Diagenics Limited
Diagenics Limited is a UK-exclusive medical distributor, founded 1994, supplying registered healthcare professionals and biomedical researchers with allergy diagnostic and treatment products and Mercodia ELISA research kits. It operates with approximately 12 employees from Milton Keynes and Harrow.
- Company typePrivate
- Founded1994
- HeadquartersHarrow, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Diagenics Limited does
Diagenics Limited is a privately held UK medical distributor founded in 1994 and headquartered in Harrow with operational offices in Milton Keynes. The company sells exclusively to registered UK healthcare professionals and licensed wholesale dealers, acting as the UK channel for two distinct product families. In allergy diagnostics and treatment, Diagenics distributes patch testing systems (TRUE TEST, allergEAZE, Finn Chambers via SmartPractice), skin prick testing solutions, the Sunvou HA1101 FeNO monitor for asthma management, and allergen immunotherapy products (SCIT and SLIT) supplied by Allergopharma, Diater, and Lofarma. In biomedical research, Diagenics is the UK distributor for Mercodia's ELISA kits covering human diabetes biomarkers (insulin, C-peptide, proinsulin, glucagon, GLP-1, GIP), mammalian diabetes assays across multiple species, and cardiovascular biomarkers (Lp(a), oxidised LDL, MPO), including the proprietary 4E6-based oxidised LDL assay.
The business model is sales-led enterprise distribution with a quote-based pricing structure, bulk discounts on orders of three or more ELISA kits, and hardware unit pricing on FeNO starter kits from £1,200 ex VAT. Distribution is GDP- and MHRA-compliant via temperature-controlled couriers with same-day despatch for orders placed before midday, and the company offers free virtual training and technical support to new and existing accounts. Customers are segmented horizontally into Allergy Professionals, Allergy Patients, and Biomedical Researchers, served through the company website (diagenics.co.uk), an authenticated member portal, and a LinkedIn presence.
The company operates with approximately 12 employees, no disclosed revenue, no external funding rounds, no parent company, and no recorded M&A, leadership changes, or restructuring events over its 30-year history. Its competitive position rests on multi-decade relationships with global principals, MHRA/CE-IVD compliant distribution, and a recognised UK brand in allergy and biomedical research supply rather than on proprietary technology development.
Diagenics Limited firmographics
Firmographics- Name
- Diagenics Limited
- Legal name
- Diagenics Limited
- Website
- https://diagenics.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Diagenics Limited is a UK-exclusive medical distributor, founded 1994, supplying registered healthcare professionals and biomedical researchers with allergy diagnostic and treatment products and Mercodia ELISA research kits. It operates with approximately 12 employees from Milton Keynes and Harrow.
- Ownership category
- akta.pro rank
Diagenics Limited industry classification
Industry- Product category
- Medical Diagnostics Distribution
- NAICS
- Drugs and Druggists' Sundries Merchant Wholesalers (4242)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), In Vitro & In Vivo Diagnostic Substances (2835), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Allergen Immunotherapy (SCIT/SLIT) Services (HLAKAAAF)
- akta.pro secondary industry
- Pulmonology & Allergy Specialty Pharmaceuticals (HLAIACAF)
Keywords
Where Diagenics Limited is headquartered
LocationHeadquarters
- HQ city
- Harrow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Diagenics Limited business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- ELISA Kit Sales: Sale of Mercodia-branded ELISA diagnostic kits for diabetes and cardiovascular research. Products include insulin, C-peptide, glucagon, and related biomarker assays. Sold to biomedical researchers, pharmaceutical companies, and academic institutions via quote-based ordering with bulk discounts on orders of 3 or more kits.
- FeNO Device Sales: Sale of Sunvou HA1101 FeNO analysers as starter kits including the device, NO sensors, and mouthpieces. Starter kit from £1,200 ex VAT.
