Association du Diabète

What Association du Diabète does

The Association du Diabète (legal name: ASBL Association Belge du Diabète) is a Belgian nonprofit patient association founded in 1942 (firmographics record) / 1981 (legal entity record) and headquartered at 9 avenue de Roodebeek, Brussels. It operates with 14 employees and serves two co-primary stakeholder groups: individuals living with diabetes (Types 1, 2, gestational, and other forms) and the healthcare professionals who treat them. Its core offering is a membership-based ecosystem — annual €35 individual or Pro memberships unlock the bimonthly Dialogue magazine, the Diabéto medical supplement for clinicians, peer-support activities (Café Papote evenings with Dia'Bulles, bimonthly Walking Team hikes, week-long residential pediatric camps at Engreux), and clinical support from a diabetes educator nurse and a specialized diabetes nurse accessible by phone and email.

Revenue is generated through three streams: membership subscriptions (€35/year, partially reimbursed by three Belgian health mutualities — PartenaMut, Mutualité libérale, and Solidaris Wallonie), members-only e-commerce sales of diabetes supplies (test strips, glucometers compatible with Contour Diabète/MySugr/One Touch Reveal/GlucoLog apps, insulin pen needles, Frio cooling pouches, Hypo-Fit glucose gels, sensor adhesive patches for FreeStyle Libre/Dexcom/Medtronic, and skin care products), and tax-deductible donations. The product catalog effectively functions as a pharmacy substitute for Belgian patients, with the association asserting broader assortment and sometimes lower pricing than retail pharmacies.

The organization pursues an advocacy and awareness role alongside its member services, having been heard at the Belgian Chamber of Representatives and partnered with the European Union and IDF Europe on the Move Up physical activity program for people with chronic diseases. It coordinates the annual World Diabetes Day campaign with the Flemish counterpart Diabetes Liga and conducts national public-awareness surveys (e.g., 2,920 Belgians surveyed in 2025 on complications). Corporate sponsorships span the major diabetes pharmaceutical and device manufacturers — Novo Nordisk, Abbott, Dexcom, Lilly, AstraZeneca, Boehringer Ingelheim, Medtronic, Ascensia, and Insulet — plus the Belgian National Lottery. Leadership transitioned in late 2024 with Patricia Lanssiers succeeding long-serving Director Nicole Pirotte.

Name

Association du Diabète

Legal name

ASBL Association Belge du Diabète

Website

https://diabete.be

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The Association du Diabète is a Belgian nonprofit (ASBL) that serves people with diabetes and healthcare professionals through a €35/year membership providing the Dialogue magazine, member-priced diabetes supplies, educational programs, pediatric camps, and clinical support from diabetes educator nurses.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Health Support Services

NAICS

Voluntary Health Organizations (813212), Health Care and Social Assistance (62)

SIC

Services-Membership Organizations (8600), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Diabetes (General) (HLAKADAA)

akta.pro secondary industries

Diabetes Digital Therapeutics & Dose Decision Support (Bolus Calculators) (HLAHAHAJ), Diabetes Education & Insulin Management (Home-Based) (HSABACAJ), Medical & Clinical Reference (Physicians, Nursing, Allied Health) (EDAGAGAA)

Keywords

• Diabetes education
• Patient support services
• Medical supplies retail
• Health advocacy
• Healthcare professional training

Headquarters

HQ city

Bruxelles

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees of €35 provide access to the magazine Dialogue, information publications, discounted products, member activities, and online shopping privileges. Both individual patients and healthcare professionals pay this membership fee.
2. Product Sales: Sale of diabetes management supplies including glucometers, test strips, lancets, needles, insulin pen accessories, pump accessories, care products, and educational books. Products are available exclusively to members at preferential prices.
3. Donations: The association accepts donations from the public to support its mission of diabetes prevention, support, and advocacy. Donations of €40 or more are tax-deductible in Belgium.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Association du Diabète is a Belgian ASBL (nonprofit) that informs, supports, and defends people with diabetes through educational programs, advocacy, and a network of services for patients and healthcare professionals. It sells a catalog of diabetes management supplies (glucometers, test strips, lancets, injection ports) at preferential member prices, publishes Dialogue magazine and the Diabéto medical supplement, and runs initiatives such as educational sports camps, a Walking Team, and a Move Up program.

