PT DIFA DIGITAL GROUP

What PT DIFA DIGITAL GROUP does

PT DIFA DIGITAL GROUP is an Indonesian distributor of digital weighing equipment and related services, established in 2008 and operating from a registered base in Tangerang Selatan, Banten. The company maintains physical offices in Batam (regional headquarters), Jakarta/Tangerang Selatan, and Padang, and serves more than 1,000 corporate customers across manufacturing, retail/supermarket, laboratory/research, gold and jewelry, logistics/transportation, and agriculture/livestock verticals. Its brand portfolio spans at least ten international manufacturers (Excell, Shimadzu, Digi, CAS, T-Boss, Merc, Bonita, Sensocar, HopeScale, Yumitte), giving it multi-brand coverage across precision laboratory balances, counting scales, price computing scales, platform/bench scales, retail scales with label printing, crane scales, animal scales, waterproof scales, moisture analyzers, weighing indicators, and truck weighbridge systems.

The core business is hardware distribution under a one-time sale model, with revenue supplemented by professional services including certified calibration (delivered in partnership with Laboratorium Almega Sejahtera and government-authorized metrology institutions), technical repair and maintenance, and custom weighbridge construction for 30–100 ton truck-weighing installations. The product catalog spans 74 SKUs across multiple categories and integrates industrial communication interfaces (RS232, USB, MODBUS, Ethernet, Bluetooth, BLE) plus POS system connectivity for supermarket operations. Recent product launches (2021–2024) include the BST-LB1300, LFA 1500, Digi SM-320, FJ5 Crane Scale, SUB/SUBe waterproof scales, and the LFA 1700 AI touchscreen supermarket scale.

Go-to-market combines a sales-led motion (dedicated personnel, WhatsApp-direct contact points, on-site demonstrations and technician support) with channel-partner distribution through Tokopedia and Shopee marketplaces targeting SMB and individual buyers, and a hybrid physical/online presence for enterprise accounts. Pricing is quote-based and not publicly disclosed, with first-purchase discounts and warranty terms applied at the SKU level. Ownership is private and founder-controlled, with no disclosed institutional investors or parent company; no revenue, funding, or financial-performance data has been published.

Name

PT DIFA DIGITAL GROUP

Legal name

Difa Digital

Website

https://difa-digital.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

PT Difa Digital Group is an Indonesian multi-brand distributor of digital weighing equipment and certified calibration services. Founded in 2008, the company serves over 1,000 industrial, retail, laboratory, and logistics customers across Indonesia from offices in Batam, Jakarta, and Padang.

Ownership category

akta.pro rank

Product category

Industrial Weighing Equipment Distribution

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Weighing & Force Measurement (Load cells, scales, torque, strain measurement) (IMAGAFAF)

akta.pro secondary industries

Retail Weighing Scales & Integrated Scanner-Scales (HDACAKAI), Weighing, Scales & VGM Verification Services (TLAHALAL)

Keywords

• Industrial weighing equipment
• Digital scales distribution
• Weighbridge construction
• Precision balance scales
• Scale calibration services

Headquarters

HQ city

Tanggerang Selatan, Banten

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales - Digital Scales: One-time sale of digital weighing equipment including counting scales, platform scales, analytical balances, retail scales, crane scales, and accessories. Revenue generated from product sales with various international brand equipment.
2. Service and Maintenance: Technical service and maintenance support for weighing equipment, including repairs and troubleshooting.
3. Calibration Services: Calibration services for weighing equipment performed by certified technicians in partnership with Laboratorium Almega Sejahtera.
4. Weighbridge Construction: Custom construction and installation of weighbridge systems for truck weighing applications, completed within 2 weeks to 1 month.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PT DIFA DIGITAL GROUP distributes and sells digital weighing equipment from multiple international brands (Excell, Shimadzu, Digi, CAS, T-Boss, Merc, Bonita, Sensocar) covering counting scales, price computing scales, platform scales, analytical balances, moisture analyzers, crane scales, and weighbridge systems. The company complements product sales with calibration services, repair/maintenance support, and custom weighbridge construction for industrial, retail, laboratory, logistics, and agricultural customers across Indonesia.

