DEVOTIE
Devotie is a Mumbai-based direct-to-consumer fashion e-commerce retailer selling men's apparel, jewelry, accessories, leather goods, footwear, grooming, and eyewear, with a smaller women's line and physical retail stores in India.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What DEVOTIE does
DEVOTIE is a privately held, Mumbai-based direct-to-consumer fashion e-commerce retailer operating primarily through its own online storefront at devotie.in, with supporting physical retail stores in India identified via a published store locator. The company's catalog is anchored in men's fashion and accessories — covering apparel (T-shirts, polos, shirts, jackets, scarves), fashion jewelry (bracelets, pendants, rings), accessories (keychains, money clips, cufflinks, pens, timepieces, lapel pins, pocket squares, hats, suspenders), leather goods (bags, wallets, belts), and footwear (dress shoes including embroidered jutti, sandals, espadrilles). A smaller women's assortment (leather handbags and shoes) plus grooming (perfumes, shower, skincare, candles) and eyewear (optical, sunglasses) extend the assortment into adjacent lifestyle categories.
The technology stack is a conventional e-commerce platform: a branded product-catalog website with categorized navigation, a shopping cart, registered-customer accounts, and a mailing-list subscription flow. Payment processing is handled through third-party gateways CCAvenue and PayPal, and the site is secured with a GlobalSign SSL certificate. Checkout supports INR, USD, and EUR, indicating at least nominal cross-border capability, though the operations footprint and primary market are India-focused.
The business model is one-time retail e-commerce: revenue is generated from individual consumer purchases of fashion merchandise through the owned storefront and physical retail locations. There are no subscription tiers, recurring contracts, B2B accounts, or disclosed pricing tiers. With approximately 10 employees, no disclosed funding history, no institutional investor signals, and no public financial reporting, Devotie operates as a small, independent, owner-operated fashion retailer with a diversified but very modest operational footprint.
DEVOTIE firmographics
Firmographics- Name
- DEVOTIE
- Website
- https://devotie.us
- Company type
- Private
- Operating status
- Operating
- Short description
- Devotie is a Mumbai-based direct-to-consumer fashion e-commerce retailer selling men's apparel, jewelry, accessories, leather goods, footwear, grooming, and eyewear, with a smaller women's line and physical retail stores in India.
- Ownership category
- akta.pro rank
DEVOTIE industry classification
Industry- Product category
- Fashion E-commerce Retail
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Apparel, Footwear & Accessories Online Retailers (CRAFADAB)
- akta.pro secondary industries
- Men’s Apparel Retail (CRAAABAC), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Wallets & Cardholders (Small Leather Goods) (CRAAAJAC)
Keywords
DEVOTIE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct retail sales of fashion jewellery, clothing, accessories, footwear, leather goods, and grooming products through the company's e-commerce platform. Revenue generated from one-time product purchases by consumers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | Pay-as-you-go | No public pricing tiers available |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
DEVOTIE product offering
Product offeringCore offering
DEVOTIE sells men's and women's fashion products through its direct-to-consumer online storefront at devotie.in and physical retail stores in India. The product assortment covers men's apparel, men's fashion jewellery, men's accessories, men's leather goods, men's footwear, women's leather handbags, women's footwear, men's grooming products, and eyewear. Payments are processed via CCAvenue and PayPal with multi-currency support in INR, USD, and EUR.
Product overview
DEVOTIE is an Indian fashion e-commerce retailer offering a diversified portfolio of men's and women's fashion products. The platform operates as an online store with a unified architecture, organized into distinct product categories: Men's Apparel (T-shirts, Shirts, Jackets, Scarves), Men's Jewellery (Bracelets, Pendants, Rings), Men's Accessories (Keychains, Money Clips, Cufflinks, Pens, Timepieces, Buttons, Lapel Pins, Pocket Squares, Hats, Suspenders), Men's Leather Goods (Bags, Wallets, Belts), Men's Footwear (Dress Shoes, Sandals, Espadrilles), Women's Leather Goods (Handbags), Women's Footwear (Shoes), Grooming (Perfumes, Shower products, Skincare, Candles), and Eyewear (Optical, Sunglasses). The products are available through the devotie.in online store with multi-currency support (INR, USD, EUR).
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Apparel Men's clothing category including T-shirts & Polos, Shirts, Jackets, and Scarves for casual and formal wear.
