Dharavi Market
Dharavi Market is a Mumbai-based DTC e-commerce brand founded in 2014 that sells handcrafted genuine leather goods — bags, jackets, and accessories — produced by Dharavi artisans through its own Shopify storefront and corporate gifting channel.
- Company typePrivate
- Founded-
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dharavi Market does
Dharavi Market is a Mumbai-based direct-to-consumer e-commerce company founded in 2014 that sells handcrafted genuine leather goods through a single Shopify-powered storefront at dharavimarket.com. Its catalog spans 103+ products across 15+ categories — bags (totes, backpacks, duffles, laptop bags, sling bags, women's bags), jackets (men's and women's), and accessories (wallets, belts, card holders, passport covers, laptop sleeves, watch boxes, pouches, trays, trunks, hampers) — sourced from artisans in Dharavi and sold at unit price points ranging from approximately $7 USD for small accessories to $208 USD for premium leather jackets. The company operates a registered luxury sub-brand called 90 Feet Collection, which is positioned around sustainable, ethically produced leather and is named after Dharavi's main access road, reinforcing the brand's place-based identity.
The business runs two revenue streams: individual consumer DTC sales via the Shopify storefront (with multi-currency checkout in USD, EUR, INR, and others, and a 10% prepaid-order discount with free India shipping above Rs 5,000) and a corporate gifting channel for B2B bulk orders. Underlying technology is a standard Shopify implementation with no disclosed APIs, integrations, or AI features; the core technology differentiators cited are EU REACH certified eco-friendly leather processes, Government of India Skilled Craftsmen certification for artisans, YKK zippers, and premium lambskin materials. Marketing is conducted through organic social (Facebook, Twitter/X, Instagram, Pinterest), email newsletter, and on-site SEO/content.
The company employs 15 people at its Mumbai office (Ground Floor, Samarth Heights, Taikalwadi, Mahim West) and operates visit-by-appointment with no on-site retail. There are no disclosed funding rounds, investors, leadership bios, patents, awards, M&A activity, or revenue figures in the source material, and the ownership structure is not stated. Dharavi Market's strategic positioning rests on social impact (artisan upskilling, fair trade, job creation) and product provenance rather than technology differentiation or scale.
Dharavi Market firmographics
Firmographics- Name
- Dharavi Market
- Legal name
- Dharavi Market
- Website
- https://dharavimarket.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dharavi Market is a Mumbai-based DTC e-commerce brand founded in 2014 that sells handcrafted genuine leather goods — bags, jackets, and accessories — produced by Dharavi artisans through its own Shopify storefront and corporate gifting channel.
- Ownership category
- akta.pro rank
Dharavi Market industry classification
Industry- Product category
- Handcrafted Leather Goods
- NAICS
- Luggage and Leather Goods Retailers (458320), Other Leather and Allied Product Manufacturing (316990), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Leather Goods & Handbags (CRAKAFAB)
- akta.pro secondary industries
- Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB), Luxury & Designer Leather Goods Manufacturing (IMAOAHAG), Luxury Handbags & Leather Goods (CRAAAFAD)
Keywords
Where Dharavi Market is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Dharavi Market business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Retail: One-time purchase of handcrafted leather goods including bags, jackets, accessories, wallets, belts sold directly to consumers through their Shopify-powered online store. Products range from $7 USD to $208 USD.
- Corporate/Bulk Gifting: B2B channel for corporate gifting through dedicated corporate gifting page and bulk ordering program, targeting businesses for employee gifts, client presents, and bulk purchase orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Prepaid Order Discount - 10% off on all prepaid orders |
| Unit Pricing | Pay-as-you-go | Product pricing ranges from $7 USD to $208 USD |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Dharavi Market product offering
Product offeringCore offering
Dharavi Market is a Mumbai-based e-commerce retailer that designs, sources, and sells handcrafted genuine leather goods—including bags, jackets, accessories, and leather storage items—produced by local Dharavi artisans and sold directly to consumers and corporate clients through its Shopify-powered online storefront. The company offers a private-label sub-brand called 90 Feet for premium leather goods, alongside personalisation services and a dedicated corporate gifting/bulk ordering channel for B2B buyers.
Product overview
Dharavi Market is a Mumbai-based e-commerce company specializing in handcrafted genuine leather goods, operating as a single unified Shopify-powered storefront. The core offering centers on leather bags (tote bags, backpacks, duffle bags, laptop bags, sling bags, women's bags) and leather jackets (men's and women's styles), supplemented by accessories (belts, wallets, card holders, passport covers, watch boxes, laptop sleeves) and storage items (trays, trunks, hampers). The company operates its own sub-brand called 90 Feet Collection—a luxury leather goods line named after Dharavi's main access road—alongside customization services for personalized gifts and a corporate gifting program for bulk orders. All products are handcrafted by local Dharavi artisans, with an emphasis on sustainable and ethical production.
Differentiator
Problem solved
Functional benefit
Brands
- 90 Feet: 90 FEET is Dharavi's main access road, its door to the outside world. It is Dharavi Market's own registered brand for luxury, high quality leather goods. The brand connects artisans from Dharavi with customers, fostering social equality and sustainable luxury.
