De Zonnegaard
De Zonnegaard is a biodynamic farm in Voorst, Netherlands, founded in 2016 by Thomas Grosshanten and Carlijn Geluk, selling organic vegetable and fruit subscriptions, farm shop produce, weekly market stalls in Zutphen and Deventer, and a self-pick flower garden plus flower subscriptions to local Gelderland households.
- Company typePrivate
- Founded2016
- HeadquartersVoorst, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Zonnegaard does
De Zonnegaard is a biological-dynamic (biodynamic) farm located at Appenseweg 7 in Voorst, Netherlands, founded in 2016 by Thomas Grosshanten and Carlijn Geluk, both graduates of the Warmonderhof biodynamic agriculture programme. The farm operates on land farmed continuously since the 9th century using traditional stable manure and plaggen methods, and maintains Skal organic certification (number 104749). Operations centre on three revenue streams: recurring vegetable and fruit subscriptions delivered to a network of 15+ neighbourhood pickup points across Zutphen, Apeldoorn, and Loenen (priced at €14–€22/week for vegetables, €9.50–€12.50/week for fruit, plus add-ons for potatoes, eggs, and mushrooms); a Friday on-farm shop selling own-grown produce plus regional dairy, eggs, dry goods, and juices; and weekly outdoor market stalls in Zutphen (Thursday) and Deventer (Saturday).
The farm has built a secondary flower division including a self-pick pluktuin garden open daily from sunrise to sunset at €0.40–€0.50 per stem, 28-week seasonal flower subscriptions (€185–€290 per season), weekly pre-made bouquets, Saturday bouquet-arranging workshops at €30 per participant, and gift vouchers. Agronomic technology centres on biodynamic soil management — certified organic stable manure from Boerderij de Beekhoeve in Kamerik, wide crop rotation with strokenteelt (stripe intercropping), green manure crops, pollinator flower strips, and taste-first variety selection that favours flavour over yield. The business is operated by the two founders plus a third team member, Lizet, who handles flowers. Customers are exclusively local individual households and flower enthusiasts in the Gelderland region; the farm has no enterprise customers, no third-party resellers, no online marketplace presence, and no external funding or parent ownership.
De Zonnegaard firmographics
Firmographics- Name
- De Zonnegaard
- Legal name
- De Zonneegaard
- Website
- https://dezonnegaard.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De Zonnegaard is a biodynamic farm in Voorst, Netherlands, founded in 2016 by Thomas Grosshanten and Carlijn Geluk, selling organic vegetable and fruit subscriptions, farm shop produce, weekly market stalls in Zutphen and Deventer, and a self-pick flower garden plus flower subscriptions to local Gelderland households.
- Ownership category
- akta.pro rank
De Zonnegaard industry classification
Industry- Product category
- Biodynamic / organic agriculture (specialty food and flower production)
- NAICS
- Vegetable and Melon Farming (1112), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard) (AFAGADAA)
- akta.pro secondary industries
- Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)
Keywords
Where De Zonnegaard is headquartered
LocationHeadquarters
- HQ city
- Voorst
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Zonnegaard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vegetable and Fruit Subscriptions: Year-round weekly vegetable and fruit subscription boxes with pickup or delivery to neighbourhood collection points. Subscription tiers range from small (2-person household) to large (4-person household), with optional add-ons including potatoes, eggs, and mushrooms. Paid monthly with a one-time invoice for the first month, followed by standing bank transfers.
- Farm Shop Retail Sales: On-farm shop open every Friday, selling own-grown vegetables, regionally sourced fruit, dairy from zorgboerderij de Vijfsprong (Vorden), eggs, dry goods, and juices. Flowers and bouquets are also sold in the shop.
- Farmers' Market Sales: Direct sales at two weekly markets: Thursday market in Zutphen (Groenmarkt) and Saturday market in Deventer (Brink). A broad assortment of potatoes, vegetables, and fruit is sold, with a high proportion of own-grown produce and regionally sourced fruit.
- Flowers (Pick-Your-Own, Bouquets, and Subscriptions): A self-pick flower garden open daily from sunrise to sunset, priced per stem (€0.40 tulips/narcissi, €0.50 other flowers). Weekly pre-made bouquets sold at the farm shop and markets. Full-season flower subscriptions (April–October, 28 weeks) and summer-only subscriptions (June–October) are available in both pick-it-yourself and pre-arranged bouquet formats. Gift vouchers also sold.
