Diseñando Futuro

What Diseñando Futuro does

Diseñando Futuro is a privately held, bootstrapped newsletter and podcast media brand based in Vic, Barcelona, Spain, founded and operated by Pau Gutiérrez. The company publishes a free weekly newsletter (every Monday) aimed at Spanish-speaking freelance designers and creative professionals, with content focused on the business side of design — specifically pricing strategy, client management, and revenue growth. The stated value proposition is teaching designers to 'charge double' for their work through practical tools and strategies, addressing the pain point of undercharging that is common among independent creatives.

The company operates two core products: the Diseñando Futuro Newsletter (the primary customer acquisition channel, free to subscribe via beehiiv) and the Diseñando Futuro Podcast (9 episodes as of latest data, featuring interviews with designers who have worked with brands such as Warner Bros TV, Netflix, and Kings League, distributed on Spotify, YouTube, and Apple Podcasts). All content is hosted on beehiiv, a commodity third-party newsletter platform — there is no proprietary technology stack. A 'Clase de precios' (pricing class) page suggests intent to monetize via a premium tier, but pricing details are not publicly disclosed.

The business model is community-led and freemium. Acquisition relies on a free subscribe CTA ('Únete gratis') and organic content marketing, with no paid acquisition, partnerships, or sales team evidenced. The customer base consists of individual freelance designers and creative professionals (horizontal segmentation), with no enterprise accounts or named B2B customers. The company has no external funding, no parent organization, and no disclosed revenue. Operational evidence points to a founder-driven content business operating at micro-scale.

Name

Diseñando Futuro

Legal name

Diseñando Futuro

Website

https://d-futuro.beehiiv.com

Company type

Private

Operating status

Operating

Short description

Diseñando Futuro is a bootstrapped Spanish-language newsletter and podcast, founded by Pau Gutiérrez, that teaches freelance designers how to price and grow their design businesses through weekly content delivered via the beehiiv platform.

Ownership category

akta.pro rank

Product category

Design Education / Creative Business Content

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Design business education
• Freelance pricing strategies
• Creative career newsletter
• Designer podcast community
• Design monetization advice

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Newsletter (Free Tier): Free newsletter subscription providing weekly design business content. Serves as the primary customer acquisition and community-building channel, with potential premium upsell opportunities through the 'Clase de precios' (pricing class) page.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Diseñando Futuro operates a free weekly newsletter published every Monday that delivers practical tools and strategies to help freelance designers and creative professionals learn to charge more and double their rates. The offering is complemented by a podcast featuring interviews with successful designers discussing branding, freelancing, and career growth, available on Spotify, YouTube, and Apple Podcasts. A 'Clase de precios' (pricing class) page hints at potential premium educational offerings.

Product overview

Diseñando Futuro is a newsletter and podcast brand for designers and creative professionals. The core offering consists of a weekly newsletter that publishes every Monday with practical tools and strategies to help designers increase their rates and pricing confidence, complemented by a podcast featuring interviews with successful designers and creatives. The company operates on the beehiiv platform and distributes content through email newsletter and podcast audio platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Diseñando Futuro Newsletter A weekly newsletter for designers and creative professionals that teaches strategies and tools to double their rates and charge more confidently for their work. Published every Monday and available via free subscription.
• Diseñando Futuro Podcast A podcast featuring interviews with successful designers and creatives, discussing topics such as branding, freelancing, working with major brands (Warner Bros TV, Netflix, Kanye West, Kings League), and career growth in the design industry. Available on Spotify, YouTube, and Apple Podcasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• The Futur: The Futur is a large, established creator-led education business teaching designers how to run and price their work. It is the most direct analog to Diseñando Futuro's designer-pricing value proposition, but operates in English at significantly larger scale with courses, YouTube, and agency services.
• Print Magazine: Print Magazine is a long-established design periodical covering graphic design, branding, and visual culture. It shares Diseñando Futuro's role as a design-focused publisher targeting design professionals, though Print serves more of a B2B trade audience at much larger scale.

Direct peers

• Domestika: Domestika is a Spanish-origin global creative learning marketplace offering courses on design, illustration, and creative business. It shares Diseñando Futuro's Spanish-language roots and designer-creative audience, but monetizes via paid courses rather than free newsletters.
• Creative Pep Talk: Creative Pep Talk is a podcast and brand by Andy J. Pizza focused on helping creatives grow their business and creative practice. It overlaps directly with Diseñando Futuro's combination of podcast + business advice for designers, though at larger English-language scale.
• Design Matters Podcast: Design Matters is one of the longest-running design podcasts, featuring interviews with leading designers and creative professionals. It shares Diseñando Futuro's interview-with-designers format and designer audience but covers broader design culture rather than pricing/business specifically.

Regional players

• Manual de Marca: Manual de Marca is a Spanish-language publication covering branding, design, and creative industry news. It shares Diseñando Futuro's Spanish-language audience focus and design vertical, but functions as editorial media rather than a creator-led newsletter community.

Emerging players

• ReallyGoodDesigners: ReallyGoodDesigners is a freelance design resource brand offering pricing tools, articles, and business guidance for designers. It overlaps with Diseñando Futuro's pricing and freelancer business focus, with comparable target audience though English-language only.
• Side Hustle School: Side Hustle School is a podcast and content brand teaching listeners how to build and monetize independent creative and freelance work. It shares Diseñando Futuro's freelancer-business development theme but at broader scope beyond design specifically.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diseñando Futuro