Werkstatt GmbH

What Werkstatt GmbH does

die Werkstatt GmbH is a founder-owned, independent automotive master workshop (freie Kfz-Meisterwerkstatt) headquartered at Rudolf-Diesel-Straße 10 in Gilching, Bavaria, Germany. Established in 2011 by Dirk Limprecht — a Kfz-Meister, Karosseriebaumeister, and Mechatroniker — the company serves individual private vehicle owners across all brands, manufacturers, and vehicle ages in the Gilching area and surrounding Bavaria region. It operates under the registered legal name "die Werkstatt GmbH" (Handelsregister München, HRB 91469) and is managed as a private GmbH with no external investment, parent company, or disclosed subsidiaries.

The business is built around three integrated service pillars: mechanical repair and maintenance (inspections, brake, tire, chassis, exhaust, climate control); accident repair and bodywork (Unfallinstandsetzung) including direct insurance claim handling and auto glass; and an in-house paint shop (Lackiererei) supported by Smart-Repair and Oldtimer Restaurierung (classic car restoration) specializations. Auxiliary offerings include a Hol- und Bring-Service (pick-up and delivery) and a Werkstatt-Ersatzwagen (courtesy car) program. The workshop holds DEKRA certification as a Karosserie- und Lackierfachbetrieb and operates an on-site TÜV/DEKRA inspection station, enabling it to perform Hauptuntersuchung and emissions testing in-house and to address defects pre-inspection. A team of seven handles all operations, led by the founder plus a Buchhaltung (accounting) function, three additional technicians, a paint master (Lackierermeister), and an accident-repair mechanic.

Revenue is generated exclusively through fee-for-service, one-time transactional billing — no subscription, retainer, or licensing model exists. The company does not disclose pricing publicly; estimates are quoted per job via phone or email. Customer acquisition is primarily through physical walk-ins, word-of-mouth referrals, and a modest digital presence (WordPress website, Facebook, Instagram, and an online Termin buchen booking tool). Insurance partnerships (Schadensabwicklung) create a referral channel from insurance carriers. The tech stack is limited to a standard WordPress site with Google Maps, Google Webfonts, and YouTube embeds; no proprietary software, platform, or AI/ML capabilities are disclosed. No funding rounds, acquisitions, leadership changes, or M&A activity have occurred since founding.

Name

Werkstatt GmbH

Legal name

die Werkstatt GmbH

Website

https://diewerkstattgmbh.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

die Werkstatt GmbH is a founder-owned, independent German Kfz-Meisterbetrieb in Gilching, Bavaria, offering mechanical repair, accident bodywork, in-house painting, and classic car restoration services to individual private vehicle owners across all brands. The seven-person workshop also runs on-site TÜV/DEKRA inspections.

Ownership category

akta.pro rank

Product category

Automotive Repair and Maintenance Services

NAICS

Automotive Body, Paint, and Interior Repair and Maintenance (811121), All Other Automotive Repair and Maintenance (811198)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB)

akta.pro secondary industry

Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Automotive repair services
• Accident repair bodywork
• Vehicle paint shop
• TÜV DEKRA inspections
• Classic car restoration

Headquarters

HQ city

Gilching

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Automotive Repair and Maintenance Services: The company generates revenue through fee-for-service automotive repair and maintenance. Services include mechanical work (inspections, brake service, tire service, suspension repair, exhaust, air conditioning), accident repair (bodywork, painting), and specialty services (vehicle preparation, classic car restoration, smart repair). Revenue is one-time/transaction-based per service rendered.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

die Werkstatt GmbH is an independent, certified Kfz-Meisterbetrieb offering full-service automotive repair in Gilching, Germany. Core offerings include mechanical maintenance and repair (inspections, brakes, tires, suspension, exhaust, air conditioning), accident repair with insurance claim handling, and an in-house paint/bodywork shop. Supplementary services include smart-repair, classic car (Oldtimer) restoration, vehicle detailing, vehicle pick-up/delivery, and courtesy cars, with TÜV and DEKRA inspections performed on-site.

Product overview

Werkstatt GmbH is a certified automotive master workshop (Kfz-Meisterbetrieb) located in Gilching, Germany, established in 2011. The company operates as a traditional auto repair shop rather than a software platform, offering a comprehensive suite of automotive services. The core offerings include Mechanical Services (Mechanisch) for general repairs and maintenance, Accident Repair (Unfallinstandsetzung) for collision damage, and an in-house Paint Shop (Lackiererei). These three core services are supported by specialized offerings including Smart-Repair for spot damage, Oldtimer Restaurierung for classic car restoration, Vehicle Detailing (Fahrzeugaufbereitung), and auxiliary services such as Pick-up/Delivery (Hol- und Bring-Service) and Courtesy Car (Ersatzwagen) rental. The company also provides insurance claim handling and TÜV/DEKRA inspections on-site.