- Flower Workshops: Saturday morning workshops (10:00–12:00) on flower picking and bouquet arrangement, limited to 6 participants, priced at €30 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Large vegetable subscription (4 persons) |
| Subscription | Monthly | Medium vegetable subscription (3 persons) |
| Subscription | Monthly | Small vegetable subscription (2 persons) |
| Subscription | Monthly | Combined vegetable and fruit subscription (1 person) |
| Subscription | Monthly | Large fruit subscription |
| Subscription | Monthly | Small fruit subscription |
| Subscription | Monthly | Potatoes (add-on, various sizes) |
| Subscription | Monthly | Eggs (add-on) |
| Subscription | Monthly | Bananas and mushrooms (add-on) |
| Subscription | Annual | Full flower pick-your-own subscription (April–October, 28 weeks) |
| Subscription | Annual | Full flower bouquet subscription (April–October, 28 weeks) |
| Subscription | Annual | Summer flower pick-your-own subscription (June–October) |
| Subscription | Annual | Summer flower bouquet subscription (June–October) |
| Subscription | Annual | Half flower subscriptions (pick or bouquet, full or summer season) |
| Unit Pricing | Pay-as-you-go | Self-pick flowers (per stem, no subscription) |
| Unit Pricing | Pay-as-you-go | Flower workshop (per session) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
De Zonnegaard product offering
Product offeringCore offering
De Zonnegaard is a Skal-certified biodynamic farm that grows seasonal vegetables, fruit, and flowers on land in Voorst, Netherlands with over 1,100 years of continuous cultivation. Its commercial output is delivered through four direct-to-consumer channels: weekly vegetable/fruit subscription boxes (three household sizes plus combined 1-person tier) delivered to regional pickup points or the farm, a Friday on-site farm shop stocked with own-grown and regional produce, twice-weekly farmers' market stalls in Zutphen and Deventer, and a self-pick flower garden with seasonal bouquet subscriptions and small-group flower workshops.
Product overview
De Zonnegaard operates as a biological-dynamic (biologisch-dynamisch) agricultural farm offering a diversified portfolio of products and services centered on organic produce and flowers. The core offering consists of a subscription system with vegetable subscriptions (groot, middelgroot, klein), fruit subscriptions (klein, groot), and a combined vegetable-fruit subscription for individuals. Physical retail is served through a farm shop open on Fridays, as well as mobile markets in Zutphen and Deventer. The flower division includes a pluktuin (u-pick garden), pre-made bouquets, and flower subscriptions (pluk and boeket variants). Additional supplements include potatoes, eggs, mushrooms, and banana add-ons. Distribution relies on farm pickup and a network of neighborhood pickup points. The business emphasizes biodynamic farming practices, seasonal eating, and direct farm-to-consumer relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Boerderijwinkel (Farm Shop) Physical on-farm retail shop selling own-grown biodynamic vegetables and complementary regional products (dairy, eggs, dry goods, juices, flowers) to local consumers every Friday.
- Groente-abonnement (Vegetable Subscription) Weekly recurring subscription box of five seasonal biodynamic vegetables, with three household-size tiers and optional add-ons, delivered to regional pickup points or the farm.
- Fruitabonnement (Fruit Subscription) Weekly recurring subscription box of seasonal biodynamic and regional fruit in two household-size tiers, delivered 50 weeks per year to pickup points or the farm.
- Combi-abonnement (Combined Vegetable and Fruit Subscription) Combined weekly subscription box mixing the vegetable and fruit packages, sized for a single-person household and delivered 50 weeks per year.
- Bloemen-abonnement (Flower Subscription) Seasonal flower subscription offering either weekly self-picked or pre-arranged bouquets of 20-25 stems, with full-season (28 weeks) and summer-only options, plus a half-share variant.
- Pluktuin (Self-Pick Flower Garden) Daily self-pick flower garden offering tulips, narcissi, cornflowers, zinnias, cosmos, sweet peas, dahlias, edible flowers, herbs, and small fruits at per-stem pricing.
- Boeketten (Bouquets) Pre-arranged seasonal bouquets made on-farm and sold through the farm shop and weekly markets, with custom orders and gift bouquets available.
- Workshop Bloemen Plukken en Schikken (Flower Picking and Arranging Workshop) Small-group hands-on workshop teaching flower harvesting and bouquet arrangement, capped at six participants per session.
- Bloemencadeaubon (Flower Gift Voucher) Open-value gift voucher redeemable for a custom bouquet or for pluktuin flower picking.
Quantifiable outcome
- Land has been farmed using traditional soil enrichment methods since the 9th century — demonstrating exceptional soil fertility maintained over 1,100+ years.
- +2 more outcomes
Companies that use De Zonnegaard
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
De Zonnegaard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
De Zonnegaard partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Boerderij de Beekhoeve (Kamerik)coreBoerderij de Beekhoeve supplies certified organic (biologisch) stable manure from their cows, which De Zonnegaard uses as the primary fertiliser for its biodynamic fields. This is essential to maintaining organic certification and soil fertility.
