What Dezer Platinum Realty does

Dezer Platinum Realty (operating as Dezer Development) is a family-owned, private luxury real estate developer founded in 1970 by Michael Dezer, with day-to-day operations led by his son Gil Dezer as President. The company develops ultra-luxury branded residential towers, condo-hotels, resorts, and rental communities, primarily across South Florida (Sunny Isles Beach, Miami Beach, Hillsboro Beach), with additional holdings in New York (20+ properties encompassing over 1M sq ft) and Las Vegas. Its competitive position rests on 27+ acres of irreplaceable oceanfront land in Florida and exclusive brand licensing partnerships with six globally recognized luxury names: Bentley (the world's first and only Bentley-branded residential tower, groundbreaking 2024), Porsche Design, Armani/Casa, Rosewood, Trump (six branded towers), and Hyde.

The business model is direct-to-buyer sale of luxury residential and condo-hotel units at ultra-luxury price points to high-net-worth local, national, and international buyers. Sales are conducted through proprietary sales infrastructure anchored on the company's website (dezerdevelopment.com) with live construction cameras and direct inquiry forms; pricing is individually negotiated and not publicly disclosed. The company reports cumulative sales of over $3.6B across 2,700+ units sold, with nine luxury high-rise developments completed in Sunny Isles Beach. Current developments include Bentley Residences, Rosewood Residences Hillsboro Beach, and Uptown Harbour; completed developments include Porsche Design Tower, Residences by Armani/Casa, Hyde Midtown Suites & Residences, Trump Grande, Trump Towers, Ocean Two, and Ocean Four. The firm employs 58 people and operates as a privately held entity with no disclosed institutional investors, funding rounds, or public listing.

Name

Dezer Platinum Realty

Legal name

Dezer Development

Website

https://dezer.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Dezer Platinum Realty is a family-owned luxury real estate developer founded in 1970, developing ultra-luxury branded residential towers in South Florida (Sunny Isles Beach, Miami, Hillsboro Beach) plus holdings in New York and Las Vegas, serving high-net-worth buyers via exclusive partnerships with Bentley, Porsche Design, Armani/Casa, Rosewood, Trump, and Hyde.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Development

NAICS

Lessors of Real Estate (5311)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

akta.pro secondary industries

Luxury Villas & Residences Resorts (THAGACAM), Ultra-Luxury Villas & Estates (THAMAEAA)

Keywords

• Luxury real estate development
• Branded residential properties
• Luxury beachfront condominiums
• Condo-hotel developments
• High-rise residential towers

Headquarters

HQ city

Miami/Sunny Isles Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Luxury Real Estate Sales: Revenue generated from the sale of luxury residential units and condo-hotel units in branded developments. Units are sold directly to buyers at market prices reflecting ultra-luxury positioning and branded partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dezer Development develops, markets, and sells ultra-luxury branded residential high-rise and condo-hotel properties in South Florida, with a flagship portfolio of nine towers in Sunny Isles Beach and additional holdings in Miami Beach, New York, and Las Vegas. Properties are sold directly to high-net-worth local, national, and international buyers at premium price points, leveraging exclusive licensing partnerships with luxury brands such as Bentley, Porsche Design, Armani/Casa, Rosewood, Trump, and Hyde.

Product overview

Dezer Development is a luxury real estate development company founded in 1970 by Michael Dezer, with operations led by President Gil Dezer. The company operates as a portfolio of branded residential properties spanning current, completed, and future developments across South Florida (primarily Sunny Isles Beach), New York, and Las Vegas. The portfolio includes branded properties such as Bentley Residences (world's first Bentley-branded tower), Rosewood Residences, Porsche Design Tower, Residences by Armani/Casa, and six Trump-branded towers. The company has developed nine luxury high-rise residential and condo-hotel properties in Sunny Isles Beach and has sold over 2,700 units generating over $3.6 billion in sales.

Differentiator

Problem solved

Functional benefit

Brands

• Bentley Residences: World's first and only Bentley-branded residential tower located in Sunny Isles Beach, currently under development as of 2024.
• Rosewood Residences Hillsboro Beach
• Porsche Design Tower
• Residences by Armani/Casa
• Hyde Midtown Suites & Residences
• Trump Grande
• Trump Towers
• Ocean Two
• Ocean Four
• Uptown Harbour