Product overview

PT DIFA DIGITAL GROUP is a digital weighing equipment company established in 2008, offering a comprehensive portfolio of scales and weighing solutions. The core product line includes weighing indicators (FB-510, 150S, EX-2001NC, TWI Series, SC-A Series), retail/supermarket scales (LFA, BST-LB, Digi SM Series), bench/platform scales (TWI Bench, Platform Scale 60-600kg), counting scales (ACH, ALH, FDH, DS-425), precision/analytical balances (DNA, DNB, DNC, DNE, BMA, BMB), gold precision scales (Shimadzu TX/UW/UX/BL), moisture analyzers (MA Series), crane scales (FJ5 1T-30T), animal scales (up to 3 tons), waterproof scales (SUB/SUBe IP68/IP69, WPS), and price computing scales (JP-2, Vegi, U Touch). The company also provides calibration services, repair services, and weighbridge construction. Products span multiple international brands including Excell, Merc, T-Boss, Bonita, CAS, Digi, Sensocar, and Shimadzu. The company operates three locations in Jakarta, Batam, and Padang with over 1000 corporate customers across Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• Weighing Indicators

Quantifiable outcome

• Trusted by 1000+ companies across Indonesia since 2008
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Laboratorium Almega SejahteracoreImplementation/ SI/ Consulting PartnerCalibration services partnership with Laboratorium Almega Sejahtera. Certified technicians with specialized training provide calibration services for weighing equipment. Difa Digital works with government-authorized institutions for measurement instrument licensing. Services cover weighbridges, balance scales, platform scales, retail scales, and counting scales for brands including Excell, T-boss, Shimadzu, Digi, Hope Scale, Goldshine, and Bonita.
• Brand Manufacturers (Excell, Shimadzu, Digi, CAS, T-Boss, Merc, Bonita, Sensocar)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for multiple international weighing equipment brands including Excell, Merc, T-Boss, HopeScale, Bonita, CAS, Digi, Sensocar, Shimadzu, and Yumitte. Products include counting scales, price computing scales, platform scales, analytical balances, moisture analyzers, crane scales, and indicators.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CAS Corporation: Korean weighing equipment manufacturer producing counting, price-computing, and platform scales. Distributed by Difa under the CAS brand (JP-2, HDI CAS) and competes in the same Indonesian retail/industrial weighing category.
• Shimadzu Corporation: Japanese manufacturer of analytical balances, moisture analyzers, and precision gold scales. One of Difa's key brand partners (Shimadzu TX, UW, UX, BL series), and competes in the same Indonesian laboratory/jewelry weighing market through its own distributor network.
• A&D Company (A&D Weighing): Japanese manufacturer of precision balances, counting scales, and industrial weighing equipment. Direct competitor in Indonesia for analytical balances and industrial scales, distributed through its own local channel.
• Cardinal Scale Manufacturing: US manufacturer of industrial scales, vehicle scales, and weighbridges. Direct comparable in the truck-weighbridge and heavy-capacity weighing segment that Difa services via custom construction.
• Rice Lake Weighing Systems: US-based manufacturer and distributor of industrial scales, weighing components, and weighing systems. Competes in the same industrial/platform/weighbridge category that Difa addresses, and operates its own global distribution network.
• Digi Group (TERAOKA): Japanese manufacturer of retail/label printing scales widely deployed in supermarkets globally and across Indonesia. One of Difa's flagship brands (Digi SM-5100, SM-320, LFA series) and competes in the same supermarket/retail weighing space.

Broad incumbents

• Avery Berkel: Heritage UK weighing brand serving retail, food service, and industrial customers with price-computing scales and label printers. Comparable to Difa's price-computing and retail-scale offering (JP-2 CAS, LFA series) at a global level.
• Mettler-Toledo International: Global leader in precision industrial scales, laboratory balances, and retail weighing solutions. Direct competitor in the high-end analytical/industrial weighing category that Difa distributes, and the dominant incumbent whose brand Difa competes against in Indonesia.
• Minebea Intec (Sartorius Intec): German manufacturer of industrial weighing and process technology solutions. Competes in the same industrial platform, checkweighing, and precision weighing categories across manufacturing and logistics customers.

Regional players

• PT Sarana Timbangan Nusantara: Indonesian weighing equipment distributor and service provider operating in the same domestic market as Difa. Most directly comparable as a regional multi-brand distributor of digital scales, platform scales, and industrial weighing solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DifaDigital_
• Facebookfacebook.com/timbangandifabatam
• Instagraminstagram.com/timbangandigital_difaindonesia/?hl=en
• LinkedInlinkedin.com/company/difa-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT DIFA DIGITAL GROUP