- Zorgboerderij de Vijfsprong (Vorden)supportingDe Vijfsprong supplies dairy products (zuivel) which are sold in De Zonnegaard's farm shop alongside its own vegetables and other products. This complements the farm shop's offering without being a core farm product.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
De Zonnegaard competitors and assessment
Company assessmentEmerging players
- Farmdrop: UK online marketplace connecting local farmers directly to consumers for produce and grocery delivery. Comparable local-food provenance and farm-direct sourcing, though operates as a multi-farmer platform rather than a single-farm operator.
Broad incumbents
- Thrive Market: US online membership retailer of organic and natural products. Overlap on organic DTC positioning and recurring revenue subscription membership, though operates as a broad catalog marketplace rather than a farm.
- HelloFresh: Global DTC meal-kit subscription company with weekly recurring deliveries. Overlap in DTC subscription-based food delivery model and consumer base, though broader and ingredient-supply focused rather than farm-direct.
Direct peers
- Riverford Organic Farmers: UK organic vegetable box-scheme with weekly farm-to-doorstep subscriptions and farm shops. Closely comparable DTC subscription model and direct farmer-to-customer relationship, though at much larger scale and UK geography.
- Misfits Market: US subscription-based DTC organic produce company. Comparable subscription distribution model and direct-to-consumer organic positioning, operating at significantly larger scale.
- Imperfect Foods: US DTC organic produce subscription with weekly box deliveries. Similar recurring-revenue DTC produce model with add-ons, though Imperfect focuses on surplus/cosmetically imperfect produce rather than biodynamic.
- Abel & Cole: UK organic grocery subscription service delivering weekly produce boxes with recipes. Direct subscription model, organic provenance, and recipe-included packaging mirror De Zonnegaard's subscription value proposition.
Regional players
- De Nieuwe Ronde: Dutch organic farm operating a vegetable subscription and farm shop. Closely aligned Dutch regional organic subscription model and direct farm-to-customer distribution.
- De Lindenhoff: Dutch biodynamic farm and food producer with farm shop and wholesale distribution. Shares the Dutch biodynamic farming methodology and farm-shop retail model, but operates at larger wholesale scale rather than DTC subscription.
- Odyssey Organics: Dutch organic vegetable supplier to restaurants and consumers. Comparable Dutch organic vegetable production and regional distribution model, focused on hospitality and wholesale rather than DTC subscriptions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Zonnegaard social profiles
Digital presenceDe Zonnegaard compliance and trust
Trust signalCompliance1 record
De Zonnegaard financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Zonnegaard leadership team
Management profileNumber of profiles
Profiles3 records
De Zonnegaard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Zonnegaard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Zonnegaard
What does De Zonnegaard do?
De Zonnegaard is a Skal-certified biodynamic farm that grows seasonal vegetables, fruit, and flowers on land in Voorst, Netherlands with over 1,100 years of continuous cultivation. Its commercial output is delivered through four direct-to-consumer channels: weekly vegetable/fruit subscription boxes (three household sizes plus combined 1-person tier) delivered to regional pickup points or the farm, a Friday on-site farm shop stocked with own-grown and regional produce, twice-weekly farmers' market stalls in Zutphen and Deventer, and a self-pick flower garden with seasonal bouquet subscriptions and small-group flower workshops.
Is De Zonnegaard a public or private company?
De Zonnegaard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Zonnegaard founded?
De Zonnegaard was founded in 2016. It employs 1 to 10 people.
Where is De Zonnegaard based?
De Zonnegaard is headquartered in Voorst, Netherlands, in the Europe region.
How does De Zonnegaard make money?
Five revenue lines are on record. Vegetable and Fruit Subscriptions are the primary driver. The others are farm Shop Retail Sales, farmers' Market Sales, flowers (Pick-Your-Own, Bouquets, and Subscriptions) and flower Workshops.
Who are De Zonnegaard's main competitors?
Farmdrop is listed as an emerging player. Broad incumbents are Thrive Market and HelloFresh. Direct peers are Riverford Organic Farmers, Misfits Market, Imperfect Foods and Abel & Cole. Regional players are De Nieuwe Ronde, De Lindenhoff and Odyssey Organics.
Does De Zonnegaard have an API?
No public API is recorded for De Zonnegaard.
What industry is De Zonnegaard in?
De Zonnegaard's product category is Biodynamic / organic agriculture (specialty food and flower production). Its primary akta.pro industry code is AFAGADAA, Leafy Greens Farming (Lettuce, Spinach, Kale, Arugula, Chard), with a secondary code of AFAGAHAA, Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens). Its NAICS code is 1112 and its SIC code is 100.