- Allergy Diagnostic Product Distribution: Distribution of patch testing products (TRUE TEST), skin prick testing solutions, and allergen immunotherapy products (SCIT, SLIT) to allergy professionals and healthcare providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FeNO Starter Kit - Sunvou HA1101 |
| Unit Pricing | Pay-as-you-go | Mercodia ELISA Kits - Bulk Discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Diagenics Limited product offering
Product offeringCore offering
Diagenics Limited is a UK-based specialty distributor that supplies allergy diagnostic and treatment products alongside biomedical research ELISA kits to registered healthcare professionals, NHS and private clinics, and academic / pharmaceutical researchers. The portfolio spans Mercodia ELISA kits for diabetes and cardiovascular biomarkers, patch and skin prick testing systems (TRUE TEST, allergEAZE, Finn Chambers), the Sunvou HA1101 FeNO monitor, and allergen immunotherapy (SCIT / SLIT) products from partners Allergopharma, Diater, Lofarma, and SmartPractice.
Product overview
Diagenics Limited is a UK-based distributor offering a comprehensive portfolio of allergy diagnostic and treatment products alongside biomedical research ELISA kits. The product ecosystem centers on: (1) Mercodia ELISA diagnostic kits for human diabetes, mammalian diabetes research (covering rat, mouse, porcine, bovine, ovine, canine, feline, and equine species), and cardiovascular disease biomarkers including Lp(a), Oxidised LDL, and MPO; (2) Allergy testing solutions including skin prick testing reagents, patch testing systems (TRUE TEST, allergEAZE, Finn Chambers), and FeNO monitoring via the Sunvou HA1101 device; (3) Therapeutic allergy products including allergen immunotherapy (SCIT injections and SLIT drops/sprays/tablets) sourced from partners Allergopharma, Diater, and Lofarma; and (4) Supporting services including patient education materials, virtual training, and temperature-controlled logistics. The company serves allergy professionals, allergy patients, and biomedical researchers through partnerships with leading industry manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercodia Human Insulin ELISA Kits High-quality Mercodia ELISA kits (including standard, iso-insulin, and ultrasensitive variants) for specific quantitative measurement of human insulin in serum, plasma or cell culture, calibrated against International Reference Preparation 66/304. Sold to biomedical researchers and pharmaceutical R&D teams.
- Mercodia C-peptide ELISA Kits Mercodia ELISAs (specific and ultrasensitive variants) for quantitative determination of human C-peptide in serum, plasma, urine or cell culture media, calibrated against IRR 84/510. For diabetes research and clinical studies.
- Mercodia Proinsulin ELISA Mercodia ELISA for quantitative determination of human proinsulin in serum or plasma. Used in diabetes research to assess beta-cell function.
- Mercodia Glucagon ELISA CE/IVD-labelled, highly specific and sensitive Mercodia immunoassay for measuring glucagon in plasma and serum. Used in metabolic and diabetes research.
- Mercodia Total GLP-1 and Lispro NL-ELISA Kits Chemiluminescent Mercodia NL-ELISA kits for quantitative determination of amidated GLP-1 and insulin lispro in human serum or plasma samples. Sold for metabolic research and pharmaceutical use.
- Mercodia Total GIP NL-ELISA Mercodia ELISA for quantitative determination of GIP (Glucose-dependent Insulinotropic Polypeptide) in human samples, used in metabolic and incretin research.
- Mercodia Lp(a) ELISA Mercodia ELISA for quantitative determination of human Lipoprotein(a) in serum or plasma, used in cardiovascular disease research.
- Mercodia Oxidised LDL ELISA (4E6 antibody) Mercodia ELISA using the proprietary 4E6 mouse monoclonal antibody (developed at the University of Leuven) for in vitro quantitative measurement of oxidised LDL in human serum or plasma, used in cardiovascular disease research.
- Mercodia MPO ELISA High-quality Mercodia enzyme immunoassay for quantification of human myeloperoxidase (MPO) in plasma or serum, used in cardiovascular and inflammatory disease research.
