三亚德佑房地产投资服务有限公司

What 三亚德佑房地产投资服务有限公司 does

三亚德佑房地产投资服务有限公司 (Sanya Deyou Real Estate Investment Services Co., Ltd.) is a privately-held, Sanya-based real estate brokerage and information platform founded in 2010 and incorporated in Hainan Province, China (ICP registration 琼ICP备10200092号-1). The company operates the 三亚德佑房地产信息网 (Deyoo Sanya Real Estate Information Network) at deyoo.net.cn, a comprehensive property portal covering new developments, secondary market transactions, and rental listings across all major Sanya neighborhoods (河东, 金鸡岭, 三亚湾, 亚龙湾, 海棠湾, 大东海, etc.) and extending to surrounding Hainan cities including Lingshui, Wanneng, Qionghai, Chengmai, Danzhou, Wenchang, and Haikou.

The platform's underlying technology is a web-based classifieds and listings portal with integrated property search, map-based location filtering, mortgage and loan calculators, an agent-facing listing management system with verification levels, a WeChat public account (biz ID MjM5MzkxODA2NA==), and a mobile client app distributed via QR code. Core product modules include 新房 (new property), 二手房源 (second-hand listings), 出租房源 (rental listings), 家装服务 (home decoration marketplace), 购房工具 (purchase calculators), 地图找房 (map search), and 房博士问答 (Q&A service). The company supplements its digital platform with 20+ physical branch stores staffed by 500+ professional licensed agents across Sanya's neighborhoods.

Revenue is generated through two streams: (1) transaction-based brokerage commissions on property purchase, sale, and rental deals facilitated through the agent network, with fees negotiated on a per-transaction basis and rates not publicly disclosed; and (2) distribution fees from property developers for driving buyer demand through organized group-purchasing events (团购, 看房团) for new development projects, including those by Vanke, China Railway, Yajule, Biguiyuan, and Hongkun. Customers are individual residential buyers, sellers, and renters — including out-of-town investors purchasing Sanya vacation homes — alongside affiliated brokerages and individual agents who list on the platform and a downstream home decoration merchant ecosystem that serves post-purchase cross-sell needs.

Name

三亚德佑房地产投资服务有限公司

Legal name

三亚德佑房地产投资服务有限公司

Website

https://deyoo.net.cn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Sanya Deyou is a privately-held real estate brokerage and information platform founded in 2010, operating the deyoo.net.cn portal covering new developments, secondary market, and rentals across Sanya and surrounding Hainan cities, supported by 20+ branches and 500+ licensed agents, with revenue from brokerage commissions and developer group-buying distribution fees.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Real estate brokerage
• Property listings portal
• Residential property sales
• Rental services
• Home decoration services

Headquarters

HQ city

Sanya

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real estate brokerage commission: Deyou earns transaction-based commission fees on successful property purchase, sale, and rental transactions facilitated through its agent network and platform. The platform lists both agency-managed listings and individual owner listings, with agents providing full-service support including legal consultation, contract execution, and transaction management for a commission.
2. New development marketing and group-buying fees: Deyou organizes group-purchasing events (团购) for new development projects, where developers offer preferential pricing to aggregated buyers; Deyou takes a分销商 (distribution) fee from developers for driving sales volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sanya Deyou Real Estate Investment Service Co., Ltd. operates a comprehensive real estate information platform and brokerage network across Sanya, Hainan Province, China. The company facilitates property transactions including new development sales, secondary market purchases, and residential rentals, supported by a network of 20+ branch stores and 500+ licensed agents. It also operates a home decoration services marketplace and group-purchasing events for new development projects.

Product overview

三亚德佑房地产投资服务有限公司 operates the 三亚德佑房地产信息网 (Deyoo Sanya Real Estate Information Network), a comprehensive real estate portal for the Sanya region. The platform provides multiple interconnected services including a new property listings channel (新房频道), second-hand property transactions (二手房源), rental listings (出租房源), and a home decoration services marketplace (家装服务). The platform also offers practical tools such as mortgage calculators (购房工具), map-based property search (地图找房), and expert Q&A services (房博士问答). A mobile application extends accessibility to mobile users. The ecosystem connects property seekers with developers, real estate agents, and home decoration service providers across the Sanya metropolitan area and surrounding Hainan regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanya Deyou Real Estate Information Portal (三亚德佑房地产信息网)
• New Property Sales and Group-Buying Service (新房/团购)
• Second-Hand Property Brokerage Service (二手房源)
• Rental Property Brokerage Service (出租房源)
• Home Decoration Service Platform (家装服务)
• Property Viewing Group Tours (看房团)
• Real Estate Brokerage and Agent Services (经纪公司服务)

