Dieci

What Dieci does

Dieci Ristorante Italiano is a privately held, single-location fine-dining Italian restaurant operating at Osmanağa, Yoğurtçu Parkı Cd No:70-72/A in Kadıköy, Istanbul. Its revenue model rests on three integrated pillars: (1) the dine-in restaurant offering breakfast, antipasti, fresh pasta, pizza, secondi, desserts, and a full beverage program; (2) the Dieci Market retail channel, which sells in-house and curated imported Italian goods — including own-branded high-polyphenol olive oil (Dieci Zeytinyağı), fresh pasta, sourdough bread, charcuterie, cheeses, and truffle products; and (3) a recurring special-events program featuring themed multi-course dinners and collaborations with internationally credentialed chefs (e.g., MOTY Chef of the Year Can Aras; Sebastien Martinez of the George V/Le Squer lineage). Pricing is unit-based across menu items and retail SKUs, all denominated in Turkish Lira including applicable VAT.

A defining operational feature is vertical integration into artisanal production: an on-site facility (Dieci Örel Üretimhane) produces sourdough bread daily from an 8-year-old starter maintained by Bread Master Chef Mustafa (24-hour cold fermentation, stone-oven bake), alongside fresh pasta made to reservation count and own-branded olive oil sourced from Prodom Şarapçılığı in Aydın. The supply chain is anchored by direct relationships with small-scale local producers in Hatay (olives, spices), Antalya (heritage-seed orange preserves), and Aydın (olive oil). Operating hours span 09:00-24:00 on most days, extended to 01:00 Friday-Saturday, supported by an active Instagram presence, a localized seven-language website, and an online reservation funnel with email confirmation. Distribution is purely domestic within Kadıköy, with no second site, no institutional investors, and no disclosed revenue or headcount figures.

Name

Dieci

Legal name

Dieci Ristorante Italiano

Website

https://diecimoda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dieci is a privately held, single-location fine-dining Italian restaurant in Kadıköy, Istanbul, serving authentic Italian cuisine across dine-in, on-site Dieci Market retail, and recurring Michelin-affiliated chef collaboration events, supported by in-house artisanal production of bread, pasta, and branded olive oil.

Ownership category

akta.pro rank

Product category

Italian Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

Keywords

• Italian fine dining
• Artisan pasta production
• Sourdough bakery
• Olive oil retail
• Chef collaboration events

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant dining - Food service: Primary revenue from dine-in Italian restaurant service including breakfast, lunch, and dinner. Menu features Italian cuisine with fresh pasta, pizza, risotto, main courses, and desserts. Average covers antipasti, pasta, secondi, and dolci courses.
2. Beverage service: Revenue from alcoholic and non-alcoholic beverages including cocktails (₺810), wine selection (house wine at ₺500/glass), spirits, beer, and specialty coffee. Wine list features Turkish and international selections.
3. Dieci Market retail products: Retail sales of in-house and curated products including imported cheeses (Parmesan, Gorgonzola, Burrata), fresh pasta, olives, Dieci branded olive oil, artisanal bread, charcuterie, and truffle products. Products available for purchase at restaurant.
4. Special events and private dining: Revenue from hosted chef collaboration events featuring guest Michelin-starred chefs. Events include multi-course tasting menus with wine pairings, such as collaborations with Can Aras (MOTY Chef of the Year), Sebastien Martinez, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dieci Ristorante Italiano is a full-service Italian fine dining restaurant in Kadıköy, Istanbul offering breakfast, lunch, and dinner service spanning antipasti, salads, fresh pastas, risotto, pizza, main courses, and desserts, complemented by a full beverage program of wine, cocktails, spirits, and coffee. The core offering is supplemented by the on-site Dieci Market, which retails imported cheeses, fresh pasta, olives, branded olive oil, bread, charcuterie, and truffle products, and by a recurring calendar of special chef collaboration dinners featuring Michelin-starred guest chefs.

Product overview

Dieci Ristorante Italiano is an Italian restaurant in Kadıköy, Istanbul operating as a single unified hospitality concept. The core offering is the restaurant itself — a full Italian dining experience covering breakfast, panuozzo, soups, antipasti, salads, fresh pastas, risotto, pizza, main courses, desserts, and a full bar (wine, cocktails, spirits, beer, coffee). This is supported by the Dieci Market retail arm, which sells the same artisanal products used in the kitchen — imported Italian cheeses, fresh pastas, olives, Dieci-branded olive oils, cured meats, truffle products, and freshly baked breads from the on-site production facility. A third pillar is the Special Events program, hosting chef collaborations and themed multi-course dinners.

