DIE GUTEN AGENTEN

What DIE GUTEN AGENTEN does

DIE GUTEN AGENTEN is a Munich-based communication design agency structured as a civil law partnership (GbR) by Christian Ring and Bernhard Zölch. The five-person firm operates from a single office in the Giesing district (Winterstraße 2, 81543 München) and delivers a comprehensive range of design services: corporate design and brand identity, print design (catalogs, brochures, annual reports), WordPress-based web design, trade show booth design (Messe), and campaign development (Kampagne). Clients span enterprise, government, and nonprofit organizations across the DACH region with select international engagements.

The agency's production stack centers on Adobe Creative Suite (InDesign, Photoshop, Illustrator) for visual design and WordPress CMS for web delivery. Service delivery is project-based and quote-based, typical for B2B professional services, with recurring multi-year client relationships serving as the primary commercial engine. Notable repeat engagements include Durst Group AG (trade show booths for FESPA 2019, 2022, 2023, 2025 and DRUPA 2024, plus brochures and booklets), Gesundes Afrika (annual reports and corporate design since 2012), and Richter+Frenzel (156-page main catalog plus an Optiline brochure series of 30+ pieces). The agency's reference list also includes larger brand logos such as MAN, OSRAM, Sixt, ProSiebenSat1 Media AG, Axel Springer Verlag, and Sumitomo, alongside government ministries and Caritas-affiliated nonprofits.

Commercially, the firm is sales-led and direct, acquiring work through portfolio visibility (website, LinkedIn, X/Twitter, Facebook, XING) and direct B2B outreach rather than intermediaries. The agency is bootstrapped with no external investors and no disclosed revenue figures. It also offers confidential "undercover" support to in-house graphic departments of larger enterprises. Marketing footprint is intentionally minimal: no app, no API, no published pricing, and no AI productization. The agency self-describes as a "growing design office" on its careers page, signaling modest organic capacity expansion.

Name

DIE GUTEN AGENTEN

Legal name

Christian Ring, Bernhard Zölch GbR

Website

https://diegutenagenten.de

Company type

Private

Operating status

Operating

Short description

DIE GUTEN AGENTEN is a five-person Munich-based design agency (GbR partnership) delivering corporate design, print, WordPress web design, trade show booths, and campaigns for B2B, government, and nonprofit clients across the DACH region.

Ownership category

akta.pro rank

Product category

Communication Design Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Corporate design services
• Brand identity design
• Print design services
• Trade show booth design
• Website design services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Design Services: Project-based design services for corporate design, campaigns, trade show exhibits, print design, and web design. Engagements range from individual design solutions to complete corporate identity packages. Revenue generated through client projects for B2B companies and organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DIE GUTEN AGENTEN is a Munich-based design agency that conceives, designs, and realizes communication materials of all kinds. They offer a full-service portfolio spanning corporate design (logos, brand guidelines, stationery, PowerPoint templates, vehicle branding), print design (catalogs, brochures, flyers, posters, annual reports), web design (WordPress-based websites), trade show booth/exhibition design (Messe), campaign development (Kampagne), and brand development (Markengestaltung, including naming and visual identity). Engagements range from individual design elements to complete corporate identity packages for B2B clients.

Product overview

DIE GUTEN AGENTEN is a design agency in Munich that offers a comprehensive range of communication design services. Their core offerings include Corporate Design (brand identity development, style guides, stationery systems), Print Design (catalogs, brochures, annual reports, promotional materials), Website/Webdesign (WordPress-based sites), Messe/Kampagne (trade show booth design and campaign creation), and Markengestaltung (brand development and naming services). The agency serves primarily B2B clients including Durst Group, Richter+Frenzel, Alupress, and various public sector organizations and non-profits.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design Comprehensive corporate identity development including logo design, brand guidelines, business stationery, PowerPoint templates, vehicle branding, and Out-of-Home advertising materials. Delivered to B2B clients across industries.
• Print Design Design of printed materials including catalogs, brochures, flyers, posters, annual reports, program booklets, invitation cards, promotional items, and sample books. Delivered to B2B clients including publishers, government ministries, and nonprofits.
• Webdesign / Website Website design and development services, including WordPress-based websites, responsive layouts, and content management system implementations for B2B clients, nonprofits, and public-sector organizations.
• Messe / Kampagne (Trade Show & Campaign Design) Trade show booth design and campaign creation including Key Visual development, exhibition stand concepts, advertising materials, and multi-channel campaign strategies. Delivered to enterprise clients such as Durst Group AG across FESPA 2019, 2022, 2023, 2025 and DRUPA 2024.
• Markengestaltung (Brand Development) Brand development services including naming proposals, logo creation, visual identity systems, flexible color spectrum applications, and brand positioning for various target audiences. Delivered to enterprises, startups, and nonprofits (e.g., Careteria, Adddam).

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Munich-headquartered, Europe's largest independent full-service agency group offering corporate design, campaigns, digital, and brand strategy. Closest geographic and category peer, but operates at vastly larger scale than the 5-person boutique subject company.
• Jung von Matt: Major German creative agency with strong B2B and brand design capabilities, headquartered in Hamburg with offices in Munich. Comparable in offering (corporate design, campaigns, brand identity) but materially larger and broader than DIE GUTEN AGENTEN.
• Scholz & Friends: Hamburg-headquartered full-service creative agency with strong B2B and corporate design offerings. Comparable service mix (corporate design, campaigns, brand identity) but significantly larger scale and broader portfolio.
• denkwerk: Cologne-based digital agency offering brand, design, web, and campaign services with a strong B2B client base. Comparable in scope (corporate design + digital) but larger and more digitally focused.

Direct peers

• Strichpunkt Design: Munich-based brand and design agency specializing in corporate design, brand strategy, and digital design for B2B and enterprise clients — the closest direct competitor in geography and service mix.
• KMS TEAM: Munich-based brand consultancy offering corporate design, brand strategy, and communication design, serving enterprise clients — directly comparable boutique-size peer with overlapping capability stack.
• Me & Company: German brand and design agency delivering corporate identity, campaign, and digital design work — boutique-size peer with similar B2B-focused service mix.

Emerging players

• achtung!: Hamburg-based creative and digital agency working across brand, campaigns, and content for B2B and consumer clients — comparable offering to DIE GUTEN AGENTEN but with broader digital and media capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/diegutenagenten
• LinkedInlinkedin.com/company/die-guten-agenten

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIE GUTEN AGENTEN