Diakonisches Werk Württemberg

What Diakonisches Werk Württemberg does

Diakonisches Werk Württemberg (legal name: Diakonisches Werk der evangelischen Kirche in Württemberg e.V.) is a registered non-profit association (e.V.) founded in 1949, serving as the social welfare arm of the Evangelical Lutheran Church in Württemberg and affiliated free churches. Headquartered in Stuttgart at Heilbronner Straße 180, the organization functions as a Dachverband (umbrella association) coordinating approximately 1,400 facilities and services across Baden-Württemberg. The state-level e.V. itself operates with a small central staff at the Landesgeschäftsstelle, while the broader network employs 50,000+ full-time staff and engages 35,000 volunteers. It is a member body of the national Diakonie Deutschland – Evangelischer Bundesverband, with wholly-owned subsidiaries Agentur mehrwert (a non-profit corporate social engagement agency) and Stiftung Diakonie Württemberg (a charitable foundation).

The organization's core operations span eight service domains: counseling and on-site help; addiction support; poverty and livelihood security; women's protection (including shelters and pregnancy counseling); refugee and migration services; child, youth, and family welfare; health, elderly care, and nursing; and disability assistance and psychiatry. International diaconal work is delivered through state-level coordination of three national programs: Brot für die Welt (development cooperation), Diakonie Katastrophenhilfe (humanitarian disaster relief, founded 1954), and Hoffnung für Osteuropa (Eastern European aid). The digital infrastructure consists of an online Hilfe & Beratungssuche (help finder) tool, a monthly newsletter, and the Hilfe weltweit content portal. Distribution is executed through a decentralized network of district offices (Bezirksstellen), district associations (Kreisdiakonieverbände), stationary and ambulatory care stations, counseling centers, and charity shops (Diakonieläden), supplemented by innovation initiatives through futurum (a future center for digitalization), Junge Diakonie (youth engagement), and corporate partnership programs.

The business model is multi-stream and non-commercial. Revenue is generated through (1) government funding and subsidies from public health insurance, social security contributions, and municipal welfare budgets; (2) donations and collections channeled through international aid programs; and (3) church funding from the Protestant Landeskirche and free churches. Specific 2025 donation flows include €8,770,943 for Brot für die Welt and €4,369,106 for Diakonie Katastrophenhilfe from the Württemberg catchment alone. As a registered welfare association, the organization benefits from statutory funding arrangements, church tax contributions, and preferential procurement status. Customer concentration is intentionally diversified across beneficiary segments — no single segment dominates. The GTM motion is community-led, with engagement driven by volunteer programs, donations, and corporate partnerships coordinated through Agentur mehrwert. Notable sub-brands include Diakoniestationen, Diakonieläden, Vesperkirchen, and the Diakonie Journalistenpreis.

Name

Diakonisches Werk Württemberg

Legal name

Diakonisches Werk der evangelischen Kirche in Württemberg e.V.

Website

https://diakonie-wuerttemberg.de

Company type

Private

Founded year

1949

Operating status

Operating

Short description

Diakonisches Werk Württemberg is a Protestant Church-affiliated non-profit umbrella association coordinating approximately 1,400 social welfare facilities across Baden-Württemberg, serving over 270,000 people annually through counseling, elderly care, disability support, refugee services, and international humanitarian aid programs.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230), Temporary Shelters (624221)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Housing Assistance & Homeless Services (BPAGAEAB), Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH)

Keywords

• Social welfare services
• Elderly and nursing care
• Disability support services
• Child and youth welfare
• Humanitarian aid programs

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding and Subsidies: Major portion of funding comes from government sources, including public health insurance, social security contributions, and municipal funding for welfare services.
2. Donations and Collections: Donations collected for international aid programs including Brot für die Welt (8,770,943 EUR from Württemberg in 2025), Diakonie Katastrophenhilfe, and Hoffnung für Osteuropa.
3. Church Funding: Funding from the Protestant Landeskirche in Württemberg and Freikirchen (free churches) as part of the church's social mission.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Diakonisches Werk Württemberg operates as the social welfare umbrella organization of the Protestant Church in Württemberg, coordinating roughly 1,400 facilities and services across Baden-Württemberg. It delivers a comprehensive portfolio of social services — including addiction counseling, debt and livelihood assistance, pregnancy and women's protection services, child and youth welfare, refugee and migration support, outpatient and residential elderly care, hospice and palliative care, disability assistance and psychiatric support — alongside international humanitarian aid programs (Brot für die Welt, Diakonie Katastrophenhilfe, Hoffnung für Osteuropa). Operations are funded through statutory public sources, church allocations, donations, and volunteer engagement, with more than 50,000 employees and 35,000 volunteers serving over 270,000 people annually.