Product overview

Association du Diabète operates as a Belgian non-profit membership organization offering a comprehensive diabetes management ecosystem. Its core portfolio consists of an e-commerce catalog of medical supplies (test strips, lancets, pen needles, glucometers, insulin pump accessories, skin care, and adhesive patches) exclusively to paid members, alongside educational publications (DIALOGUE magazine, medical supplements), digital tools (web-based carbohydrate counter), and structured physical activity programs (Walking Team, Move Up, summer camps). The product line emphasizes connected glucometers with companion mobile apps (Contour Diabète, MySugr, One Touch Reveal, GlucoLog) and connected insulin pens (NovoPen 6, NovoPen Echo Plus), differentiating through member-exclusive pricing and bundled educational support from a diabetes educator nurse.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership
• Dialogue Magazine
• Diabéto Medical Supplement
• Diabetes Management Supplies Catalog
• Educational Sports Camps for Children
• Walking Team Program
• Move Up Program
• Diabetes Education Nurse Consultation
• Online Carbohydrate Counting Tool
• Educational Videos

Quantifiable outcome

• 70% of members report being very satisfied with their membership
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Making Diabetes Easier (MDE)minorOthersCorporate partner supporting the association's mission to make diabetes management easier for patients.
• Novo NordiskminorOthersPharmaceutical company partner supporting diabetes awareness and patient support initiatives.
• LillyminorOthersPharmaceutical company partner supporting diabetes education and awareness campaigns.
• Boehringer IngelheimminorOthersPharmaceutical company partner supporting diabetes awareness initiatives.
• Lotto (National Lottery)minorOthersBelgian National Lottery providing financial support to the association.
• AstraZenecaminorOthersPharmaceutical company partner supporting diabetes education and awareness campaigns.
• Diabetes LigacoreStrategic or Co-development PartnerFlemish counterpart organization with which the Association du Diabète collaborates on national campaigns, including the World Diabetes Day awareness initiative addressing diabetes complications.
• European UnioncoreStrategic or Co-development PartnerFunding partner for the Move Up physical activity program for people with chronic diseases, in collaboration with IDF Europe.
• IDF Europe (International Diabetes Federation)coreStrategic or Co-development PartnerEuropean branch of the International Diabetes Federation collaborating on the Move Up physical activity program and World Diabetes Day campaigns.
• Dia'BullesminorStrategic or Co-development PartnerSeparate Belgian association organizing Cafe Papote peer support evenings for parents of young people with diabetes, held monthly at the Association's premises.
• PartenaMut, Mutualité libérale, Solidaris WallonieminorGTM or Marketing PartnerBelgian health insurance mutualities that reimburse membership fees for their diabetic members, facilitating member acquisition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Diabetes Association: Largest diabetes advocacy and research organization globally; broader scope including research funding, but core mission of patient support, education, and advocacy mirrors the Association du Diabète.

Emerging players

• MySugr: Digital diabetes management app sold alongside the Accu-Chek Guide in the association's shop; represents the app-first diabetes engagement model that competes for the daily member touchpoint the association lacks.

Direct peers

• Diabetes UK: One of Europe's largest diabetes patient associations with membership, publications, advocacy, and professional resources — operates a closely analogous membership, education, and advocacy model at greater scale.
• JDRF International (Breakthrough T1D): Global Type 1 diabetes research and advocacy organization; comparable on member support, education, and advocacy for the Type 1 segment the Belgian association also serves through camps and family programs.
• Diabetes Liga: Flemish counterpart organization in Belgium collaborating on World Diabetes Day campaigns; directly comparable as a Belgian diabetes patient association with overlapping mission and similar member services.
• Fédération Française des Diabétiques: France's national diabetes patient association offering membership, advocacy, education, and support services to people with diabetes — highly comparable operating model to Association du Diabète in a neighboring market.
• DiabetesDE: German umbrella diabetes organization uniting patients and professionals with advocacy, education, and member services; comparable mission, structure, and stakeholder model.

Regional players

• diabetesschweiz / Diabetes Suisse: Swiss national diabetes patient organization offering member services, publications, and advocacy; serves a comparable-sized market with a similar membership-driven model.
• Diabetes Vereniging Nederland: Dutch diabetes patient association providing membership, education, and advocacy in the Netherlands; closely comparable model serving an adjacent Benelux market.

Others

• International Diabetes Federation (IDF): Umbrella organization of national diabetes associations with which Association du Diabète partners on Move Up and World Diabetes Day; comparable as the global federation of similar national member associations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCW7pt6Qx7yGXLKeVX6d7YVw
• Facebookfacebook.com/Association-du-Diab%C3%A8te-104013634388179
• LinkedInlinkedin.com/company/association-belge-du-diab%C3%A8te-abd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association du Diabète