Dic Ann's
Dic Ann's is a privately held Quebec quick-service hamburger chain founded in 1954, operating approximately 17 franchised and company-owned locations across the Greater Montreal area. It serves mass-market consumers a focused menu of hamburgers, hot dogs, fries, and poutine distinguished by its proprietary spicy sauce.
- Company typePrivate
- Founded1954
- HeadquartersLaval, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dic Ann's does
Dic Ann's is a privately held quick-service hamburger restaurant chain headquartered in Laval, Quebec, founded in 1954 by Dominic "Dick" Potenza and Ann Collecchia. The company operates approximately 17 locations across the Greater Montreal area, including Laval, Montreal-Nord, the Rive-Nord, and the Rive-Sud, and serves a mass-market consumer base through counter-service restaurants, online ordering for delivery and takeout, and a franchise expansion model.
Its core offering is a tightly focused menu built around hamburgers, cheeseburgers, hot dogs, fries, and poutine, supported by a proprietary spicy hot sauce developed by the founders in Rochester and produced at a central facility for distribution to all restaurants. The same sauce is sold directly to consumers through a dedicated e-commerce site (dicannssauce.com). The company has extended its brand into merchandise via the Dic Ann's Skate Shop, which sells limited-edition branded skateboard decks, and maintains an exclusive beverage partnership with Pepsi across its system. Unit-level performance is supported by a standardized, ultra-fast service system that has produced two world records for burger throughput. The corporate overhead is lean at 34 employees, reflecting a franchise-heavy operating model.
Dic Ann's firmographics
Firmographics- Name
- Dic Ann's
- Legal name
- Dic Ann's
- Website
- https://dicanns.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dic Ann's is a privately held Quebec quick-service hamburger chain founded in 1954, operating approximately 17 franchised and company-owned locations across the Greater Montreal area. It serves mass-market consumers a focused menu of hamburgers, hot dogs, fries, and poutine distinguished by its proprietary spicy sauce.
- Ownership category
- akta.pro rank
Dic Ann's industry classification
Industry- Product category
- Quick-Service Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Burger QSR (THAFAAAA)
- akta.pro secondary industries
- Hot Sauce & Chili Sauce Manufacturing (AFAKADAE), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG)
Keywords
Where Dic Ann's is headquartered
LocationHeadquarters
- HQ city
- Laval
- HQ country
- Canada
- HQ region
- North America
Offices16 records
Markets served
Dic Ann's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Sales: Direct restaurant sales of hamburgers, cheeseburgers, hot dogs, fries, and poutine to consumers at company-owned and franchised locations.
- Franchise Fees: Revenue from franchise operations where franchisees pay to open and operate Dic Ann's locations.
- Sauce Sales: The company sells its famous hot sauce separately for customers to purchase.
- Merchandise Sales: Sale of branded merchandise including limited edition skateboard decks featuring Dic Ann's branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Restaurant menu items |
| Unit Pricing | Pay-as-you-go | Limited Edition Skateboard Decks |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Dic Ann's product offering
Product offeringCore offering
Dic Ann's operates a quick-service hamburger restaurant chain serving hamburgers, cheeseburgers, hot dogs, fries, and poutine at 17 locations across the Greater Montreal area. The chain is anchored by a proprietary spicy hot sauce developed by the founders in 1954, produced centrally and distributed to all restaurants. The company also sells its signature hot sauce and limited edition branded merchandise directly to consumers, and licenses franchise rights to operators seeking to open new locations.
Product overview
Dic Ann's is a fast food hamburger restaurant chain founded in 1954, offering a focused menu centered on hamburgers (including cheeseburger, Hi Boy, Wallyburger, Hambourghini, Quattro, and Chickann varieties), hot dogs, fries, and poutine. The company also sells its signature spicy sauce (made centrally and distributed to restaurants, also available for retail purchase) and operates an online ordering service for delivery and takeout. Merchandise offerings include limited edition skateboard decks featuring the brand logo and hamburger character designs ($75 each). The restaurant chain has expanded to over 16 locations across the Greater Montreal area, from its original location in Montreal-Nord to locations in Laval, Rive-Nord, and Rive-Sud regions.
Differentiator
Problem solved
Functional benefit
Brands
- Dic Ann's Sauce: The company's signature hot sauce, made at a central location and distributed to all restaurants.
- Dic Ann's Skate Shop
Products and services
- Hamburger Menu Items Core fast-food hamburger menu featuring multiple varieties: standard hamburger, hamburger double (1/4 lb meat), cheeseburger (Swiss cheese), cheeseburger double, Hi Boy (with lettuce and tomatoes), Wallyburger (double meat, double cheese, pepperoni), Hambourghini (with pepperoni), Quattro (double meat, double cheese), and Chickann (crispy chicken burger). All items can be ordered with 'toute garni' (mustard, relish, onions, spicy sauce) toppings. Available to dine-in, takeout, and delivery customers across all 17 Quebec locations.
- Hot Dog Menu Items Hot dog offerings including standard hot dog and hot dog with cheese, available with 'toute garni' toppings (mustard, onions, spicy sauce). A staple menu item at all Dic Ann's restaurant locations for dine-in and takeout customers.
- Fries and Poutine French fries (Patates) prepared with 100% sunflower oil, available plain or with sauce. Poutine featuring fries with cheese curds and gravy. A core side category at all Dic Ann's restaurant locations.