- Mercodia Mammalian Insulin ELISA Kits (animal species) Species-optimised Mercodia ELISAs (rat, mouse, porcine, bovine, ovine, canine, equine, feline) for quantification of insulin, C-peptide, proinsulin and glucagon in mammalian research samples, based on highly specific monoclonal antibodies with minimal cross-reactivity.
- Sunvou HA1101 FeNO Monitor Handheld exhaled nitric oxide (FeNO) analyser for asthma management; measures FeNO50 from human breath across a 0-3000 ppb range. Sold as a starter kit including the device, NO sensors and mouthpieces from £1,200 ex VAT.
- TRUE TEST Patch Testing System Pre-loaded allergen patches (TRUE Test 36) for Type IV / contact dermatitis diagnosis. Each test applies 35 potential allergens to the patient's back with results read 24-48 hours after patch removal. MHRA-approved for UK use.
- allergEAZE and Finn Chambers Patch Testing SmartPractice contact allergy diagnosis product line including the allergEAZE range and Finn Chambers patch test systems, distributed by Diagenics to UK allergy and dermatology clinics.
- Skin Prick Testing Solutions Test solutions for diagnosing IgE-mediated (Type I) allergic diseases, made from allergenic raw materials including pollen, epithelia, moulds, mites, dusts and foodstuffs. Used by allergy clinicians in skin prick testing workflows.
- Allergen Immunotherapy Products (SCIT / SLIT) Allergen immunotherapy products including subcutaneous (SCIT) injections and sublingual (SLIT) drops, sprays and tablets, sourced from Allergopharma, Diater and Lofarma and supplied to UK allergy professionals for tailored patient treatment.
Quantifiable outcome
- Temperature-controlled courier transport in compliance with GDP and MHRA best practice
- +1 more outcomes
Companies that use Diagenics Limited
Customer profileSegments3 records
Ideal customer profiles3 records
Diagenics Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Diagenics Limited partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SmartPracticecoreSmartPractice is a dermatology and allergy company focused on products for the detection of contact allergies. The company acquired T.R.U.E. TEST in 2006 and received MHRA approval for TRUE Test 36 in the UK in 2019. Diagenics distributes SmartPractice's T.R.U.E. TEST patch testing products in the UK.
- AllergopharmacoreAllergopharma is a leading company in allergen immunotherapy (AIT) and a partner of Diagenics. Founded in 1969 and now part of Dermapharm Holding since 2020. With 50 years of experience, Allergopharma works on hypoallergenic high-dose AIT products, preclinical research into new forms of administration, adjuvants, and biomarkers. Allergopharma has contributed to international research projects including HIALINE, CREATE, and BSP090.
- DiatercoreDiater is a biopharmaceutical company specialised in allergic diseases, founded in 1999. As a market leader, Diater provides medical professionals with tools for diagnosis and treatment of immunotherapy with allergens, offering treatment tailored to each patient. Diagenics distributes Diater products in the UK.
- LofarmacoreLofarma has over 75 years of experience studying, manufacturing, and marketing allergy diagnostics and specific immunotherapies. The company's mission is 'Improving the quality of life of people with ALLERGIES because everything begins with a breath.' Lofarma targets medical specialists in both private and public facilities.
- MercodiacoreMercodia was founded in 1991 in Uppsala, Sweden, by Erling Holmlund. The company develops high-quality ELISA kits for diabetes and cardiovascular research. More than 90% of production is exported to approximately 100 countries worldwide. Mercodia has become a trusted partner to many top pharmaceutical and biotech companies as well as well-renowned universities. Diagenics is the UK distributor for Mercodia products.
- SunvouminorSunvou is the manufacturer of the HA1101 FeNO monitor distributed by Diagenics. The HA1101 measures exhaled nitric oxide from human breath for asthma management. Starter kit prices start at £1,200 ex VAT.
Scale indicators2 records
Expansion highlights4 records
Diagenics Limited competitors and assessment
Company assessmentDirect peers
- Alpha Laboratories: UK-based specialty distributor of diagnostic and life science research products including ELISA kits and immunology reagents. Operates a very similar distribution model to Diagenics, supplying UK NHS, academic, and private laboratories.
