Diabetes Queensland

What Diabetes Queensland does

Diabetes Queensland is an Australian non-profit health charity (ACNC-registered; legal entity Diabetes Australia Limited, ABN 47 008 528 461), headquartered in Milton, Queensland, with a small state-level headcount of 21 employees. It operates within the federated Diabetes Australia structure and is focused on supporting Queenslanders affected by diabetes through education, prevention, advocacy, and service-delivery partnerships with the national body.

At the national level, Diabetes Australia administers the National Diabetes Services Scheme (NDSS), an Australian Government initiative that distributes subsidized diabetes products and access-point services nationwide. Its core products span the NDSS Access Points network, a national 1800PREVENT helpline for type 2 diabetes prevention, a Diabetes Australia Clinic offering telehealth consultations, a Diabetes Counselling Service for mental health support, the Diabetes Technology Hub (device education and problem reporting), a Diabetes Connect online community, DiaBuddies for children and teens, multicultural and Aboriginal and Torres Strait Islander programs, an Australian Type 2 Diabetes Risk Assessment Tool, the Diabetes Shop e-commerce storefront, and publications including Circle magazine and the Diabetes Management Journal. The underlying technology is a content, services and helpline/telehealth stack rather than a proprietary software platform; no AI, API, SDK or patent footprint is disclosed.

The revenue model is a non-profit mix: donations and fundraising (one-time, monthly, in-memory), free membership subscriptions (monetized indirectly via donor conversion), corporate workplace-giving partnerships, philanthropy and major gifts, and bequests/legacy giving. NDSS administration underwrites much of the operational capacity, and the Diabetes Australia Research Program has invested $50 million across 500+ projects over 12 years. Go-to-market is community-led (peer and family programs, Diabetes Connect) and event-driven (National Diabetes Week, World Diabetes Day, the 100 Years of Insulin commemoration, the IDF Western Pacific/Australasian Diabetes Congress 2026). Customer segments are persona-based and horizontal — people living with diabetes, at-risk individuals, Aboriginal and Torres Strait Islander people, health professionals, and children and families — with no disclosed enterprise logos or B2B revenue anchors.

Name

Diabetes Queensland

Legal name

Diabetes Australia Limited

Website

https://diabetesqld.org.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Diabetes Healthcare Services and Advocacy

NAICS

Voluntary Health Organizations (813212)

SIC

Services-Social Services (8300)

akta.pro primary industry

Type 1 Diabetes Care (HLAKADAB)

akta.pro secondary industry

Public Health Program Grants Management & Administration (HLAJALAC)

Keywords

• Diabetes support services
• Diabetes education programs
• Diabetes advocacy services
• Chronic disease management
• Health charity fundraising

Headquarters

HQ city

Milton, QLD

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Diabetes Australia receives donations from the public, including one-time donations, monthly giving, and gifts in memory. They also conduct fundraising campaigns.
2. Membership Subscriptions: Free membership is available, with membership benefits including access to resources, Circle magazine, Diabetes Management Journal, and community connection through Diabetes Connect.
3. Corporate Partnerships: Corporate giving program including workplace giving partnerships with businesses.
4. Philanthropy and Major Gifts: Major gifts and philanthropy program for larger donors supporting diabetes research and programs.
5. Bequests and Legacy Giving: Leave a gift in Will program for legacy giving.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Diabetes Queensland is a registered charity that supports people affected by diabetes in Queensland through subsidized product access, education, telehealth, counselling, and advocacy. It administers the NDSS in Queensland on behalf of the Australian Government, distributing blood glucose testing strips, insulin pen needles, and other consumables to registrants. The organization also runs peer support programs, a health professional helpline, research grants, and youth programs, with revenue derived from donations, bequests, memberships, sponsorships, and corporate partnerships.

Product overview

Diabetes Australia is a health organization that administers the National Diabetes Services Scheme (NDSS), an initiative of the Australian Government. The organization provides a broad portfolio of services including health services (telehealth, 1800PREVENT helpline, Diabetes Counselling Service), digital platforms (Diabetes Connect membership community), educational resources (fact sheets, recipes, risk assessment tool), technology information (Diabetes Technology Hub), publications (Circle Magazine, Diabetes Management Journal), and community programs (DiaBuddies for kids, Youth Art Awards). The offerings also include a diabetes shop ecommerce platform and research funding programs. The services are delivered through multiple channels including the website, phone helplines, telehealth consultations, events, and an online community.

