DHS Insurance Group
DHS Insurance Group is a Belgian independent insurance and mortgage broker operating from Lommel as DHS Finance Group bvba. It places insurance and credit products from over 100 Belgian providers for individuals and Flemish SMEs, using free advisory, online calculators, and the MyBroker portal.
- Company typePrivate
- Founded-
- HeadquartersLommel, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What DHS Insurance Group does
DHS Insurance Group operates as an independent insurance and mortgage/loan brokerage under the legal entity DHS Finance Group bvba, headquartered at Molsekiezel 229, B-3920 Lommel, Belgium. The company runs two divisions: DHS Finance, which provides mortgage and consumer credit brokerage (hypotheken, kaskrediet, persoonlijke lening, financiering op afbetaling, woonkrediet) with end-to-end guidance including notary accompaniment; and DHS Insurance, which intermediates personal and business insurance lines including vehicle, home, health, life, travel, and legal coverage. As an FSMA-registered broker, DHS sources products from more than 100 Belgian banks, insurance companies, and pension funds, offering what it positions as objective, full-market comparison rather than single-provider placement.
The firm's technology footprint is deliberately limited: there is no proprietary AI/ML or claims automation platform, and the customer-facing stack comprises online calculation modules (e.g., direct-krediet.be), a multilingual website (Dutch, French, English, German), and the MyBroker client portal (app.mybroker.be) for policy consultation, damage reporting, and digital document signing. The operating model is commission-based — services are free to clients, with revenue sourced from insurer/bank commissions on placed business — and go-to-market combines walk-in office advisory (Mon-Fri 09:00-12:00 and 13:00-17:00), a free phone line (0800 99 105), WhatsApp, and digital self-service channels. Customer segments span Particulieren (individuals/families) and Professionelen (Flemish SMEs/zaakvoerders), all served from a single Belgian location with no disclosed subsidiaries, external funding, or parent organization.
DHS Insurance Group firmographics
Firmographics- Name
- DHS Insurance Group
- Legal name
- DHS Finance Group bvba
- Website
- https://dhsgroup.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DHS Insurance Group is a Belgian independent insurance and mortgage broker operating from Lommel as DHS Finance Group bvba. It places insurance and credit products from over 100 Belgian providers for individuals and Flemish SMEs, using free advisory, online calculators, and the MyBroker portal.
- Ownership category
- akta.pro rank
DHS Insurance Group industry classification
Industry- Product category
- Insurance Brokerage and Financial Advisory
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where DHS Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Lommel
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
DHS Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance brokerage commissions: DHS receives commissions from insurance companies for insurance mediation services. These commissions are included in the premium paid by the customer. Additionally, a compensation tied to the insurance portfolio of the office with the relevant insurance company or for additional tasks performed is possible. As an alternative, DHS may receive direct compensation from the customer for mediation services.
- Mortgage and loan advisory fees: DHS Finance works completely free of charge for customers. The company is compensated indirectly through commissions from financial institutions (banks, insurers) whose products it recommends and places, as is standard for independent mortgage and loan brokers in Belgium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free advisory and brokerage for all customers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
DHS Insurance Group product offering
Product offeringCore offering
DHS Insurance Group is a 100% independent Belgian insurance and mortgage/loan broker operating through two divisions: DHS Finance (hypothecary loans, personal credits, and related advisory) and DHS Insurance (vehicle, home, health, life, travel, and legal insurance products). The company shops across more than 100 banks, insurance companies, and pension funds to deliver objective, A-to-Z guidance to both individuals and professionals, supported by the MyBroker client portal and online calculation tools.
Product overview
DHS Insurance Group operates through two main divisions: DHS Finance (mortgages and credits) and DHS Insurance (insurance brokerage). DHS Finance offers hypothecary loans and various credit products (kaskrediet, persoonlijke lening, financiering op afbetaling, woonkrediet) with full advisory from application through notary completion. DHS Insurance is a 100% independent insurance broker offering vehicle insurance (auto/motor/bromfiets BA, omnium, pechbijstand), home insurance (brand, familiale, schuldsaldoverzekering), health insurance (hospitalisatie, arbeidsongevallen, gewaarborgd inkomen, ongevallen), life insurance (levensverzekering, pensioensparen), travel insurance, and legal insurance. Both divisions provide online calculation tools and access to the MyBroker digital portal for contract management.
Differentiator
Problem solved
Functional benefit
Brands
- MyBroker: Online portal for insurance customers to view insurance contracts, report claims, and sign documents. Accessible via app.mybroker.be.
Products and services
- Hypotheken (Mortgages)
Quantifiable outcome
- DHS services are completely free for customers — no fees for advice, brokerage, or calculations.