- Cambridge Bioscience: UK distributor of life science research reagents, ELISA kits, and immunology products. Comparable specialty distribution model with a UK focus, serving academic and pharma research customers.
- Stratech Scientific: UK specialty distributor of antibodies, ELISA kits, and research reagents. Closely comparable to Diagenics in serving UK biomedical research customers with distributed manufacturer brands.
- Insight Biotechnology: UK-based distributor of life science research products including ELISA kits and immunoassay reagents. Comparable specialty distribution footprint and customer base to Diagenics.
Broad incumbents
- Bio-Rad Laboratories: Global manufacturer and distributor of ELISA kits, immunoassays, and life science research products. Competes with Diagenics' ELISA portfolio via direct sales in the UK and is a comparable category leader.
- Thermo Fisher Scientific: Global life science tools leader with broad ELISA, allergy research, and diagnostic reagent offerings. Competes with Diagenics across both its ELISA and allergy research portfolios via its own UK distribution.
- Bio-Techne: Major manufacturer and distributor of ELISA kits (R&D Systems brand), proteins, and immunoassay reagents. Overlaps directly with Diagenics' biomedical research ELISA portfolio.
- Abcam: UK-founded global life science research products company offering ELISA kits, antibodies, and reagents. A much larger specialty player serving the same UK biomedical researcher customer base as Diagenics.
Others
- ALK-Abelló: Global allergen immunotherapy manufacturer with allergy diagnostics and SCIT/SLIT products. Adjacent rather than competitive - sits in Diagenics' supplier/partner ecosystem (potential future partner or competitor principal).
- Stallergenes Greer: Global allergen immunotherapy manufacturer offering SCIT and SLIT products. Comparable to Allergopharma and Diater, the principals Diagenics distributes; operates in the same UK allergy therapy market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Diagenics Limited social profiles
Digital presenceDiagenics Limited compliance and trust
Trust signalCompliance2 records
Diagenics Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diagenics Limited leadership team
Management profileNumber of profiles
Diagenics Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diagenics Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diagenics Limited
What does Diagenics Limited do?
Diagenics Limited is a UK-based specialty distributor that supplies allergy diagnostic and treatment products alongside biomedical research ELISA kits to registered healthcare professionals, NHS and private clinics, and academic / pharmaceutical researchers. The portfolio spans Mercodia ELISA kits for diabetes and cardiovascular biomarkers, patch and skin prick testing systems (TRUE TEST, allergEAZE, Finn Chambers), the Sunvou HA1101 FeNO monitor, and allergen immunotherapy (SCIT / SLIT) products from partners Allergopharma, Diater, Lofarma, and SmartPractice.
Is Diagenics Limited a public or private company?
Diagenics Limited is a private company. It is classified as unknown and is currently operating.
When was Diagenics Limited founded?
Diagenics Limited was founded in 1994.
Where is Diagenics Limited based?
Diagenics Limited is headquartered in Harrow, United Kingdom, in the Europe region.
How does Diagenics Limited make money?
Three revenue lines are on record. ELISA Kit Sales are the primary driver. The others are feNO Device Sales and allergy Diagnostic Product Distribution.
Who are Diagenics Limited's main competitors?
Direct peers on record are Alpha Laboratories, Cambridge Bioscience, Stratech Scientific and Insight Biotechnology. Broad incumbents are Bio-Rad Laboratories, Thermo Fisher Scientific, Bio-Techne and Abcam. Others are ALK-Abelló and Stallergenes Greer.
Does Diagenics Limited have an API?
No public API is recorded for Diagenics Limited.
What industry is Diagenics Limited in?
Diagenics Limited's product category is Medical Diagnostics Distribution. Its primary akta.pro industry code is HLAKAAAF, Allergen Immunotherapy (SCIT/SLIT) Services, with a secondary code of HLAIACAF, Pulmonology & Allergy Specialty Pharmaceuticals. Its NAICS code is 4242 and its SIC code is 5122.