Dierenkliniek de Aam
Dierenkliniek de Aam is an independent Dutch veterinary clinic founded in 2020, operating 4 fixed clinics and a mobile animal ambulance across 13 locations in Gelderland. It serves pet owners, breeders, and exotic animal owners with companion animal medicine, surgery, and a preventive care subscription (Zorgplan).
- Company typePrivate
- Founded2020
- HeadquartersElst, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dierenkliniek de Aam does
Dierenkliniek de Aam is an independent veterinary clinic founded in October 2020 by Tim Janssen and Fraukje van Doorn, headquartered in Elst, Gelderland, Netherlands. The practice provides comprehensive companion animal healthcare — consultations, surgery, orthopedics (including TPLO), dentistry, digital radiography, ultrasound, endoscopy, laparoscopy, and in-house laboratory diagnostics — across 4 fixed clinic locations (Elst, Groesbeek, Kekerdom, Nijmegen) and a mobile 'Rijdende Dierenarts' animal ambulance that visits 9 scheduled community locations across the Nijmegen region. The clinic holds ISFM Gold-level Cat Friendly Clinic accreditation at Groesbeek and maintains specialist capability in reproduction (IDEXX Catalyst quantitative progesterone testing, pregnancy ultrasound, breeding guidance) and exotic species (birds, reptiles, small mammals).
The practice serves individual pet owners (dog, cat, rabbit, rodent, bird, reptile), hobbyist and professional dog breeders, and exotic animal owners primarily in the Gelderland/Nijmegen region. Core commercial offerings include the Zorgplan preventive care subscription (€20–€39/month depending on species/dog weight, providing annual checkups, vaccinations, deworming, flea/tick protection, and optional dental cleaning at >30% discount vs. standard pricing), transaction-based consultations and procedures across all service lines, and retail product sales (Bravecto flea/tick injection, Royal Canin prescription diets). Distribution is direct-to-consumer via online booking (MyPets.eu), phone (085-4000124, 24/7 emergencies), WhatsApp, and the physical clinic/mobile ambulance network.
The business operates as a private, self-funded independent practice with no external investment or parent company. In September 2025, the practice acquired Dierenkliniek Bakker, expanding its fixed-clinic count from 2 to 4 and absorbing its existing client base and staff. As of late 2025/early 2026, the team comprises 13+ veterinarians (including trainees), ~12 paraveterinairen, and administrative/HR staff, totaling approximately 26 personnel. Brand reputation is strong, evidenced by a 4.8/5 Google rating across 406 reviews.
Dierenkliniek de Aam firmographics
Firmographics- Name
- Dierenkliniek de Aam
- Legal name
- Dierenkliniek de Aam
- Website
- https://dierenkliniekdeaam.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dierenkliniek de Aam is an independent Dutch veterinary clinic founded in 2020, operating 4 fixed clinics and a mobile animal ambulance across 13 locations in Gelderland. It serves pet owners, breeders, and exotic animal owners with companion animal medicine, surgery, and a preventive care subscription (Zorgplan).
- Ownership category
- akta.pro rank
Dierenkliniek de Aam industry classification
Industry- Product category
- Veterinary Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industries
- Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH), Preventive Care & Vaccination Clinics (HLAMAAAB)
Keywords
Where Dierenkliniek de Aam is headquartered
LocationHeadquarters
- HQ city
- Elst
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Dierenkliniek de Aam business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Consultations and medical procedures: Revenue generated from consultations, surgeries, diagnostic tests, vaccinations, and other medical procedures performed at clinic locations and via the mobile ambulance.
- Zorgplan (Preventive Care Subscription): Monthly subscription-based preventive care plans offering vaccinations, deworming, flea/tick prevention, consultations, dental cleaning, and optional diagnostic add-ons at discounted rates — approximately 30% cheaper than standard pricing. Billing is monthly via direct debit.