- +1 more outcomes
Companies that use DHS Insurance Group
Customer profileSegments2 records
Ideal customer profiles2 records
DHS Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DHS Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 100+ Banks, Insurance Companies, and Pension Funds (Belgian Market)coreDHS Finance works with more than 100 banks, insurance companies, and pension funds across Belgium to source and recommend the most suitable financial products (mortgages, loans, insurance) for its customers. As an independent broker, DHS accesses the full breadth of the Belgian financial services market, providing objective comparison and recommendations across all providers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
DHS Insurance Group competitors and assessment
Company assessmentBroad incumbents
- ING Belgium: Belgian branch of the Dutch banking group distributing mortgages, consumer credit, and insurance (notably via NN partnership) through direct and broker channels. Competes with DHS across both finance and insurance product lines.
- AG Insurance: Major Belgian life and non-life insurer (Ageas group) distributing through tied agents and independent brokers across the country. A key carrier counterparty in DHS's broker portfolio and a structural market-shaper for the independent broker channel.
- BNP Paribas Fortis: Belgium's largest bank by retail presence, distributing mortgages and insurance products to individuals and SMEs. Comparable in product breadth to DHS's full offering, but operates as a tied bancassurance distributor rather than an independent broker.
- AXA Belgium: One of Belgium's largest P&C, health, and life insurers with both direct and broker distribution. Many of DHS's 100+ carrier relationships likely include AXA as a placement counterpart; comparable insurance product breadth but on the carrier side of the value chain.
- Argenta: Belgian retail-focused bank and insurer with strong Flemish footprint, offering savings, mortgages, and insurance products. Overlaps with DHS's target segments and competes on customer convenience and bundled offerings.
- KBC Bank: Belgium's largest universal bank with embedded bancassurance, distributing mortgages, consumer credit, and insurance through its own channels. Largest incumbent competing for the same Flemish retail and SME customers DHS serves, often with bundled pricing.
- Belfius Bank & Insurance: Belgian universal bank and insurer offering mortgages and insurance products through its own distribution and via a tied agent/broker network. Competes directly with DHS for retail and SME insurance and mortgage business across Belgium.
Direct peers
- Immotheker Financieel Advies: Belgian independent intermediary providing independent mortgage, credit, and insurance advice across the Flemish market. Most directly comparable to DHS's dual Insurance + Finance proposition, with a similar wide-broker shopping model and B2C/B2B advisory channels.
- De Hypotheker: Dutch/Belgian chain of independent mortgage and insurance advisory shops operating on a commission-based brokerage model. Direct competitor to DHS on the home-purchase financing journey, with comparable multi-carrier shopping and walk-in advisory.
Emerging players
- Independer: Online insurance and financial product comparison and intermediation platform serving the Dutch-speaking Belgian market. Competes with DHS at the customer acquisition and quote-comparison stages of the funnel, though it does not offer walk-in advisory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DHS Insurance Group social profiles
Digital presenceDHS Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DHS Insurance Group leadership team
Management profileNumber of profiles
DHS Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DHS Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DHS Insurance Group
What does DHS Insurance Group do?
DHS Insurance Group is a 100% independent Belgian insurance and mortgage/loan broker operating through two divisions: DHS Finance (hypothecary loans, personal credits, and related advisory) and DHS Insurance (vehicle, home, health, life, travel, and legal insurance products). The company shops across more than 100 banks, insurance companies, and pension funds to deliver objective, A-to-Z guidance to both individuals and professionals, supported by the MyBroker client portal and online calculation tools.
Is DHS Insurance Group a public or private company?
DHS Insurance Group is a private company. It is classified as unknown and is currently operating.
When was DHS Insurance Group founded?
DHS Insurance Group was founded in -1. It employs 1 to 10 people.
Where is DHS Insurance Group based?
DHS Insurance Group is headquartered in Lommel, Belgium, in the Europe region.
How does DHS Insurance Group make money?
Two revenue lines are on record. Insurance brokerage commissions are the primary driver. The others are mortgage and loan advisory fees.
Who are DHS Insurance Group's main competitors?
Broad incumbents on record are ING Belgium, AG Insurance, BNP Paribas Fortis, AXA Belgium, Argenta, KBC Bank and Belfius Bank & Insurance. Direct peers are Immotheker Financieel Advies and De Hypotheker. Independer is listed as an emerging player.
Does DHS Insurance Group have an API?
No public API is recorded for DHS Insurance Group.
What industry is DHS Insurance Group in?
DHS Insurance Group's product category is Insurance Brokerage and Financial Advisory. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 524210 and its SIC code is 6411.