- Men's Jewellery Men's fashion jewellery including Bracelets, Pendants, and Rings.
- Men's Accessories Men's accessories spanning Keychains, Money Clips, Cufflinks, Pens, Timepieces, Buttons, Lapel Pins, Pocket Squares, Hats, and Suspenders.
- Men's Leather Goods Men's leather goods including Bags, Wallets, Belts, and other leather accessories.
- Men's Footwear Men's footwear including Dress Shoes (including Embroidered Jutti), Sandals, and Espadrilles.
- Women's Leather Goods Women's leather goods including Handbags.
- Women's Footwear Women's footwear including Shoes.
- Grooming Products Men's grooming products including Perfumes, Shower products, Skincare oils, and Candles.
- Eyewear Eyewear products including Optical prescription glasses and Sunglasses.
Companies that use DEVOTIE
Customer profileSegments2 records
Ideal customer profiles2 records
DEVOTIE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
DEVOTIE partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
DEVOTIE competitors and assessment
Company assessmentDirect peers
- The Souled Store: India-focused D2C fashion and accessories brand selling apparel, footwear, and lifestyle accessories directly to consumers online — directly comparable to Devotie's D2C men's fashion model and product breadth.
- Bewakoof: Indian D2C apparel and accessories brand selling casual men's apparel and lifestyle products online with multi-currency and lifestyle extensions — highly comparable D2C operating model.
- Manyavar: India-based men's ethnic and formalwear brand with omnichannel (online + retail) presence — comparable in men's accessories depth, multi-channel strategy, and India focus.
- Hidesign: Indian leather goods brand selling men's and women's bags, wallets, and belts through own retail and online channels — comparable in leather goods assortment and omnichannel Indian D2C model.
- Nappa Dori: India-based D2C leather accessories brand offering men's wallets, bags, belts, and small leather goods online and through retail stores — closely comparable leather-goods specialization.
- Indian Terrain: India-based men's apparel brand with omnichannel retail and online store carrying shirts, trousers, jackets, and accessories — directly comparable men's fashion positioning.
Broad incumbents
- Myntra: India's leading online fashion marketplace carrying men's apparel, footwear, accessories, and jewellery across hundreds of brands — competes for the same men's fashion shopper as Devotie but at vastly greater scale and assortment.
- Ajio: Reliance-owned fashion e-commerce platform offering men's and women's apparel, footwear, and accessories — directly overlapping Devotie's category mix and target customer.
- Tata CLiQ Luxury: Premium fashion and accessories e-commerce platform under Tata Group, carrying men's apparel, leather goods, eyewear, and grooming — overlaps Devotie's premium-leaning accessories assortment.
Regional players
- Woodland: Established Indian men's footwear and leather accessories brand with own retail and online channels — comparable in men's footwear and leather goods categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
DEVOTIE compliance and trust
Trust signalCompliance1 record
DEVOTIE financial estimates
Financial estimateRevenue estimate
Valuation estimate
DEVOTIE leadership team
Management profileNumber of profiles
DEVOTIE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DEVOTIE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DEVOTIE
What does DEVOTIE do?
DEVOTIE sells men's and women's fashion products through its direct-to-consumer online storefront at devotie.in and physical retail stores in India. The product assortment covers men's apparel, men's fashion jewellery, men's accessories, men's leather goods, men's footwear, women's leather handbags, women's footwear, men's grooming products, and eyewear. Payments are processed via CCAvenue and PayPal with multi-currency support in INR, USD, and EUR.
Is DEVOTIE a public or private company?
DEVOTIE is a private company. It is classified as unknown and is currently operating.
When was DEVOTIE founded?
DEVOTIE was founded in -1.
How does DEVOTIE make money?
One revenue line is on record: E-commerce Retail Sales.
Who are DEVOTIE's main competitors?
Direct peers on record are The Souled Store, Bewakoof, Manyavar, Hidesign, Nappa Dori and Indian Terrain. Broad incumbents are Myntra, Ajio and Tata CLiQ Luxury. Woodland is listed as a regional player.
Does DEVOTIE have an API?
No public API is recorded for DEVOTIE.
What industry is DEVOTIE in?
DEVOTIE's product category is Fashion E-commerce Retail. Its primary akta.pro industry code is CRAFADAB, Apparel, Footwear & Accessories Online Retailers, with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458110 and its SIC code is 5600.