De WijnGoeroe | Wijnhaven Wijnimport bv

Name

De WijnGoeroe | Wijnhaven Wijnimport bv

Legal name

De WijnGoeroe

Website

https://dewijngoeroe.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Shops (Off-Premise) (CRANAAAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine importation
• Online wine retail
• Wine distribution
• Hospitality wine supply
• Curated wine selection

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine and beverage retail sales: De WijnGoeroe generates revenue through direct retail sales of wines and beverages to consumers and hospitality businesses via their e-commerce webshop and physical Wijnpakhuis location in Rotterdam. The company imports wines directly from wine producers and sells them with margin to end customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

De WijnGoeroe imports wines directly from hand-selected producers across Europe and South Africa and retails them to Dutch consumers and hospitality businesses through a Shopify-based online webshop with nationwide home delivery and a physical Wijnpakhuis showroom in Rotterdam. The assortment covers 400+ wines across white, red, rosé, sparkling, organic, biodynamic, PiWi, vegan, and alcohol-free styles, complemented by themed wine packages, wine tastings, private-label wines, and specialty foods. Same-day shipping applies to orders placed before 17:00, with free delivery in the Netherlands from €150.

Product overview

De WijnGoeroe is an online wine retailer founded in 2000, operating as Wijnhaven Wijnimport bv. The company imports wines directly from wine producers across Europe and South Africa. The core product is its Shopify-based webshop offering a curated selection of wines organized by type (white, red, rosé, sparkling), style, country, and grape variety. The portfolio includes sub-brands such as Wijnpakketten (wine packages like BBQ Box, Summer Package, Italian Classics), wine tasting events (Wijnproeverijen), and a physical wine warehouse (Wijnpakhuis) in Rotterdam for direct sales and advice. Key product categories span organic, biodynamic, PiWi (fungus-resistant), vegan, and alcohol-free wines. Additional offerings include spirits, olive oil, balsamic vinegar, soy sauce, and wooden wine crates. The company emphasizes direct sourcing from quality wine producers with attention to sustainability and natural production methods.

Differentiator

Problem solved

Functional benefit

Brands

• De WijnGoeroe Private Label wines: The company sells private label wines under its own brand, such as De WijnGoeroe Madame Blanc – Viognier, De WijnGoeroe Madame Rosé – Syrah, De WijnGoeroe Madame Rouge – Merlot, De WijnGoeroe Viognier Reserve, and De WijnGoeroe Madame Sparkle (alcohol-free).

Products and services

• De WijnGoeroe Webshop (online wine retail) Online wine retail storefront selling 400+ imported wines to Dutch consumers with home delivery across the Netherlands and same-day shipping for orders placed before 17:00.
• Wijnpakketten (Curated Wine Packages) Themed six-bottle wine packages such as Best Sellers White, Best Sellers Red, Italian Classics, Borrel Box, Spanish Armada, BBQ Box, Summer Package, and Pure Nature Package, priced between €44.80 and €69.95.
• Wijnproeverijen (Wine Tastings) In-person wine tasting events and experiences offered to customers to sample the imported portfolio.
• Wijnpakhuis (Physical Wine Warehouse and Showroom) Physical warehouse and showroom at Schuttevaerweg 23, 3044 BA Rotterdam, open Monday-Friday 8:30-17:00 and Saturday 10:00-17:00, providing direct sales, online order pickup, and personalized wine-food pairing advice.
• B2B / Horeca Wine Supply Dedicated direct-sales channel supplying Dutch restaurants and hospitality venues with house wines and broader wine program inventory from the imported portfolio.
• De WijnGoeroe Private Label Wines Wines bottled under the De WijnGoeroe brand, including Madame Blanc (Viognier), Madame Rosé (Syrah), Madame Rouge (Merlot), Viognier Reserve, and Madame Sparkle (alcohol-free).
• Diversen (Specialty Foods and Spirits) Adjacent specialty items sold alongside wines, including Sherry, Cognac, Gin, Calvados, Liqueur, balsamic vinegar (Aceto's), organic olive oil, soy sauce, and wooden wine crates (Wijnkistjes).

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vinites: Dutch online wine merchant selling curated wines direct to consumers, with a similar focus on quality and producer-direct sourcing. Direct peer in the Dutch online specialty wine category.
• Wijnvoordeel: Dutch online wine retailer selling multi-case promotional offers to consumers. Competes for the same price-conscious Dutch wine drinker, with overlapping direct-to-consumer proposition.
• Naked Wines: Online wine retailer built on direct-from-winemaker sourcing and a curated portfolio. Comparable go-to-market model emphasizing producer relationships and DTC delivery.
• Laithwaites: Long-established UK-based online wine merchant with direct producer relationships and curated cases. Comparable operating model and target customer to De WijnGoeroe.
• Henri Bloem: Dutch wine retailer with a webshop and physical stores, offering a curated multi-origin wine assortment to Dutch consumers. Competes in the same specialty off-premise wine segment.
• Wijnbeurs: Dutch online wine specialist offering curated wines directly to consumers across the Netherlands. Highly comparable business model: digital-first, direct sourcing, broad portfolio.
• Gall & Gall: The largest Dutch off-premise alcohol retailer, with a national chain of stores and online operations. It is the dominant direct competitor in the Dutch wine retail market that De WijnGoeroe operates in.
• Mitra: Dutch franchise chain of liquor stores with a national footprint and online presence. Direct competitor in the Dutch off-premise wine retail category.

Emerging players

• Berry Bros. & Rudd: Heritage UK fine-wine merchant with an online store and curated producer portfolio. Comparable in terms of premium positioning and direct producer relationships, though larger and more international.

Broad incumbents

• Sligro: Dutch foodservice wholesaler supplying restaurants and hospitality venues — directly comparable to De WijnGoeroe's B2B horeca channel, although Sligro is a much broader foodservice business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCn7svQlmTOC1WzhEvUFTQA
• Facebookfacebook.com/WijnGoeroe
• Instagraminstagram.com/de_wijngoeroe
• LinkedInlinkedin.com/company/eurowines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De WijnGoeroe | Wijnhaven Wijnimport bv