Product overview

Diakonisches Werk Württemberg is a social welfare umbrella organization (Dachverband) operating approximately 1,400 facilities and services across Baden-Württemberg, serving over 270,000 people. The organization offers a comprehensive portfolio of social services including counseling centers (Beratungsstellen), addiction support, poverty and livelihood security programs, women's shelters and pregnancy counseling, refugee and migration services, child and youth welfare, elderly care and home nursing, disability support and psychiatry, international aid (Brot für die Welt, Diakonie Katastrophenhilfe, Hoffnung für Osteuropa), and volunteer coordination. It also runs award programs (Diakonie Journalistenpreis, Jugenddiakoniepreis/MachMit!Award, Lea-Mittelstandspreis), operates job portals for diaconal careers, provides educational offerings through Bildungsangebote, and maintains innovation center futurum for digital transformation. Services are delivered through a network of regional offices (Bezirksstellen, Kreisdiakonieverbände), with the state headquarters in Stuttgart coordinating the decentralized service structure.

Differentiator

Problem solved

Functional benefit

Brands

• Diakonie Württemberg: Primary trade name used across all communications, websites, and branding materials for the regional organization.
• futurum
• Junge Diakonie
• Diakoniestationen
• Diakonieläden
• Diakonie Journalistenpreis
• Jugenddiakoniepreis / MachMit!Award
• Lea-Mittelstandspreis
• Brot für die Welt (state office for Württemberg)
• Hoffnung für Osteuropa
• Diakonie Katastrophenhilfe (state-level coordination)
• Vesperkirchen
• Agentur mehrwert
• Lichtblicke Benefiz-Abend

Products and services

• Hilfe & Beratungssuche (Online Help Finder)
• Suchthilfen (Addiction Counseling and Support)
• Arbeitslosenhilfe (Unemployment Support)
• Schuldner- und Sozialberatung (Debt and Social Counseling)
• Wohnungsnotfallhilfe (Housing Emergency Assistance)
• Ambulante Pflege / Pflege im eigenen Zuhause (Outpatient Care at Home)
• Hospiz und Palliativ Care
• Wohnen und Leben in unseren Einrichtungen (Residential Care)
• Kinder- und Jugendhilfe (Child and Youth Welfare)
• Hilfen zur Erziehung (Parenting and Family Support)
• Assistenz und Unterstützung für Menschen mit Behinderung (Disability Support)
• Psychiatrie (Psychiatric Support)
• Schwangeren- und Schwangerschaftskonfliktberatung (Pregnancy Counseling)
• Frauen- und Kinderschutzhäuser (Women's and Children's Shelters)
• Fachstelle Antidiskriminierung und Migration
• Diakonische Bezirksstellen und Kreisdiakonieverbände (Regional Counseling Centers)
• Brot für die Welt (Landesstelle Württemberg)
• Diakonie Katastrophenhilfe (Landesstelle Württemberg)
• Hoffnung für Osteuropa (Hope for Eastern Europe)
• Freiwilligendienste (Voluntary Service Programs)
• Stellen in der Diakonie (Diakonie Job Portal)
• Agentur mehrwert (Corporate Social Engagement Brokerage)
• futurum – Zukunftszentrum der Diakonie Württemberg
• Veranstaltungen, Fort- und Weiterbildungen (Education and Training Programs)
• Supervision und Coaching