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Property developers (房地产开发商)coreChannel Partner/ Reseller/ DistributorDeyou acts as a distribution channel for major Hainan property developers including Vanke (万科), 中铁, 雅居乐, 碧桂园, and 鸿坤. Deyou organizes group-buying events (团购) for these developers' projects, aggregating buyer demand in exchange for preferential pricing and distribution commissions. Projects include 雅居乐清水湾, 中铁子悦薹, 鸿坤·山海墅, 碧桂园·珊瑚宫殿, and others across Sanya and Lingshui.
• Home decoration merchants and furnishing brands (品牌商家)minorOthersDeyou operates a home decoration module on its portal (家装频道) featuring verified brand merchants and furnishing suppliers in categories including 建材 (building materials), 地板, 瓷砖, 卫浴洁具, 空调, 电视, 冰箱, 沙发, 床, and 椅. These merchants are listed in the '品牌商家' directory and provide products and services to Deyou's property buyer customers as a cross-sell.
• Real estate brokerages and individual agents (经纪公司 / 经纪人)coreChannel Partner/ Reseller/ DistributorThe Deyou platform hosts listings from affiliated brokerages (经纪公司) and individual licensed agents (经纪人) who pay for listing placement and rely on the platform's traffic and lead generation. Agents are assigned verification levels and featured in the 经纪人 directory. Individual agents such as 张韶云 (德佑地产), 周云忠, and others maintain branded storefronts on the platform.
• 居然之家海口店minorGTM or Marketing PartnerDeyou partnered with 居然之家海口店 (Juranjiaju home furnishings retailer) to co-host a large online furniture group-buying festival (爱家会大型家具网络团购节), promoting furniture purchasing to Deyou's existing property buyer and renter customer base.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Anjuke (安居客): Leading China real estate listings portal (owned by 58.com) that aggregates new, second-hand, and rental properties. Competes with Deyoo's portal in lead generation while lacking Deyou's proprietary agent force, but has much larger traffic and developer relationships.
• Fang.com / Soufun (房天下): Established Chinese real estate information portal covering new development marketing, listings, and market data nationwide. Comparable to Deyoo's new-development and portal business but at much larger scale; competes for developer marketing spend in Sanya.
• Century 21 China: Global franchise brokerage operating in China with a branch-based residential real estate model. Comparable to Deyoo in distributed-agent model and serves overlapping buyer segments including investment-property purchasers.

Direct peers

• Beike Zhaofang (贝壳找房): National integrated real estate brokerage platform operating an agent network, listings portal, and transaction services across China including Hainan. Directly competes with Deyou in Sanya for both buyer-side leads and agent affiliation, with substantially larger technology and capital resources.
• Lianjia (链家): China's largest traditional real estate brokerage chain and parent of Beike, with branded stores and licensed agents across major cities. Operates a comparable offline-agent + online-portal model and has Hainan presence, competing head-to-head with Deyou's branch-and-agent distribution approach.
• Wo Ai Wo Jia (我爱我家): National real estate brokerage and property management company combining listing portal with offline agent network. Comparable to Deyou in offering integrated purchase, rental, and adjacent services for residential transactions across multiple cities.
• Centaline Property (中原地产): Major Hong Kong/China real estate agency with strong agent-led brokerage model and significant presence in southern China including Hainan. Overlaps directly with Deyou in serving residential buyers and investors in resort markets like Sanya.

Regional players

• Beihai Fangtian Xiajia (北海房天下旗下/区域中介): Regional brokerages operating in Hainan/Sanya under various national or local brands, serving similar vacation-home buyer segments. Comparable to Deyoo as direct local competitors with overlapping geographic focus on resort-area property transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%E4%B8%89%E4%BA%9A%E5%BE%B7%E4%BD%91%E6%88%BF%E5%9C%B0%E4%BA%A7%E6%8A%95%E8%B5%84%E6%9C%8D%E5%8A%A1%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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