Dewey Griffin Subaru

Name

Dewey Griffin Subaru

Legal name

Dewey Griffin Subaru

Website

https://deweygriffinsubaru.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including standard models, hybrid, electric, and Wilderness off-road variants. Revenue generated from MSRP transactions with financing or cash purchase.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Subarus and other makes. Includes one-owner vehicles and certified inventory.
3. Finance and Insurance Products: Auto financing arrangements, vehicle warranties, Added Security Plans, and protection products sold through the finance department.
4. Service and Parts: Vehicle maintenance, repairs, oil changes, tire services, recall work, and sale of genuine Subaru parts and accessories.
5. Vehicle Rental: Rent a Subaru program allowing customers to rent Subaru vehicles for short-term use.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dewey Griffin Subaru is a franchised Subaru automobile dealership in Bellingham, Washington that sells new Subaru vehicles, certified pre-owned Subarus and other used vehicles, and provides related auto financing, vehicle service and maintenance, genuine Subaru parts, and trade-in valuation. Customers are primarily individual consumers and families in the Pacific Northwest region seeking reliable all-wheel-drive transportation, off-road Wilderness variants, hybrid options, and all-electric Subarus. The dealership supports the full vehicle ownership lifecycle from purchase through long-term service.

Product overview

Dewey Griffin Subaru is a Subaru automobile dealership offering a comprehensive portfolio of new Subaru vehicles and certified pre-owned cars, trucks, and SUVs. The product portfolio centers on Subaru's core vehicle lineup including the Ascent (3-row SUV), BRZ (sports coupe), Crosstrek (compact SUV), Forester (compact SUV), Impreza (hatchback), Outback (midsize SUV), Solterra (electric SUV), Trailseeker (electric SUV), Uncharted (electric crossover), and WRX (performance sedan). The Subaru Wilderness sub-brand offers off-road enhanced variants of the Crosstrek, Forester, and Outback with increased ground clearance, all-terrain tires, and rugged styling. Hybrid variants of the Crosstrek and Forester provide improved fuel efficiency. Supporting services include vehicle financing, trade-in programs, full-service maintenance and repairs, genuine parts sales, Subaru Express Service, and certified pre-owned vehicle certification. The dealership also recently announced the upcoming 2027 Getaway, a three-row all-electric SUV.

Differentiator

Problem solved

Functional benefit

Products and services

• New Subaru Vehicle Sales

Quantifiable outcome

• 96% of Subaru vehicles sold in last 10 years still on the road (higher than Honda, Toyota, or Hyundai)
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core, flagship and standard.

• Tesla Supercharger NetworkcoreTechnology or IntegrationSubaru electric vehicles including Solterra, Trailseeker, and Uncharted are compatible with the North American Charging Standard (NACS) and have access to Tesla's Supercharger network of over 25,000 fast-charging stations across North America. This partnership enables Subaru EV owners to charge at Tesla stations, significantly expanding charging infrastructure accessibility.
• National Park FoundationflagshipStrategic or Co-development PartnerSubaru is the largest corporate donor to the National Park Foundation, helping protect more than 85 million acres of land across more than 400 national parks. This partnership supports environmental conservation and aligns with Subaru's brand values of protecting the environment for future generations.
• Harman KardonstandardTechnology or IntegrationPremium audio systems from Harman Kardon are available in select Subaru models including Crosstrek Wilderness and Crosstrek Hybrid Limited, providing high-quality sound systems for enhanced driving experience.
• Subaru of AmericaflagshipChannel Partner/ Reseller/ DistributorDewey Griffin Subaru operates as a franchised dealer for Subaru of America, sourcing new Subaru vehicles, participating in manufacturer incentive programs, and adhering to Subaru brand standards and programs including Subaru Love Promise, Love Encore, and Eco Friendly Retailer Program.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest U.S. automotive retailer operating hundreds of franchised new-vehicle dealerships across multiple OEM brands including Chrysler, Toyota, and Honda, plus used-vehicle centers. Comparable as a multi-brand franchised dealer operator, though far larger and geographically diversified compared with Dewey Griffin's single-rooftop Subaru franchise.
• Lithia Motors: One of the largest U.S. franchised auto dealer groups with stores across the U.S. and globally, representing dozens of OEM brands. Comparable as a franchised dealer operator with full sales, F&I, service, and parts operations, but operates at vastly greater scale than Dewey Griffin.
• Group 1 Automotive: Large U.S. franchised automotive retailer with new- and used-vehicle sales, F&I, service, and parts across200+ dealerships. Operates the same fundamental franchise dealership business model as Dewey Griffin, but at much greater scale and with multi-brand diversification.
• Sonic Automotive: Franchised automotive retailer operating dealerships and EchoPark used-vehicle stores across the U.S. Comparable core franchise dealership business model, with similar revenue mix from new/used sales, F&I, and service.
• Asbury Automotive Group: Franchised automotive retailer with dealerships across the U.S. operating the same sales, F&I, service, and parts model. Comparable as a multi-brand franchise dealer, though much larger than Dewey Griffin's single location.
• Penske Automotive Group: Diversified automotive retailer operating franchised dealerships (including premium brands) plus commercial truck retail. Comparable franchised new-vehicle retail and F&I model, though at much larger scale with international footprint.

Direct peers

• CarMax: Largest U.S. used-vehicle retailer with a national omnichannel model. Comparable on the used-vehicle sales side that Dewey Griffin operates, though CarMax competes via scale, no-haggle pricing, and a national footprint rather than local showroom relationships.
• Berkshire Hills Subaru: Independent Subaru franchised dealership in a regional market. Direct comparable on the same OEM franchise, single-rooftop scale, similar mix of new/used sales, service, and parts, and similar customer experience positioning as a community-focused Subaru retailer.
• Valley Subaru: Independent Subaru franchised dealership in a regional Pacific Northwest-adjacent market. Direct comparable on Subaru-only franchise, similar new/used inventory mix, similar service and parts operations, and similar digital retailing approach.

Emerging players

• Carvana: Online used-vehicle retailer offering home delivery and a vertically integrated digital purchasing experience. Comparable as a competitor for Dewey Griffy's used-vehicle business, particularly with younger buyers who prefer online car buying over local showrooms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dewey Griffin Subaru