Diamond Head Market & Grill

What Diamond Head Market & Grill does

Diamond Head Market & Grill operates a single brick-and-mortar restaurant and market at 3158 Monsarrat Avenue in Honolulu, Hawaii, serving local residents and tourists in the Diamond Head and Waikiki corridor. The business integrates six service lines under one roof: a weekend breakfast service (Saturday and Sunday, 7:30AM-10:30AM), daily lunch and dinner service (10:30AM-8:00PM), an in-house bakery producing specialty 9-inch cakes and assorted pastries, a catering operation offering party platters, a farm-fresh lei department handcrafting traditional Hawaiian flower leis, and a marketplace selling local goods. Differentiation rests on a farm-to-table model via the internally operated DHMG Farms, which supplies Baby Greens used in salads and that accompany plate meals, alongside made-from-scratch recipes and signature dishes such as Diamond Head pancakes and loco moco.

The business operates on a direct-to-consumer model with dine-in, takeout, and walk-in retail purchases. Customer orders are placed in-person or through the Toast Tab online ordering platform for digital pickup orders, with phone orders required for bulk requests of 10 or more plates. Pricing is per-unit across all revenue streams: main dishes range from $10-$29, bakery cakes from $46-$85, and catering platters from $60-$160, with credit card payments incurring a 3% surcharge effective September 3, 2025. The company has no mobile app, no third-party delivery partnerships, no franchise operations, and no disclosed funding or external investment. Catering requires 2-3 days advance notice and prepayment, with no refunds for cancellations less than 48 hours prior to pickup.

Diamond Head Market & Grill is a privately held, independent local business with a small operational footprint. The website does not disclose a legal entity designation, founder identity, ownership structure, founding year, or revenue. The firm is currently hiring cashiers and line cooks at $18/hr, consistent with a staff of approximately five employees per firmographic data. Marketing is conducted primarily through the company's own website, with no documented social media presence, paid advertising channels, or app-based engagement identified in the input data.

Name

Diamond Head Market & Grill

Legal name

Diamond Head Market & Grill

Website

https://diamondheadmarket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Head Market & Grill is a single-location independent restaurant and market in Honolulu, Hawaii, near Diamond Head crater, serving local residents and tourists with weekend breakfast, daily lunch and dinner, an in-house bakery, catering platters, and handcrafted Hawaiian lei from its own DHMG Farms.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Limited-Service Restaurants (722513), Baked Goods Retailers (445291), Specialty Food Retailers (4452)

SIC

Retail-Eating Places (5812), Retail-Food Stores (5400), Cookies & Crackers (2052)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Hawaiian restaurant
• Farm-to-table dining
• In-house bakery
• Party platter catering
• Fresh flower lei

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Restaurant Food Service: Dine-in and takeout meals including breakfast (weekends only), lunch and dinner plates, burgers, sandwiches, and salads. Prices range from $10 to $29 for main dishes.
2. Bakery Products: Fresh-baked cakes, scones, cookies, bread, and other pastries sold daily. Cake prices range from $46-$85. Other bakery items include banana bread, brownies, and assorted bars.
3. Catering Services: Party platter catering with 2-3 days advance order requirement and prepayment. Platters include fresh fruit, mezze, chilled salmon, wraps, sushi, BBQ, pasta salads, and desserts. Prices range from $60-$160.
4. Farm Fresh Lei: Handcrafted Hawaiian flower lei made from ilima, pikake, pakalana, puakenikeni and other local blooms. Lei selections change daily and are available for walk-in purchase or advance phone order.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Diamond Head Market & Grill runs a single-location Hawaiian market and grill in Honolulu serving made-to-order breakfast (weekends only), lunch, and dinner plates using locally sourced ingredients including DHMG Farms Baby Greens, signature loco moco, teriyaki dishes, and fresh seafood. The business also operates an in-house bakery producing specialty cakes and pastries, an advance-order catering service for party platters, and a Farm Fresh Lei department selling handcrafted Hawaiian flower lei. Pickup orders are accepted through the Toast Tab online ordering platform.

