) and supervisors (€11.00-€15.25 per supervisor), including unlimited play and crafts, food and drinks, and weekly safety inspections of equipment. Groups of up to 250 children plus supervisors.
• Family and Group Celebrations Bookings for family celebrations, baby receptions (kraamborrel), colleague drinks, friend outings, neighborhood BBQs (minimum 20 adults), and New Year's receptions, with options for cakes, pastries, BBQ, and party arrangements for children.
• Eten en drinken (Food and Beverage Service) On-site restaurant and bar service offering an extensive menu including vegetarian, gluten-free, and halal options, a specials board, and a craft beer selection. Kitchen operates 11:30-17:00. Includes an indoor and outdoor terrace.
• Themed Events and Seasonal Celebrations Special themed events including Sinterklaas celebrations, Easter activities, Halloween events, baby showers, family days, corporate drinks, group outings, neighborhood BBQs, and New Year's drinks.

Quantifiable outcome

• Free entry for parents and supervisors removes a significant cost barrier for families, making the venue more accessible and increasing visit frequency per family.
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Avonturenpark Hellendoorn: Established Dutch theme park for families with young children, offering rides, attractions, and shows. Competes for the same family discretionary spend in the eastern Netherlands; broader portfolio and seasonal ticketing model differ from De Vossenberg's walk-in playground model.
• Center Parcs: Family-focused all-inclusive holiday resort operator in the Netherlands and Europe, with indoor play facilities, family entertainment programming, and F&B. Competes for the same family leisure wallet at the destination/weekend-trip level.
• Duinrell: Dutch theme park and holiday resort combining family rides, an indoor pool (Tikibad), and accommodation. Overlaps in family entertainment and indoor water play, but operates at significantly larger scale with lodging attached.

Direct peers

• Ballorig: Largest chain of indoor playgrounds in the Netherlands, with locations across the country serving families with young children for walk-in play, parties, and group events. Directly comparable in core offering (indoor play, birthday packages, F&B), but operates multi-site and at larger scale than De Vossenberg.
• KidZcity: Dutch indoor playground and family entertainment venue operating multi-attraction play environments for children, including birthday party packages. Comparable in target market, bundled party/event product, and family entertainment positioning.
• Monkey Town: Dutch chain of indoor play centers with locations throughout the Netherlands and Belgium, focused on young children, birthday parties, and group bookings. Closest direct peer in product category, customer base (families with young children), and per-visit pricing model.
• Julianatoren: Theme park specifically targeted at young children (ages 2–12) in the Netherlands, with rides, shows, birthday packages, and school trip offerings. Comparable in target demographic and bundled group/event business model, though operates as a paid-admission outdoor attraction.
• Tikibad: Indoor water play park in the Netherlands offering slides, pools, and play features for families with young children, plus party packages. Comparable as a single-venue Dutch family entertainment destination targeting the same under-12 demographic with packaged events.
• Plaswijck: Family indoor/outdoor playground park in The Hague combining play areas, animals, and F&B, with school trip and birthday party programs. Directly comparable as a single-location family play destination with mixed indoor/outdoor facilities and integrated F&B.

Others

• Toerisme De Baronie: Regional tourism organization of which De Vossenberg is a listed member. Provides destination marketing, visitor referrals, and regional ecosystem support rather than competing directly — relevant as an enabling/ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Speelboerderij-De-Vossenberg-352991544804980
• Instagraminstagram.com/de.vossenberg
• LinkedInlinkedin.com/company/speelboerderij-de-vossenberg-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speelboerderij de Vossenberg B.V.