Diffusions de la coulisse

What Diffusions de la coulisse does

Diffusions de la Coulisse is a Quebec-registered non-profit performing arts presenter (OBNL) founded in 1983 in Beloeil, operating the Centre culturel de Beloeil under a long-standing management agreement with the Ville de Beloeil since 1989. The organization presents multidisciplinary live programming — chanson, jazz, classical, folk/Americana, theatre, comedy, dance, and interdisciplinary work — featuring a mix of established Quebec and international artists and emerging or diverse talent, serving local residents of Beloeil and the broader Vallée-du-Richelieu region. Revenue is generated primarily through ticket sales at unit prices of approximately $26-$50 CAD, supplemented by venue rental income and bar concessions at performances; the organization also receives operating subsidies from the Conseil des arts et des lettres du Québec (CALQ) and other public funding bodies, including heritage funding from Patrimoine Canada for the ongoing $27M renovation of the Centre culturel de Beloeil.

The organization has no proprietary technology platforms. Operations rely on third-party infrastructure: Tuxedo (Groupe iCible) for online ticketing, Cyberimpact for email newsletters, and Meta/Google for marketing analytics. Distribution is direct-to-consumer across three channels — online self-serve, telephone box office, and in-person sales at the venue — with no intermediaries or resellers. The organization markets through Facebook, Instagram, email newsletters, its website, and printed seasonal brochures, supplemented by word-of-mouth and community partnerships.

Following the spring 2025 start of the Centre culturel de Beloeil renovation, operations have been temporarily relocated to the Maison de la culture Villebon, a 60-seat heritage building at 630 Rue Richelieu. The post-renovation facility is planned to include a performance hall, a youth theatre creation studio, and a modernized library, expanding the organization's mandate beyond performance presentation. The organization is led by long-tenured General and Artistic Director Normand L'Ecuyer (since 1991) and governed by a board of directors; the current staff size is 6.

Name

Diffusions de la coulisse

Legal name

Diffusions de la Coulisse

Website

https://diffusionscoulisse.ca

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Diffusions de la Coulisse is a non-profit performing arts presenter operating the Centre culturel de Beloeil in Beloeil, Quebec, since 1983, delivering multidisciplinary live programming (music, theatre, dance, comedy) to local residents of the Beloeil and Vallée-du-Richelieu region through ticket sales, venue rentals, and concessions.

Ownership category

akta.pro rank

Product category

Performing Arts Venue & Live Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAM

Performing Arts Centers & Presenters (Programming/Booking)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

Keywords

• Performing arts presentation
• Live entertainment venue
• Concert ticketing services
• Multidisciplinary stage programming
• Cultural arts programming

Headquarters

HQ city

Beloeil, Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket sales: The primary revenue stream is ticket sales for performing arts events including music (chanson, folk, jazz, classical, Americana), theatre, comedy, dance, and interdisciplinary performances. Tickets are sold online via Tuxedo platform, by telephone, and at the door.
2. Venue rental: The Centre offers hall/space rental services for events, managed through its administrative team.
3. Bar concessions: A bar service is operated at performances, serving beverages and snacks before shows and during intermissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Diffusions de la Coulisse is a non-profit performing arts presenter that operates the Centre culturel de Beloeil under an agreement with the Ville de Beloeil, presenting a multidisciplinary annual season of music, theatre, comedy, dance, and interdisciplinary performances. It sells tickets to the general public through an online platform, telephone, and on-site box office, and additionally offers venue rental and bar concessions at events. Operations are temporarily housed at the 60-seat Maison de la culture Villebon during the $27M renovation of the Centre culturel de Beloeil.