Products and services

• Bentley Residences Luxury high-rise residential tower in Sunny Isles Beach, Florida, branded under Bentley Motors; the world's first and only Bentley-branded residential tower, targeting high-net-worth buyers.
• Rosewood Residences Hillsboro Beach Luxury residential development in Hillsboro Beach, Florida, operating under the Rosewood Hotels & Resorts brand license; current development project.
• Uptown Harbour Current luxury real estate development project by Dezer Development.
• Porsche Design Tower Completed ultra-luxury branded residential tower in Miami featuring Porsche Design architecture, interiors, and amenities; sold to high-net-worth buyers.
• Residences by Armani/Casa Completed branded luxury residential tower in Miami developed in partnership with Giorgio Armani S.p.A., featuring the Armani/Casa design aesthetic.
• Hyde Midtown Suites & Residences Completed mixed-use development combining hotel suites and residential units in Miami under the Hyde boutique hotel brand.
• Trump Grande Completed Trump-branded luxury condo-hotel and residential complex in Sunny Isles Beach developed under Trump Organization licensing.
• Trump Towers Completed Trump-branded luxury residential towers in Sunny Isles Beach developed under Trump Organization licensing.
• Ocean Two Completed oceanfront luxury residential tower in Miami.
• Ocean Four Completed oceanfront luxury residential tower in Miami.

Quantifiable outcome

• Over 2,700 units sold and $3.6 billion in sales generated

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Bentley MotorsflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2024Groundbreaking partnership announced in 2024 for Bentley Residences in Sunny Isles Beach - the world's first and only Bentley-branded residential tower. Dezer Development serves as developer/licensee with Bentley providing brand identity and design influence for this landmark project.
• Porsche DesigncoreOEM/ Whitelabel/ Licensing PartnerPorsche Design Tower is a completed ultra-luxury branded residential development featuring the distinctive Porsche Design aesthetic. This branded property is a key element of Dezer Development's luxury portfolio.
• Giorgio Armani S.p.A.coreOEM/ Whitelabel/ Licensing PartnerResidences by Armani/Casa is a completed branded luxury residential development featuring the Armani design aesthetic. Part of the company's portfolio of prestigious branded properties.
• Rosewood Hotel GroupcoreOEM/ Whitelabel/ Licensing PartnerRosewood Residences Hillsboro Beach is a current development using the Rosewood luxury hotel brand. Represents partnership with the Rosewood brand for residential-only branding.
• Trump OrganizationcoreOEM/ Whitelabel/ Licensing PartnerSix Trump branded towers including Trump Grande and Trump Towers form a significant portion of the branded portfolio. These branded properties were developed under Trump Organization licensing agreements.
• Hyde HotelsminorOEM/ Whitelabel/ Licensing PartnerHyde Midtown Suites & Residences is a branded condo-hotel and residential development. Hyde is a boutique hotel brand providing design and service standards for the property.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Related Group: One of the largest luxury condo developers in South Florida with a portfolio of branded and unbranded high-rise residences in Miami. Comparable in product type (luxury Florida beachfront condos), target buyer (high-net-worth domestic and international), and revenue model (direct development and sale).
• Fortune International Group: Miami-based luxury condominium developer with a portfolio of high-rise branded and unbranded residences in Sunny Isles Beach and Brickell. Direct competitor in the same submarkets as Dezer, serving overlapping international buyer pools at similar price points.
• Terra Group: Miami-based luxury residential and mixed-use developer with branded high-rise condo projects (including collaboration with major hospitality brands). Operates in the same South Florida luxury market with comparable unit pricing and target customers.
• Property Markets Group: Miami-focused developer of luxury residential high-rises including branded and ultra-luxury condo projects. Competes for the same oceanfront parcels and buyer demographics in Sunny Isles Beach and Miami Beach.
• CMC Group: Miami-based luxury condo developer behind several branded and unbranded high-rise residential projects in South Florida. Direct peer in product category, geography, and pricing tier.
• Two Roads Development: Florida-based developer of branded luxury residences including collaborations with major hospitality and lifestyle brands. Competes directly in the branded South Florida luxury condo category.
• Aria Development Group: Miami-based luxury residential developer focused on high-end condo projects in South Florida. Comparable in product type, buyer segment, and South Florida market focus.
• Mast Capital: Miami-based developer of luxury residential and mixed-use projects with branded and ultra-luxury positioning. Overlaps with Dezer in South Florida luxury condo market and buyer demographics.

Emerging players

• DAMAC Properties: Dubai-headquartered developer that pioneered the branded luxury residence category with multiple auto/luxury-brand collaborations (including with Italian fashion houses). Comparable product category (branded luxury residences) though primarily serving the Middle East market.

Broad incumbents

• Swire Properties: Hong Kong-based luxury and mixed-use real estate developer with branded residences globally. Comparable in luxury development at scale, though broader in geography and asset class than Dezers' South Florida focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dezer Platinum Realty