Differentiator

Problem solved

Functional benefit

Products and services

• Dieci Ristorante Italiano (Dine-in Restaurant Service) Full-service Italian fine dining restaurant offering breakfast, lunch, and dinner service with a menu spanning panuozzo, soups, antipasti, salads, fresh pastas, risotto, pizza, main courses, and desserts, plus a full beverage program of wine, cocktails, spirits, beer, soft drinks, and coffee. Open Friday–Saturday 09:00–01:00, other days 09:00–24:00, accessible via on-site service and online reservation.
• Dieci Market (Artisanal Retail Products) On-site retail counter offering imported and in-house Italian specialty foods for purchase for home consumption, including Grana Padano 12mo/18mo, Parmigiano Reggiano 24mo, Brie, Gorgonzola, Gouda, Scamorza, fresh Burrata, fresh Mozzarella, fresh pasta varieties, Hatay olives, Dieci Olive Oil 500ml and Spicy Olive Oil 250ml, sourdough bread, focaccia, grissini, Dieci crackers, Bresola Rigamonti, Italian salami, beef bacon, pepperoni, smoked turkey, and truffle products including Mush black truffle carpaccio, Mushroom truffle oil, and Elle Esse black/white truffle paste.
• Özel Etkinlikler (Special Chef Collaboration Events) Reservation-based special dining events featuring collaborations with internationally recognized chefs (e.g., Can Aras, Sebastien Martinez, Mare Moments) and themed multi-course tasting menus such as 'Bir Akşam Yedi Portata' (Seven-Course Evening). Includes private dining experiences with wine pairings tailored to the collaborating chef's signature cuisine.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Can Aras & Furkan ŞallıflagshipStrategic or Co-development Partner · 17 June 2024Can Aras (MOTY Chef of the Year award winner) collaborated with Dieci's Chef Furkan Şallı for a Mediterranean cuisine event. Can Aras brings dry-aged fish and fermentation expertise from London's 2 Michelin star The Ledbury and Alaçatı Amavi. One-night-only dinner combining two chefs' signature styles.
• Sebastien MartinezflagshipStrategic or Co-development Partner · 22 April 2024French chef with 6 Michelin star heritage from George V Paris (trained under 3-star Christian Le Squer). Chef Martinez earned his own Michelin star at Moulin de Rosmadec in just 5 months. Hosted a one-night collaboration dinner at Dieci showcasing seasonal cuisine and 6-star technique.
• Dieci x Mare MomentscoreStrategic or Co-development Partner · 7 April 2024Collaboration event combining Mediterranean botanical heritage with Italian refined cooking techniques.
• Prodom Şarapçılığı (Aydın)coreStrategic or Co-development PartnerSupplier of premium Dieci branded olive oil. Located in Aydın, Turkey. Provides high polyphenol value olive oils selected after extensive visits to Aegean region producers. Dieci Zeytinyağı is offered as amuse-bouche to guests and sold in 500ml bottles.
• Local producers (Hatay, Antalya)coreStrategic or Co-development PartnerPartnerships with small-scale local producers in Hatay (olives, spices) and Antalya (preserves from heritage seed oranges). Supports small producers and maintains supply chain authenticity.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cipriani: International hospitality group operating premium Italian dining venues globally with strong brand recognition and curated food retail programs. Comparable to Dieci as a benchmark for scaling an Italian fine-dining + artisanal retail brand internationally.
• Nicole: Fine-dining restaurant at the Four Seasons Hotel Bosphorus, recognized in the Michelin Guide. Comparable to Dieci as a premium Istanbul fine-dining venue offering contemporary Mediterranean/European tasting menus at a comparable price point.
• Eataly: Global Italian food marketplace-restaurant concept combining retail (olive oil, pasta, cheeses, cured meats) with on-site dining. Comparable to Dieci's combined restaurant-plus-Dieci Market model and its positioning around Italian artisanal products.

Direct peers

• Sunset Grill & Bar: Iconic upscale Istanbul restaurant on a hilltop with panoramic Bosphorus views, known for premium Mediterranean cuisine and a wine-heavy beverage program. Comparable to Dieci as a high-AOV, fine-dining Istanbul venue targeting tourist and affluent local diners.
• Karaköy Lokantası: Well-known Istanbul restaurant in the Karaköy neighborhood serving elevated Turkish/Ottoman cuisine with strong sourcing narrative. Comparable to Dieci as a single-location, premium-positioned Istanbul venue that leverages provenance and craft in its value proposition.
• Yeni Lokanta: Modern Turkish meyhane/fine-dining hybrid in Beyoğlu, Istanbul, with a curated wine list and contemporary take on traditional recipes. Comparable to Dieci as a single-location, design-forward Istanbul restaurant operating at the premium end of the casual-fine-dining spectrum.
• Aheste: Beyoğlu-based contemporary restaurant with a strong wine program and chef-driven tasting menus. Comparable to Dieci as a craft-focused, single-location Istanbul venue with comparable price positioning and an emphasis on producer relationships.
• Munferit: Modern Anatolian cuisine restaurant in Istanbul with a curated cocktail and wine program. Comparable to Dieci as a single-location, premium Istanbul venue leveraging storytelling, sourcing, and chef identity to drive covers and pricing.
• Turk Fatih Tutak: Chef Fatih Tutak's eponymous Michelin-starred Istanbul restaurant showcasing contemporary Turkish cuisine with international technique. Comparable to Dieci as a chef-driven, single-location Istanbul fine-dining venue operating at the high end of the local market.

Regional players

• Alaçatı Amavi: Aegean-coast fine-dining destination associated with chef Can Aras (one of Dieci's guest-chef collaborators). Comparable via shared chef-network connections and similar premium Mediterranean positioning, though it operates in the Alaçatı resort market rather than Istanbul.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/diecimoda

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dieci