Product overview

Diffusions de la Coulisse operates the Centre culturel de Beloeil as a nonprofit performing arts venue presenting multidisciplinary cultural programming. The organization manages a 60-seat theater at the Maison de la culture Villebon during renovations of their main venue, offering ticket sales through Tuxedo's online platform, newsletter subscriptions via Cyberimpact, and gift card options. The programming includes theater, music, dance, and comedy performances featuring both established and emerging artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Centre culturel de Beloeil - Performing Arts Season Annual multidisciplinary performing arts season featuring music (chanson, folk, jazz, classical, Americana), theatre, comedy, dance, and interdisciplinary performances, presented for local residents and visitors in the Beloeil and Vallée-du-Richelieu region.
• Maison de la culture Villebon (Temporary Performance Venue) Heritage building (built 1844) with 60-seat general-admission theatre used as the temporary home for Diffusions de la Coulisse programming during the $27M renovation of the Centre culturel de Beloeil. Located at 630 rue Richelieu, Beloeil.
• Venue / Hall Rental Services

Quantifiable outcome

• Over 40 years of continuous operation since 1983, serving as the primary cultural presenter in Beloeil.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ville de BeloeilcoreStrategic or Co-development PartnerThe City of Beloeil owns the Centre culturel de Beloeil facility and has entrusted Diffusions de la Coulisse with its management since 1989. The city is also a key financial supporter of the current $27M renovation project. The organization is temporarily housed at the Maison de la culture Villebon (owned by the City) during renovations.
• Tuxedo (Groupe iCible)coreTechnology or IntegrationTuxedo is the online ticketing platform used by the Centre culturel de Beloeil for selling tickets to all performances. The platform is provided by Groupe iCible.
• Réseau ScènesminorStrategic or Co-development PartnerMember organization representing Quebec's performing arts presenter network. Membership provides access to resources, collective advocacy, and industry connections.
• Association RIDEAUminorStrategic or Co-development PartnerIndustry association for Quebec's performing arts presenters. Diffusions de la Coulisse is a long-standing member. The organization received RIDEAU's Prix Reconnaissance in 2011.
• Les VoyagementsminorStrategic or Co-development PartnerMember organization in the Quebec cultural tourism/presenter network, contributing to cultural programming ecosystem.
• Arrière-scèneminorStrategic or Co-development PartnerCollaborating organization in the performing arts ecosystem. Listed as a collaborator on the Centre culturel de Beloeil partners page.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Regional players

• The Cultch (Vancouver East Cultural Centre): Non-profit performing arts venue in a Canadian suburban/urban catchment (Vancouver) presenting multidisciplinary programming. Comparable as a similar non-profit presenter model, with art curation and venue operations, but operating in a different Canadian geography.

Direct peers

• Théâtre Hector-Charland: Regional performing arts presenter in L'Assomption, Quebec, operating a similar mid-sized venue with multidisciplinary programming. Comparable as a direct peer in scale, mission, and suburban Quebec catchment.
• Diffusion En Scène (Rosa Bonheur): Small Quebec non-profit performing arts presenter operating in a similar suburban/Régional catchment. Comparable as a direct peer in terms of scale, mission (multidisciplinary presenting), and reliance on public funding and municipal partnerships.
• Théâtre du Rideau Vert: Long-established Montreal-based performing arts presenter producing theatre and live performance. Comparable as a Quebec presenter with a similar curatorial mission and historical operating model, though larger in audience reach.
• Salle Albert-Rousseau: Performing arts presenter in the greater Quebec City region operating a similar mid-sized venue with multidisciplinary programming (chanson, theatre, comedy). Comparable as a Quebec-based presenter of similar scale and operational model.
• Productions Martin Leclerc: Quebec-based independent promoter producing concerts and live performances across the province. Comparable as a regional live entertainment presenter with similar artist relationships and touring programming model.
• Spectart (Corporation de diffusion de spectacles de l'Estrie): Regional performing arts presenter in the Estrie region of Quebec with multidisciplinary programming. Comparable as a similar-scale Quebec presenter relying on public funding and touring artist lineups.

Broad incumbents

• Place des Arts: Quebec's largest performing arts complex and presenter in Montreal. Comparable as a multidisciplinary presenter of performing arts, but operating at much larger scale and urban catchment relative to Diffusions de la Coulisse.

Others

• Réseau Scènes: Quebec network of performing arts presenters of which Diffusions de la Coulisse is a member. Comparable as an industry association that represents the same type of small/medium regional presenters.
• Association RIDEAU: Quebec performing arts presenter industry association of which Diffusions de la Coulisse is a member. Comparable as an industry association that represents the same scope of regional cultural presenters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/centre.cultureldebeloeil
• Instagraminstagram.com/centrecultureldebeloeil
• LinkedInlinkedin.com/company/diffusions-de-la-coulisse

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diffusions de la coulisse