Differentiator

Problem solved

Functional benefit

Products and services

• Mechanisch (Mechanical Services) Core mechanical repair and maintenance services including TÜV/DEKRA inspections, brake service, tire service with storage, chassis/suspension repairs, exhaust service, and air conditioning maintenance for all vehicle brands. Targeted at private vehicle owners in the Gilching area.
• Unfallinstandsetzung (Accident Repair) Accident damage repair services including damage assessment, direct insurance claim handling, auto glass repair/replacement, vehicle preparation, and smart repair for dents and scratches. Targeted at private vehicle owners needing streamlined post-accident repair.
• Lackiererei (Paint Shop) In-house paint and bodywork services covering professional paint mixing, color matching for all manufacturers, ranging from coarse to smooth finishes and matte to high-gloss, including partial and complete paint jobs. Targeted at vehicle owners needing bodywork repainting.
• Smart-Repair Cost-effective spot repair service using highly efficient methods to quickly and professionally remove small dents, scratches, scuffs, and stone chips from vehicle paint. Targeted at private vehicle owners with minor cosmetic damage.
• Oldtimer Restaurierung (Classic Car Restoration) Complete restoration service for vintage vehicles including spare parts procurement, restoration and repair consultation, and regular care and maintenance. Targeted at classic car owners seeking specialized restoration.
• Fahrzeugaufbereitung (Vehicle Detailing) Comprehensive vehicle cleaning and preparation services including exterior and interior washing, paint correction, sealing, wheel cleaning, interior cleaning, and glass cleaning for private vehicles and company fleets.
• Hol- und Bring-Service (Pick-up and Delivery Service) Vehicle collection and delivery service where the company picks up vehicles from customer homes or offices and returns them after repair, saving customers time. Targeted at busy private vehicle owners.
• Werkstatt-Ersatzwagen (Workshop Courtesy Car) Replacement vehicle loan service for customers whose cars are being repaired, maintaining mobility during repair periods. Targeted at private vehicle owners needing continued mobility.

Quantifiable outcome

• Comprehensive accident repair and insurance claim management from vehicle assessment through final repair completion

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DEKRAcoreTechnology or IntegrationDEKRA provides on-site vehicle inspection and certification services at the workshop, enabling the shop to perform TÜV Hauptuntersuchung (vehicle safety inspections) and emissions testing directly. DEKRA certification of the workshop as a Karosserie- und Lackierfachbetrieb (body and paint specialist) also serves as a quality endorsement.
• TÜVcoreTechnology or IntegrationTÜV inspection services are available on-site, allowing customers to complete vehicle safety and emissions inspections without visiting a separate testing center. The workshop can address identified defects prior to inspection to avoid repeat inspection fees.
• Autoglas-SpezialistminorGTM or Marketing PartnerAffiliated with the Autoglas-Spezialist network for auto glass replacement and repair services. Links to the Autoglas-Spezialist website for autoglas-gilching services.
• Reimport-WimmerminorChannel Partner/ Reseller/ DistributorReimport-Wimmer is a parallel import vehicle dealer whose logo appears on the company's partner/certification page. The relationship suggests referral or cross-promotion for customers with imported vehicles.
• more.groupminorOthersLogo displayed on the company's partner/certification section. more.group is a business services or automotive industry group whose relationship with die Werkstatt GmbH is not explicitly described beyond logo presence.
• SEBRA UG MünchenminorImplementation/ SI/ Consulting PartnerSEBRA UG München developed and maintained the company's website (noted in footer: 'realisiert durch die SEBRA UG München'). Website was built using WordPress with SEBRA branding visible in the author attribution.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vergölst: Continental's German tire and auto-service network with ~200 outlets. Comparable to die Werkstatt because it offers tire service, mechanical repair, and inspection services to private vehicle owners in Bavaria and across Germany, though at significantly larger scale.
• First Stop: European tire and auto-service network with German locations. Comparable to die Werkstatt as a multi-brand independent workshop option offering tires, brakes, and general mechanical service to private customers in regional German markets.
• Bosch Car Service: Global network of independent workshops branded under Bosch, offering mechanical repair and diagnostics across Germany. Directly comparable to die Werkstatt as both serve all vehicle brands via independent certified workshops, though Bosch Car Service benefits from stronger brand recognition and parts-supply integration.
• Euromaster: Michelin-owned tire and vehicle service network operating throughout Germany. Comparable to die Werkstatt on tire service, mechanical repair, and inspection offerings for private vehicle owners, though Euromaster operates at chain scale rather than single-shop local.
• Driver Center: Cooperative network of independent German tire and auto-service workshops. Comparable to die Werkstatt because it aggregates independent workshops under a shared brand for purchasing power and marketing, representing the networked alternative to die Werkstatt's standalone model.
• Carglass: Germany's leading automotive glass repair and replacement specialist. Comparable to die Werkstatt because die Werkstatt explicitly partners with the Autoglas-Spezialist network for glass services, putting the two shops in overlapping service categories for accident-repair customers in the same German market.
• Pneuhage: German tire retail and service chain with multiple workshops in southern Germany. Comparable to die Werkstatt because both serve private vehicle owners in Bavaria with tire, mechanical, and inspection services at the local-workshop level.

Broad incumbents

• A.T.U (Auto-Teile-Unger): Germany's largest multi-brand auto service chain with hundreds of workshops nationwide. Comparable to die Werkstatt because it offers the same generalist mechanical, body, and tire services, but at vastly greater scale and with a national marketing footprint that pressures local independents in Bavaria.
• HUK-COBURG Werkstattservice: Major German insurer's preferred-repairer network. Comparable to die Werkstatt because insurers increasingly steer accident-repair customers toward certified partners, making HUK's workshop network both a competitor for accident repair and a potential channel for die Werkstatt's existing Schadensabwicklung capability.

Others

• Autoglas-Spezialist: German auto-glass repair and replacement network that die Werkstatt explicitly partners with. Comparable because the partnership channel creates overlap in the accident-repair customer journey, and Autoglas-Spezialist's network of branded shops competes for the same autoglass sub-service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dieWerkstattGmbH
• Instagraminstagram.com/diewerkstattgilching
• LinkedInlinkedin.com/company/werkstatt-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werkstatt GmbH