Quantifiable outcome

• Reaches over 270,000 people annually through counseling centers and living facilities
• +4 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Brot für die WeltcoreStrategic or Co-development PartnerBrot für die Welt is the development cooperation agency of the Protestant churches and free churches in Germany. Diakonie Württemberg serves as the state office for this international aid organization, supporting development measures together with local project partners. In 2025, donations from Württemberg totaled 8,770,943 EUR.
• Diakonie KatastrophenhilfecoreStrategic or Co-development PartnerDiakonie Katastrophenhilfe is the humanitarian aid agency of the Protestant state and free churches in Germany. Diakonie Württemberg coordinates disaster relief efforts and received 4,369,106 EUR in donations for this organization in 2025. The organization provides aid regardless of political stance, religion, gender, skin color, or nationality.
• Hoffnung für OsteuropacoreStrategic or Co-development PartnerHope for Eastern Europe is an international aid program of Protestant churches. Diakonie Württemberg supports this initiative as part of its international diaconal work, providing aid and support to Eastern European regions.
• Agentur mehrwertcoreChannel Partner/ Reseller/ DistributorA non-profit subsidiary of Diakonisches Werk that organizes projects between companies and social facilities. Offers corporate engagement programs including Social Day for teams, Open up! for trainees, and SeitenWechsel (perspective exchange). Contact persons: Clarissa Graehl-Ullmann and Kathrin Vogelbacher-Bareiß.
• Liga der freien Wohlfahrtspflege in Baden-WürttembergcoreStrategic or Co-development PartnerThe umbrella organization of free welfare organizations in Baden-Württemberg. Diakonie Württemberg participates in this alliance to jointly advocate for social policy positions, including the 'Impulse für die Landtagswahl 2026' policy paper.
• futurum - Diakonie ZukunftszentrumminorStrategic or Co-development PartnerA future center operated by Diakonie Württemberg focusing on innovation, digitalization, and future-oriented topics in social services. Hosts events, HR Barcamp, and serves as a space for transformation in the social economy.
• DEVAP (Deutscher Evangelischer Verband für Altenarbeit und Pflege)minorStrategic or Co-development PartnerGerman Protestant association for elderly work and care. Diakonie Württemberg participates in this national network representing interests in geriatric care policy.
• Alzheimer Gesellschaft Baden-Württemberg e.V.minorStrategic or Co-development PartnerSelf-help organization for dementia. Diakonie Württemberg provides informational links to this organization as part of its support services for elderly care.
• Kirchliche Wohlfahrtsverbände Baden-WürttembergcoreStrategic or Co-development PartnerJoint coalition of four church welfare organizations in Baden-Württemberg organizing the annual Nachhaltigkeitskongress (Sustainability Congress) to drive sustainable development in social welfare.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deutscher Caritasverband: The Catholic counterpart to Diakonie and the largest welfare association in Germany. Caritas delivers the same breadth of social services (elderly care, youth welfare, counseling, migration, hospitals) and competes directly for public contracts, volunteers, and donations across Baden-Württemberg.
• AWO Bundesverband: Arbeiterwohlfahrt is one of the six recognized Spitzenverbände der Freie Wohlfahrtspflege and competes directly with Diakonie across elderly care, youth welfare, migration, and family services in Baden-Württemberg and nationally.
• Deutsches Rotes Kreuz (DRK): The German Red Cross is a recognized welfare umbrella association operating care facilities, refugee services, youth welfare, and family support across Germany, overlapping directly with Diakonie's service lines and competing for public tenders.
• Der Paritätische Gesamtverband: Umbrella body for non-confessional welfare organizations in Germany. Provides overlapping services (counseling, disability, self-help) and competes with Diakonie for both statutory funding and member-organization affiliations in Baden-Württemberg.
• Malteser Deutschland: Catholic-order-affiliated welfare and emergency services organization operating elderly care, hospice, migration support, and youth services across Germany, with overlapping service portfolios and a similar Catholic-vs-Protestant welfare positioning as Caritas vs. Diakonie.

Regional players

• Diakonisches Werk Bayern: The Bavarian sister association of Diakonie Württemberg within Diakonie Deutschland. Operates an identical service portfolio (counseling, care, migration, international aid) but serves a different state, making it a structural twin for benchmarking and policy comparison.
• Diakonisches Werk Baden: Diakonie Baden is the second Protestant welfare umbrella in Baden-Württemberg and jointly runs the Diakonie Journalistenpreis with Diakonie Württemberg. Operates a similar network of facilities and services across the northern half of the state.

Others

• Brot für die Welt (Evangelisches Werk für Diakonie und Entwicklung): National Protestant development and humanitarian aid organization headquartered in Berlin. Diakonie Württemberg serves as the state-level fundraising office for Brot für die Welt, channeling 8.77M EUR of donations in 2025; relevant as a strategic partner and benchmark for international aid operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/diakoniewue.international
• Instagraminstagram.com/diakoniewue_international

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Diakonisches Werk Württemberg