Differentiator

Problem solved

Functional benefit

Products and services

• National Diabetes Services Scheme (NDSS) Government-subsidized access scheme providing affordable diabetes products (testing strips, insulin pen needles, insulin pump consumables, CGM products) to people registered with the NDSS in Queensland. For individuals living with diabetes and their carers.
• 1800PREVENT Health Professional Helpline Telephone helpline providing diabetes management advice and clinical guidance to health professionals supporting patients with diabetes.
• Telehealth Service Remote diabetes consultation service providing clinical support and guidance to people living with diabetes across Queensland.
• Diabetes Counselling Service Counselling service supporting the emotional and psychological wellbeing of people living with diabetes and their families.
• Diabetes Connect Membership Member community connecting people living with diabetes for peer support, shared resources, and engagement with the organization.
• Diabetes Queensland Online Shop Online store for purchasing diabetes products and consumables directly, complementing NDSS access points.
• DiaBuddies Program Peer support program for children and families affected by diabetes, providing community connection and resources.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Menzies HealthminorStrategic or Co-development Partner · 8 July 2026Territory-led digital health innovation receiving boost from national partnership with Diabetes Australia and Lilly.
• Deadly VisionminorStrategic or Co-development Partner · 7 July 2026Partnership supporting vision health initiatives for Aboriginal and Torres Strait Islander people in the Northern Territory, announced at Deadly Carnival 2026.
• SiSU Health and TargetminorStrategic or Co-development Partner · 25 May 2026New partnership announced to deliver free health checks in selected Queensland Target locations, providing accessible health screening services to the community.
• International Diabetes Federation (IDF)coreStrategic or Co-development PartnerDiabetes Australia is hosting the combined IDF Western Pacific Region (IDF-WPR) Congress, Australasian Diabetes Congress, and Metabolic Diseases 2026 in Melbourne, showcasing comprehensive agenda spanning research, clinical care, education, policy and lived experience.
• Australian Government (NDSS)coreOthersDiabetes Australia administers the National Diabetes Services Scheme (NDSS), an initiative of the Australian Government, providing diabetes products and support services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diabetes UK: The UK's leading diabetes charity providing research funding, education, advocacy, and support for people with diabetes. Highly comparable as a national voluntary health organization focused exclusively on diabetes with a federated delivery model.
• Diabetes Canada: Canada's national diabetes charity operating research funding, advocacy, and education programs. Comparable as a national voluntary health organization addressing diabetes across research, prevention, and patient support.
• Juvenile Diabetes Research Foundation (JDRF Australia): Australian type 1 diabetes research and advocacy organization. Comparable as a diabetes-focused charity operating in Australia with overlapping research funding and type 1 diabetes programs.
• American Diabetes Association: The leading US diabetes advocacy, research, and education organization. Directly comparable as a national voluntary health organization funding diabetes research, advocacy, and patient support programs.

Broad incumbents

• International Diabetes Federation: Global umbrella organization for over 230 national diabetes associations. Comparable as the broader federation in which Diabetes Australia participates and is hosting the IDF-WPR Congress 2026.
• Cancer Council Australia: Australia's national cancer control charity with a federated state-based model, research funding, and prevention programs. Comparable structurally as a large Australian voluntary health organization with similar revenue model (donations, bequests, partnerships).
• Heart Foundation Australia: Australia's leading heart disease nonprofit with similar structure: national charity, research funding, advocacy, and prevention programs. Comparable as a peer Australian voluntary health organization with a chronic disease focus.
• Beyond Blue: Australian mental health nonprofit providing support, information, and advocacy. Comparable as a national Australian voluntary health organization offering helplines, digital services, and community programs with a donation-based revenue model.

Regional players

• NPS MedicineWise (now part of NHMRC initiatives): Australian healthcare organization providing evidence-based medicine information and resources. Comparable as a regional Australian health-services nonprofit with overlapping chronic disease management and education functions.

Emerging players

• Australian Diabetes Society: Professional body for clinicians and researchers in diabetes in Australia. Comparable as an adjacent Australian diabetes organization focused on health-professional and clinical research, complementing Diabetes Australia's patient-facing programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DiabetesAus
• Facebookfacebook.com/DiabetesAus
• LinkedInlinkedin.com/company/diabetes-queensland
• Instagraminstagram.com/diabetes_australia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diabetes Queensland