Products and services
- 90 Feet Collection Dharavi Market's proprietary registered luxury leather goods sub-brand, named after Dharavi's main access road, featuring handcrafted jackets, bags, and accessories produced by local artisans and positioned as sustainable, ethically made luxury.
- Bags Genuine leather bags spanning totes, handbags, shoulder bags, backpacks, duffle bags, laptop bags, messenger bags, sling bags, and women's bags for personal, professional, and travel use.
- Jackets Handcrafted genuine leather jackets for men and women, including lambskin, biker, blazer, suede trucker, moto, and buttoned styles offered in men's and women's collections.
- Accessories Leather accessories including wallets, belts, card holders, passport covers, laptop sleeves, watch boxes, pouches, folders, and cable covers for men and women.
- Trays, Trunks and Hampers Leather storage solutions including trays, trunks, and hamper baskets used for home and organisational decor.
- Corporate Gifting Bulk ordering and corporate gifting service for businesses seeking personalised leather gift sets for employee appreciation, client gifts, and event giveaways.
- Personalised Gifts Customisation service that lets individual customers personalise leather products with names or initials for gifting occasions.
Companies that use Dharavi Market
Customer profileSegments2 records
Ideal customer profiles2 records
Dharavi Market technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dharavi Market partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Dharavi Market competitors and assessment
Company assessmentRegional players
- The Leather Laundry: India-based leather care and lifestyle brand with retail presence, focused on premium leather goods servicing. Comparable as a domestic player in the Indian premium leather category, though more service-led than product-led.
Broad incumbents
- Coach: Global accessible-luxury leather handbags and accessories brand with strong DTC and retail footprint. Sets the premium benchmark that 90 Feet Collection aspires to, and competes in overlapping price bands internationally.
- Fossil Group: Global accessories conglomerate selling leather watches, bags, wallets, and belts across multiple brands (Fossil, Michael Kors, Coach licensed). A much larger incumbent in the same product categories Dharavi Market serves.
Emerging players
- Holzkern: Austrian/German handcrafted accessories brand using natural materials with strong DTC and sustainability storytelling. Comparable in DTC-first model, sustainability credentials, and targeting style-conscious buyers.
- Mismo: Scandinavian premium leather bag brand emphasizing craftsmanship and understated design. Comparable to 90 Feet in targeting design-conscious consumers willing to pay premium for handcrafted leather goods.
Direct peers
- Hidesign: India-based heritage leather goods brand selling handcrafted bags, wallets, belts, and accessories through own retail and DTC channels. Most direct comparable given shared Indian origin, leather focus, and DTC-first model.
- Nappa Dori: Indian handcrafted leather accessories and bags brand emphasizing artisan craftsmanship and premium positioning. Comparable to Dharavi Market's 90 Feet sub-brand in price tier, storytelling, and DTC-led distribution.
- Da Milano: Indian luxury leather handbags and accessories brand with retail and online presence. Comparable as a domestically-produced leather goods brand competing in the premium handbag segment.
- Caprese: India-origin women's handbags and accessories brand sold via own retail, online, and department stores. Comparable in product mix (women's bags, wallets, belts) and channel strategy.
- Kompanero: Indian handcrafted leather bag brand emphasizing vintage aesthetics and artisan production. Closely aligned with Dharavi Market in product type, customer segment, and price positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Dharavi Market social profiles
Digital presenceDharavi Market financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dharavi Market leadership team
Management profileNumber of profiles
Dharavi Market funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dharavi Market M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dharavi Market
What does Dharavi Market do?
Dharavi Market is a Mumbai-based e-commerce retailer that designs, sources, and sells handcrafted genuine leather goods—including bags, jackets, accessories, and leather storage items—produced by local Dharavi artisans and sold directly to consumers and corporate clients through its Shopify-powered online storefront. The company offers a private-label sub-brand called 90 Feet for premium leather goods, alongside personalisation services and a dedicated corporate gifting/bulk ordering channel for B2B buyers.
Is Dharavi Market a public or private company?
Dharavi Market is a private company. It is classified as unknown and is currently operating.
When was Dharavi Market founded?
Dharavi Market was founded in -1. It employs 11 to 50 people.
Where is Dharavi Market based?
Dharavi Market is headquartered in Mumbai, India, in the Asia region.
How does Dharavi Market make money?
Two revenue lines are on record. Direct E-commerce Retail is the primary driver. The others are corporate/Bulk Gifting.
Who are Dharavi Market's main competitors?
The Leather Laundry is listed as a regional player. Broad incumbents are Coach and Fossil Group. Emerging players are Holzkern and Mismo. Direct peers are Hidesign, Nappa Dori, Da Milano, Caprese and Kompanero.
Does Dharavi Market have an API?
No public API is recorded for Dharavi Market.
What industry is Dharavi Market in?
Dharavi Market's product category is Handcrafted Leather Goods. Its primary akta.pro industry code is CRAKAFAB, Luxury Leather Goods & Handbags, with a secondary code of CRAKAEAB, Small Leather Goods (Wallets, Cardholders, Keyholders). Its NAICS code is 458320 and its SIC code is 3100.