De Wijnschuur

What De Wijnschuur does

De Wijnschuur is a Dutch wine specialty retailer founded in 1981, headquartered in Nes aan de Amstel in the Bovenkerkerpolder area. The company operates a single physical retail showroom (open Thursday through Saturday) and a consumer-facing e-commerce platform at dewijnschuur.nl that ships free across the Netherlands via PostNL, supplemented by a self-service B2B ordering portal hosted by InHandel for commercial buyers.

The core product is an assortment of approximately 800 wines sourced from producers across Europe (France, Italy, Spain, Portugal, Germany, Austria), the Americas (Chile, Argentina, USA), South Africa, and New Zealand, with a meaningful share of the catalog made up of exclusive own imports purchased directly from winemakers. The catalog is organized by wine type, country, region, grape variety, and taste profile, and is complemented by curated tasting packages (Proefpakketten), a Wine of the Month promotion, wine-and-food pairing content, and educational region guides. The underlying technology is a standard e-commerce platform with customer accounts, order history, wishlists, and a third-party review widget (WebwinkelKeur) showing a 9.6/10 rating across 1,050 reviews.

The business model is direct-to-consumer retail with a thin B2B overlay. Revenue is generated through unit-priced bottle sales (prices ranging from approximately €6.75 to €99.95+ per bottle, all VAT-inclusive) to individual Dutch wine enthusiasts, with a secondary B2B stream serving commercial customers through a dedicated ordering portal. The company does not disclose revenue or funding information, and there are no indications of institutional investment, parent ownership, or planned scaling beyond the current single-store plus nationwide shipping footprint.

Name

De Wijnschuur

Legal name

De Wijnschuur

Website

https://dewijnschuur.nl

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

De Wijnschuur is a Dutch wine specialty retailer founded in 1981, operating a physical shop in Nes aan de Amstel and a nationwide-shipping e-commerce platform offering roughly 800 wines, including exclusive direct imports, to Dutch consumers and small B2B buyers.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Specialty wine retail
• Wine import
• Online wine shop
• Wine distribution
• Wine cellar

Headquarters

HQ city

Nes aan de Amstel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Wine Sales: Sale of wines through physical retail location in Nes aan de Amstel and online e-commerce platform. The company purchases wines directly from wine producers worldwide, creating exclusive import offerings. Revenue generated from individual bottle sales at retail prices including Dutch BTW (VAT).
2. B2B Wine Sales: Business-to-business wine sales through dedicated B2B ordering portal (bestelportaal.inhandel.nl) for commercial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

De Wijnschuur is a Dutch specialty wine retailer that curates and sells approximately 800 wines from around the world, including exclusive own imports sourced directly from producers. The company serves both individual consumers and business customers through a physical wine shop in Nes aan de Amstel, a consumer-facing e-commerce website (dewijnschuur.nl), and a dedicated B2B ordering portal.

Product overview

De Wijnschuur operates as a traditional wine specialty store (wijnspecialzaak) established in 1981, located in the Bovenkerkerpolder area. The company offers a single unified e-commerce platform centered on approximately 800 wines sourced globally, with a substantial portion being exclusive own imports. The product portfolio includes the core wine collection organized by type, country, region, grape variety, and taste profile, complemented by tasting packages (Proefpakketten), monthly wine selections (Wijn van de Maand), wine and food pairing recommendations (Wijn & Spijs), educational wine region content, and a B2B ordering portal. The wines span multiple countries including France, Italy, Spain, Chile, Argentina, USA, South Africa, Portugal, Austria, Germany, and New Zealand, with specific wine-producing regions such as Bordeaux, Rioja, Ribera del Duero, Rías Baixas, Mosel, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Curated Wine Collection (approximately 800 wines with exclusive own imports)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Les Vin de Pierre / Petit Ballon: Petit Ballon (and similar French wine subscription clubs) are curated wine discovery clubs built around themed monthly selections and producer storytelling. Comparable to De Wijnschuur's "Wijn van de Maand" subscription and curated discovery concept, though serving French consumers rather than Dutch.
• Wine.com: Wine.com is the largest US online wine retailer with a multi-thousand-SKU assortment, recommendation engine and nationwide delivery. Comparable to De Wijnschuur in model (pure-play wine e-commerce with curated discovery features and gift/wine-club add-ons), but operates at much larger scale and in a different geography.

Broad incumbents

• Gall & Gall: Gall & Gall is the Netherlands' largest off-premise alcohol retailer, owned by Ahold Delhaize, with hundreds of stores plus online. Comparable because it sells wine, beer and spirits to Dutch consumers via both physical and e-commerce channels, but operates as a broad mass-market incumbent rather than a specialty/exclusive-import niche.
• Total Wine & More: Total Wine & More is the largest US specialty retailer of wine, beer and spirits with 200+ superstores and a large online assortment. Comparable to De Wijnschuur in offering an extensive multi-region wine selection to enthusiasts, but at vastly larger scale and as a multi-store physical retailer.
• The Wine Society: The Wine Society is the UK's largest wine cooperative/club with a curated global assortment and member pricing. Comparable to De Wijnschuur in the curated-import and member-loyalty positioning, though at much larger scale and in the UK rather than the Netherlands.

Regional players

• Yapp Brothers: Yapp Brothers is a long-established UK independent wine merchant specializing in French regional wines and Rhône-style producers with strong direct-producer relationships. Comparable to De Wijnschuur in the niche, producer-direct, "exclusive imports" specialty positioning, though serving UK customers rather than Dutch.

Direct peers

• Dranken.nl: Dranken.nl is a Dutch online alcohol retailer selling wine, beer and spirits with nationwide delivery. Comparable to De Wijnschuur because it serves the same Dutch off-premise customer via e-commerce with a broad wine assortment, though without the exclusive-import specialty positioning.
• Wijnvoordeel: Wijnvoordeel is a Dutch online wine retailer offering a large assortment with promotional pricing and home delivery. Directly comparable to De Wijnschuur because it sells wine through an e-commerce channel to Dutch consumers, though it competes more on price/discount than on exclusive imports.
• Wijn.nl (De Wijnbeurs): Wijn.nl (formerly De Wijnbeurs) is one of the Netherlands' oldest online wine specialists, founded in 1998. Directly comparable to De Wijnschuur because it offers a curated multi-country wine assortment to Dutch consumers via e-commerce, competing for the same wine enthusiast buyer.
• Bottles & More (Bottlesmore.nl): Bottles & More is a Dutch online wine and spirits specialist with a curated assortment and subscription boxes. Closely comparable to De Wijnschuur in business model (pure-play wine e-commerce, curated SKUs, subscription-like add-ons) and customer base (Dutch wine enthusiasts).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dewijnschuur
• Instagraminstagram.com/dewijnschuur
• LinkedInlinkedin.com/company/dewijnschuur

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Wijnschuur