DIGIFAB

What DIGIFAB does

Digifab is a Casablanca-based Microsoft Partner (SARL, founded 2018) that delivers Microsoft 365 licensing, custom Power Platform applications, and AI-powered tender response automation to small and medium enterprises in Morocco, France, and Belgium. The company's portfolio spans M365 license resale (Business Basic through E5, with a 5% margin and free audit/migration support), custom builds on Power Apps, Power Automate, SharePoint, Power BI, Copilot Studio, and Microsoft Defender, plus managed services with 24/5 customer support for subscribers. Its flagship product, MyWiseDocs, is an AI tender response generator built on Azure OpenAI / GPT-4 that analyzes public and private RFIs/RFPs in French, Arabic, and English, extracts 27 technical/financial/legal criteria, generates compatibility scores, and produces a 12-section, 4,200-word Word draft in under five minutes, delivered natively inside Microsoft Teams and the customer's M365 tenant. The company monetizes via subscription tiers (M365 license fragments, MyWiseDocs Essentials/Professional/Enterprise, and managed services) plus one-time project fees for custom applications starting at €1,500, and operates through a hybrid go-to-market combining enterprise field sales, a self-serve MyWiseDocs trial, and event presence at GITEX Africa. Operating metrics cited by the company include 200+ PME clients, 1,200+ M365 licenses managed, 850+ tenders processed, an NPS of 72, and an average 3.2x ROI over 12 months; these figures are self-reported and not independently audited. The company is privately held, founder-led (CEO Lamia Ghaffouli, Co-founder/Lead AI Ghadir Saadé), with no disclosed external funding and 10,000 DH of declared capital.

Name

DIGIFAB

Legal name

Digifab SARL

Website

https://digifab.ma

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Digifab is a Casablanca-based Microsoft Partner that sells Microsoft 365 licenses, builds custom Power Platform applications, and offers MyWiseDocs, an AI-powered tender response generator, to SMEs in Morocco, France, and Belgium.

Ownership category

akta.pro rank

Product category

Business Productivity Software (Microsoft 365 and AI-powered tender response)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industries

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Data Security & Privacy Managed Services (DLP/Encryption) (BPAEADAL)

Keywords

• Microsoft 365 licensing
• AI tender response
• Power Platform development
• Business process automation
• Microsoft Partner services

Headquarters

HQ city

Casablanca

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Microsoft 365 Licenses: Reselling Microsoft 365 licenses (Business Basic, Standard, Premium, E3, E5) with 5% discount versus retail pricing. Revenue from license margin and optimization services. Includes free audit, migration, and deployment support.
2. MyWiseDocs SaaS: AI-powered tender response subscription service with tiered plans (Essentials up to 50 pages, Professional up to 200 pages, Enterprise unlimited). Free trial of 3 complete tenders. Subscription-based revenue model.
3. Custom Applications: Power Platform development services including Power Apps (from €3,000), Power Automate (from €1,500), SharePoint Intranet (from €4,500), Power BI Dashboards (from €2,000), Copilot Studio (from €5,000), and Security/Compliance services (from €2,500). One-time professional services revenue.
4. Managed Services: Ongoing support and maintenance services including 24/5 customer support (for subscribers), monthly KPI tracking, and continuous optimization. Follows 4-step approach: audit, proposal, deployment, continuous accompaniment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Digifab is a Casablanca-based Microsoft Partner that resells Microsoft 365 licenses (Business Basic, Standard, Premium, E3, E5) with a 5% discount plus free audit and migration, and develops proprietary AI and Power Platform software for SMEs. Its flagship product is MyWiseDocs, an AI SaaS that analyzes public and private tender documents (RFIs/RFPs) in French, Arabic, and English and generates complete Word draft responses in under 5 minutes, native to Microsoft 365 and Teams. The company also delivers custom business applications on Power Apps, Power Automate, SharePoint, Power BI, Copilot Studio, and Microsoft Defender security solutions for clients in Morocco, France, and Belgium.

Product overview

Digifab is a Microsoft Partner providing a unified portfolio of Microsoft 365 licensing, AI-powered bid management (MyWiseDocs), and custom application development on Power Platform. The core offering combines M365 infrastructure deployment with proprietary AI tools, specifically MyWiseDocs for automated bid response generation (using Azure OpenAI/GPT-4), complemented by Power Apps, Power Automate, SharePoint, Power BI, Copilot Studio, and security solutions. The portfolio serves Maghreb and Francophone European SMEs with end-to-end digital transformation from licensing through AI-powered process automation.

Differentiator

Problem solved

Functional benefit

Brands

• MyWiseDocs: AI-powered tender/proposal response generator that analyzes public tenders and generates complete draft responses in under 5 minutes, integrated with Microsoft 365 and Teams.