Product overview

Diamond Head Market & Grill is a single-location Hawaiian market and grill operating as a unified local restaurant concept. The offering consists of six integrated service areas: an in-house restaurant serving breakfast (weekends only), lunch and dinner plates with rice and salad; a bakery producing specialty cakes and assorted pastries; a catering service for party platters requiring advance ordering; a farm-fresh lei department handcrafting Hawaiian flower leis; and online ordering via ToastTab for digital ordering. All components share the DHMG Farms branding for their proprietary greens and emphasize local Hawaiian ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Market & Grill (Dine-in and Takeout Restaurant) Full-service Hawaiian market and grill offering made-to-order breakfast (weekends only), lunch, and dinner with locally sourced ingredients including signature pancakes, loco moco, teriyaki dishes, and fresh seafood. Available via dine-in and pickup.
• Weekend Breakfast Service Made-to-order breakfast served Saturday and Sunday 7:30am-10:30am featuring award-winning pancakes, fluffy omelets, roasted pork hash, loco moco, and ahi & eggs, with prices ranging from $8 to $19.
• Lunch & Dinner Plates, Salads, Burgers and Sandwiches Entree plates served with rice and DHMG Farms Baby Green Salad, including hamburger steak, teri burger, teriyaki chicken, char siu pork, loco moco, ribeye, kalbi beef ribs, garlic shrimp, and ahi steak; also offers salads, burgers, and sandwiches priced $10 to $29.
• In-House Bakery Specialty 9-inch round cakes (e.g., Chocolate Decadence $46, Haupia Cream / Lemon Cream $49, Chocolate Ganache / Raspberry $51, Angel Food $65, Carrot Cake $74, Lucky Berry $85 with 72-hour notice), plus pastries, scones, breads, banana bread, brownies, and assorted bars sold daily.
• Catering Party Platters Catering service offering 15+ party platters including fresh fruit, crudités, mezze, chilled salmon, wrap platters, shrimp cocktail, inari sushi, kim bop, BBQ grill, pesto pasta salad, dessert, and chirashi sushi, with platter pricing ranging from $60 to $160 and a 2-3 day advance order plus prepayment requirement.
• Farm Fresh Lei Handcrafted Hawaiian flower lei made from locally grown flowers including ilima, pikake, pakalana, and puakenikeni, sourced from the company's own farm. Available for walk-in purchase at the market or by advance phone reservation; daily selection varies based on seasonal availability.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering platform infrastructure for Diamond Head Market & Grill, enabling customers to place pickup orders through their website. The platform handles order management and payment processing for takeout orders.
• DHMG FarmscoreOthersInternal farm operation providing Baby Greens used in the restaurant's salads and included with plate meals. Represents the farm-to-table component of the business model with locally grown produce.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Regional players

• Honolulu Coffee: Hawaii-based cafe chain with multiple locations across the islands. Comparable as a Hawaii-rooted food and beverage brand with local sourcing emphasis and tourism-aware positioning.
• The Pig and the Lady: Award-winning Vietnamese-Hawaiian restaurant in Honolulu. Comparable as an independent, high-quality Honolulu restaurant with award recognition and a focus on creative local cuisine.
• Highway Inn: Hawaiian restaurant chain serving traditional Hawaiian plate lunch across Oahu. Comparable for menu focus on Hawaiian cuisine, rice-and-plate meal structure, and Hawaii-based operations.
• L&L Hawaiian Barbecue: Hawaiian plate lunch chain with locations across Hawaii and the mainland US. Comparable for Hawaiian-style menu, plate lunch format, and Hawaii-rooted brand identity in the local-cuisine category.
• Liliha Bakery: Multi-location Hawaiian bakery known for pastries and coco puffs. Comparable for bakery production, retail bakery operations, and Oahu footprint serving residents and tourists.
• Leonard's Bakery: Iconic Honolulu bakery famous for malasadas, with multiple locations across Hawaii. Comparable as a Hawaii-based bakery brand with similar baked goods offerings and a tourist + local dual market.
• Koko Head Cafe: Honolulu brunch-focused restaurant known for creative breakfast and lunch. Comparable as a single-location, brunch-emphasizing Honolulu restaurant with award-winning reputation and local foodie following.
• Marugame Udon: Casual Japanese noodle restaurant chain with significant Hawaii presence. Comparable as a single-cuisine fast-casual concept operating across Hawaii tourist and local markets with high-traffic locations.

Direct peers

• Kailua General Store: Hawaiian market and cafe concept on Oahu combining a specialty food market with prepared foods and bakery. Closely comparable to Diamond Head Market & Grill's multi-concept market + grill + bakery model on the same island.

Broad incumbents

• Whole Foods Market: National premium grocery chain with extensive prepared foods, bakery, and catering offerings. Comparable as the broad incumbent in gourmet/specialty food retail with prepared food, bakery, and catering segments touching DHMG's market offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diamond-head-market-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Head Market & Grill