die schrittmacher

What die schrittmacher does

Die schrittmacher GmbH & Co. KG is a privately held German full-service event agency headquartered in Stuttgart (Herzogstr. 15, 70176) with a secondary office in Zellingen (Würzburg region), founded in 2004 and managed by three Geschäftsführer: Bernd Leske, Thomas Keller, and Nadja Mende. The agency operates under the brand label 'Event-Manufaktur' and delivers bespoke corporate events ranging from 50 to 5,000+ attendees, covering Sommerfeste, Weihnachtsfeiern, kick-offs, conferences, team events, large group events, and sustainability-focused events. Its service portfolio spans the full event lifecycle — initial briefing, concept development, vendor research and booking, on-site execution, and post-event evaluation — with a single accountable contact per engagement.

The agency's underlying capability mix is professional-services-led rather than technology-led: event concepts (including the proprietary 'Egg-Art' catapult-egg signature activity and an 'Event-Manufaktur' bespoke-design philosophy) are self-conceived in-house, while execution relies on a curated partner ecosystem — b&b Eventtechnik for technical production, Philipp Stavenhagen for training/coaching, Benedikt Böhm for keynote speaking, and various musicians and DJs for entertainment. The firm integrates off-the-shelf generative AI tools (ChatGPT, Jasper, neuroflash, Midjourney, DALL·E, Notion AI, Miro AI) into internal content and planning workflows, and offers AI-supported client features such as automated email campaigns, FAQ chatbots, and personalized event apps.

Revenue is generated through project-based, negotiated fees per engagement (no public pricing, quotes provided after a client briefing); billing cadence references multi-year contracts alongside project work. Go-to-market is sales-led and consultative, with named enterprise clients spanning banking and financial services (LBBW, Sparkasse Mainfranken), automotive (Mercedes-Benz Tech Motion, Waldaschaff Automotive), insurance (Allianz Deutschland), medical devices (Widex), and IT consulting (Namics). Marketing channels include a professional website, content marketing/blog, LinkedIn, Instagram, Facebook, Xing, and client referrals. The agency has signed the WIN-Charta sustainability initiative and operates exclusively within Germany.

Name

die schrittmacher

Legal name

die schrittmacher GmbH & Co. KG

Website

https://dieschrittmacher.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Die schrittmacher is a Stuttgart-based German full-service event agency, founded in 2004, that plans and executes bespoke corporate events (summer festivals, Christmas parties, kick-offs, conferences, team events) for medium and large German enterprises across all major industries, with self-conceptualized in-house concepts and a curated partner ecosystem.

Ownership category

akta.pro rank

Product category

Corporate Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Corporate event management
• Team building events
• Hybrid event production
• Event planning services
• Live communication agency

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Corporate Event Planning & Management: Full-service event agency revenue derived from planning and executing corporate events (sommerfeste, weihnachtsfeiern, firmenjubiläen, kick-off events, conferences, team events). Fees are project-based, negotiated per engagement, and cover concept development, vendor management, on-site execution, and post-event evaluation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Die schrittmacher is a full-service B2B event agency that plans, organizes, and executes corporate events for medium and large German companies, ranging from team events and team buildings to seasonal celebrations, kick-off events, conferences, and hybrid/digital formats for 50 to 5,000+ attendees. The agency operates as an 'Event-Manufaktur', designing each event with a bespoke concept rather than standardized templates, and coordinates supplementary services such as music, show acts, keynote speakers, training/coaching, and event technology through partner networks. Revenue is generated through project-based, custom-priced professional service fees for end-to-end event management from initial briefing through post-event evaluation.

Product overview

Die schrittmacher is a full-service event agency headquartered in Stuttgart with a second office in Würzburg, operating under the legal entity die schrittmacher GmbH & Co. KG and managed by Bernd Leske, Thomas Keller, and Nadja Mende. The agency has over 20 years of experience and positions itself as an 'Event-Manufaktur' — a craftspeople workshop for events — delivering bespoke corporate events ranging from intimate team events to large-scale conferences. Its core portfolio spans: Full-Service Event Management (planning and executing corporate events from 50 to 5,000+ attendees), Teamevents and Teambuildings (including apprentice onboarding, team trainings, and team development, with signature activities such as Egg-Art), Großgruppenevents (large group events with dramatic staging), Business Events (kick-offs, corporate events, meetings, conferences), seasonal celebrations (Sommerfeste, Weihnachtsfeiern), corporate parties and anniversaries, marketing and brand events, and sustainability-focused events aligned with the WIN-Charta. The agency also offers digital and hybrid event formats with AI-supported features (automated communications, chatbots, personalization), and coordinates supplementary services including music & show (partner Bene Neuner), keynote speaking (partner Benedikt Böhm), training & coaching (partner Philipp Stavenhagen), and event technology (partner b&b Eventtechnik). Key client references include LBBW, Mercedes-Benz Tech Motion, Allianz, Widex, Waldaschaff Automotive, Namics, and Sparkasse Mainfranken Würzburg.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Event Management End-to-end planning, organization, and execution of corporate events of any size (from 50 to 5,000+ attendees), covering all logistical and creative tasks from initial briefing through post-event evaluation, for medium and large German corporates.
• Teamevents (Team Events) Team events organized Germany-wide and at the Stuttgart and Würzburg locations, including bespoke activities designed and executed internally by the agency, for corporate clients seeking team engagement experiences.
• Teambuildings & Teamentwicklungen (Team Building & Team Development) Team-building programs and team development initiatives including apprentice and onboarding programs, team trainings, and team development workshops, delivered in collaboration with partner Philipp Stavenhagen for HR and people development teams.
• Großgruppenevents (Large Group Events) Large-scale group events with dramatic staging and high participant engagement, designed for corporate clients needing to engage large audiences, showcased through projects such as 'The Bridge to the Future' for Namics.
• Business Events (Kick-Off, Corporate, Meetings, Konferenzen) Business event formats including kick-off events, corporate events, meetings, conferences, and congresses, spanning both in-person and hybrid/digital formats, for corporate clients across Germany.
• Sommerfeste & Weihnachtsfeiern (Summer Parties & Christmas Celebrations) Seasonal celebration events including summer festivals and Christmas parties designed for corporate clients.
• Firmenfeiern & Jubiläen (Corporate Parties & Anniversaries) Corporate celebration events and company anniversary celebrations, tailored to individual client briefs.
• Marketing- & Marken-Events (Marketing & Brand Events) Brand and marketing-focused events designed to promote employer branding, product launches, and brand storytelling for corporate clients.
• Nachhaltigkeits-Events (Sustainability Events) Events with a sustainability focus, aligned with the agency's WIN-Charta commitment, incorporating eco-friendly practices in event planning and execution.
• Egg-Art A signature teambuilding activity in which participants catapult color-filled hen's eggs to create a unique collective art piece, featured as a distinctive offering by the agency.
• Digital- & Hybrid-Events Fully digital or hybrid event formats that incorporate livestreaming, participant engagement tools, gamification, breakout rooms, and interactive elements, supported by studio partnerships such as GATE22 near Stuttgart airport.
• Event-Digitalisierung & KI-Unterstützung (AI-Supported Event Digitization) AI-powered event services including automated email campaigns with personalized content, intelligent chatbots for FAQ and on-site assistance, live mood analysis, personalized event apps, and AI-assisted program planning and dramaturgy optimization.

