DICKSONS OF PERTH LIMITED

What DICKSONS OF PERTH LIMITED does

DICKSONS OF PERTH LIMITED is a privately held Scottish leisure vehicle dealership trading as Dicksons of Perth (also styled Dicksons Motorhomes) and operating as a trading entity under its parent, The Dunblane Motor Company Limited. Headquartered at 170 Dunkeld Road, Perth, Scotland, the company operates from a single showroom and service facility that serves customers across Scotland and the wider United Kingdom. The business is FCA registered (561586619) and is documented as family-involved, with Tim Dickson and Chris Dickson referenced in published content. Headcount is reported at approximately 8 employees.

The company's core product is retail of new and used motorhomes, campervans, and caravans, with a multi-brand new-vehicle portfolio spanning Auto-Sleepers, Malibu, Itineo, Pilote, Rapido, Roller Team, and Dreamer. Vehicle pricing ranges from approximately £33,995 for used stock to over £136,000 for premium new coachbuilt models. Beyond vehicle sales, the company operates a hire fleet offering short-term motorhome rentals in Scotland, an FCA-registered in-house finance brokerage (Hire Purchase and Personal Motorhome) earning commission on lender introductions, an after-sales servicing operation covering engine maintenance, habitation tests, and damp checks, and a part-exchange / we-buy service for trade-ins. There is no proprietary technology platform; the e-commerce website functions as a standard inventory browsing and lead-capture portal.

The go-to-market motion is sales-led through the Perth physical showroom, supplemented by digital browsing and email enquiry. A content marketing programme (blog, Facebook, email newsletter) targets top-of-funnel awareness around Scottish touring routes (NC500, Highlands, West Coast), and periodic promotional events such as Summer Open Weekends drive showroom footfall. Customer segments are predominantly leisure travellers and holidaymakers seeking vehicle purchase or short-term hire, plus existing motorhome owners requiring servicing. No enterprise or B2B customers are evidenced, and the customer base is highly distributed across individual consumers, which inherently limits any single-customer concentration risk.

Name

DICKSONS OF PERTH LIMITED

Legal name

DICKSONS OF PERTH LIMITED

Website

https://dicksonsofperth.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dicksons of Perth is a privately held Scottish leisure vehicle dealership selling new and used motorhomes, campervans, and caravans from multiple brands, complemented by motorhome hire, FCA-registered finance, aftersales servicing, and part-exchange, serving leisure travellers and existing owners across Scotland and the UK.

Ownership category

akta.pro rank

Product category

Leisure Vehicle Dealership

NAICS

Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

Keywords

• Motorhome dealership
• Campervan sales
• Leisure vehicle retail
• Motorhome hire
• Motorhome servicing

Headquarters

HQ city

Perth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and used motorhomes, campervans, and caravans. They stock multiple brands including Auto-Sleepers, Malibu, Itineo, Pilote, Rapido, Roller Team, and Dreamer. Pricing ranges from approximately £33,995 (used) to over £136,000 (new luxury models).
2. Motorhome Hire: Short-term rental of motorhomes and campervans for leisure holidays in Scotland. Includes fully equipped vehicles with kitchen facilities, cooking utensils, and optional extras like bedding packages and pet-friendly accommodation. Also offers airport pick-up service for hirers arriving in Scotland.
3. Finance Services: Providing Hire Purchase (HP) and Personal Motorhome (PM) finance options. The company is FCA registered and receives commission from finance partners for introductions.
4. After-Sales Servicing: Motorhome servicing including engine maintenance, brake systems, electrical systems and appliances. Also offers habitation tests (MOT-equivalent for motorhomes), motorhome damp checks, and general maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dicksons of Perth is a motorhome, campervan, and caravan dealership in Perth, Scotland, selling new and used leisure vehicles from brands such as Auto-Sleepers, Malibu, Itineo, Pilote, Rapido, Roller Team, and Dreamer. The company also operates a short-term motorhome hire business (try-before-you-buy), offers FCA-registered Hire Purchase and Personal Motorhome finance, and provides after-sales servicing including habitation tests, damp checks, and mechanical maintenance.

Product overview

DICKSONS OF PERTH LIMITED is a leisure vehicle dealership offering a comprehensive portfolio of products and services for motorhome, campervan, and caravan sales and rentals. The core offerings include new and used motorhomes from brands such as Auto-Sleepers, Malibu, Itineo, Pilote, Rapido, and Roller Team, as well as new and used campervans from Auto-Sleepers, Malibu, Roller Team, Rapido, and Dreamer. The company also sells caravans. Supporting services include motorhome hire (try before you buy), finance options, professional servicing and aftersales (including habitation tests and damp checks), and vehicle part-exchange/we buy services. The company is FCA registered and located in Perth, Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorhomes for Sale New and used motorhomes available for purchase, including coachbuilt and A-Class models from brands such as Auto-Sleepers, Malibu, Itineo, Pilote, Rapido, and Roller Team. For individual consumers and families seeking leisure vehicles.
• Campervans for Sale New and used campervans available for purchase from brands including Auto-Sleepers, Malibu, Roller Team, Rapido, and Dreamer. For individual consumers seeking compact leisure vehicles.
• Caravans for Sale Caravans available for purchase alongside motorhomes and campervans. For consumers seeking towed leisure vehicles.
• Motorhome Hire Short-term try-before-you-buy rental of fully equipped motorhomes and campervans for leisure holidays in Scotland, with airport pick-up, optional bedding packages, and pet-friendly accommodation. For individual travellers and families touring Scotland.
• Finance Services FCA-registered Hire Purchase (HP) and Personal Motorhome (PM) finance options facilitating vehicle purchases. For individual consumers buying motorhomes, campervans, or caravans.
• Motorhome Servicing and Aftersales Professional motorhome servicing including engine maintenance, brake systems, electrical systems, habitation tests (MOT-equivalent), and damp checks, performed by fully trained mechanics and habitation engineers. For current motorhome, campervan, and caravan owners.
• Vehicle Part-Exchange (We Buy) We-buy service that allows customers to sell their existing motorhome, campervan, or caravan for a free, no-obligation valuation. For owners trading up or exiting leisure vehicle ownership.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dicksonsofperth
• LinkedInlinkedin.com/company/dicksons-of-perth-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DICKSONS OF PERTH LIMITED