Hair Extensions & Wigs DigiBeauty - Chatzimichail Dimitris

What Hair Extensions & Wigs DigiBeauty - Chatzimichail Dimitris does

DigiBeauty is a Greece-based omnichannel retailer and service provider specializing in hair extensions, wigs, and related hair enhancement products. Founded in 2006 and headquartered in Thessaloniki, the company operates three physical salon locations across Greece (Thessaloniki, Athens, Volos) alongside a multi-language e-commerce platform (digibeauty.eu) supporting Greek, English, and German. The product portfolio spans CE-certified medical wigs for cancer patients and alopecia sufferers, Remy human hair and synthetic wigs (including the Ellen Wille sub-brand), clip-in and professional extensions (keratin, micro ring, tape-in), hair wefts, ponytails, bangs, braids, and accessories, with a "Luxury Elegance" premium cuticle hair tier at the top of the range.

The technology stack is built on the open-source nopCommerce e-commerce platform with a live integration to Soft1 ERP, developed and maintained through a partnership with Northcom Technologies. This integration enables real-time synchronization of inventory and orders between the digital storefront and back-office operations. The company also runs an in-house workshop for custom wig construction from customer-supplied hair (MAKEWig service) and from purchased wefts, alongside a salon services menu covering installation, removal, coloring, cutting, and styling.

DigiBeauty's revenue model combines one-time product sales (DTC e-commerce and physical retail), professional salon service fees (installation and styling), custom wig construction, and a wholesale/trade account program for hairstylists and resellers. Primary customers are individual consumers seeking cosmetic hair enhancement, with secondary segments including medical wig users and B2B trade accounts for salons. The business ships internationally to approximately 30 European countries plus New Zealand, but with a lean headcount of 8 employees the operation appears to be a small, owner-managed specialty retailer rather than a scaled enterprise.

Name

Hair Extensions & Wigs DigiBeauty - Chatzimichail Dimitris

Legal name

DigiBeauty

Website

https://digibeauty.eu

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DigiBeauty is a Greece-based omnichannel retailer founded in 2006 selling hair extensions, wigs (including CE-certified medical wigs), and related hair enhancement products through three physical salons and a multi-language e-commerce platform, serving both individual consumers and trade customers across Europe.

Ownership category

akta.pro rank

Product category

Hair Extensions & Wigs Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Beauty Salons (812112), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair Extensions & Weaves Services (HSALAAAG), Wig Styling, Customization & Maintenance (HSALAAAL), Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

Keywords

• Hair extensions retail
• Medical wigs
• Hair replacement products
• Custom wig construction
• Professional salon services

Headquarters

HQ city

Thessaloniki

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - E-commerce: Retail sales of hair extensions (clip-in, tape, keratin, micro rings), wigs (medical CE-certified, human hair, synthetic), hair pieces, ponytails, bangs/fringes, braids, and accessories through the company's own e-commerce platform and physical retail stores.
2. Professional Salon Services: In-store technical services including hair extension installation, removal, coloring, highlights, cutting, styling, maintenance, and wig customization performed by professional hairstylists in their licensed salon facilities.
3. Custom Wig Construction: Custom wig manufacturing service where customers can provide their own hair or purchase hair to have a personalized wig constructed to their specifications.
4. Wholesale/Trade Accounts: Business accounts for professional hairstylists, salons, and other trade customers who purchase products for resale or professional use. A vendor/supplier account application is available on the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

DigiBeauty retails a comprehensive range of hair extensions (clip-in, tape-in, keratin-bonded, micro ring), wigs (CE-certified medical, natural Remy human hair, synthetic), hairpieces (ponytails, bangs, braids, closures), and related care products through its e-commerce platform and three physical salon locations in Greece. The company also provides professional salon services including installation, removal, coloring, cutting, styling, and custom wig construction from the customer's own hair or purchased wefts.

Product overview

DigiBeauty is an omnichannel retailer and service provider specializing in hair enhancements and medical wigs. The company operates physical salon locations (Thessaloniki, Athens, Volos) alongside its e-commerce platform (digibeauty.eu), offering a comprehensive portfolio centered on three product lines: (1) medical and cosmetic wigs in both CE-certified natural/remy human hair (Indian Remy, Full Lace, Monotop, Front Lace styles) and synthetic variants, including the branded Ellen Wille collection; (2) professional and consumer-grade hair extensions and wefts — offered as clip-in extensions (45–65cm, multiple widths/densities), keratin-bonded extensions, micro ring extensions, tape-in/sticker extensions, and sewn-in wefts — all primarily in Remy 5A natural hair and synthetic alternatives; and (3) related hairpieces including ponytails, bangs/fringes, braids, and closures (ποστίς). The company also offers custom wig construction from customer hair or purchased wefts, and a full in-store salon service menu covering installation, removal, coloring, and styling. Own-brand care products (heat protectant, masks, argan oil) and accessories (brushes, tapes, glues, turbans) complement the core offering. The portfolio is positioned across quality tiers from standard synthetic to premium Luxury Elegance cuticle hair, and the business's differentiated value lies in combining retail, custom manufacturing, and professional styling services in one operation.