Quantifiable outcome

• LBBW Fixed Income Forum 21: 16 sessions over 3 days, 500 international registrations, 44 speakers from 11 nations, 27 live connections — delivered digitally.
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Philipp StavenhagenminorOthers · 1 January 2019Academic psychologist and trained actor who supports die schrittmacher in training and coaching since 2019. He specializes in organizational development, team development, leadership training, and personal change processes, bringing a creative-artistic perspective to professional development programs.
• b&b EventtechnikcoreTechnology or IntegrationLong-term technology partner from Filderstadt near Stuttgart providing event technology (lighting, sound, video, stages), consultation, CAD/room planning, rigging, furniture, and open-air coverings. As a full-service event technology provider, b&b supports die schrittmacher at large-scale and technically demanding events. The partnership has spanned at least 10 years, with joint delivery of events including a major event during the 2018 FIFA World Cup where a new LED wall was first deployed.
• Benedict (Bene) NeunerminorOthersProfessional musician, drummer for the German electro-pop duo Glasperlenspiel, trained voice & speech coach, and keynote speaker. Bene supports events with live music performances, show acts, and presentation coaching. Collaboration began approximately 5 years ago.
• Benedikt BöhmminorOthersExtremskibergsteiger, CEO of Dynafit (sporting goods manufacturer), and international keynote speaker. Benedikt delivers inspirational keynote speeches on motivation, perseverance, and handling extreme situations — drawing parallels between mountaineering and business challenges. Collaboration began approximately 2–3 years ago.
• WIN-Charta (Wirtschaftsinitiative Nachhaltigkeit Baden-Württemberg)coreOthersDie schrittmacher signed the WIN-Charta approximately 4 years ago — a sustainability initiative within the Baden-Württemberg sustainability strategy with over 190 member companies. The charter is based on 12 guiding principles for sustainable business practices and provides access to a network of sustainability-committed entrepreneurs for knowledge exchange, lectures, and workshops.
• DJ Wim GutmannminorOthersDJ and music partner referenced as part of the die schrittmacher network, providing DJ/music services for events.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BCD Meetings & Events: Global meetings and events agency serving enterprise clients across strategy, registration, and event production. Comparable on corporate event services but with a globally scaled, programmatic delivery model versus die schrittmacher's bespoke boutique model.
• MCI Group: Large global association, congress, and corporate events company with broad MICE portfolio. Operates in the same enterprise events space as die schrittmacher but at materially greater scale, geographic reach, and association/meeting specialist positioning.

Direct peers

• Insglück GmbH: Berlin-based creative event and live-marketing agency producing corporate events, brand experiences, and team events for enterprise clients in Germany — comparable in creative-driven bespoke delivery and event scale.
• Vok Dams GmbH: German full-service event and live-marketing agency headquartered in Wuppertal, delivering corporate events, congresses, and brand experiences for enterprise clients across multiple sectors — a direct comparable in category, scale (mid-size Germany agency), and consultative sales-led GTM.
• satis&fy AG: German full-service event technology and event management provider with deep in-house staging, rigging, and technical production — directly comparable to die schrittmacher on event services breadth and German market focus, with a stronger technical production backbone.
• Faktor 3 AG: Hamburg-based communication and event agency serving corporate clients across Germany with corporate events, kickoffs, and brand activations — comparable in mid-market B2B event positioning and consultative project-based delivery.
• Marbet GmbH & Co. KG: German full-service event agency operating from Wolfsburg and other locations, working with major corporate clients on conferences, kickoffs, and brand events — closely comparable in enterprise B2B event management focus and multi-format capability.
• MPM Eventmanagement GmbH: Munich- and Düsseldorf-based full-service event agency delivering corporate events, kickoffs, and conferences for German enterprise clients. Closely matches die schrittmacher on service portfolio, target segments, and sales-led B2B motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/event.dieschrittmacher
• LinkedInlinkedin.com/company/die-schrittmacher
• Instagraminstagram.com/event.dieschrittmacher

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about die schrittmacher