- Dic Ann's Signature Hot Sauce Proprietary spicy hot sauce developed by the founders in 1954 by combining two Rochester recipes. Made at a central production location and distributed to each restaurant for menu use, and also sold separately to consumers for retail purchase. Serves as the chain's signature flavor differentiator across all menu items.
- Limited Edition Logo Skateboard Deck Limited edition skateboard deck featuring the refined Dic Ann's logo. Built with premium materials for durability and performance. Priced at $75.00, available through the Dic Ann's online merchandise shop to consumers seeking branded lifestyle merchandise.
- Limited Edition Hamburger Character Skateboard Deck Limited edition skateboard deck featuring a bold and colorful hamburger-inspired character design. Priced at $75.00, currently out of stock, available through the Dic Ann's online merchandise shop to consumers seeking branded lifestyle merchandise.
Quantifiable outcome
- 1,542 burgers served in one hour (world record)
- +1 more outcomes
Companies that use Dic Ann's
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Dic Ann's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dic Ann's partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PepsicoreExclusive beverage partnership. After a dispute with Coca-Cola, Dic Ann's granted exclusive distribution rights to 7up products (including RC Cola at the time). When Pepsi acquired 7up's Quebec operations, Dic Ann's became exclusive with Pepsi and maintains a strong partnership with them.
Scale indicators6 records
Recent moves21 records
Expansion highlights5 records
Dic Ann's competitors and assessment
Company assessmentBroad incumbents
- Tim Hortons: Iconic Canadian QSR brand dominant in Quebec. Not a direct burger competitor but competes for the same quick-meal occasions with coffee/baked goods; relevant as the entrenched regional QSR incumbent that Dic Ann's competes with for share of stomach.
- McDonald's Canada: The dominant global QSR incumbent in Canada. Competes across Quebec burger/hot dog/fries categories but offers a vastly broader menu, drive-thru, digital ordering, and marketing scale that Dic Ann's cannot match.
- Burger King Canada: Global hamburger QSR chain with extensive Canadian footprint. Overlaps directly on core burger category but operates as a much larger incumbent with broader menu and marketing resources.
Direct peers
- A&W Canada: Canadian burger QSR chain with national footprint. Directly comparable as a domestic burger-focused chain; differs in scale (A&W operates ~1,000+ Canadian locations vs Dic Ann's 17) and menu breadth (A&W offers chicken, breakfast).
- Wendy's Canada: International hamburger-focused QSR chain with strong Canadian presence. Comparable core offering (burgers, fries) and similar mass-market positioning, though at significantly larger scale.
- Harvey's: Canadian burger QSR chain known for charbroiled burgers and similar regional positioning. Directly competes in the Canadian burger QSR category with overlapping target customers seeking casual, fast hamburger meals.
- Chez Valentine: Quebec hot dog and fast-food chain with multiple locations. Comparable as a Quebec heritage QSR focused on similar menu categories (hot dogs, fries, poutines) targeting the same regional mass-market consumer.
- La Belle Province: Quebec-based QSR chain specializing in hamburgers, hot dogs, poutine, and fries. Most direct competitor given shared Quebec geography, similar menu focus on burgers/hot dogs/poutine, and comparable mid-tier positioning.
Emerging players
- Chipotle Mexican Grill Canada: Emerging fast-casual competitor in Quebec targeting younger, quality-conscious consumers. Represents a relevant competitive vector as consumer preferences shift from traditional QSR burgers toward fast-casual concepts.
Regional players
- St-Hubert: Quebec-based rotisserie chicken and casual dining chain. Comparable as a Quebec heritage food brand with strong regional loyalty, though operating in a different QSR/casual-dining segment than Dic Ann's burger focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dic Ann's social profiles
Digital presenceDic Ann's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dic Ann's leadership team
Management profileNumber of profiles
Dic Ann's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dic Ann's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dic Ann's
What does Dic Ann's do?
Dic Ann's operates a quick-service hamburger restaurant chain serving hamburgers, cheeseburgers, hot dogs, fries, and poutine at 17 locations across the Greater Montreal area. The chain is anchored by a proprietary spicy hot sauce developed by the founders in 1954, produced centrally and distributed to all restaurants. The company also sells its signature hot sauce and limited edition branded merchandise directly to consumers, and licenses franchise rights to operators seeking to open new locations.
Is Dic Ann's a public or private company?
Dic Ann's is a private company. It is classified as family owned and is currently operating.
When was Dic Ann's founded?
Dic Ann's was founded in 1954. It employs 11 to 50 people.
Where is Dic Ann's based?
Dic Ann's is headquartered in Laval, Canada, in the North America region.
How does Dic Ann's make money?
Four revenue lines are on record. Restaurant Sales are the primary driver. The others are franchise Fees, sauce Sales and merchandise Sales.
Who are Dic Ann's's main competitors?
Broad incumbents on record are Tim Hortons, McDonald's Canada and Burger King Canada. Direct peers are A&W Canada, Wendy's Canada, Harvey's, Chez Valentine and La Belle Province. Chipotle Mexican Grill Canada is listed as an emerging player. St-Hubert is listed as a regional player.
Does Dic Ann's have an API?
No public API is recorded for Dic Ann's.
What industry is Dic Ann's in?
Dic Ann's's product category is Quick-Service Restaurant. Its primary akta.pro industry code is THAFAAAA, Burger QSR, with a secondary code of AFAKADAE, Hot Sauce & Chili Sauce Manufacturing. Its NAICS code is 722513 and its SIC code is 2090.