- Retail product sales: Sale of preventive products including Bravecto flea/tick medications, deworming packages, special dietary pet food (Royal Canin), and other veterinary retail products at clinic locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Hond < 10kg: Basis €23.75/maand + Tandheelkunde €16.15/maand |
| Subscription | Monthly | Hond 10-20kg: Basis €25.15/maand + Tandheelkunde €17.50/maand |
| Subscription | Monthly | Hond 20-40kg: Basis €26.35/maand + Tandheelkunde €18.75/maand |
| Subscription | Monthly | Hond 40-50kg: Basis €29.95/maand + Tandheelkunde €20.05/maand |
| Subscription | Monthly | Hond > 50kg: Basis €38.95/maand + Tandheelkunde €21.40/maand |
| Subscription | Monthly | Kat: Basis €20.75/maand + Tandheelkunde €13.60/maand |
| Unit Pricing | Pay-as-you-go | Bravecto injectie: gewichtsafhankelijk, vergelijkbaar met jaarlijkse tabletten/pipetten |
| Transaction based/ take rate | Pay-as-you-go | Titerbepaling: resultaat binnen 3 werkdagen |
| Transaction based/ take rate | Pay-as-you-go | Royal Canin voeding: 20% kennismakingskorting op eerste kleine zak + 25% korting op grootverpakking |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Dierenkliniek de Aam product offering
Product offeringCore offering
Dierenkliniek de Aam is an independent veterinary clinic offering comprehensive companion animal healthcare (dogs, cats, rabbits, rodents, birds, reptiles) through 4 fixed clinic locations and a mobile animal ambulance serving 9 community locations in the Gelderland region of the Netherlands. Core offerings include preventive care subscriptions (Zorgplan), diagnostic imaging (echografie, röntgen, scopie), in-house laboratory testing, surgery including orthopedics and laparoscopy, dentistry, and reproduction management. The clinic also sells retail products such as Bravecto and Royal Canin pet food.
Product overview
Dierenkliniek de Aam is an independent veterinary clinic offering comprehensive companion animal healthcare through a multi-location practice with 13 locations in the Gelderland region of the Netherlands. The clinic operates from two primary fixed locations (Elst and Groesbeek) plus the Rijdende Dierenarts (mobile clinic) serving 9 additional locations. Core offerings include the Preventieve Zorgplan subscription for preventive care with over 30% savings, supplemented by specialized diagnostic services (Echografie, Röntgen Diagnostiek, Laboratorium Onderzoek, Scopie) and surgical services (Chirurgie, Orthopedie, Tandheelkunde). The clinic holds ISFM Gold Cat Friendly Clinic accreditation and provides dedicated facilities for birds and exotic animals. Founded in October 2020, the practice expanded in September 2025 by acquiring Dierenkliniek Bakker in Nijmegen and Kekerdom.
Differentiator
Problem solved
Functional benefit
Products and services
- Preventieve Zorgplan (Care Plan) Monthly preventive care subscription offering annual health check-ups, vaccinations, four-times-yearly deworming, year-round flea/tick protection, and veterinary assistant consultations, with optional dental care and diagnostic add-ons. Tiered by dog weight category and cat. Approximately 30% cheaper than standard pricing.
- Echografie (Ultrasound) Mobile ultrasound imaging using portable echo equipment across all clinic locations. Used for pregnancy detection from day 21, abdominal and chest imaging, and monitoring fetal development including number, size, uniformity, and heartbeat.
- Röntgen Diagnostiek (X-ray Diagnostics) Digital X-ray imaging for diagnosing heart/lung conditions, orthopedic problems (hips, elbows, shoulders), and official HD/ED screening for breeding. Multiple X-ray angles taken for accurate diagnosis.
- Laboratorium Onderzoek (Laboratory Research) In-house laboratory providing blood tests, urine analysis, fecal examination, skin scrapings, tumor sampling, and blood pressure measurements. Test results typically available within 3 working days.
- Scopie (Endoscopy) Camera-based endoscopic examinations including rhinoscopy (nasal), laryngoscopy (throat), and otoscopy (ears). Used for foreign body removal, biopsies, cultures, and investigation of chronic ear problems.
