DIAMANDA MANAGEMENT

What DIAMANDA MANAGEMENT does

DIAMANDA MANAGEMENT is a Nordic boutique talent agency founded in 2018 and headquartered in Stockholm, Sweden. The agency represents a roster of more than 80 performers across categories including actors, musical artists, dancers, creatives, commercial talent, and emerging "New Generation" performers, serving both adult and child talent. Its core product is a unified talent representation service that connects vetted performers with production opportunities across Film, TV, Theatre, Commercial, Voice Over, and Presenting work, operating across the Nordics (Finland, Sweden, Norway, Denmark) and Estonia, with talent also placed in international productions.

The agency's offering is delivered through a digital hire-us platform that hosts structured talent profiles (headshots, physical attributes, languages, skills, showreels, and credits) backed by cloud storage infrastructure, enabling casting directors and production companies to browse and shortlist talent by category. Diamanda's go-to-market is sales-led and operates through professional industry networks, direct outreach to production companies and casting directors, and participation in Nordic and international film markets. The agency has built relationships with major Nordic production companies and broadcasters including Netflix, Viaplay, Sony, Fremantle, Filmlance, Yellow Bird, and YLE/SVT.

The business model is commission-based: Diamanda earns a percentage of talent earnings from each engagement it places. Pricing is not publicly disclosed and is negotiated per engagement via industry contacts and contracts. The company operates with a 5-person team, has no disclosed external funding, and is privately held. Notable representative productions on the company website include SISU, the BECK series, Snabba Cash, Heder, Bordertown, and Solsidan, with active placements dated through 2025–2026.

Name

DIAMANDA MANAGEMENT

Legal name

Diamanda Management

Website

https://diamandamanagement.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DIAMANDA MANAGEMENT is a Stockholm-based Nordic boutique talent agency founded in 2018, representing 80+ performers across actors, musical artists, dancers, creatives, and emerging talent for Film, TV, Theatre, Commercial, Voice Over, and Presenting work across the Nordics and internationally.

Ownership category

akta.pro rank

Product category

Talent Management Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Talent representation
• Actor management
• Casting services
• Nordic talent agency
• Performer representation

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Representation & Commission: As a talent agency, Diamanda Management earns revenue through commission fees by representing actors and performers to productions. The agency connects talent with opportunities in Film, TV, Theatre, Commercial, Voice Over, and Presenting work, taking a percentage of talent earnings as commission.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Diamanda Management is a Nordic boutique talent agency based in Stockholm, Sweden that represents adult and child performers for Film, TV, Theatre, Commercial, Voice Over, and Presenting work across the Nordic countries and internationally. The agency curates a roster of actors, musical artists, dancers, creatives, and emerging talent, connecting them with production companies, casting directors, and broadcasters such as Netflix, Viaplay, YLE, and SVT. The talent is browsable online through the agency's hire-us platform with categorized profiles including headshots, skills, languages, and showreels.

Product overview

DIAMANDA MANAGEMENT is a Nordic boutique talent agency providing a unified representation service connecting productions with vetted actors, musical artists, dancers, creatives, and emerging talent (New Generation). The core service offers access to a curated roster of performers for Film, TV, Theatre, Commercial, Voice Over, and Presenting work across the Nordics and international markets. Talent is browsable by category (All, Actors, Musical Artists, Creatives, Commercial, New Generation, Dancers) on the company's hire-us platform, with individual talent profiles containing headshots, physical attributes, age ranges, languages, skills, showreels, and professional credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services A boutique talent representation service providing casting connections and booking support for actors, musical artists, dancers, creatives, and emerging performers in Film, TV, Theatre, Commercial, Voice Over, and Presenting productions across the Nordics and internationally. The service is for production companies, broadcasters, casting directors, and advertising agencies seeking vetted professional Nordic talent.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor.

• JarowskijminorStrategic or Co-development PartnerNordic production company with partnerships across multiple projects. Jarowskij has produced notable Swedish television series and films.
• SonyminorStrategic or Co-development PartnerMajor international entertainment company with operations in the Nordic region, producing and distributing film and television content.
• FilmlanceminorStrategic or Co-development PartnerSwedish production company known for acclaimed series including Beck, Wallander, and various Nordic crime dramas.
• FLXminorStrategic or Co-development PartnerFinnish production company producing television series and films for Nordic and international audiences.
• FremantleminorStrategic or Co-development PartnerGlobal entertainment company with significant presence in Nordic television production and international distribution.
• Harmonica FilmsminorStrategic or Co-development PartnerSwedish production company specializing in documentary and drama productions.
• Hotel Christiania TeaterminorStrategic or Co-development PartnerTheatre venue in Oslo, Norway providing stage performance opportunities for talent.
• MapperartiminorStrategic or Co-development PartnerNordic casting and talent services company.
• House of RadonminorStrategic or Co-development PartnerSwedish production company specializing in television drama and film.
• AnagramminorStrategic or Co-development PartnerSwedish production company producing television series and films.
• Good Enough MediaminorStrategic or Co-development PartnerNordic media production company producing content for streaming and broadcast.
• Yellow BirdminorStrategic or Co-development PartnerSwedish production company known for crime dramas and international co-productions including Wallander.
• CalcusminorStrategic or Co-development PartnerSwedish talent management and casting services company.
• Dale NorwayminorStrategic or Co-development PartnerNorwegian production company producing film and television content.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Strix (formerly Agent21): Swedish/Nordic talent agency representing actors and performers for film, TV, and theatre productions. Comparable boutique talent representation firm in the Scandinavian market.
• Mapperarti: Listed as a Diamanda partner, Mapperarti is a Nordic casting and talent services company. Directly comparable peer offering talent representation services in the Nordic entertainment industry.
• Studio Baest: Swedish talent agency providing representation across film, TV, and commercial work. Comparable boutique Nordic agency serving overlapping customer segments in the Nordics.
• TMR Talent Management: Swedish talent management agency representing actors for film, TV, and theatre. Closely comparable boutique Nordic agency serving the same production buyer base as Diamanda.
• Agentum: Swedish talent agency representing actors across film, TV, theatre, and commercial work in the Nordics. Directly comparable as a Stockholm-based boutique talent firm serving similar Nordic production customers.
• Seelig & Co. Nordic-based talent agency representing actors for film, television, theatre, and commercials. Comparable boutique model targeting Nordic and international productions.

Broad incumbents

• Creative Artists Agency (CAA): Global mega-agency representing actors across film, TV, and commercial work. Broad incumbent competing for premium international talent placement, with significant Nordic presence via partnerships.
• William Morris Endeavor (WME): Global talent agency representing actors, writers, and directors worldwide. Competes for the same high-end talent that international streaming productions seek, including in Nordic markets.
• United Talent Agency (UTA): Major global talent and entertainment agency with representation across film, TV, voice, and commercial work. Broader portfolio competitor that overlaps with Diamanda on premium Nordic and international bookings.

Regional players

• Nordic Artists: Nordic talent representation agency focused on actors and performers in Scandinavian markets. Directly comparable regional boutique peer with similar geographic focus and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diamandamanagement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIAMANDA MANAGEMENT