Different Service

What Different Service does

Different Service Srl is an Italian long-term vehicle rental intermediary (agente di noleggio a lungo termine) founded in 2004 and headquartered in Bologna at Via dell'Arcoveggio 49/5. Rather than owning or operating a fleet, the company acts as a brokerage and advisory layer positioned between end customers and the major Italian long-term rental providers, earning commissions on contracts it facilitates. It serves two principal customer segments — private individuals (Offerte Privati) and corporate fleets (Offerte Aziende) — with the corporate segment as the primary revenue focus, plus a specialized line in fitted commercial vehicles (Veicoli Commerciali Allestiti) for trade and small-business operators.

The company's product surface is a curated, all-inclusive rental bundle rather than a technology platform. Standard NLT contracts run 48 months / 100,000 km and package routine and extraordinary maintenance, RCA/kasko/fire/theft insurance, 24/7 roadside assistance, tire replacement, replacement vehicles during repair, and road tax (bollo) management. Differentiated service features are the proprietary 'Zero Sorprese' consulting methodology — which fixes a transparent all-in monthly price with no hidden fees — and a Personal Advisor model that assigns each client a single consultant for needs analysis and ongoing account management. There is no proprietary software, no disclosed AI/automation tooling, and no internal technology platform; the moat sits in advisory process and channel relationships rather than technology.

The revenue model is commission-based brokerage on recurring monthly rental contracts. Published price bands span €252–€276/month (incl. VAT) for private economy cars, €383–€543/month + VAT for commercial vans, €799–€2,839/month for premium corporate vehicles, and €289–€1,829/month for electric and hybrid lines. Go-to-market is direct via the corporate website (differentservice.it) and Personal Advisor outreach, supplemented by formalized channel partnerships — notably with FenImprese Bologna and CONFAEL Servizi Srl (from December 2020) — that route association and union member demand into the brokerage. The company cites 'thousands of satisfied customers' across 20+ years of operation, but does not disclose revenue, headcount, fleet contract count, or any funding history.

Name

Different Service

Legal name

Different Service Srl

Website

https://differentservice.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Different Service Srl is a Bologna-based long-term vehicle rental broker founded in 2004, acting as an intermediary between Italian customers and major rental providers. It serves both private consumers and corporate fleet clients through a Personal Advisor model, offering fixed all-inclusive monthly contracts.

Ownership category

akta.pro rank

Product category

Long-term Vehicle Rental Services

NAICS

Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro industry

PRIMARYTLABAAAC

Consumer/Private Lease & Subscription (Personal Contract Hire)

Transportation & Logistics/Fleet Leasing, Rental & Management/Passenger Vehicle Leasing & Long-Term Rental (Cars/SUVs)

SECONDARYTLABABAA

Light-Duty Commercial Truck Leasing & Rental (Class 1–2)

Transportation & Logistics/Fleet Leasing, Rental & Management/Commercial Truck Leasing & Rental (Light/Medium/Heavy Duty)

Keywords

• Long-term vehicle rental
• Car rental brokerage
• Vehicle leasing services
• Company fleet leasing
• Commercial vehicle rental

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Long-term Vehicle Rental Intermediation: The company acts as a broker/intermediary between customers and major vehicle rental companies, earning commissions or fees for facilitating long-term rental contracts. They provide consulting services and personalized vehicle solutions to businesses and individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Different Service is an Italian agency that brokers long-term vehicle rental (noleggio a lungo termine) contracts for private individuals, businesses, and specialized commercial vehicles. It intermediates between customers and major Italian rental companies, structuring full-service packages (leasing, insurance, maintenance, roadside assistance) under its "Zero Sorprese" consulting methodology. Dedicated Personal Advisors manage each customer from quote through contract and ongoing support.

Product overview

Different Service is an Italian long-term vehicle rental company offering three main service categories: Offerte Privati (individual rentals), Offerte Aziende (corporate fleet rentals), and Veicoli Commerciali Allestiti (specialized commercial vehicles). The company operates a Noleggio Full Service model that bundles maintenance, insurance, and assistance into monthly fees. Their proprietary Zero Sorprese consulting methodology and Personal Advisor service differentiate their offering by providing expert guidance through the rental process and minimizing unexpected costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Offerte Privati (Long-term rental for private individuals) Long-term vehicle rental service for Italian private individuals, bundling leasing, insurance, maintenance, and roadside assistance into a single monthly fee, brokered across multiple Italian rental companies.
• Offerte Aziende (Long-term rental for businesses) Long-term rental and fleet mobility service for Italian SMEs and professionals, sourcing company car and light commercial vehicle contracts from multiple rental operators with full-service support.
• Commerciali Allestiti (Customized commercial vehicles) Long-term rental of customized commercial vehicles (e.g., refrigerated, workshop-fitted) for Italian businesses, with configurations brokered across partner rental operators.
• Personal Advisor Rental Service Dedicated advisor service that manages the entire customer journey—quote comparison, supplier selection, contract execution, and ongoing assistance—across the private, business, and commercial vehicle lines.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• CONFAEL Servizi SrlcoreGTM or Marketing Partner · 1 December 2020CONFAEL Servizi Srl was created in December 2020 to offer associates a range of services: insurance, financial, mutual plans, assistance for household helpers and caregivers, anti-usury assistance, bank anatocism, debt relief, tax assistance for managing tax collection notices, and car rental for individuals and companies in partnership with Different Service. CONFAEL is the first Italian Trade Union Confederation with a European vision and inspiration.
• FenImprese BolognacoreStrategic or Co-development PartnerFenImprese Bologna is the territorial branch of FenImprese - Federazione Nazionale Imprese, a business association offering concrete and personalized support to micro, small, and medium enterprises, professionals, artisans, and traders. They promote initiatives, events, and partnerships that generate real value for entrepreneurs, creating a virtuous ecosystem of collaboration, growth, and opportunities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Arval Italy (BNP Paribas): Arval is one of Europe's largest long-term vehicle leasing and fleet management operators, part of BNP Paribas. Directly comparable to Different Service's corporate long-term rental offering, but Arval owns and manages its own fleet at massive scale rather than acting as an intermediary.
• LeasePlan Italia: LeasePlan is a leading global fleet management and vehicle leasing company with strong Italian presence. Comparable in offering long-term corporate vehicle rental and full-service packages, but operates as a principal lessor rather than a broker like Different Service.
• ALD Automotive Italia:

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@differentservice4972
• Facebookfacebook.com/differentservicesrl
• LinkedInlinkedin.com/company/different-service

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Different Service