- Orthopedie (Orthopedics) Orthopedic surgical procedures including fracture treatment (using locking plates and titanium/RVS screws), patella luxation repair, and cruciate ligament surgery (imbrication, suture technique for small dogs, TPLO for dogs over 10kg). Also includes orthopedic surgery for birds and reptiles.
- Chirurgie (Surgery) Comprehensive surgical services in a modern operating room with gas anesthesia, ECG monitoring, and temperature management. Services include sterilization, castration, gastropexy, BOS procedures, bladder stone removal, tumor removal, and laparoscopic (keyhole) surgery.
- Tandheelkunde (Dentistry) Comprehensive dental care including ultrasonic cleaning, dental X-rays to assess roots and jawbone, extractions, and polishing. Specializes in feline dental resorption lesions with crown removal when roots are absent.
- Rijdende Dierenarts (Mobile Veterinary Clinic) Veterinary ambulance service operating at 9 different scheduled locations across the region (Gennep, Mook, Molenhoek, Lent, Beek, Ooij, Leuth, Millingen aan de Rijn, Nijmegen-Noord). Provides consultations and treatments on an appointment basis.
- Preventie (Prevention) Preventive healthcare services including annual vaccinations, titer testing, and senior check-ups (for dogs 7+ years and cats 8+ years) with urine, blood, and blood pressure analysis.
- Voortplantingsbegeleiding (Reproduction Management) Comprehensive breeding support including IDEXX Catalyst quantitative progesterone testing, vaginoscopy, pregnancy ultrasounds, X-ray for litter size, and birth assistance. Also includes pre-breeding health screenings.
- Cat Friendly Clinic Service ISFM Gold-level Cat Friendly Clinic service at Groesbeek with dedicated cat waiting room, cat consultation room, and cat hospitalization area, plus specialized feline handling protocols and staff training.
- Ontlastingsonderzoek (Fecal Examination) Fecal examination package allowing pet owners to collect and submit stool samples for parasite detection, enabling targeted deworming rather than routine four-times-yearly deworming and reducing environmental impact.
- Bravecto Injectie (Annual Flea and Tick Injection) Single annual Bravecto (fluralaner) injection for dogs from 6 months old providing flea and tick protection for up to 12 months. Pricing varies by dog weight; included free of charge for Zorgplan subscribers.
- Royal Canin Pet Food Retail Retail sale of Royal Canin pet food including therapeutic diet foods for specific conditions, with a 20% introductory discount on the first small bag and 25% discount on large bags.
Quantifiable outcome
- Zorgplan provides >30% cost savings vs. regular individual service pricing
- +3 more outcomes
Companies that use Dierenkliniek de Aam
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Dierenkliniek de Aam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Dierenkliniek de Aam partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Dierenkliniek BakkercoreDierenkliniek de Aam acquired Dierenkliniek Bakker, including its locations in Nijmegen (Berg en Dalseweg 34) and Kekerdom (Botsestraat 31), effective 1 September 2025. This acquisition expanded the practice from 2 to 4 fixed locations and added new client bases to its network. Existing Dierenkliniek Bakker staff and client relationships continue under the Dierenkliniek de Aam brand.
- Royal CaninminorDierenkliniek de Aam has partnered with Royal Canin as its preferred pet food brand. The partnership provides customers with 20% introductory discount on first small bag of new food type and 25% discount on large bags, while the clinic offers therapeutic diet foods for specific conditions. The partnership includes a voucher programme for first-time purchases.
- IDEXXcoreThe clinic uses IDEXX Catalyst for quantitative progesterone level determination, providing precise quantitative results rather than the basic qualitative ELISA colour test. This enables accurate optimal mating timing for dog breeding programmes.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Dierenkliniek de Aam competitors and assessment
Company assessmentDirect peers
- Sterkliniek Dierenartsen: Dutch franchise/cooperation network of independent companion-animal veterinary clinics; comparable in scale and independent-ownership model, sharing best practices and brand standards across the Netherlands.