Differentiator

Problem solved

Functional benefit

Brands

• DigiBeauty: The primary brand name under which hair extensions, wigs, and related hair products are sold, along with professional salon services.

Products and services

• Medical Wigs (CE-certified natural human hair) Medical wigs manufactured to EU specifications and carrying CE certification, available in natural human hair variants designed for patients experiencing hair loss due to cancer treatment, alopecia, or other medical conditions.
• Natural/Remy Human Hair Wigs Wigs made from 100% natural/remy human hair (including Indian Remy), available in Full Lace, Monotop, and Front Lace construction styles, supporting styling, coloring, and heat treatment similar to natural hair.
• Synthetic Hair Wigs Wigs made from synthetic fiber, available in Front Lace and simple lace constructions in short, medium, and long lengths, designed as a more affordable alternative to human hair wigs.
• Ellen Wille Wigs Branded wigs from the German manufacturer Ellen Wille, offered in both medical and non-medical variants, known for premium European craftsmanship and design.
• Clip-in Hair Extensions (Natural Remy Hair) Clip-in extensions made from 100% natural Remy 5A quality human hair, available in straight (45cm, 55cm, 65cm), wavy (50cm), and curly (50cm) styles with multiple widths (15cm, 22cm, 25cm, 28cm) and hair density levels (1-5 rows), including Strass (rhinestone) clip-in variants.
• Clip-in Hair Extensions (Synthetic) Synthetic/imitation human hair clip-in extensions at 60cm length, available in straight, wavy, and curly styles as a lower-cost alternative to natural hair clip-ins.
• Keratin-Bonded Hair Extensions Professional-grade hair extensions using keratin bonding, made from 100% natural human hair, applied by professionals for semi-permanent length and volume enhancement.
• Micro Ring Hair Extensions Hair extensions and wefts applied using the micro ring method, a cold-bonding technique that avoids adhesives or heat, made from 100% natural human hair and gentle on natural hair.
• Tape-in / Sticker Hair Extensions Adhesive tape-in extensions (sticker extensions) made from natural human hair, nearly invisible and lightweight, suitable for visible areas like front and sides, allowing ponytails and updos without showing extension bonds.
• Hair Wefts / Bundles (Natural Hair) Sewn-in hair wefts and bundles in 50g and 100g packs made from 100% natural Remy human hair, which can be cut and customized into custom clip-in extensions by the company's salon.
• Custom Wig Construction Service Custom wig construction service including the MAKEWig option, where wigs can be made from the customer's own hair (requiring 350-500g of hair with minimum 35cm length per plait, yielding 40-80g final wig) or from purchased hair wefts, including wig cap base, styling, cutting, and coloring.
• Salon Installation & Styling Services In-store salon services at three locations in Greece (Thessaloniki, Athens, Volos) with licensed professionals offering installation, removal, coloring, highlighting, cutting, and styling services for all hair extension and wig products, including micro ring application, keratin bonding, tape-in application, and custom coloring.
• Luxury Elegance Cuticle Hair Extensions Premium-tier cuticle-intact human hair extensions positioned as the company's luxury offering with higher quality standards.
• DigiBeauty Branded Care Products Own-brand hair care products including heat protectant spray, hair masks, and argan oil sold through the DigiBeauty product line.
• Accessories for Wigs & Extensions Accessory products including wig stands, wig caps, special brushes for extensions, heat protectant sprays, adhesive tapes, and glues to support product use and maintenance.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Northcom TechnologiessupportingTechnology or IntegrationNorthcom Technologies developed the nopCommerce-based e-commerce platform and provides live integration with Soft1 ERP system for real-time inventory and order management. The partnership enables efficient e-commerce operations and ERP connectivity.

Scale indicators1 record

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/digibeauty---chatzimichail-dimitris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hair Extensions & Wigs DigiBeauty - Chatzimichail Dimitris