Design Group International Ltd (DGI)

What Design Group International Ltd (DGI) does

Design Group International Ltd (DGI) is a UK-based brand transformation and design agency founded circa 1990 and headquartered at Studio 12, Glove Factory Studios, Holt, Wiltshire, near Bath. The firm provides multi-disciplinary creative services across brand strategy and planning, brand identity, brand creation and naming, packaging design, brand communication, digital media, brand guidelines, point of sale, and literature, operating on a project-based professional services engagement model with senior team involvement on every engagement regardless of budget. DGI serves a client base spanning global enterprise corporations (including U-POL and the Raptor family, Dulux/AkzoNobel, BaByliss, ZEISS, Brabantia, Flymo, Spear and Jackson, Ideal Standard, Ciret, Foxs, Spillers, Mattessons) and retailer private-label brands (notably Toolstation's portfolio of own-label ranges such as Lockworks, Minotaur, ROKTOR, Flume, Peckish, and Kana), with category breadth covering automotive refinishing, paint and coatings, DIY/gardening, personal care, food and drink, optics, bathroom fixtures, pest control, and household goods.

DGI runs a lean core team comprising Managing Director Joanne Holder (with prior client-side experience at Dulux, Cuprinol and Nescafé), Creative Director Rebecca Simpkins, and Account Director Nikki Jay, supplemented by freelance designers and artworkers engaged on a project basis. The agency has no proprietary technology platform, no software product, no disclosed APIs or integrations, and no disclosed AI capabilities; service delivery is human-led creative work supported by standard design and digital production tooling. Distribution is direct client engagement from the UK studio, with the partnership-style relationship approach emphasised as a differentiator alongside fast-turnaround capability.

DGI is a privately held UK limited company with no disclosed external investment, parent company, or M&A activity, and no public financial disclosures on revenue or headcount. Marketing is portfolio-led through website case studies and social channels, with new business reliant on reputation, repeat clients, and referrals rather than performance marketing or paid acquisition.

Name

Design Group International Ltd (DGI)

Legal name

Design Group International Ltd

Website

https://dgi.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

DGI is a UK-based brand transformation and design agency providing brand strategy, identity, packaging, naming, and communication services to global enterprise clients and retailer private-label brands across automotive, DIY, personal care, and food categories since 1990.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Brand strategy services
• Identity design services
• Packaging design services
• Brand transformation consulting
• Creative marketing agency

Headquarters

HQ city

Holt, Bradford on Avon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Design & Marketing Services: Professional services revenue from brand transformation, identity design, packaging design, brand strategy, and communication services. Engagement model based on project briefs with senior team involvement and partnership approach for long-term client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Design Group International Ltd (DGI) is a multi-disciplinary brand transformation and marketing agency that provides creative services such as brand strategy, identity design, and packaging design. The firm sells creative project work and brand-led marketing services to client organizations rather than selling a software, platform, or manufactured product.

Product overview

Design Group International Ltd (DGI) is a multi-disciplinary brand transformation and marketing agency based near Bath, UK, with over 35 years of experience. Rather than a software platform, DGI offers creative services organized around brand strategy and planning, brand identity and creation, packaging design, brand communication, digital media, point of sale, literature, and naming services. The agency works across diverse industry sectors including automotive, personal care, food and drink, and DIY/gardening, serving clients ranging from global brands like BaByliss, U-POL, and ZEISS to retailer brands like Toolstation's Minotaur, ROKTOR, Lockworks, and Flume. Projects include brand identity development, packaging design, naming, brand guidelines creation, and communication materials across digital and print touchpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategy consulting service focused on defining brand positioning, purpose, and direction for client organizations. Intended for brand owners and marketing leaders seeking strategic brand guidance.
• Identity Design Creative design service for developing brand visual identity systems (logos, visual language, guidelines) for client organizations. Intended for brand owners launching or refreshing their brand identity.
• Packaging Design Design service for creating product packaging solutions for client brands. Intended for product brand owners needing physical packaging design work.
• Brand Transformation and Marketing Services Multi-disciplinary agency service combining strategy, design, and marketing execution to deliver brand transformation outcomes for client organizations. Intended for organizations seeking end-to-end brand development work.

Named customers27 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Superunion: WPP-owned global brand and design network offering strategy, identity, packaging and digital under a single roof. Represents the scaled, multi-discipline competitor DGI's clients may consolidate toward.
• Design Bridge and Partners: Large global brand design consultancy (WPP) with deep packaging and CPG credentials. Overlaps with DGI on enterprise brand transformation programmes but operates at materially greater scale.

Direct peers

• Pearlfisher: London-headquartered brand and packaging design agency with a comparable mix of CPG, food, personal-care and consumer clients. Direct competitor for packaging, brand identity and naming mandates at the UK mid-market.
• BrandOpus: London brand consultancy combining strategy, identity and packaging. Direct peer for brand transformation, naming and packaging strategy briefs with similar enterprise CPG client roster.
• Robot Food: UK-based brand design agency specialised in packaging design across food, beverage and household categories. Competes head-to-head with DGI on retailer-brand creation and FMCG packaging work.
• Parker Williams: Boutique UK branding and packaging agency focused on premium consumer brands. Comparable scale, services and category mix to DGI.
• Bulletproof: Independent branding and packaging design agency with extensive CPG and beverages portfolio. Direct competitor in FMCG packaging, brand strategy and visual identity.
• Carter Wong: London-based brand design consultancy delivering identity, packaging and design strategy. Comparable boutique scale, senior-led model and CPG/FMCG focus.
• Together Design: Independent UK brand and packaging design studio serving consumer-goods clients. Direct competitor on retailer house-brand creation and packaging refresh mandates.
• Dragon Rouge: Global brand consultancy with strong packaging and identity practice. Comparable positioning on brand creation, renaming and packaging redesign for mid-to-large CPG clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/design-group-international-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Design Group International Ltd (DGI)