- DierenDoktor: Dutch veterinary clinic group offering multi-location primary companion-animal care; comparable service portfolio, customer segment, and multi-clinic operating model.
- Dierenkliniek Bakker: Recently acquired by Dierenkliniek de Aam (September 2025); was a direct Nijmegen/Kekerdom-area independent competitor with comparable primary and surgical services.
- Dierenartsenpraktijk Horst: Independent regional Dutch veterinary practice referenced in the source as a prior employer of Dierenkliniek de Aam staff; a comparable independent companion-animal practice in a nearby geography.
- Dierenkliniek Wilhelminapark: Independent Dutch companion-animal veterinary clinic; comparable independent ownership model, primary care focus, and regional single/multi-location footprint.
- DAP Cuijk: Independent veterinary practice referenced in the source data as a former employer; comparable regional independent companion-animal clinic in the broader Gelderland/Noord-Brabant area.
Broad incumbents
- AniCura: Large European veterinary group owned by Mars with multiple clinics and hospitals across the Netherlands; competes with Dierenkliniek de Aam for companion-animal primary and referral care in Dutch regional markets.
- IVC Evidensia: Europe's largest veterinary care group with extensive Dutch clinic and hospital coverage; a consolidator that could compete for both clients and acquisition targets in Gelderland.
Others
- IDEXX Laboratories: Veterinary diagnostics provider whose Catalyst platform Dierenkliniek de Aam uses for in-house quantitative progesterone testing; technology partner whose product powers the clinic's reproduction niche.
- Royal Canin Netherlands: Pet food manufacturer partnered with Dierenkliniek de Aam for in-clinic retail and therapeutic diet sales; ecosystem supplier rather than direct competitor, but a relevant peer in the companion-animal value chain.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dierenkliniek de Aam social profiles
Digital presenceDierenkliniek de Aam compliance and trust
Trust signalCompliance1 record
Dierenkliniek de Aam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dierenkliniek de Aam leadership team
Management profileNumber of profiles
Profiles12 records
Dierenkliniek de Aam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dierenkliniek de Aam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dierenkliniek de Aam
What does Dierenkliniek de Aam do?
Dierenkliniek de Aam is an independent veterinary clinic offering comprehensive companion animal healthcare (dogs, cats, rabbits, rodents, birds, reptiles) through 4 fixed clinic locations and a mobile animal ambulance serving 9 community locations in the Gelderland region of the Netherlands. Core offerings include preventive care subscriptions (Zorgplan), diagnostic imaging (echografie, röntgen, scopie), in-house laboratory testing, surgery including orthopedics and laparoscopy, dentistry, and reproduction management. The clinic also sells retail products such as Bravecto and Royal Canin pet food.
Is Dierenkliniek de Aam a public or private company?
Dierenkliniek de Aam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dierenkliniek de Aam founded?
Dierenkliniek de Aam was founded in 2020. It employs 11 to 50 people.
Where is Dierenkliniek de Aam based?
Dierenkliniek de Aam is headquartered in Elst, Netherlands, in the Europe region.
How does Dierenkliniek de Aam make money?
Three revenue lines are on record. Consultations and medical procedures are the primary driver. The others are zorgplan (Preventive Care Subscription) and retail product sales.
Who are Dierenkliniek de Aam's main competitors?
Direct peers on record are Sterkliniek Dierenartsen, DierenDoktor, Dierenkliniek Bakker, Dierenartsenpraktijk Horst, Dierenkliniek Wilhelminapark and DAP Cuijk. Broad incumbents are AniCura and IVC Evidensia. Others are IDEXX Laboratories and Royal Canin Netherlands.
Does Dierenkliniek de Aam have an API?
No public API is recorded for Dierenkliniek de Aam.
What industry is Dierenkliniek de Aam in?
Dierenkliniek de Aam's product category is Veterinary Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMAAAH, Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals). Its NAICS code is 54194 and its SIC code is 8090.