Products and services

• MyWiseDocs AI-powered tender (AO/RFP) response SaaS that analyzes public and private bid documents in French, Arabic, and English across 27 technical, financial, and legal criteria, scores compatibility, and generates a complete 12-section Word draft in under 5 minutes, native to Microsoft 365 with Teams and SharePoint integration for SMEs in Maghreb and Francophone Europe.
• Microsoft 365 License Reselling Certified Microsoft Partner offering Microsoft 365 licenses (Business Basic, Business Standard, Business Premium, E3, E5) at a 5% discount versus Microsoft retail pricing, including free audit, personalized recommendations, migration support, and 24/5 bilingual FR/AR customer support for SME clients.
• Custom Power Apps Business Applications Custom business applications built on Microsoft Power Apps that replace Excel and spreadsheet workflows with mobile-first apps integrated into Teams and SharePoint, covering orders, inventory, HR, and CRM processes for SMEs, starting at €3,000 with 6 months of maintenance included.
• Power Automate Process Automation Workflow automation service using Microsoft Power Automate with 400+ connectors to automate approvals, notifications, ERP/CRM synchronization, and repetitive tasks for SMEs, delivering up to 80% reduction in manual tasks, starting at €1,500 with 6 months of maintenance included.
• SharePoint Intranet Deployment Turnkey SharePoint Online intranet portal featuring company branding, intelligent search, granular permissions, and included training, deployable in 1 week for SMEs, starting at €4,500 with 6 months of maintenance included.
• Power BI Dashboard Development Business intelligence dashboards connecting Excel, SQL, Dynamics, Salesforce, and other data sources for real-time KPI visualization with automated daily refresh and Teams sharing, starting at €2,000 with 6 months of maintenance included.
• Copilot Studio AI Chatbot Microsoft 365-native AI chatbot deployed in Teams for customer support, internal FAQ, and HR onboarding, built on GPT-4 with multilingual French/Arabic/English support, 24/7 availability, and conversation analytics, integrated with SharePoint, starting at €5,000.
• Microsoft Defender Security & Compliance Deployment Microsoft security and compliance service including Defender for Business, Conditional Access, DLP, data classification, and RGPD compliance implementation, with a complimentary security audit, starting at €2,500.
• M365 Audit and Migration Service Free 48-hour analysis of an existing Microsoft 365 environment identifying optimization opportunities, oversized licenses, and cost savings, including personalized recommendations and migration planning for SMEs seeking to rationalize their M365 spend.

Quantifiable outcome

• Win rate AO improved by +50% average on 850+ tenders processed
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or Integration · 1 January 2020Microsoft Partner status since 2020 with certifications in Modern Workplace, Security, SMB, Azure Expert MSP, Teams Certified, and Power Platform Partner. Deep technology integration with M365, Azure AI, OpenAI, and Power Platform ecosystem.

Scale indicators12 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Avanade: Avanade is a joint venture between Accenture and Microsoft and the largest pure-play Microsoft partner globally, offering M365, Azure AI, and Power Platform services. It is a broad incumbent competing in the same Microsoft ecosystem across enterprise and mid-market.
• Devoteam: Devoteam is a major European IT services firm and longstanding Microsoft partner offering M365, Azure, and AI services across France, Belgium, Morocco, and the rest of EMEA. It is a broader incumbent competing in the same Microsoft 365 services and AI deployment space where Digifab operates.

Regional players

• Inetum: Inetum is a French-headquartered IT services group with strong presence in Morocco, Belgium, and other francophone markets. It overlaps with Digifab in M365 deployment, custom application development, and digital transformation services for SMEs in the same geography.
• Delta Insight (or alternative M365 partner in Maghreb): Delta Insight is a Morocco-based Microsoft partner delivering M365, Azure, and Power Platform solutions to local enterprises. It is a regional peer competing with Digifab in the Moroccan Microsoft partner ecosystem.

Direct peers

• Wortell: Wortell is a Dutch Microsoft-focused consultancy specializing in Microsoft 365, Teams, Power Platform, and security. Like Digifab, it is a pure-play Microsoft partner with a lean team that delivers licensing, custom apps, and AI solutions — making it a directly comparable specialist competitor.
• Loopio: Loopio is a leading RFP/proposal response automation platform used by mid-market and enterprise B2B teams. It is the closest direct competitor to MyWiseDocs, addressing the same pain point of accelerating and improving tender/RFP responses across dedicated software rather than generic large language models.
• Qorus (formerly QorusDocs): Qorus is a proposal management and RFP automation platform with strong Microsoft 365 and Word integration. It is highly comparable to MyWiseDocs because it targets the same Microsoft-centric proposal/RFP workflow and emphasizes content reuse, collaboration, and AI-assisted drafting.
• AutogenAI: AutogenAI is an AI-native bid and proposal generation platform that automates tender drafting for enterprises and consultancies. It is the most direct AI-native competitor to MyWiseDocs, with similar value proposition (AI-generated compliant bid drafts) and overlapping target buyers in construction, IT services, and engineering.
• Responsive (formerly RFPIO): Responsive is a leading SaaS platform for strategic response management, RFPs, security questionnaires, and proposal automation. It competes head-to-head with MyWiseDocs in the AI-assisted RFP response category and serves similarly large distributed response teams.

Emerging players

• PandaDoc: PandaDoc is a document automation and proposal management platform with growing AI capabilities for drafting and content reuse. While broader than RFP-only, it competes with MyWiseDocs at the convergence of proposal documents and AI-assisted drafting for sales and bid teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/digifabmaroc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIGIFAB