PT Digi Herba Nusantara

What PT Digi Herba Nusantara does

PT Digi Herba Nusantara is an Indonesian limited liability company (PT) headquartered in Tangerang Selatan, Banten, Indonesia, operating a direct-to-consumer e-commerce platform for the Arfa Baby Oil® brand. The company markets baby oil products to Indonesian parents and caregivers of infants and young children, offering a single core SKU (Arfa Baby Oil®) through tiered promotional packages — single bottle, Paket Andalan, and Paket Komplit — with a 40% discount, free shipping across Indonesia, and a 10x money-back guarantee against counterfeit products. Free consultation is bundled into the offering to support conversion.

The go-to-market motion is exclusively direct-to-consumer via WhatsApp, with COD (Cash on Delivery) payment collection at the point of delivery. Marketing is executed through promotional landing pages featuring countdown timers, testimonial imagery, and bundled incentives. The company positions itself as the official distributor of Arfa Baby Oil®, using the authenticity guarantee and consultation service as primary trust-building mechanisms. There is no disclosed proprietary technology, no app, no API, and no digital infrastructure beyond the WhatsApp ordering flow and a promotion-oriented website.

The business model is a one-time product sale model with revenue generated through individual consumer transactions. The company employs 44 staff, operates solely in the Indonesian domestic market, and has no disclosed funding rounds, partnerships, parent company, management team, or certifications. The full concentration of revenue on a single product, single brand, and single channel represents a significant structural exposure that is not diversified across any disclosed evidence.

Name

PT Digi Herba Nusantara

Legal name

PT Digi Herba Nusantara

Website

https://digiherbanusantara.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Digi Herba Nusantara is an Indonesian D2C company selling Arfa Baby Oil® directly to parents of infants via WhatsApp ordering with COD payment, free shipping, and a 10x authenticity guarantee, operating exclusively in the Indonesian domestic market.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel

Revenue model

1. Baby Care Product Sales: One-time product sales of Arfa Baby Oil® through multiple promotional package tiers. Revenue generated through direct consumer transactions via WhatsApp ordering platform, with COD payment collection at delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PT Digi Herba Nusantara sells Arfa Baby Oil® directly to Indonesian parents through a WhatsApp-based ordering platform with Cash on Delivery (COD) payment. The product is offered in three promotional package tiers (single bottle, Paket Andalan, and Paket Komplit) at a 40% discount with free shipping nationwide, free consultation, and a 10x money-back guarantee against counterfeit goods. The company positions itself as the official distributor of Arfa Baby Oil® in Indonesia.

Product overview

PT Digi Herba Nusantara operates as an e-commerce platform selling consumer products, specifically featuring the Arfa Baby Oil brand. The company offers multiple purchase options including single bottles and bundled packages (Paket Andalan and Paket Komplit). The business model centers on WhatsApp-based ordering with Cash on Delivery (COD) payment options and free consultation services for customers across Indonesia.

Differentiator

Problem solved

Functional benefit

Brands

• Arfa Baby Oil®: Baby oil product brand marketed as Official Arfa Baby Oil® on the company website, offered in various promotional packages.

Products and services

• Arfa Baby Oil® (Single Bottle) Single bottle of Arfa Baby Oil® sold directly to Indonesian parents through a WhatsApp ordering platform with COD payment, 40% promotional discount, free nationwide shipping, and a 10x money-back guarantee against counterfeit products.
• Arfa Baby Oil® Paket Andalan Bundled package of Arfa Baby Oil® (Paket Andalan / Preferred Package) sold to Indonesian parents with promotional pricing, free nationwide shipping, and bonus gifts, ordered via WhatsApp with COD payment.
• Arfa Baby Oil® Paket Komplit Complete bundle of Arfa Baby Oil® (Paket Komplit / Complete Package) sold to Indonesian parents with promotional pricing, free nationwide shipping, and bonus gifts, ordered via WhatsApp with COD payment.

Quantifiable outcome

• 10x money-back guarantee if product is counterfeit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Emerging players

• Aveeno Baby: Baby care line from Aveeno (Johnson & Johnson) focused on oat-based, gentle skincare including lotions and washes. Comparable as a baby skincare specialist overlapping in the baby personal care category.
• Cetaphil Baby (Galderma): Baby skincare line from Cetaphil offering cleansers, lotions, and creams formulated for sensitive baby skin. Comparable as a specialized baby personal care brand targeting the same parent customer with sensitive-skin positioning.
• Mustela: Specialized baby care brand offering oils, creams, and cleansers with a focus on natural ingredients. Comparable as a premium baby toiletry brand with direct-to-consumer channels and overlapping product category (baby oil and care).
• Sebamed: Specialized baby care brand with pH-balanced formulations including baby lotions and washes. Comparable as a focused baby care brand with international DTC reach that overlaps in the baby toiletry category.

Direct peers

• Pigeon Indonesia: Indonesian arm of Pigeon Corporation offering baby lotions, oils, washes, and toiletries. Directly comparable as a multi-product baby toiletries brand serving the same parent and caregiver segment in Indonesia.
• Zwitsal: Unilever-owned Indonesian baby care brand with a long-standing presence in baby oil, lotion, and powder. Directly comparable as the leading legacy baby toiletry brand competing for the same Indonesian parent customer base in the same category.
• Budsji Organics: Indonesian baby care brand focused on natural/organic products sold through DTC and e-commerce channels. Comparable as a smaller Indonesian baby care brand pursuing the same parent customers with a clean/gentle positioning.
• Cussons Baby: PZ Cussons' baby care portfolio sold across Indonesia, including baby oil and wash ranges. Comparable as an established baby toiletries brand operating in the same category and same market with overlapping targeting of Indonesian parents.

Broad incumbents

• Mothercare Indonesia: Multi-category baby products retailer with Indonesian operations spanning apparel, gear, and toiletries. Comparable as an established baby care retailer serving similar Indonesian parent customers, though broader in scope than a single-SKU DTC operator.
• Johnson's Baby (Johnson & Johnson): Global baby care giant with a leading position in baby oil and toiletries, including a strong Indonesian retail presence. Comparable as a much larger incumbent competing in the same category with greater brand equity and broader distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/digi-herba-nusantara

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Digi Herba Nusantara